Creativity World Forum 2011 #cwf11


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Personal summary of the World Creativity Forum about creativity and innovation at the 16th and 17th November 2011 in Hasselt, Flanders.

Keynotes: Malcolm Gladwell, Alexander Osterwalder, Scott Belski, Peter Hinssen, Garr Reynolds, Keith Sawyer, Jamie Anderson, Patti Maes

Texts in Dutch and English.

Published in: Business, Technology, Design
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Creativity World Forum 2011 #cwf11

  1. 1. By Flanders DC (+ video’s) #cwf11 Drawings by Visual Harvesting
  2. 3. We zullen ons enkel kunnen onderscheiden door de intelligente manier waarop we met technologie omgaan. Peter Hinssen Boek: Digitaal is het nieuwe normaal Verhaal: Video: Video:
  3. 4. IT continues to infiltrate everything we do. But the technological revolution is only halfway.
  4. 5. The new environment is creating ‘ the new normal ’. Companies will have to ask themselves whether they are able to adjust to these new rules quickly enough. Are you ready for the flip? The flip
  5. 6. The consumer is driving this revolution. Consumers have developed an absolute zero tolerance for the failure of digital technology. At the same time there is acceptance for (free available) good enough technology , such as Skype, Gmail, SMS. There is an overload of digital information . Consumers are losing the willingness to pay for services.
  6. 7. Alexander Osterwalder Tool: Business Model Canvas Boek: Business Model Generation http://alexosterwald Slides: Video: =QoAOzMTLP5s Review: Learn from failure, do not avoid or ignore it. Prototype!
  7. 13. The canvas facilitates the conversions about innovation
  8. 17. Frank Gehry (architect) over multiple models: "We are gonna be in a liquid state for a period of time... I am gonna make you nervous. Do not freeze to an idea too quickly, you will fall in love with it. Do not freeze it too quickly, or you get attached to it, and you cannot move on! As an entrepreneur you have to be comfortable with that state, or you will probably not succeed..."
  9. 18. Portfolio of business models in stead of portfolio of products
  10. 19. <ul><li>Business model checklist: </li></ul><ul><li>are there switching costs? For your customers? For our customers and of our competitor. </li></ul><ul><li>recurring revenues ? Is every sales a new effort? </li></ul><ul><li>earn before you pay ! Vb Dell computers, POD. </li></ul><ul><li>game changing cost structure ? Vb Skype </li></ul><ul><li>getting others to do the work ? Vb Facebook. Get customers and suppliers. This goes beyond co-creation! </li></ul><ul><li>scalability , vb Zynga op Facebook: Cityville </li></ul><ul><li>protection from competition vb iphone, think of the eco system, it's not just the device... </li></ul><ul><li>Think in terms of ‘what job am I getting done?’ in stead of ‘what product or service do I deliver?’ </li></ul>
  11. 22. ‘ Rapid Iteration’
  12. 24. Silicon Valley jargon: a failed entrepreneur is an experienced entrepreneur.
  13. 25. how to be more creative in collaborative group settings Bottum-up creativity, improvising, unplanned, unpredictable Keith Sawyer Boek: Group Genius
  14. 26. every employee can set aside 10 percent of his or her time to “dabble” with new applications
  15. 27. Creativity is no straight path to success, multiple dead ends along the way ? .
  16. 28. Creativity is no flash of insight, but innovation over time, many small ideas building together
  17. 29. Innovation isn’t who comes first Blog: TED: http:// Preso: Preso: Malcolm Gladwell Boeken: &quot;The Tipping Point: How Little Things Make a Big Difference,&quot; (2000) , &quot;Blink: The Power of Thinking Without Thinking&quot; (2005), and &quot;Outliers: The Story of Success&quot; (2008), &quot;What the Dog Saw&quot; (2009)
  18. 30. Article
  19. 31. 1963 1979 1984
  20. 32. 1996 2001
  21. 33. 2001 2010 “ most popular type of PC within 5 years&quot;
  22. 34. Steve Jobs was a ‘tweaker’ “ oh my god, it's better!” Copy-Adapt-Paste
  23. 35. Just as… And more… Sony invented the eReader but Amazon capitalized on it. James Watt invented the steam engine but a legion of tweakers made it better.
  24. 36. Inventors Tweakers Implementors
  25. 37. Lessen De derde zijn heeft voordelen: innovatie gaat soms sneller dan we het kunnen vatten, d oor later te komen kun je afkijken wat er werkelijk zinvol is. Toegepaste innovatie. Innovatie is vaak op zijn sterkst als iteratief proces. Diegene die het meest kan profiteren van een innovatie, is vaak diegene met de minste resources .
  26. 38. Scott Belski Boek: Making ideas happen Tools: action method, the 99% conference about the execution of ideas, If everyone thinks you're crazy, you're either crazy, or you're really onto something. Review: TED Talk:
  27. 39. 'the gravitational force of operations'
  28. 40. “ having an idea” is perhaps only 1 percent of the journey. Ideas don’t just happen. You have to make them happen.
  29. 41. Most ideas never happen because of ‘ reactionary workflow’ we are responding to incoming information instead of spending time creating
  30. 42. Making Ideas Happen = 1 Ideas + 2 Organization + 3 Communal forces + 4 Leadership capability
  31. 43. Focus! list two to three things that we want to focus on the long term shut off all other things start sinking into it. Ideas
  32. 44. “ windows of non-stimulation” (Idle time, alone time) Ideas
  33. 45. Organization
  34. 46. <ul><li>Action Method: </li></ul><ul><li>Uit elke meeting, elk gesprek komen: </li></ul><ul><li>actions steps (delen!) </li></ul><ul><li>backburner : LT plannen, off-topic ideeën, zaken om te bewaren voor later. Geef ze een vaste plek en een ritueel. </li></ul><ul><li>reference : notes, pictures, etc </li></ul>Organization
  35. 47. Organization Tip: Vergader niet te lang! Google vergadert nu staand. Tip: Laat alle aanwezigen aan het einde van een meeting hun eigen acties uitspreken: Culture of capturing action. Tip: creëer een backburner document/file, ga er elk kwartaal doorheen, keep the backburners alive! Tip: Surround yourself with the results that you make! Tip: energy line: place your project on a line on a daily basis, that prioritizes your energy. Tip: tweewekelijks schema: even weken vergaderen, oneven weken doorwerken.
  36. 48. Compare the human brain with computer RAM. There is only so much RAM, and the more applications you open, the slower your computer will function. The same applies to you. he more ideas you work on, the slower you will work on those ideas. Bottomline? Prioritize, as you simply cannot handle everything. Organization
  37. 49. The dreamers The doers The incrementalists Empower the different roles at the right time, at the right issues. Communal Forces
  38. 50. What do successful teams do good? Develop through appreciations (case: storytelling). Just tell what you love about it, what is good. And then the designer improves the concept based on compliments. Wees niet bang je ideeën te delen , verfijn ze door feedback en aanvullingen van anderen. Communal Forces
  39. 51. What do successful teams do good? Seek competition ! Pace yourselve, challenge yourself, make it happen, and do it quickly! How fighting can contribute: keep people engaged in the fight, to create the best ideas, the best decisions. Group decisions based on The sacred extremes: polarizing ideas, the things you hold most dear. Not negotiable, while all else is. If everything is under control , you are not going fast enough! Communal Forces
  40. 52. What do successful teams do good? Value the team's immune system - doers are the immune system, they suppress all kinds of things that break us off track in terms of time and budget. Let dreamers dominate the brainstorm, let the doers protect the execution. Empower the different roles at the right time, at the right issues. Leadership
  41. 53. Leadership Paradoxes Incentivize innovation by tolerating failure . Leaders talk last , learn to listen, silence the visionary. Create engagement, use every opportunity. Gain confidence from doubt . Nothing extraordinary is ever achieved by ordinary means.
  42. 54. How To Find Your Sweet Spot? The greatest achievements happen in the overlap of three things: Your genuine interests, skills, and opportunities. To find success, work within your overlap.
  43. 55. Jamie Anderson Professor of Strategic Management at Antwerp Management School Boek: The Fine art of Success TED Talk: Creativity is not enough
  44. 56. Creativity is not enough. It does not necessarily result in commercially applicable products and services. Managers can learn from artists.
  45. 57. There can be no leaders without followers in any societal domain. What behavior inspires loyalty, commitment and unity of purpose amongst voters, customers and fans?
  46. 58. Why should they be following… You? Your brand? Your company? 'the Art of Followership‘
  47. 59. Patti Maes Fluid Interfaces Group | MIT Media Lab rethink the ways in which humans and computers interact
  48. 60. Sixth Sense TED Talk Sixth Sense: ‘ the sixth sense ’, een webcamera die via een verbinding met je smartphone informatie opzoekt over de omgeving, de persoon die voor je staat of het product in je handen.
  49. 61. Siftables TED Talk Siftables:
  50. 62. “ In the future the computer is no longer in the way between you and the data, information, visuals&quot;
  51. 63. (+video) Sparsh
  52. 64. Powerpoint presentations are like children, no matter how ugly they are, you will think they are beautiful if they are yours Garr Reynolds Boek: The Naked Presenter Leestips: Made to stick; what makes a sticky message?, Robert McKee, Guy Kawasaki, David Rock ’Your Brain at Work’ TED Talk:
  53. 65. <ul><li>Storytelling: </li></ul><ul><li>Simplicity </li></ul><ul><li>Unexpectedness </li></ul><ul><li>Concreteness (not abstract, repeatable) </li></ul><ul><li>Credible </li></ul><ul><li>Emotion </li></ul><ul><li>Story </li></ul>
  54. 66. ” In the beginners mind there are many possibilities, in the expert view there are few... ” Shunryu Suzuki
  55. 67. ” Simplicity is the ultimate sophistication. ” Leonardo da Vinci
  56. 68. ” Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that's creativity. ” Charles Mingus (American jazz bassist and Composer, 1922-1979)
  57. 69. ” We cannot see our reflection in running water. It is only in still water that we can see. ” Taoist Wisdom
  58. 71. ” It comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. ” Steve Jobs
  59. 72. ” the future is already here — it's just not very evenly distributed ” William Gibson, SF writer
  60. 73. Lisa van den Herik business development manager [email_address] @HerikL