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Pcc mktg 25 chapter 2

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Magiel Amora
Magiel Amora

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BusinessTechnology
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MKTG 25 : Marketing Management Chapter 2 : Marketing Research: Process and System for Decision Making PASIG CATHOLIC COLLEGE Instructor : Mr. A. T. Quiwa, MBA School Year : 2010 – 2011
The Role of Marketing Research ,[object Object],[object Object],[object Object]
The Marketing Research Process ,[object Object],Purpose of the research Plan of the Research Performance of the Research Processing of the research data Preparing of the research report
The Marketing Research Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Marketing Research Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
Plan of the Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Performance of the Research ,[object Object],[object Object],[object Object]
Types of Questions that Marketing Research can help answer. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Processing Research Data ,[object Object],[object Object],[object Object],[object Object]
Some Statistical Techniques Used in Marketing Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Preparation of Research Report ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Preparation of Research Report ,[object Object],[object Object],[object Object],[object Object]
Preparation of Research Report ,[object Object],[object Object],[object Object]
Limitation of the Research Process ,[object Object],[object Object],[object Object],[object Object]
Limitation of the Research Process ,[object Object],[object Object],[object Object],[object Object]
Marketing Information Systems ,[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object]

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  • 1. MKTG 25 : Marketing Management Chapter 2 : Marketing Research: Process and System for Decision Making PASIG CATHOLIC COLLEGE Instructor : Mr. A. T. Quiwa, MBA School Year : 2010 – 2011
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