The purpose and importance of marketing research.
Steps in marketing research process
Making Marketing Research-based Decisions
and Some examples of reports and the marketing decisions they can support
Principles of Marketing. It tackles market research, its importance and purpose. And also the process or steps in conducting marketing research. The kinds of data sampling and size etc.
Marketing research is an important tool that helps companies make wise decisions. It involves evaluating potential new products or services directly with consumers to understand the target market and make informed choices. The key objectives of marketing research are to help with administrative planning, satisfy customer needs, and determine economic success. Conducting quality market research provides many benefits, including identifying opportunities and threats, constantly learning about customers and competitors, and reducing risks of new products. The basic process involves identifying the research purpose, collecting data, evaluating, analyzing, interpreting, and disseminating findings. Important sources of information include current customers, business magazines, surveys, government agencies, and the internet.
The research brief outlines a quantitative study to measure the effectiveness of rural hygiene educational activations in Vietnam. The study will evaluate the impact of the activations on hygiene behaviors and key brand metrics for Lifebuoy and P/S before and after the activations. A total of 200 rural women aged 20-40 in North and South Vietnam will be surveyed. The research agency will submit a proposal, conduct a pilot study, and perform pre- and post-activation surveys to measure changes. Results will be delivered to help evaluate the success of the activations and guide future efforts.
The document discusses various topics related to marketing research including:
1. It describes the role of marketing research in the marketing planning process and decision making.
2. It outlines the marketing research process and discusses problem definition, establishing research objectives, and estimating the value of information.
3. It covers different types of research designs including exploratory, descriptive, and causal research.
What do you mean by Market research, Concept of Market Research, Application of Market Research, Advantages of Market Research, Process of Market Research, Market Information.
This document provides an overview of marketing research, including product research, advertising research, and market and sales analysis. It discusses key aspects of each area such as:
- Product research involves qualitative explorations to understand customer needs and concept/product testing.
- Advertising research includes pre-market research like consumer juries and post-market research to evaluate campaign effectiveness.
- Market analysis dimensions involve assessing the market size, growth, profitability, industry forces, trends and success factors to determine opportunities.
The presentation gives some idea for the persons who are new to the "Marketing Research Process". It explains the entire process that is being processed in this Marketing Research Process.
Principles of Marketing. It tackles market research, its importance and purpose. And also the process or steps in conducting marketing research. The kinds of data sampling and size etc.
Marketing research is an important tool that helps companies make wise decisions. It involves evaluating potential new products or services directly with consumers to understand the target market and make informed choices. The key objectives of marketing research are to help with administrative planning, satisfy customer needs, and determine economic success. Conducting quality market research provides many benefits, including identifying opportunities and threats, constantly learning about customers and competitors, and reducing risks of new products. The basic process involves identifying the research purpose, collecting data, evaluating, analyzing, interpreting, and disseminating findings. Important sources of information include current customers, business magazines, surveys, government agencies, and the internet.
The research brief outlines a quantitative study to measure the effectiveness of rural hygiene educational activations in Vietnam. The study will evaluate the impact of the activations on hygiene behaviors and key brand metrics for Lifebuoy and P/S before and after the activations. A total of 200 rural women aged 20-40 in North and South Vietnam will be surveyed. The research agency will submit a proposal, conduct a pilot study, and perform pre- and post-activation surveys to measure changes. Results will be delivered to help evaluate the success of the activations and guide future efforts.
The document discusses various topics related to marketing research including:
1. It describes the role of marketing research in the marketing planning process and decision making.
2. It outlines the marketing research process and discusses problem definition, establishing research objectives, and estimating the value of information.
3. It covers different types of research designs including exploratory, descriptive, and causal research.
What do you mean by Market research, Concept of Market Research, Application of Market Research, Advantages of Market Research, Process of Market Research, Market Information.
This document provides an overview of marketing research, including product research, advertising research, and market and sales analysis. It discusses key aspects of each area such as:
- Product research involves qualitative explorations to understand customer needs and concept/product testing.
- Advertising research includes pre-market research like consumer juries and post-market research to evaluate campaign effectiveness.
- Market analysis dimensions involve assessing the market size, growth, profitability, industry forces, trends and success factors to determine opportunities.
The presentation gives some idea for the persons who are new to the "Marketing Research Process". It explains the entire process that is being processed in this Marketing Research Process.
This document provides a synopsis for a research project comparing the marketing mix of fast moving consumer goods (FMCG) companies, using SCA Hygiene Product India Pvt. Ltd. as a reference case study. The 8-page synopsis outlines the introduction, rationale, objectives, research methodology, expected contributions, limitations, directions for future research, and bibliography for the project. The research aims to understand India's FMCG sector and marketing promotion strategies used by leading companies, and analyze the impact of different marketing mix elements on sales performance.
1. The document introduces marketing research and outlines its key concepts, functions, features, importance, scope and process.
2. Marketing research involves gathering and analyzing data to help companies make better decisions regarding products, pricing, distribution and promotion.
3. The marketing research process involves defining the problem, designing the research, collecting and analyzing data, and reporting findings to aid decision making. The goal is to provide accurate information to reduce risks and improve business performance.
Marketing research and demand forecastingSamarth Gupta
This document discusses marketing research and demand forecasting. It defines marketing research as the systematic and objective identification, collection, analysis, dissemination, and use of information to improve decision-making related to problems and opportunities in marketing. The document outlines the need for marketing research to effectively undertake marketing and reduce risks. It also describes the purpose of marketing research as gaining a better understanding of consumer needs to reduce failure risks and forecast trends. The document then discusses different types of marketing research techniques and methods, as well as the marketing research process. Finally, it discusses demand forecasting and different levels and functions of measuring market demand.
Comprising of various Steps, the fundamentals of advertising can be broken down to 8 steps. Followed by an intense customer & competitor analysis, the STP strategies are set which becomes the foundation of the Advertising Campaign.
The document provides an overview of marketing research, including its definition, purpose, types, uses, and methodology. Marketing research is defined as the systematic process of generating information to aid marketing decisions. Its purpose is to provide management with relevant and up-to-date market information. There are two main types: basic research which expands market knowledge, and applied research which addresses specific problems. Marketing research uses include identifying opportunities, analyzing markets and performance. The process involves defining problems, developing approaches, designing research, collecting and analyzing data, and reporting findings. Methods can be qualitative like focus groups or quantitative like surveys. Marketing research techniques help the marketing team with tasks like brand awareness testing, concept testing, and segmentation research.
In this part, we define and classify marketing research and set out a six-step marketing research process. We discuss the nature and scope of marketing research and explain its role in decision support system.
The document discusses key concepts in marketing management including the marketing mix, different marketing concepts, demand forecasting methods, market segmentation, and business to business marketing segmentation. Specifically, it defines marketing management as planning and executing the pricing, promotion, and distribution of goods and services. It also explains the four Ps of the marketing mix - product, price, promotion, and place.
The document discusses the importance of research for businesses. It notes that successful businesses conduct market research to understand changing trends and customer needs. The research provides valuable information in several key areas: 1) Understanding existing and potential new customers, 2) Identifying customer behaviors and preferences, 3) Analyzing competitors, 4) Finding business opportunities, and 5) Informing strategic decisions. The document also outlines some challenges of conducting research, such as choosing a topic and methodology, finding study participants, and managing data.
Driven to Succeed is a renowned consulting and market research company that combines data analysis (the "what") with compassionate research and dialogue (the "why"). We assist businesses of all sizes, from mid-market enterprises to Fortune 500 brands, in discovering valuable insights that can fuel innovation and boost sales, revenue, and market share.
Imaginologie is the division of the company that focuses on market research. Their expertise lies in both qualitative and quantitative research, analysis, and evaluation. They conduct surveys to gather customer feedback, brainstorm and generate new ideas for products and services, and develop brand marketing strategies. Their goal is to take the insights they gather and translate them into actionable steps to help brands innovate, increase sales, profits, and market share. They use a proprietary framework called "So What and Now What™" to ensure that their findings are not just informative, but also practical and useful.
Kristin Harper & The Expert Collective is the learning and development division that offers a range of resources from a diverse group of business owners and experts in various fields such as leadership, employee wellness and engagement, Human Resources, and Diversity, Equity, Inclusion & Belonging. They operate under one supplier MSA, making access to these resources easy and convenient. The services provided include keynotes, training sessions, executive advisory and consultancy, and voice of the employee surveys. They strive to work from both the head and the heart to help brands grow and succeed while also promoting the well-being of individuals.
Driven to Succeed provides four primary services to their clients:
1. EthnoGraphics™ Insights: This service enables businesses to gain deep and empathetic market research insights from consumers.
2. Better Ideaz™ Brainstorming: Through this service, Driven to Succeed facilitates high-impact ideation that results in innovative thinking and solutions.
3. The Collaboratory Concept Lab: This service involves transforming product and service ideas into concepts that are ready to be tested.
4. Speaking, Training & Consulting: Driven to Succeed offers services that help businesses align their strategies with their organizational values and human capital to accelerate performance.
If you're interested in learning more about our services, feel free to send us a direct message or visit our website at www.DriventoSucceedLLC.com.
Marketing research involves the systematic and objective identification, collection, analysis, reporting and use of information to improve marketing decision-making. It helps reduce business risks and identify opportunities. There are two main types: problem identification research which explores potential issues, and problem-solving research which addresses specific problems. Marketing research uses qualitative and quantitative methods like surveys, experiments and observations. The key steps are defining the problem, developing an approach, designing the research, collecting and analyzing data, and reporting findings to inform marketing decisions around areas such as products, pricing, promotion and distribution.
This document provides an overview of marketing research and the marketing research process. It discusses the objectives of marketing research, defines marketing research, and outlines the five stages of the marketing research process: determining the purpose, planning the research, performing the research, processing the data, and preparing the research report. It also discusses limitations of the research process, ethical responsibilities of researchers, statistical techniques used, and marketing information systems.
This document discusses market research conducted on Dettol, a brand of hygiene products owned by Reckitt Benckiser. It provides the following key points:
1. Dettol has been a trusted brand in India since 1933 and is consistently rated as one of India's most trusted brands. It offers multiple hygiene products including soaps, hand wash, and hand sanitizer.
2. The document outlines various chapters covering topics such as the Indian personal hygiene market, Reckitt Benckiser as a company, the history and statistics of the Dettol brand, and analyses of Dettol soap.
3. Market research methods discussed include surveys, focus groups, and analyzing secondary data to understand customers
Unit 2 types of Marketing Research notes.pdfKrishJaiswal23
The document discusses different types of marketing research including consumer research, sales research, product research, and advertising research. It focuses on consumer research, explaining that the goals are to understand customer psychology, purchasing behaviors, and needs in order to create more customer-centric products and services. The consumer research process involves developing objectives, collecting secondary data, conducting primary research such as surveys, analyzing the data, and preparing a report of findings to inform business decisions. Sales research also aims to provide sales intelligence by researching the right prospects and preparing salespeople for meetings.
Market research helps reduce risks for new product launches by identifying consumer needs and wants. Kellogg's uses both qualitative and quantitative research. Qualitative research involves open-ended questions to understand opinions, while quantitative research uses closed-ended questions of large groups to analyze responses statistically. This informs product development and identifies promising ideas. Market research forecasts future trends and reduces risks by testing concepts and products to ensure they fulfill consumer demand before a full launch. It provides insights into how to design, price, advertise and manage products for success.
The document discusses steps in the marketing research process and key concepts in marketing research. It provides examples of:
1) The five steps in the marketing research process: define the problem, develop a research plan, collect information, analyze information, and present findings.
2) Types of marketing metrics like market size, market share, and customer satisfaction that can be measured.
3) Common sampling techniques in marketing research like probability, non-probability, cluster, and quota samples.
Marketing research involves studying various areas to understand customer needs and market dynamics. This includes consumer research to understand who buys products and why, sales research to measure promotional effectiveness, and product research to test features and packaging. Other areas examined are pricing to set optimal prices, advertising to craft effective campaigns, and market research to analyze trends, competition and demand. The goal is to help companies make better marketing decisions, develop successful strategies, and design products that satisfy customers.
The document discusses the nature and scope of marketing research. It defines market research as the acquisition of primary data about customers and demand for products, while marketing research is the broader systematic process of generating information to aid marketing decisions. Marketing research covers areas like market research, new product testing, advertising effectiveness, and research on competitors. It is used by organizations to better understand customers, identify opportunities, evaluate marketing actions, and monitor performance.
This document discusses marketing intelligence and market research. It begins by defining business intelligence and how it links disparate systems to provide a free flow of information. It then discusses different types of intelligence like operations, finance, marketing, and HR intelligence. The document also discusses market intelligence and how it focuses on using information as a strategic advantage by thoroughly understanding customers. It provides an overview of the market planning process and different research approaches. Finally, it discusses marketing decision support systems and how they integrate marketing data from different sources into a single database.
This document discusses marketing intelligence and market research. It begins by defining business intelligence and how it links disparate systems to provide a free flow of information. It then discusses different types of intelligence like operations, finance, marketing, and HR intelligence. The document also discusses market intelligence and how it focuses on using information as a strategic advantage by thoroughly understanding customers. It provides an overview of the market planning process and different research approaches. Finally, it discusses marketing decision support systems and how they integrate marketing data from various sources into a single database.
1. The document discusses the integrated marketing communications (IMC) planning process. It outlines the key steps, including conducting a communications market analysis, setting communication objectives, determining the budget, and developing IMC components.
2. The communications market analysis involves competitive analysis, opportunity analysis, target market analysis, customer analysis, and positioning analysis. Market research is also an important part of understanding customers and positioning.
3. Objectives, budget, target markets, and IMC components like advertising, promotions, and media spending all feed into creating an effective IMC program. International considerations are also part of successful globally integrated marketing communications.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
This document provides a synopsis for a research project comparing the marketing mix of fast moving consumer goods (FMCG) companies, using SCA Hygiene Product India Pvt. Ltd. as a reference case study. The 8-page synopsis outlines the introduction, rationale, objectives, research methodology, expected contributions, limitations, directions for future research, and bibliography for the project. The research aims to understand India's FMCG sector and marketing promotion strategies used by leading companies, and analyze the impact of different marketing mix elements on sales performance.
1. The document introduces marketing research and outlines its key concepts, functions, features, importance, scope and process.
2. Marketing research involves gathering and analyzing data to help companies make better decisions regarding products, pricing, distribution and promotion.
3. The marketing research process involves defining the problem, designing the research, collecting and analyzing data, and reporting findings to aid decision making. The goal is to provide accurate information to reduce risks and improve business performance.
Marketing research and demand forecastingSamarth Gupta
This document discusses marketing research and demand forecasting. It defines marketing research as the systematic and objective identification, collection, analysis, dissemination, and use of information to improve decision-making related to problems and opportunities in marketing. The document outlines the need for marketing research to effectively undertake marketing and reduce risks. It also describes the purpose of marketing research as gaining a better understanding of consumer needs to reduce failure risks and forecast trends. The document then discusses different types of marketing research techniques and methods, as well as the marketing research process. Finally, it discusses demand forecasting and different levels and functions of measuring market demand.
Comprising of various Steps, the fundamentals of advertising can be broken down to 8 steps. Followed by an intense customer & competitor analysis, the STP strategies are set which becomes the foundation of the Advertising Campaign.
The document provides an overview of marketing research, including its definition, purpose, types, uses, and methodology. Marketing research is defined as the systematic process of generating information to aid marketing decisions. Its purpose is to provide management with relevant and up-to-date market information. There are two main types: basic research which expands market knowledge, and applied research which addresses specific problems. Marketing research uses include identifying opportunities, analyzing markets and performance. The process involves defining problems, developing approaches, designing research, collecting and analyzing data, and reporting findings. Methods can be qualitative like focus groups or quantitative like surveys. Marketing research techniques help the marketing team with tasks like brand awareness testing, concept testing, and segmentation research.
In this part, we define and classify marketing research and set out a six-step marketing research process. We discuss the nature and scope of marketing research and explain its role in decision support system.
The document discusses key concepts in marketing management including the marketing mix, different marketing concepts, demand forecasting methods, market segmentation, and business to business marketing segmentation. Specifically, it defines marketing management as planning and executing the pricing, promotion, and distribution of goods and services. It also explains the four Ps of the marketing mix - product, price, promotion, and place.
The document discusses the importance of research for businesses. It notes that successful businesses conduct market research to understand changing trends and customer needs. The research provides valuable information in several key areas: 1) Understanding existing and potential new customers, 2) Identifying customer behaviors and preferences, 3) Analyzing competitors, 4) Finding business opportunities, and 5) Informing strategic decisions. The document also outlines some challenges of conducting research, such as choosing a topic and methodology, finding study participants, and managing data.
Driven to Succeed is a renowned consulting and market research company that combines data analysis (the "what") with compassionate research and dialogue (the "why"). We assist businesses of all sizes, from mid-market enterprises to Fortune 500 brands, in discovering valuable insights that can fuel innovation and boost sales, revenue, and market share.
Imaginologie is the division of the company that focuses on market research. Their expertise lies in both qualitative and quantitative research, analysis, and evaluation. They conduct surveys to gather customer feedback, brainstorm and generate new ideas for products and services, and develop brand marketing strategies. Their goal is to take the insights they gather and translate them into actionable steps to help brands innovate, increase sales, profits, and market share. They use a proprietary framework called "So What and Now What™" to ensure that their findings are not just informative, but also practical and useful.
Kristin Harper & The Expert Collective is the learning and development division that offers a range of resources from a diverse group of business owners and experts in various fields such as leadership, employee wellness and engagement, Human Resources, and Diversity, Equity, Inclusion & Belonging. They operate under one supplier MSA, making access to these resources easy and convenient. The services provided include keynotes, training sessions, executive advisory and consultancy, and voice of the employee surveys. They strive to work from both the head and the heart to help brands grow and succeed while also promoting the well-being of individuals.
Driven to Succeed provides four primary services to their clients:
1. EthnoGraphics™ Insights: This service enables businesses to gain deep and empathetic market research insights from consumers.
2. Better Ideaz™ Brainstorming: Through this service, Driven to Succeed facilitates high-impact ideation that results in innovative thinking and solutions.
3. The Collaboratory Concept Lab: This service involves transforming product and service ideas into concepts that are ready to be tested.
4. Speaking, Training & Consulting: Driven to Succeed offers services that help businesses align their strategies with their organizational values and human capital to accelerate performance.
If you're interested in learning more about our services, feel free to send us a direct message or visit our website at www.DriventoSucceedLLC.com.
Marketing research involves the systematic and objective identification, collection, analysis, reporting and use of information to improve marketing decision-making. It helps reduce business risks and identify opportunities. There are two main types: problem identification research which explores potential issues, and problem-solving research which addresses specific problems. Marketing research uses qualitative and quantitative methods like surveys, experiments and observations. The key steps are defining the problem, developing an approach, designing the research, collecting and analyzing data, and reporting findings to inform marketing decisions around areas such as products, pricing, promotion and distribution.
This document provides an overview of marketing research and the marketing research process. It discusses the objectives of marketing research, defines marketing research, and outlines the five stages of the marketing research process: determining the purpose, planning the research, performing the research, processing the data, and preparing the research report. It also discusses limitations of the research process, ethical responsibilities of researchers, statistical techniques used, and marketing information systems.
This document discusses market research conducted on Dettol, a brand of hygiene products owned by Reckitt Benckiser. It provides the following key points:
1. Dettol has been a trusted brand in India since 1933 and is consistently rated as one of India's most trusted brands. It offers multiple hygiene products including soaps, hand wash, and hand sanitizer.
2. The document outlines various chapters covering topics such as the Indian personal hygiene market, Reckitt Benckiser as a company, the history and statistics of the Dettol brand, and analyses of Dettol soap.
3. Market research methods discussed include surveys, focus groups, and analyzing secondary data to understand customers
Unit 2 types of Marketing Research notes.pdfKrishJaiswal23
The document discusses different types of marketing research including consumer research, sales research, product research, and advertising research. It focuses on consumer research, explaining that the goals are to understand customer psychology, purchasing behaviors, and needs in order to create more customer-centric products and services. The consumer research process involves developing objectives, collecting secondary data, conducting primary research such as surveys, analyzing the data, and preparing a report of findings to inform business decisions. Sales research also aims to provide sales intelligence by researching the right prospects and preparing salespeople for meetings.
Market research helps reduce risks for new product launches by identifying consumer needs and wants. Kellogg's uses both qualitative and quantitative research. Qualitative research involves open-ended questions to understand opinions, while quantitative research uses closed-ended questions of large groups to analyze responses statistically. This informs product development and identifies promising ideas. Market research forecasts future trends and reduces risks by testing concepts and products to ensure they fulfill consumer demand before a full launch. It provides insights into how to design, price, advertise and manage products for success.
The document discusses steps in the marketing research process and key concepts in marketing research. It provides examples of:
1) The five steps in the marketing research process: define the problem, develop a research plan, collect information, analyze information, and present findings.
2) Types of marketing metrics like market size, market share, and customer satisfaction that can be measured.
3) Common sampling techniques in marketing research like probability, non-probability, cluster, and quota samples.
Marketing research involves studying various areas to understand customer needs and market dynamics. This includes consumer research to understand who buys products and why, sales research to measure promotional effectiveness, and product research to test features and packaging. Other areas examined are pricing to set optimal prices, advertising to craft effective campaigns, and market research to analyze trends, competition and demand. The goal is to help companies make better marketing decisions, develop successful strategies, and design products that satisfy customers.
The document discusses the nature and scope of marketing research. It defines market research as the acquisition of primary data about customers and demand for products, while marketing research is the broader systematic process of generating information to aid marketing decisions. Marketing research covers areas like market research, new product testing, advertising effectiveness, and research on competitors. It is used by organizations to better understand customers, identify opportunities, evaluate marketing actions, and monitor performance.
This document discusses marketing intelligence and market research. It begins by defining business intelligence and how it links disparate systems to provide a free flow of information. It then discusses different types of intelligence like operations, finance, marketing, and HR intelligence. The document also discusses market intelligence and how it focuses on using information as a strategic advantage by thoroughly understanding customers. It provides an overview of the market planning process and different research approaches. Finally, it discusses marketing decision support systems and how they integrate marketing data from different sources into a single database.
This document discusses marketing intelligence and market research. It begins by defining business intelligence and how it links disparate systems to provide a free flow of information. It then discusses different types of intelligence like operations, finance, marketing, and HR intelligence. The document also discusses market intelligence and how it focuses on using information as a strategic advantage by thoroughly understanding customers. It provides an overview of the market planning process and different research approaches. Finally, it discusses marketing decision support systems and how they integrate marketing data from various sources into a single database.
1. The document discusses the integrated marketing communications (IMC) planning process. It outlines the key steps, including conducting a communications market analysis, setting communication objectives, determining the budget, and developing IMC components.
2. The communications market analysis involves competitive analysis, opportunity analysis, target market analysis, customer analysis, and positioning analysis. Market research is also an important part of understanding customers and positioning.
3. Objectives, budget, target markets, and IMC components like advertising, promotions, and media spending all feed into creating an effective IMC program. International considerations are also part of successful globally integrated marketing communications.
Similar to The importance of marketing research .pptx (20)
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
2. The purpose and importance of
marketing research
What is the purpose and
importance of marketing research?
3. The purpose and importance of
marketing research
Companies have complete information about their products
from production distribution. However, it is a challenge for
the companies to know what happens to the product after it
was purchased. Who uses the product, how it is used, how
much or how little of it is used, and the general attitudes of
the consumer toward the product are not known explicitly.
Thus, for new products or new markets, the company may not
be completely certain whether the product will be accepted
by the market. The value of the product to the consumer is
difficult to measure because perceptions of the value
subjective
4. The following are some of the issues that
can be addressed by marketing research;
5. The following are some of the issues that
can be addressed by marketing research;
• Identify viable new products and services
• Enable risk reduction
• Identify market opportunities and threats
• Determine the level of customer satisfaction
• Pinpoint and anticipate market trends or changes
• Decide on the best advertising medium.
• Pre-test and post-test advertising and promotional campaigns
• Evaluate the results of test marketing
• Evaluate the results of packaging, brand name, and label testing
• Determine consumer price awareness and sensitivity
• Undertake location studies
7. Steps in marketing research process
Establish the need
for Marketing
Research
Define the Problem
Establish Research
Objectives
Research design
determination
Information
sources/types
identification
Determination of
data access
methods
Data collection
forms design
Sample size and
sampling
determination
Data collection Data analysis
Report preparation
and presentation
8. Making Marketing Research-based
Decisions
Marketing research reports include much
information that can aid organizations in
making effective marketing decisions,
rather than resorting to unsupported “gut
feel” decisions.
9. Making Marketing Research-based
Decisions
Marketing research reports include much
information that can aid organizations in
making effective marketing decisions,
rather than resorting to unsupported “gut
feel” decisions.
Some examples of reports and the marketing
decisions they can support are;
10. • Observation research
• Test marketing
• Concept, product development, and product studies
• Pricing tests
• Location studies
• Advertising pre- and post-testing
• Usage, attitude, and image studies
Some examples of reports and the marketing decisions they
can support are;
External factor research
11. External factor research
The information from this research helps
marketers identify macroenvironmental
shifts. These are bases for pinpointing
opportunities and anticipating threats
12. Observation research
This is an invaluable aid in determining
consumer behavior. It assists marketers in
determining the retail shelf placement
strategy to use. It also reveals the
effectiveness of point-of-purchase collateral
materials.
13. Test marketing
Based on the test marketing results, the
company shall gauge the acceptability of a
proposed product/service. The company can
have the opportunity to recalibrate elements
in the marketing mix and measure their
effects on consumer demand and overall
satisfaction.
14. Concept, product development, and
product studies
Using the results generated by concept,
product development, and product studies,
marketing organizations shall select the
proposed product/service concepts that have
the highest level of market acceptance
15. Concept, product development, and
product studies
Using the results generated by concept,
product development, and product studies,
marketing organizations shall select the
proposed product/service concepts that have
the highest level of market acceptance