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HOLISTIC MARKETING
A PRESENTATION BY TILIKA CHAWDA
INTEGRATED
MARKETING
PRODUCT
&
SERVICES
PAYTM GOLD
PAYTM FOREX
PAYTM
ENTERTAINMENT
PAYTM MALL
PAYTM MONEY
PAYTM UPI
PAYTM LIFE
INSURANCE LTD.
PAYTM BUSINESS
PAYTM ICICI BANK
POSTPAID
PAYTM RETAIL
PAYTM AUTOMATED
TAX PAYMENTS
CHANNELS
• AIRTEL
• MTNL
• VODAFONE
• IDEA
• HATHWAY
• DISHTV
• JIO
• TATA DOCOMO
• RELIANCE ENERGY
• ADANI ELECTRICITY
• VIDEOCON D2H
• ASIA NET
• MAHANAGAR GAS
• INDIAN OIL
• BHARAT PETROLEUM
PRICE
• FREE FOR REGULAR FUND
TRANSFER.
• FOR PAYTM TO BANK A/C A
FEE OF 2% + GST.
• MONTHLY PAYMENT
ACCEPTANCE LIMIT IS 50000
COMMUNICATION
• SENDS DAILY ALERTS REGARDING
TRANSACTIONS.
• SENDS DAILY OFFER UPDATES
• RECTIFICATIONS DONE WITHIN 24
HOURS.
• SENDS SIGN IN DETAILS THROUGH
SMS/EMAIL/PUSH NOTIFICATIONS
RELATIONSHIP
MARKETING
CUSTOMERS
• BASIC NEED ASSESSMENT
• CONVENIENT AND SIMPLE TO USE
• QR CODE FEATURE FOR EASE OF
TRANSFER.
• SAW A JUMP OF 632% AFTER QR
CODE FEATURE.
• OFFERS ATTRACTIVE CASHBACK
SCHEMES
• PAYTM DEVOTION SEGMENT FOR
RELIGIOUS DONATIONS.
• QUICK GRIEVANCE REDRESSAL
SYSTEM
EMPLOYEES
• HIRED 20000 PEOPLE POST NOTE BAN
• GIVES ATTRACTIVE ESOP, TRAVELLING
AND FOOD ALLOWANCES, GIFT
COUPONS, ETC.
• TREMENDOUS WORK LIFE BALANCE
• OVER 1000 CURRENT EMPLOYEES
WERE ALLOWED TO LIQUIDATE THEIR
ESOP MAKING THEM $5BN DOLLAR
RICHER.
• EMPLOYEES TREATED AS
INTERNAL CUSTOMERS
PARTNER
• HAVE PARTNERED WITH LOCAL
START-UPS TO PROMOTE
ENTREPRENEURSHIP.
• PLUSTXT – FAST TEXT MESSAGING
APP IN ALL INDIAN LANGUAGES
• JUGNOO – AUTORICKSHAW
AGGREGATOR
• SHIFU- CONSUMER BEHAVIOUR
PREDICTION PLATFORM.
• BANKS, ENTERTAINMENT, UTILITY,
ETC.
• OFFICIAL ASSOCIATE OF MAKE IN
INDIA & DIGITAL INDIA
STAKEHOLDER
• ALIBABA – 40%
• VIJAY SHARMA (FOUNDER) – 21.33%
• SOFT BANK – 20%
• ONE97 – 11%
• SAIF INDIA PVT LTD. – 7.67%
“PAYTM IS AS INDIAN AS
MARUTI”
~ VIJAY SHARMA
INTERNAL
MARKETING
MARKETIN
G
DEPARTME
NT
July 2015 – acquired title
sponsorship from bcci
(domestic + international)
Acquired sponsorship of the
8th ipl
Associate partner of SONY
TV and Viacom 18
entertainment
Official partner of Mumbai
Indians
Official umpire partner of
2018 ipl.
SENIOR
MANAGEMENT
PERFORMANCE
MARKETING
SALES
REVENUE
Marketplace
Recharge service
Bill payments
Paytm wallet
Digital gold
Payment bank
They earn only through
advertising and
commissions from their
CUSTOMER & BRAND EQUITY
ETHICS & LEGAL
Paytm is a
transparent and
ethical company
01
It abides by the
rules and laws of
the land
02
Anyone going
against the said
laws will be
debarred from
holding an account
03
Special workplace
laws for protection
of employee
interests is
implemented.
04
TILIKA CHAWDA
C 050

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Paytm holistic marketing

  • 3. PRODUCT & SERVICES PAYTM GOLD PAYTM FOREX PAYTM ENTERTAINMENT PAYTM MALL PAYTM MONEY PAYTM UPI PAYTM LIFE INSURANCE LTD. PAYTM BUSINESS PAYTM ICICI BANK POSTPAID PAYTM RETAIL PAYTM AUTOMATED TAX PAYMENTS
  • 4. CHANNELS • AIRTEL • MTNL • VODAFONE • IDEA • HATHWAY • DISHTV • JIO • TATA DOCOMO • RELIANCE ENERGY • ADANI ELECTRICITY • VIDEOCON D2H • ASIA NET • MAHANAGAR GAS • INDIAN OIL • BHARAT PETROLEUM
  • 5. PRICE • FREE FOR REGULAR FUND TRANSFER. • FOR PAYTM TO BANK A/C A FEE OF 2% + GST. • MONTHLY PAYMENT ACCEPTANCE LIMIT IS 50000 COMMUNICATION • SENDS DAILY ALERTS REGARDING TRANSACTIONS. • SENDS DAILY OFFER UPDATES • RECTIFICATIONS DONE WITHIN 24 HOURS. • SENDS SIGN IN DETAILS THROUGH SMS/EMAIL/PUSH NOTIFICATIONS
  • 7. CUSTOMERS • BASIC NEED ASSESSMENT • CONVENIENT AND SIMPLE TO USE • QR CODE FEATURE FOR EASE OF TRANSFER. • SAW A JUMP OF 632% AFTER QR CODE FEATURE. • OFFERS ATTRACTIVE CASHBACK SCHEMES • PAYTM DEVOTION SEGMENT FOR RELIGIOUS DONATIONS. • QUICK GRIEVANCE REDRESSAL SYSTEM EMPLOYEES • HIRED 20000 PEOPLE POST NOTE BAN • GIVES ATTRACTIVE ESOP, TRAVELLING AND FOOD ALLOWANCES, GIFT COUPONS, ETC. • TREMENDOUS WORK LIFE BALANCE • OVER 1000 CURRENT EMPLOYEES WERE ALLOWED TO LIQUIDATE THEIR ESOP MAKING THEM $5BN DOLLAR RICHER. • EMPLOYEES TREATED AS INTERNAL CUSTOMERS
  • 8.
  • 9. PARTNER • HAVE PARTNERED WITH LOCAL START-UPS TO PROMOTE ENTREPRENEURSHIP. • PLUSTXT – FAST TEXT MESSAGING APP IN ALL INDIAN LANGUAGES • JUGNOO – AUTORICKSHAW AGGREGATOR • SHIFU- CONSUMER BEHAVIOUR PREDICTION PLATFORM. • BANKS, ENTERTAINMENT, UTILITY, ETC. • OFFICIAL ASSOCIATE OF MAKE IN INDIA & DIGITAL INDIA STAKEHOLDER • ALIBABA – 40% • VIJAY SHARMA (FOUNDER) – 21.33% • SOFT BANK – 20% • ONE97 – 11% • SAIF INDIA PVT LTD. – 7.67% “PAYTM IS AS INDIAN AS MARUTI” ~ VIJAY SHARMA
  • 11. MARKETIN G DEPARTME NT July 2015 – acquired title sponsorship from bcci (domestic + international) Acquired sponsorship of the 8th ipl Associate partner of SONY TV and Viacom 18 entertainment Official partner of Mumbai Indians Official umpire partner of 2018 ipl.
  • 13.
  • 15. SALES REVENUE Marketplace Recharge service Bill payments Paytm wallet Digital gold Payment bank They earn only through advertising and commissions from their
  • 16.
  • 18.
  • 19. ETHICS & LEGAL Paytm is a transparent and ethical company 01 It abides by the rules and laws of the land 02 Anyone going against the said laws will be debarred from holding an account 03 Special workplace laws for protection of employee interests is implemented. 04
  • 20.