How did Paytm benefit from the Demonetisation, what is their marketing strategy?
- Do not directly copy any part of this PPT, remember to do your own research!
- Don Bosco Institute of Management & Research (DBIMR)
This Presentation consists of Paytm business model, Revenue model, Marketing campaign, Services offered, Supply Chain of Paytm, Web Technologies of paytm. Through this presentation you will get to know every thing about paytm.
Presentation on Paytm's success story, how a small application become a brand just in a few years, how social media played a major role in its success.
This Presentation consists of Paytm business model, Revenue model, Marketing campaign, Services offered, Supply Chain of Paytm, Web Technologies of paytm. Through this presentation you will get to know every thing about paytm.
Presentation on Paytm's success story, how a small application become a brand just in a few years, how social media played a major role in its success.
Paytm - Backed by China’s Alibaba Group, its affiliate Ant Financial and most recently, the Japanese telecoms and tech investment group SoftBank. As India’s largest digital payments and m-commerce platform, Paytm continues to prove an increasing threat to Indian Banks and FinTech players alike.
PAYTM is highly recognized company in india.
started as a mobile prepaid recharge and reached to the banking funtions.
have a look at the journey of PAYTM
Digital wallet service in india - NetscribesNetscribes
A digital wallet is a virtual web and mobile-based wallet where one can store cash for making mobile, online or offline payments
For the complete report, please write to info@netscribes.com
Paytm - Backed by China’s Alibaba Group, its affiliate Ant Financial and most recently, the Japanese telecoms and tech investment group SoftBank. As India’s largest digital payments and m-commerce platform, Paytm continues to prove an increasing threat to Indian Banks and FinTech players alike.
PAYTM is highly recognized company in india.
started as a mobile prepaid recharge and reached to the banking funtions.
have a look at the journey of PAYTM
Digital wallet service in india - NetscribesNetscribes
A digital wallet is a virtual web and mobile-based wallet where one can store cash for making mobile, online or offline payments
For the complete report, please write to info@netscribes.com
Paytm is a pioneering mobile payment and financial services app that has revolutionized the way transactions are conducted in India. Launched in 2010 by One97 Communications, Paytm quickly became synonymous with digital payments, offering users a convenient and secure platform to carry out a wide range of financial transactions.
With its user-friendly interface and robust security features, Paytm enables users to seamlessly make payments for various services such as mobile recharges, utility bill payments, online shopping, ticket bookings, and peer-to-peer money transfers. Additionally, Paytm has expanded its offerings to include banking services such as savings accounts, debit cards, and digital wallets, providing users with a comprehensive financial ecosystem.
One of the key factors contributing to Paytm's widespread adoption is its commitment to innovation and technological advancement. The app regularly introduces new features and functionalities to enhance the user experience and stay ahead of evolving consumer needs. Furthermore, Paytm has played a pivotal role in driving the digital payment revolution in India, particularly with the government's push towards a cashless economy.
In addition to its consumer-facing services, Paytm also caters to merchants and businesses, offering solutions for accepting digital payments both online and offline. This has empowered small and medium-sized enterprises to embrace digital transactions, contributing to the growth of India's digital economy.
Overall, Paytm has emerged as a trailblazer in the Indian fintech landscape, empowering millions of users with a convenient, reliable, and secure platform for managing their financial transactions and driving the country towards a more digitally inclusive future.
What is Cashless Economy ? Advantages, Disadvantages, Different Cashless payment methods, internet banking, plastic money, e-wallet, Point of sale, how to secure your cashless payment, future of cashless payment.
Economics, money, and the way we make payments have undergone several changes since the time of the Stone Age. In a sense all these are key indicators of our progress as a species. The primitive methods indicated our primitive way of living. Similarly, the current payment methods powered by cutting-edge technology boast our technological achievements of today.
Covers AIDA model and how the entire sales process will take place between the Airlines and customer.
by Yohan Dsouza
Don Bosco Institute of Technology, Kurla - MMS
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
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Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
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Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
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Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
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The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
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2. Introduction
• Paytm is one of the largest and fastest growing Indian e-commerce shopping
websites launched in 2010 and is headquartered in Noida
• It was founded by Vijay Shekar Sharma
• Paytm means ‘Pay through Mobile’
• Initially it focused on mobile and DTH recharging
• In 2014, the company launched Paytm Wallet, India’s largest mobile payment
service platform with over 40 million wallets.
• It has over 122 million active users
• It handles around 7 million transactions worth about Rs 120 crore
4. Product Mix
• Paytm is a payment system via the electronic-commerce medium
• It started it’s operations as a B2B organisation but then realised the
importance of customer participation and hence opened up a B2C option
• Paytm offers various products & services like online shopping, e-wallet, etc
• Customers can access Paytm through their computer and as an app on their
smartphones for making and receiving payments, mobile recharging, paying
various bills and DTH, etc
• QR Codes scanning makes it easier for faster transactions to be made
5.
6. Price Mix
• PayTM is a free to use service and is a medium through which customers can
make payments for goods and services
• The PayTM Wallet is free to download and allows customers to make and
receive payments quickly and efficiently and the money in the PayTM Wallets
can be transferred to the customers bank accounts
• PayTM also gives discounts and offers on products to customers and
sometimes even gives them free services
• PayTM earns it’s revenue from commissions on transactions
• Paytm also offers Cashbacks
7. Place Mix
• Paytm like any other app or website, is accessible everywhere through a
smartphone or laptop that has an internet connectivity
• Paytm is widely accepted as a mode of payment across various industries,
sectors and geographies
• Several restaurants, groceries, supermarkets and hotels accept Paytm as a
payment method
• These show he extensive reach of the service, which is widely accepted by
vendors and customers alike
8. Promotion Mix
• Paytm was able to scale up its business
quickly after demonetization
• Ad campaigns have been showcased through
TV commercials, online ad banners, billboards,
print media like newspapers, magazines, etc
• The catchy phrase, ’Paytm karo’ has also
helped them to become a household name
• They also rely heavily on word-of-mouth
publicity
10. Promotion Mix
• It was preferred by many people as it was
convenient and quick for making and receiving
payments
• In October 2016 they started a railway and
flight booking service
• 93% of their rail bookings comes from the app
• More than 3 million passes were booked on Paytm in May 2017, many of which
had come from Tier 1 & Tier 2 cities
• Paytm is the title sponsor for every cricket series in India hosted by BCCI since the
year 2015
11. Promotion Mix
• Paytm Gold launched in April 2017, has
been successful in drawing in a customer
base to save Gold digitally in a cost effective
manner
• 60% of purchases were from Tier 1 & Tier 2
cities
• People can send 24k Gold as a gift by using
their Gold Passbook
Paytm Gold
15. • No proper grievance redressal system
• No stringent legal process to prevent online frauds
• Challenging for tech unfriendly people
• Majority consider cash as primary currency
• Lack of internet availability in certain parts of the country
17. • Tapping the untapped market
• Payment through wallets using NFC, tokenization, biometrics – Because
Mobile devices will be a mainstream option for person-to-person or person-to-
business payments
• Exponential growth in online shopping (online retail sales surpassed almost 40
billion USD in end 2016)
• Developing solutions that are not payment solutions, but are touch payments –
solutions for merchant, gift, loyalty, data analytics, etc
• Financial Inclusion
• Analytics solutions
• Remittances
19. • They are under the constant threat of being hacked
• Network and server issues can give rise to huge problems
• The E-wallet market is highly saturated with substitutes like Whatsapp Pay,
Mobikwik, PayUmoney, FreeCharge, etc
