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9/22/2018Institute of Technology, Nirma University1
Paytm
What is E-commerce?
9/22/2018Institute of Technology, Nirma University2
Sector: E-commerce
9/22/2018Institute of Technology, Nirma University3
 Web based commerce.
 Market value: $18 billion(around Rs 1,116,00
crore).
 Payments: cash on delivery, E-wallet, credit card
etc.
 Players: Amazon, Flipkart, paytm, snapdeal.
9/22/2018Institute of Technology, Nirma University4
9/22/2018Institute of Technology, Nirma University5
Vijay Shekhar Sharma
The man behind Paytm
success 9/22/2018Institute of Technology, Nirma University6
Paytm
9/22/2018Institute of Technology, Nirma University7
 Paytm stands for “Pay through Mobile”.
 It was founded by Vijay Shekhar Sharma in 2010
under the company name one97 communication.
 Initially it was focused on mobile and DTH
recharging.
 It is headquartered in Noida and in 2014 it entered
ecommerce market, products and facilities similar to
Flipkart and amazon.
 In 2015, it entered into bus booking.
9/22/2018Institute of Technology, Nirma University8
100 million user
product from
India. This is one
of the greatest
journeys paytm
have undertaken.
Mission
Paytm is
working
equally hard to
be the most
trusted mobile
commerce
brand in India.
Reason for Paytm success
9/22/2018Institute of Technology, Nirma University9
 Quick and easy
 Safe and secure
 Attractive deals and cash back
 Effective promotional ads
 Newer deals
9/22/2018Institute of Technology, Nirma University10
Different product line at Paytm
9/22/2018Institute of Technology, Nirma University11
 Online recharge
 Online retail product
 Paytm Wallet
Some stats regarding Paytm
9/22/2018Institute of Technology, Nirma University12
 It is the India’s biggest transacting website.
 It is the India’s fastest growing consumer internet brand.
 It has 100 million users and gross 100 crore wallet
money more than various functioning bank.
 Ranked no. 1 in shopping on Google play store and no.
2 in utility on apple store.
 90% repeat users.
 15+ million visits per month.
 10+ million unique users.
Best consumer experience
9/22/2018Institute of Technology, Nirma University13
30 m+
users
9 m+
saved
cards
2 m+
Txn/day
Some more facts!
9/22/2018Institute of Technology, Nirma University14
 Strengths
 Weaknesses
 Opportunities
Some other interesting facts!
9/22/2018Institute of Technology, Nirma University15
9/22/2018Institute of Technology, Nirma University16

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