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1. PAYTM
Name : K. Tejaswini
Rollno : 23P61A67A5
Branch : CSD-B

2. LOGO

3. TAG LINE
1
• Paytm Karo
• The iconic call-to-action encouraging
users to make seamless digital payments
2
• Paytm Karo, Shuru Ho Jaao
• Promises convenience, urging users to
start transactions effortlessly
3
• All Payments. One App.
• Positions Paytm as the ultimate solution
for every payment need

4. COMPANY OBJECTIVES
Drive Digital Payments
Adoption – Promote
cashless transactions
across India through UPI,
wallets, and card
payments.
Financial Inclusion –
Provide banking, lending,
and investment solutions
to underserved
populations
Expand Merchant
Ecosystem – Grow
partnerships with small
and large businesses for
seamless digital payments.
Enhance User
Experience – Offer a fast,
secure, and feature-rich
app for payments,
shopping, and financial
services
Sustainable
Profitability – Achieve
consistent profitability
after transitioning from
aggressive growth to unit
economics focus.
Global Ambitions –
Explore strategic
expansions in
international markets
(e.g., Japan via PayPay
collaboration).
Regulatory
Compliance – Navigate
RBI and fintech
regulations smoothly (e.g.,
Paytm Payments Bank
restructuring).

5. COMPANY
VISION
AND
MISSION
5
Paytm’s Vision Statement:
"To build a scalable,
inclusive, and sustainable
digital financial ecosystem
for India."
(Focuses on transforming
India’s economy through
accessible fintech
solutions.)
Paytm’s Mission Statement: "To
bring half a billion Indians into the
mainstream economy through
mobile-first financial services."

6. A B O U T T H E
I N D U S T R Y
Paytm operates within India's rapidly evolving fintech
industry, a sector revolutionizing financial services through
digital innovation. The company is a key player in digital
payments, neo-banking, lending, insurance, and wealth
management, competing with giants like PhonePe, Google
Pay, and emerging super-apps like Jio Financial Services. The
industry is witnessing explosive growth, driven by UPI (14+
billion monthly transactions), government-backed digital
inclusion initiatives, and AI-powered financial solutions.
However, it also faces challenges such as tightening RBI
regulations, profitability pressures, and intense competition.
Paytm holds a 15% share in UPI transactions, supported by
its vast merchant network (35M+) and diversified revenue
streams (loans, subscriptions, ads). Looking ahead, the fintech
sector is projected to reach $1 trillion in assets under
management (AUM) by 2030, with Paytm aiming to solidify
its position by focusing on high-margin services, AI-driven
compliance, and offline payment solutions like Soundbox
and QR codes.

7. PAY T M F O U N D E R
 Full Name: Vijay Shekhar Sharma
 Date of Birth: July 8, 1978
 Place of Birth: Aligarh, Uttar Pradesh, India
 Education: Bachelor of Engineering (B.E.) in
Electronics & Communications from Delhi College
of Engineering (now DTU)
 Family: Married to Mridula Sharma; has one
daughter.
Early Career:
After college, Sharma founded XS Communications, a
content management software company, at age 19. He
later sold it and worked briefly at RiverRun Solutions.
Inspired by the potential of mobile internet, he pivoted to
digital payments.
Entrepreneurship:
In 2010, Sharma founded One97 Communications,
Paytm’s parent company, initially offering mobile
recharge and bill payments. The Paytm Wallet launched
in 2014, followed by full-scale digital banking after
India’s demonetization in 2016.
Paytm’s Milestone:
In 2015, Paytm became India’s first payment app
to adopt UPI. By 2021, it went public in one of
India’s largest IPOs ( 18,300 crore). Today, it
₹
offers payments, banking, loans, and wealth
management.

8. PAYTM P ROM OTERS
Vijay Shekhar Sharma
• Role: Founder, MD &
CEO of Paytm | Chairman
of Paytm Payments Bank
• Stake: 19% (as of 2025,
post-IPO adjustments)
• Background: Engineer-
turned-entrepreneur; built
Paytm from a mobile
recharge platform to India’s
leading fintech giant
One97
Communications
Ltd
Parent Company:
Acts as the primary
promoter entity
holding stakes in
Paytm subsidiaries.
Early Investors
(Converted to Promoters)
• Ant Group (Alibaba):
Previously held ~25% (pre-IPO),
now reduced due to regulatory
changes.
• SoftBank Vision Fund: Held
~18% (pre-IPO), diluted post-
listing.
• SAIF Partners: Early backer
with significant stake.

9. YEAR OF
STARTING Paytm was launched
by Vijay Shekhar
Sharma under its parent
company One97
Communications (foun
ded in 2000).
2010
Launched the Paytm
Wallet, India’s first
digital wallet post-RBI
approval.
2014
Became a pioneer in
adopting UPI
payments.
2015
Gained massive traction
after
India’s demonetization,
becoming synonymous
with digital payments.
2016
Listed on Indian stock
markets via a 18,300
₹
crore IPO (one of
India’s largest).
2021

10. PRESENT CEO
Crypto: investing & trading 10
Vijay Shekhar Sharma is the founder and CEO of
Paytm, a leading mobile wallet and financial
services company in India. Under his leadership,
Paytm has become a cornerstone of India's digital
payment ecosystem, attracting investments from
globally recognized entities like Berkshire
Hathaway and expanding into e-commerce with
Paytm Mall and Paytm Payments Bank.

11. M A I N H E A D Q U A R T E R
o Paytm's corporate headquarters are
located in Noida, Uttar Pradesh,
India. Specifically, it's at One
Skymark, Tower-D, Plot No. H-10B,
Sector-98, Noida 201304.
11

12. B R A N C H E S
o Paytm established a joint venture with
SoftBank and Yahoo! Japan, called PayPay
Corporation, to offer services in the Japanese
market. Paytm's major office locations across
India are given below
o Noida, Uttar Pradesh (Corporate HQ)
o Bengaluru, Karnataka
o Mumbai, Maharashtra
o Hyderabad, Telangana
o Chennai, Tamil Nadu
o Gurugram, Haryana
o Pune, Maharashtra
o Kolkata, West Bengal

13. • Paytm Ads
• Paytm Mini
Apps
• PayPay
(Japan JV)
PRODUCT AND SERVI CES
Payments
• Paytm Wallet
• UPI Money
Transfers
• Paytm Postpaid
(BNPL)
• Bill Payments
(Utilities, DTH,
Metro)
• Paytm QR Code
Payments
Banking & Financial
Services
• Paytm Payments Bank
(Savings/Current
Accounts)
• Paytm Money (Stocks,
Mutual Funds, ETFs)
• Personal Loans (via
Partner Banks)
• Credit Cards (Co-
branded with
HDFC/Others)
• Insurance (Life, Health,
Motor)
Merchant Solutions
• Paytm for
Business App
• Paytm Soundbox
• POS Machines
• Payment
Gateway (Online
Checkout)
Lifestyle & Commerce
• Movie/Event
Tickets
• Flight & Bus
Bookings
• Recharge &
Data Packs
Enterprise
And
international

14. R E V E N U E
M O D E L
o Paytm's revenue model is diversified,
relying on a combination of
transaction fees, merchant
commissions, financial services, and
marketing services. They generate
income from processing payments,
offering various financial products,
and providing advertising and loyalty
solutions to merchants.

15. S H A R E
VA L U E
15

16. A W A R D S A N D
R E C O G I N A T I O N
O F I N D I A
o Paytm has received numerous awards and
recognitions, primarily for its innovation
in digital payments, financial inclusion,
and employee experience. These awards
include the "Most Trusted Brand of the
Year," "Excellence in Payments," "Best
Digital Bank of the Year," and recognition
for its employee experience. Paytm also
has been recognized for its CSR initiatives
and contributions to the Digital India
movement.

17. B R A N D
A M B R A N D S O R
o The current brand ambassador for Paytm is Sachin
Tendulkar. He was appointed as the brand
ambassador for Paytm First Games, a subsidiary of
Paytm, in 2020.

18. THANK YOU