this is an ad campaign of Paytm, in this presentation, you will get to know about the parent company and Paytm itself, moreover the complete analysis of so many ADs throughout the years and the creativity part which is about the self-made Ad's of the past and how the ads will be showed to the prospective market/customer with an approximate budget.
Paytm generates revenue through various models such as commission from sellers, advertising fees, subscription fees, and interest from holding payments in escrow. It operates a marketplace where vendors can sell products and Paytm earns a commission. It also earns revenue from advertising on its site, annual subscription fees from sellers to list products, and interest from holding payments in escrow until delivery is confirmed. Paytm's revenue comes primarily from commissions, subscriptions, advertising, and escrow interest.
This video gives a detail on "No Cost EMI" scheme where consumer durable items can be purchased on easy installments on product purchase price.
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The document outlines a marketing strategy for an Android app. It discusses Paytm, an Indian mobile payment and commerce platform, and their vision, mission, and values. It identifies app competitors and target customers as internet and smartphone users in urban areas. A SWOT analysis is presented, noting strengths in market size and platform compatibility, weaknesses in app size and processing time, opportunities in online shopping growth, and threats relying on smartphone users. The document was created by an intern for their marketing management internship.
Vijay Shekhar Sharma is an Indian entrepreneur who founded Paytm in 2000. He struggled early on with low funding and losses but was able to turn the business around. In 2010, he launched Paytm's digital payment platform despite board resistance. Paytm then saw massive growth after demonetization in 2016, reaching over 500 million users. Vijay is now one of India's richest and most successful entrepreneurs, with Paytm valued at over $3 billion.
Byju's is an Indian educational technology company that provides online video-based learning programs. It offers interactive courses for K-12, test prep, and upskilling in subjects like math, science, and English. The app is available for download on mobile devices. Students can take regular tests, get personalized mentorship, and share progress with parents. Byju Raveendran founded the company in 2011 and it has since expanded its offerings while raising hundreds of millions in funding from investors like Sequoia Capital, Chan Zuckerberg Initiative, and Tencent. Byju's revenues have grown significantly each year to reach 240 crores in 2017 as it gained millions of users for its engaging learning app and plans further global expansion
This presentation provides an overview of the online marketplace eBay. It discusses eBay's founding in 1995, current management and board of directors, mission to connect buyers and sellers, main competitors, products and services offered, and the basic process for registering and selling on the site. In conclusion, it notes that eBay has transformed micro auctions by connecting customers directly and that its revenue model benefits both sellers and users.
Paytm generates revenue through various models such as commission from sellers, advertising fees, subscription fees, and interest from holding payments in escrow. It operates a marketplace where vendors can sell products and Paytm earns a commission. It also earns revenue from advertising on its site, annual subscription fees from sellers to list products, and interest from holding payments in escrow until delivery is confirmed. Paytm's revenue comes primarily from commissions, subscriptions, advertising, and escrow interest.
This video gives a detail on "No Cost EMI" scheme where consumer durable items can be purchased on easy installments on product purchase price.
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Instagram - https://www.instagram.com/devtechfinance/
LinkedIn - https://www.linkedin.com/company/devtech-finance
Facebook - https://www.facebook.com/devtechfinance/
Slideshare - https://www.slideshare.net/NishaNandani
Thank You For Watching
Please Subscribe To DevTech Finance
The document outlines a marketing strategy for an Android app. It discusses Paytm, an Indian mobile payment and commerce platform, and their vision, mission, and values. It identifies app competitors and target customers as internet and smartphone users in urban areas. A SWOT analysis is presented, noting strengths in market size and platform compatibility, weaknesses in app size and processing time, opportunities in online shopping growth, and threats relying on smartphone users. The document was created by an intern for their marketing management internship.
Vijay Shekhar Sharma is an Indian entrepreneur who founded Paytm in 2000. He struggled early on with low funding and losses but was able to turn the business around. In 2010, he launched Paytm's digital payment platform despite board resistance. Paytm then saw massive growth after demonetization in 2016, reaching over 500 million users. Vijay is now one of India's richest and most successful entrepreneurs, with Paytm valued at over $3 billion.
Byju's is an Indian educational technology company that provides online video-based learning programs. It offers interactive courses for K-12, test prep, and upskilling in subjects like math, science, and English. The app is available for download on mobile devices. Students can take regular tests, get personalized mentorship, and share progress with parents. Byju Raveendran founded the company in 2011 and it has since expanded its offerings while raising hundreds of millions in funding from investors like Sequoia Capital, Chan Zuckerberg Initiative, and Tencent. Byju's revenues have grown significantly each year to reach 240 crores in 2017 as it gained millions of users for its engaging learning app and plans further global expansion
This presentation provides an overview of the online marketplace eBay. It discusses eBay's founding in 1995, current management and board of directors, mission to connect buyers and sellers, main competitors, products and services offered, and the basic process for registering and selling on the site. In conclusion, it notes that eBay has transformed micro auctions by connecting customers directly and that its revenue model benefits both sellers and users.
Croma is India's leading Retailers in Consumer durables segment.
This Report consist From success, store format, USP, Marketing Mix, STP to Financial analysis.
Spencers retail limited : Repositioning in a changing retail environment - Ca...Bonny V Pappachan
Spencer's Retail Limited is the largest supermarket chain in India, operating over 350 stores under four formats: Spencer's express, daily, super, and hyper. It was founded in 1863 and is headquartered in Kolkata. Spencer's introduced its "Taste the World" concept to provide customers with a futuristic international shopping experience through store design and merchandise from around the world. A SWOT analysis identified strengths in branding and promotions, while weaknesses included high costs and supplier bargaining power. Big competitors included Reliance, Pantaloons, Bharati Walmart, and Big Bazaar. Spencer's uses strategies like product variety, pricing, store locations, and advertising to attract customers. However, a customer satisfaction
This document provides information about Paytm, India's largest mobile marketplace and payment platform. It discusses Paytm's history and background, services offered, mission, trust in customers, market situation including competition, marketing campaigns, and SWOT analysis. Paytm has over 200 million registered users and offers a single platform for bill payments, recharges, shopping, and online transactions through its mobile app and wallet.
eBay's future strategy should focus on either maintaining its existing business model or expanding its core marketplace platform. Maintaining its model would involve improving its auctions and fixed price offerings through lowering seller fees to attract more activity. Expanding could entail shifting focus to mobile devices and local inventory to attract more buyers. Additionally, eBay is looking to partner with physical retailers to drive online and store sales. It is also launching a new developer platform called X.commerce that combines technologies like PayPal, Milo, Red Laser, and Magento to help retailers expand their online and mobile presence.
This document provides an analysis of Paytm, an Indian e-wallet and e-commerce company. It discusses Paytm's founding, growth, and strategies. The strategic analysis covers Paytm's marketing, IT, HR, finance, and operational strategies. Regarding marketing strategies, the document analyzes Paytm's target market, marketing mix of product, price, place, and promotion. It discusses how Paytm has aggressively promoted itself to become a household name in India through various campaigns. The document also provides a SWOT analysis and critical evaluation of Paytm's marketing communications campaign.
Paytm is a digital wallet launched in India in 2010 that allows users to manage money, pay bills, shop online, and send money to friends. It has grown significantly by offering various services that meet consumer needs, allowing buying and selling through its platform, and onboarding many partners. Paytm attracts new users by offering incentives for creating an account and has expanded its services over time, including gaining approval in 2017 to launch a payments bank that can accept deposits up to Rs. 1 lakh per individual account. The Paytm user journey involves merchants registering to start accepting payments via options shown to customers to pay through Paytm directly or by scanning QR codes, with the process completed via a payment gateway.
Micromax's market share in India declined as Chinese brands like Xiaomi, OPPO, and Vivo dominated the market with superior products, branding, specifications, and competitive pricing. Micromax failed to keep up with the changing e-commerce landscape and preferences for high-quality, low-cost smartphones. As a result, Micromax lost dominance in India to Chinese companies that adapted faster to market trends.
Detailed Analysis of Bigbasket.com - by@MarketerRjRohit Jain
BigBasket.com is an online grocery store that sells over 10,000 products across various categories like fruits and vegetables, staples, dairy, beverages and more. It targets students, families, professionals and others. Customers can browse products, add them to their cart, select a delivery time slot and pay online or in cash. BigBasket delivers orders using its own fleet of GPS-enabled vans within 4 time slots per day. It aims for a 20-23% gross profit and 5-7% net profit through private labels, low costs and farm-to-home model. The presentation recommends expanding reach, improving user experience and increasing awareness through advertising.
1. The document describes a new cosmetics company called Hybrid Cosmetics that is launching an eyeliner pencil product called "She Eyeliner Pencils".
2. The company has 4 partners who will invest 25 lakh initially. Bilal Shah is the investor, Muhammad Kashif is the finance manager, Ahmed Waleed is in charge of research and development, and Waseeful Hassan will lead marketing.
3. The eyeliner pencils will be offered in 24 colors and will target middle-aged, middle to high income women in urban areas of Punjab through retailers, department stores, and shopping malls.
Alibaba.com is a B2B e-commerce platform that facilitates trade between buyers and sellers globally. It establishes online storefronts and listings to help businesses establish an online presence. The platform produces leads and allows for keyword searches across 30 industry categories and 5,000 product categories. Alibaba.com holds 50% of China's online e-commerce market and addresses challenges such as fragmentation, infrastructure issues, communication barriers, and the absence of credit markets through features like communities, directories, and credit rating systems.
A glympse on the supply chain system of amazonAshik S Nair
Amazon began as an online bookstore but has since expanded globally to sell a wide range of products. It aims to connect local traders to large businesses through maintaining customer relationships, providing opportunities for small businesses to expand, and operating an efficient logistics network. Amazon does not manufacture products but rather sells items from various vendors and manufacturers under its brand. It has also produced its own Kindle, Fire, and Echo devices manufactured by other companies.
Asian Paints follows a value chain comprised of primary and supporting activities to deliver maximum customer satisfaction and value. The primary activities include inbound logistics to procure quality raw materials, operations to produce paints meeting consumer needs, outbound logistics to distribute products when and where customers want, marketing and sales to promote products, and customer service including 3D home designing assistance. Supporting activities that enable the primary activities consist of procurement of necessary resources, technological development like their designing app, human resource management, and infrastructure for employees.
Fair and Lovely is a popular skin lightening cream that has both ethical and unethical business practices. While it provides scholarships to empower women, its advertising claims are misleading and the ingredients in the creams like mercury can cause skin damage. Research shows the creams only lighten skin by 20% and playing on emotions to sell more products is unethical. To improve, Fair and Lovely should focus on safer ingredients rather than just new products and marketing.
Paytm is India's largest mobile wallet provider with over 120 million registered users. It started in 2010 as a mobile recharge website and has expanded into mobile payments, e-commerce marketplace, and bill payments to address financial inclusion challenges in India where many lack access to traditional banking. Paytm aims to become the primary digital payment method in India through partnerships with companies like Uber and food delivery services, and by obtaining approval to operate a payments bank from the Reserve Bank of India. It competes with other Indian digital wallets but benefits from strong network effects as more users and merchants join its platform.
Alibaba Group aims to be a pioneer in global commerce by building future infrastructure through its unique team. Its mission is to make commerce easy anywhere by operating leading online marketplaces and providing supporting technology and services. Its strategy is to connect global suppliers and buyers to become the world's largest online marketplace in terms of turnover within five years. It analyzes strengths like its leading position and brand popularity against weaknesses like an imitable business model in a SWOT analysis to guide its strategy.
Amazon started as an online bookstore in 1995 and has since expanded into many other business areas. It began selling other products like music and videos in the late 1990s. Amazon launched Amazon Web Services in 2002 which has become a major revenue driver. The company also enables third-party sellers on its marketplace and acquired Whole Foods in 2017. Amazon continues to grow through acquisitions and expanding into new services and devices.
This presentation gives an overview about how is India progressing into making UN's Vision 2020 goal (of financial inclusion) a reality.
It's a technology breakthrough India has been achieved in combat to score financial data security in 21st century and independence from reliance over other nations to provide multilateral system of payments in India.
1) The document discusses opportunities to increase footfalls at Croma stores through mobile applications, ecommerce, and social media.
2) It identifies three opportunity spaces: Facebook check-ins, a Croma-branded mobile game, and customer videos sharing purchase experiences.
3) The recommended solution is a mobile app integrating these features, allowing check-ins, photo sharing, game play, and technical reviews to engage customers.
- Paytm was launched in 2010 as an online recharge portal and grew quickly after demonetization in 2016 when digital payments surged in popularity.
- It is owned 40% by Chinese company Alibaba but founder Vijay Shekhar Sharma asserts it is "as Indian as Maruti".
- Paytm received criticism over its perceived close ties to Prime Minister Modi but has grown to process over Rs. 24,000 crores in transactions and aims to partner with 5 million merchants.
- A viral message claiming Paytm wallets would be inaccessible after merging with its payments bank launch was a hoax, and customers' money will remain safe.
Paytm has grown rapidly since its launch in 2010 as an online recharge portal. After demonetization in 2016, usage of Paytm skyrocketed as people increasingly used digital payments. Paytm now processes over Rs. 24,000 crores in transactions daily with over 17.2 crore users. While Paytm's growth has been huge, its future profitability remains uncertain as payments and merchant businesses have low margins and it faces barriers like connectivity issues and security concerns. With the planned launch of its payments bank, Paytm hopes to generate revenues through cross-selling financial services.
Croma is India's leading Retailers in Consumer durables segment.
This Report consist From success, store format, USP, Marketing Mix, STP to Financial analysis.
Spencers retail limited : Repositioning in a changing retail environment - Ca...Bonny V Pappachan
Spencer's Retail Limited is the largest supermarket chain in India, operating over 350 stores under four formats: Spencer's express, daily, super, and hyper. It was founded in 1863 and is headquartered in Kolkata. Spencer's introduced its "Taste the World" concept to provide customers with a futuristic international shopping experience through store design and merchandise from around the world. A SWOT analysis identified strengths in branding and promotions, while weaknesses included high costs and supplier bargaining power. Big competitors included Reliance, Pantaloons, Bharati Walmart, and Big Bazaar. Spencer's uses strategies like product variety, pricing, store locations, and advertising to attract customers. However, a customer satisfaction
This document provides information about Paytm, India's largest mobile marketplace and payment platform. It discusses Paytm's history and background, services offered, mission, trust in customers, market situation including competition, marketing campaigns, and SWOT analysis. Paytm has over 200 million registered users and offers a single platform for bill payments, recharges, shopping, and online transactions through its mobile app and wallet.
eBay's future strategy should focus on either maintaining its existing business model or expanding its core marketplace platform. Maintaining its model would involve improving its auctions and fixed price offerings through lowering seller fees to attract more activity. Expanding could entail shifting focus to mobile devices and local inventory to attract more buyers. Additionally, eBay is looking to partner with physical retailers to drive online and store sales. It is also launching a new developer platform called X.commerce that combines technologies like PayPal, Milo, Red Laser, and Magento to help retailers expand their online and mobile presence.
This document provides an analysis of Paytm, an Indian e-wallet and e-commerce company. It discusses Paytm's founding, growth, and strategies. The strategic analysis covers Paytm's marketing, IT, HR, finance, and operational strategies. Regarding marketing strategies, the document analyzes Paytm's target market, marketing mix of product, price, place, and promotion. It discusses how Paytm has aggressively promoted itself to become a household name in India through various campaigns. The document also provides a SWOT analysis and critical evaluation of Paytm's marketing communications campaign.
Paytm is a digital wallet launched in India in 2010 that allows users to manage money, pay bills, shop online, and send money to friends. It has grown significantly by offering various services that meet consumer needs, allowing buying and selling through its platform, and onboarding many partners. Paytm attracts new users by offering incentives for creating an account and has expanded its services over time, including gaining approval in 2017 to launch a payments bank that can accept deposits up to Rs. 1 lakh per individual account. The Paytm user journey involves merchants registering to start accepting payments via options shown to customers to pay through Paytm directly or by scanning QR codes, with the process completed via a payment gateway.
Micromax's market share in India declined as Chinese brands like Xiaomi, OPPO, and Vivo dominated the market with superior products, branding, specifications, and competitive pricing. Micromax failed to keep up with the changing e-commerce landscape and preferences for high-quality, low-cost smartphones. As a result, Micromax lost dominance in India to Chinese companies that adapted faster to market trends.
Detailed Analysis of Bigbasket.com - by@MarketerRjRohit Jain
BigBasket.com is an online grocery store that sells over 10,000 products across various categories like fruits and vegetables, staples, dairy, beverages and more. It targets students, families, professionals and others. Customers can browse products, add them to their cart, select a delivery time slot and pay online or in cash. BigBasket delivers orders using its own fleet of GPS-enabled vans within 4 time slots per day. It aims for a 20-23% gross profit and 5-7% net profit through private labels, low costs and farm-to-home model. The presentation recommends expanding reach, improving user experience and increasing awareness through advertising.
1. The document describes a new cosmetics company called Hybrid Cosmetics that is launching an eyeliner pencil product called "She Eyeliner Pencils".
2. The company has 4 partners who will invest 25 lakh initially. Bilal Shah is the investor, Muhammad Kashif is the finance manager, Ahmed Waleed is in charge of research and development, and Waseeful Hassan will lead marketing.
3. The eyeliner pencils will be offered in 24 colors and will target middle-aged, middle to high income women in urban areas of Punjab through retailers, department stores, and shopping malls.
Alibaba.com is a B2B e-commerce platform that facilitates trade between buyers and sellers globally. It establishes online storefronts and listings to help businesses establish an online presence. The platform produces leads and allows for keyword searches across 30 industry categories and 5,000 product categories. Alibaba.com holds 50% of China's online e-commerce market and addresses challenges such as fragmentation, infrastructure issues, communication barriers, and the absence of credit markets through features like communities, directories, and credit rating systems.
A glympse on the supply chain system of amazonAshik S Nair
Amazon began as an online bookstore but has since expanded globally to sell a wide range of products. It aims to connect local traders to large businesses through maintaining customer relationships, providing opportunities for small businesses to expand, and operating an efficient logistics network. Amazon does not manufacture products but rather sells items from various vendors and manufacturers under its brand. It has also produced its own Kindle, Fire, and Echo devices manufactured by other companies.
Asian Paints follows a value chain comprised of primary and supporting activities to deliver maximum customer satisfaction and value. The primary activities include inbound logistics to procure quality raw materials, operations to produce paints meeting consumer needs, outbound logistics to distribute products when and where customers want, marketing and sales to promote products, and customer service including 3D home designing assistance. Supporting activities that enable the primary activities consist of procurement of necessary resources, technological development like their designing app, human resource management, and infrastructure for employees.
Fair and Lovely is a popular skin lightening cream that has both ethical and unethical business practices. While it provides scholarships to empower women, its advertising claims are misleading and the ingredients in the creams like mercury can cause skin damage. Research shows the creams only lighten skin by 20% and playing on emotions to sell more products is unethical. To improve, Fair and Lovely should focus on safer ingredients rather than just new products and marketing.
Paytm is India's largest mobile wallet provider with over 120 million registered users. It started in 2010 as a mobile recharge website and has expanded into mobile payments, e-commerce marketplace, and bill payments to address financial inclusion challenges in India where many lack access to traditional banking. Paytm aims to become the primary digital payment method in India through partnerships with companies like Uber and food delivery services, and by obtaining approval to operate a payments bank from the Reserve Bank of India. It competes with other Indian digital wallets but benefits from strong network effects as more users and merchants join its platform.
Alibaba Group aims to be a pioneer in global commerce by building future infrastructure through its unique team. Its mission is to make commerce easy anywhere by operating leading online marketplaces and providing supporting technology and services. Its strategy is to connect global suppliers and buyers to become the world's largest online marketplace in terms of turnover within five years. It analyzes strengths like its leading position and brand popularity against weaknesses like an imitable business model in a SWOT analysis to guide its strategy.
Amazon started as an online bookstore in 1995 and has since expanded into many other business areas. It began selling other products like music and videos in the late 1990s. Amazon launched Amazon Web Services in 2002 which has become a major revenue driver. The company also enables third-party sellers on its marketplace and acquired Whole Foods in 2017. Amazon continues to grow through acquisitions and expanding into new services and devices.
This presentation gives an overview about how is India progressing into making UN's Vision 2020 goal (of financial inclusion) a reality.
It's a technology breakthrough India has been achieved in combat to score financial data security in 21st century and independence from reliance over other nations to provide multilateral system of payments in India.
1) The document discusses opportunities to increase footfalls at Croma stores through mobile applications, ecommerce, and social media.
2) It identifies three opportunity spaces: Facebook check-ins, a Croma-branded mobile game, and customer videos sharing purchase experiences.
3) The recommended solution is a mobile app integrating these features, allowing check-ins, photo sharing, game play, and technical reviews to engage customers.
- Paytm was launched in 2010 as an online recharge portal and grew quickly after demonetization in 2016 when digital payments surged in popularity.
- It is owned 40% by Chinese company Alibaba but founder Vijay Shekhar Sharma asserts it is "as Indian as Maruti".
- Paytm received criticism over its perceived close ties to Prime Minister Modi but has grown to process over Rs. 24,000 crores in transactions and aims to partner with 5 million merchants.
- A viral message claiming Paytm wallets would be inaccessible after merging with its payments bank launch was a hoax, and customers' money will remain safe.
Paytm has grown rapidly since its launch in 2010 as an online recharge portal. After demonetization in 2016, usage of Paytm skyrocketed as people increasingly used digital payments. Paytm now processes over Rs. 24,000 crores in transactions daily with over 17.2 crore users. While Paytm's growth has been huge, its future profitability remains uncertain as payments and merchant businesses have low margins and it faces barriers like connectivity issues and security concerns. With the planned launch of its payments bank, Paytm hopes to generate revenues through cross-selling financial services.
Paytm and Snapdeal are two major Indian e-commerce companies. Paytm was launched in 2010 focusing on mobile recharges but has expanded into other services like bill payments, e-commerce, and financial services. Snapdeal was founded in 2010 as an offline couponing business, and later transitioned to an online marketplace in 2011. Both companies have received significant funding from investors. They target India's growing internet user base with strategies like customized emails, social media, and partnerships with other companies.
Deep dive into ecommerce by GBG Mumbai - Sep 20th 2014GBG Mumbai
This document summarizes a presentation given by Sreeraman Thiagarajan on e-commerce in India. It discusses the growth of the Indian e-commerce market from 2012 to 2021 based on Technopak estimates. It outlines key factors driving online shopping adoption in India like time poverty in major cities and the proliferation of internet and smartphone usage. The presentation covers topics like the market scenario, consumer buying behaviors, opportunities for selling online through marketplaces, and how companies like Google can help drive e-commerce through tools like product listing ads. It also discusses emerging models like hybrid commerce leveraging local retailers and the potential of local language e-commerce.
How did Paytm benefit from the Demonetisation, what is their marketing strategy?
- Do not directly copy any part of this PPT, remember to do your own research!
- Don Bosco Institute of Management & Research (DBIMR)
- Team 8 consists of 5 members: Himanshu, Ankita, Shaurya, Divya, and Vishwajeet working in marketing.
- The document defines marketing as "the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit" and discusses the latest marketing news from Netflix, Airtel, Paytm, Pepsi, and Adidas.
- Adidas plans to launch a mobile app by December to boost online sales and customer engagement through content and loyalty programs.
- Team 8 consists of 5 members: Himanshu, Ankita, Shaurya, Divya, and Vishwajeet working in marketing.
- The document defines marketing as "the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit" and discusses the latest marketing news from Netflix, Airtel, Paytm, Pepsi, and Adidas.
- Adidas plans to launch a mobile app by December to boost online sales and customer engagement through content and loyalty programs.
Amazon launched its #AurDikhao campaign in April 2015 to showcase its over 20 million products and engage customers. The campaign aimed to increase brand awareness and recruit new customers in tier 2 and 3 cities. It featured TV, YouTube, and Twitter ads showing people asking to see more products. The humorous ads encouraged viewers to use #AurDikhao to explore Amazon's offerings. The campaign was successful, generating over 21 lakh YouTube views and increasing sales 300% and units sold 500% compared to the previous year.
- The document discusses Paytm's company profile, SWOT analysis, marketing strategy, digital presence, and competitors.
- Paytm was founded in 2010 as a mobile recharging platform and has since expanded to offer various digital payment services.
- A SWOT analysis identifies Paytm's first mover advantage, ease of use, and growing market as strengths, while customer service and security risks are weaknesses.
- Paytm's marketing strategies include cashless transaction schemes, sponsoring events, and using various digital channels to promote brand awareness.
Tata launched a social media campaign to promote its new Nano Twist model and move its brand image from a cheap car to trendy and affordable. The campaign used influencer marketing on Twitter with the hashtag #NanoBiddingWar during the busy period of IPL and elections. Six influencers represented the six car colors and engaged followers for 3 days. The campaign was highly successful, generating 143 million impressions and trending the hashtag in India and worldwide. It resulted in earned media worth 15% of Tata's annual digital budget.
Tata launched a social media campaign to promote its new Nano Twist model and move its brand image from a cheap car to trendy and affordable. The campaign used influencer marketing on Twitter with the hashtag #NanoBiddingWar during the busy period of IPL and elections. Six influencers represented the six car colors and engaged followers for 3 days. The campaign was highly successful, generating 143 million impressions and trending the hashtag in India and worldwide. It resulted in earned media worth 15% of Tata's annual digital budget.
Phonethics credentials: food &food related brandsSaurabh Gupta
Phonethics is a full service digital marketing agency that has won numerous awards for its social media campaigns and mobile apps. It has expertise in social media content creation, media buying, website development, and digital campaigns. Some of its award-winning campaigns include #BappachiDiary for Sunrich Oil, which reached over 3.1 million people on social media, and an Inorbit Malls mobile app that generates millions of impressions annually. It has created successful campaigns and digital properties for clients in various industries including food, oil, dairy, and confectionery.
The document provides information about 6 e-commerce websites: Flipkart, Amazon, Indiamart, Alibaba, Myntra, and Snapdeal. It discusses their founders, business models, key features and competitive strategies. For example, it notes that Flipkart was founded in 2007 and is now India's largest e-commerce platform, while Alibaba connects Chinese manufacturers with overseas buyers through its B2B marketplace.
The document discusses several technology trends for 2015, including big data, connectivity, wearables, cloud computing, mobile payments, and augmented reality. It focuses on two trends in particular:
Connectivity and wearables are projected to continue growing significantly in 2015. Over 79 million wearable devices are expected to be purchased worldwide. Companies are finding practical applications for wearables in fields like healthcare.
Fast-laneing, dead time, and mobile payments are also areas that will see increased adoption in 2015. Examples mentioned include apps that let customers customize food orders before reaching the counter at restaurants and games that let airline passengers upgrade their seats. Mobile payments are forecasted to increase over 50% in the UK.
Tata Nano launched a social media campaign on Twitter to promote its new Nano Twist model and target 18-24 year olds. The campaign ran for 3 days using 6 social media influencers assigned to different color variants of the Nano Twist. Followers engaged by tweeting and retweeting with assigned hashtags, with the goal of making #NanoBiddingWar a trending topic during the busy period of IPL cricket and national elections. The campaign was highly successful, generating over 240,000 mentions and trending globally for 2 days, far exceeding expectations and traditional advertising spending.
Tata Nano launched a social media campaign on Twitter to promote its new Nano Twist model and target 18-24 year olds. The campaign used 6 influencers assigned to different color variants of the Nano Twist. Over 3 days the influencers engaged followers on Twitter using assigned hashtags to increase brand awareness and preference. The campaign was a success, generating over 143 million impressions and trending the #NanoBiddingWar hashtag in India and worldwide. It also resulted in earned media worth 15% of the annual digital marketing budget.
Mohammad Wasim Ansari is pursuing a PGDM and his sector is E-Commerce. The document discusses the history and growth of e-commerce in India, highlighting key players like Paytm, Flipkart, Snapdeal and Amazon. It analyzes Paytm through a SWOT analysis, discussing its strengths in brand awareness, scaling after demonetization, and investments. The future of e-commerce in India is predicted to experience exponential growth between now and 2020, especially in rural areas and among women shoppers.
Mobile apps have become the dominant way that Indians access information and consume content. 200 million active mobile internet users in India spend 90% of their time using apps. As apps have become ubiquitous, marketing has had to evolve as well. Brands now need to personalize their messaging across numerous online and offline channels based on customer data to effectively engage users. The future of marketing will rely heavily on using big data to personalize experiences for customers through mobile apps and other channels.
Ola is an Indian ride-hailing company founded in 2010. It is headquartered in Bengaluru and has expanded to over 100 cities across India. Ola offers various vehicle options like sedans, autos, and luxury cars. It has seen rapid growth due to India's large population and low vehicle ownership rates which leave significant potential for growth in the ride-hailing market. Ola utilizes strategic partnerships, promotional campaigns, and social media marketing to increase its customer base and compete with rivals like Uber.
This presentation by Juraj Čorba, Chair of OECD Working Party on Artificial Intelligence Governance (AIGO), was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
Collapsing Narratives: Exploring Non-Linearity • a micro report by Rosie WellsRosie Wells
Insight: In a landscape where traditional narrative structures are giving way to fragmented and non-linear forms of storytelling, there lies immense potential for creativity and exploration.
'Collapsing Narratives: Exploring Non-Linearity' is a micro report from Rosie Wells.
Rosie Wells is an Arts & Cultural Strategist uniquely positioned at the intersection of grassroots and mainstream storytelling.
Their work is focused on developing meaningful and lasting connections that can drive social change.
Please download this presentation to enjoy the hyperlinks!
Suzanne Lagerweij - Influence Without Power - Why Empathy is Your Best Friend...Suzanne Lagerweij
This is a workshop about communication and collaboration. We will experience how we can analyze the reasons for resistance to change (exercise 1) and practice how to improve our conversation style and be more in control and effective in the way we communicate (exercise 2).
This session will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
Abstract:
Let’s talk about powerful conversations! We all know how to lead a constructive conversation, right? Then why is it so difficult to have those conversations with people at work, especially those in powerful positions that show resistance to change?
Learning to control and direct conversations takes understanding and practice.
We can combine our innate empathy with our analytical skills to gain a deeper understanding of complex situations at work. Join this session to learn how to prepare for difficult conversations and how to improve our agile conversations in order to be more influential without power. We will use Dave Gray’s Empathy Mapping, Argyris’ Ladder of Inference and The Four Rs from Agile Conversations (Squirrel and Fredrick).
In the session you will experience how preparing and reflecting on your conversation can help you be more influential at work. You will learn how to communicate more effectively with the people needed to achieve positive change. You will leave with a self-revised version of a difficult conversation and a practical model to use when you get back to work.
Come learn more on how to become a real influencer!
This presentation by OECD, OECD Secretariat, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
Carrer goals.pptx and their importance in real lifeartemacademy2
Career goals serve as a roadmap for individuals, guiding them toward achieving long-term professional aspirations and personal fulfillment. Establishing clear career goals enables professionals to focus their efforts on developing specific skills, gaining relevant experience, and making strategic decisions that align with their desired career trajectory. By setting both short-term and long-term objectives, individuals can systematically track their progress, make necessary adjustments, and stay motivated. Short-term goals often include acquiring new qualifications, mastering particular competencies, or securing a specific role, while long-term goals might encompass reaching executive positions, becoming industry experts, or launching entrepreneurial ventures.
Moreover, having well-defined career goals fosters a sense of purpose and direction, enhancing job satisfaction and overall productivity. It encourages continuous learning and adaptation, as professionals remain attuned to industry trends and evolving job market demands. Career goals also facilitate better time management and resource allocation, as individuals prioritize tasks and opportunities that advance their professional growth. In addition, articulating career goals can aid in networking and mentorship, as it allows individuals to communicate their aspirations clearly to potential mentors, colleagues, and employers, thereby opening doors to valuable guidance and support. Ultimately, career goals are integral to personal and professional development, driving individuals toward sustained success and fulfillment in their chosen fields.
This presentation by Nathaniel Lane, Associate Professor in Economics at Oxford University, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
This presentation by Yong Lim, Professor of Economic Law at Seoul National University School of Law, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
Mastering the Concepts Tested in the Databricks Certified Data Engineer Assoc...SkillCertProExams
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This presentation by OECD, OECD Secretariat, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
This presentation by Professor Alex Robson, Deputy Chair of Australia’s Productivity Commission, was made during the discussion “Competition and Regulation in Professions and Occupations” held at the 77th meeting of the OECD Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found at oe.cd/crps.
This presentation was uploaded with the author’s consent.
4. One97 Communications Ltd. is India's leading
mobile-internet company . Driven by great consumer
experience, it offers digital goods & services to mobile
consumers under Paytm brand. One97 also provides
mobile advertising, marketing and payments for
merchants.
CEO : Vijay shekhar sharma
Founded : 2000
5. • In 2001
one97 was launched.
• In 2002
start live astrology services for GSM operator in
Delhi.
• In 2003
Launch music messaging on mobiles in India.
Launches live astrology across India and SMS
based applications & businesses
6. • In 2004
Wins mandate to deliver pan India voice portal for
largest GSM operator & launch India's first voice
based gaming
• In 2005
Generated highest one day VAS revenue by kaun
Banega Lakhpati on mobile
• In 2006
Launches highly successful Ringtone ka maharaja
on voice portal
7. • In 2007
Expand to PAN India operations across various
service providers
• In 2008
Partners with a leading IT company for
enhanced voice & 3G applications
Launches subscription based content services
8. • In 2009
Set up 2 business lines , Network based mobile
advertising and social Networking
• In 2010
Launch of Paytm
Online recharge portal India's biggest in this
category
9. • Paytm was founded in August 2010
with an initial investment of $2 million
by its founder Vijay Shekhar Sharma in
Noida, a region adjacent to India's
capital New Delhi. It started off as a
prepaid mobile and DTH recharge
platform, and later added data card,
postpaid mobile and landline bill
payments in 2013.
10. • Paytm is an Indian e-commerce Payment
system and Financial technology company,
based in Noida U.P (India)
• Paytm is currently available in 11 Indian
languages and offers online use-cases like
mobile recharges, Electricity bill payments,
travel, movies, and events bookings.
11. • By January 2014, the company had
launched the Paytm Wallet, which the Indian
Railways and Uber added as a payment
option
• In 2015 education fees, metro recharges,
electricity, gas, and water bill payments.
• In 2016 movies, events and amusement parks
ticketingas well as flight ticket bookings
• In 2017 cross over 100 million app
downloads
12. • The same year, it launched Paytm Gold, a
product that allowed users to buy as little as
1 of pure gold online. It also launched Paytm
payments bank.
• In January 2018 , Paytm entered into a joint
venture with Alibaba Group & Paytm Money
was setup with an investment of 9 crore.
• In March 2019, Paytm launched a
subscription based loyalty program called
Paytm First.
13. • In May 2019, Paytm partnered
with Citibank to launch Paytm
First Credit card.
• In July 2020, Tata Starbucks
partnered with Paytm allowing
its customers to order food
online during a Coronavirus
(COVID-19) pandemic.
• In Oct 2020, Paytm launched
new mini app store to promote
“Atamnirbhar Bharat”
15. Paytm Mall, Paytm Payments Bank, Paytm
First app, Paytm gold, etc.
Paytm charge nothing from direct customer
but it charge for its different products.
Paytm has a Pan-India presence and has set
up its headquarters base at Noida in Uttar
Pradesh.
Paytm has adopted an aggressive and
unique marketing policy.
17. • Which is better Google pay or Paytm?
Well here Paytm has an advantage over Google Pay. It
allows you to pay your bills and mobile recharge via
credit card. For Google Pay, you don't have an option
to pay through credit cards. So if you are running out of
cash and your bill is due, you can pay the same
via Paytm using a credit card
• Which is better Phonepe or Paytm ?
Paytm : Allows transactions across multiple modes like
wallets, UPI and payment gateway. PhonePe: Majorly into
UPI payments. ... PhonePe: It has recently started it's
wallet service
18. Daily/Active Users of online Payments app From Q4 2019 – Q1 2020.
Paytm – 39 Million users
Gpay – 19 Million users
Phonepe – 17 Million users
19. Analysis of Paytm
• First mover advantage
• Tie-ups with merchants
• Bucket of services
• Offers
• Lack of awareness amongst
user
• Fear of going cashless
• Poor customer care
• Growing Demand for aggregators
• Lockdown, Aatmnirbhar Bharat
• The surge in the number of working
professionals
• Competition
• Growing concerns about safety.
20. • In 2014, Paytm CEO “Vijay Shekhar Sharma”
appointed McCann World group as
Advertising agency.
21. • In 1930 It was formed with the merger of two
companies Erickson(1902) and H.K. McCann(1912) In
New York.
• This Company is very Popular for its campaign Like it
created the Famous Campaign for Coca-Cola “It’s the
real thing” and for Nescafe “Gold Blend Couple” ad.
• In India it has its office in New Delhi.
• In 2018 McCann India won the Gold For the new
Paytm ad campaign of “Sweet Candy”.
22. • Simple and realistic situation was used.
• Rational Appeal was there.
• Product feature and details were given.
23.
24. In July 2014
Campaign - Simple & incredible recharge
Advertising agency – McCANN World group.
25.
26. • Message - “Shayad recharge karna kabhi
itna aasan ho” tab tak Paytm.
• Appeal – Functional & Humorous appeal ,
funny scene was used to do a recharge.
• Objective – The main objective of the
company is to increase its customer base
through this ad.
• Impact – Customer start using Paytm to do
the mobile recharges.
• Paytm app got featured as best app for
mobile & DTH recharges in apple store in
2014.
27. In April, 2015
Campaign – “Zindagi jeene ka nya tarika shuru kro” –
Paytm kro!
Advertising agency – McCANN World group.
28.
29. • Message – Zindagi jeene ka nya tarika shuru
karo.
• Appeal – Emotional & Rational appeal is used
by showing the utility and relevant use of
Paytm.
• Objective – To attach people with the brand by
using this song.
• Impact – Customers start using Paytm in their
everyday situations.
30. • On 26th may, 2016
Campaign – “Paytm kro” song by jasleen royal.
Advertising agency – McCANN World group.
31.
32. • Message – To eliminate the hassles of
payments.
• Appeal – Emotional and Functional appeal.
• Objective – To make the national economy
cashless i.e. through online payments.
• Impact – Song was loved by so many
people & within 3 days it was able to get
10 million view on social media.
33. On 12th Nov, 2016 after Demonetisation
Campaign – ATM Nahi, Paytm kro!
Advertising agency – McCANN World group.
34.
35. • Message – To use Paytm as a substitute of cash
payments.
• Appeal – Functional and Humorous appeal.
• Objective – To attract more customer to use their
app.
• Impact – As a result , a lot of new Peoples started
using Paytm and on google play store it crossed 50
Million downloads.
36. • On 13th Nov, 2016
• Campaign : Drama band karo , Paytm kro!
• Advertising agency – McCANN World group.
37.
38. • A lot of people feel mocked
at their situations.
• Negative responses
received on this ad.
39. • On 14th Nov, 2016
Campaign – Paytm changed their “drama band karo” line
with “hamari chinta na karo” – Paytm kro!
Advertising agency – McCANN World group
40.
41. • On 16th jan, 2017
Campaign – Language no Bar , Paytm kro!
• Advertising agency – McCANN World group
42.
43. • Message – To inform people from
different regions that Paytm is now
available in different languages.
• Appeal – Social and functional appeal.
• Objective – To encourage more people to
use Paytm.
• Impact – A Lot of people from different
regions started using Paytm especially
the rural area ones.
44. • On 16th Oct, 2017
• Campaign – Apno ko khush karo, Paytm kro!
• Advertising agency – McCANN World group
45.
46. • Message – To help those people
who take care of you.
• Appeal – An Emotional appeal is
used.
• Objective : To make the brand image
as a caring brand.
• Impact : Attachment of users with
the brand.
47. • On 19th Jan, 2018
• Campaign – Dildaar rho, Paytm kro!
• Advertising agency – McCANN World group
48.
49. • Message – To inform the customers about
the ALL-IN-ONE QR code.
• Appeal – Humour appeal .
• Objective – To make Paytm as a convenient
mode of payment for shopkeepers as well.
• Impact – It promotes the mind set of
shopkeepers that “it feels bad to not have
an E-payment system”.
50. • On 29th Jan, 2018
• Campaign – Now gain without Bargain – Paytm kro!
• Advertising agency – McCANN World group
51.
52. • Message – To inform customers about it’s
new offer , for the first time UPI transaction
you will receive a cashback of Rs. 50.
• Appeal –Rational appeal.
• Objective – To attract the competitors
customer who are using Gpay and Phonepe
for their Upi transactions.
• Impact – The platform touched Rs. 68
millions transactions in February, which
increased by 33.33% from 51 million in
January.
53. • On 28th April, 2018
• Campaign – Ab bank transfer ke liye bhi, Paytm kro!
• Advertising agency – McCANN World group
54.
55. • Message – A new feature was launched
by Paytm which enables the user to
transfer money from one bank to
another bank without any charge.
• Appeal – Humour appeal.
• Objective – To attract competitor’s
customer towards Paytm.
• Impact – People start using Paytm as a
medium of bank transfer system.
56. • On 23rd Mar, 2019
• Campaign – Kisi ki life ka Paytm bano - Paytm kro!
• Advertising agency – McCANN World group
57.
58. • Message – Embrace technology to help each
other.
• Appeal – An Emotional appeal is been used.
• Objective – To provide Banking and financial
service to half a billion unserved people.
• Impact – This ad was launched at the time of
IPL , A lot of audience attract towards it.
59. • On 23rd Sep, 2019
• Campaign – So many QR codes, Paytm kro!
• Advertising agency – McCANN World group
60.
61. • Message – To convey Paytm is only the app that
customer needs.
• Appeal – Humour appeal.
• Objective – To target new customers.
• Impact – This ad makes the app a little flexible as to scan
any code using Paytm.
62. • On 15th Aug, 2020
• Campaign – Aazadi ki goonj
• Advertising agency – McCANN World group
63.
64. • Message – Social message was there in the
ad and we want to show that India is
unstoppable in spite of pandemic
situation.
• Appeal – A social appeal was there and
patriotic emotions were shown in the ad.
• Objective – To make life simpler by digital
payments.
• Impact – Positive response on social
media.
65. • On 13th Sep, 2020
• Campaign – Phone par kon tha!
• Advertising agency – McCANN World group
66.
67. • Message – Beware of fraudsters.
• Appeal – Humorous and rational appeal.
• Objective – To make the brand image.
• Impact – This ad became popular on social
media as they used the popular character
“kokila ben” .
68. • Informative ads.
• Real life situation based.
• Competitive ad.
• Functional & Emotional appeal.
• From 2015-19 they continue their ad based on
rhyme Paytm kro!
• In 2020 they are using “Proudly Indian”, as to
promote “Aatm Nirbhar Bharat”.
69. Our Campaign
• TVC 1 – Cash ki chinta mat kro – Paytm kro!
• TVC 2 – We care for you !
• Print ad – Paiso ka boj kam kro – Paytm kro!
• Radio ad – Surakshit Raho – Paytm kro!
• Digital Ad - Paytm wallet
76. The most common advertisements are "spot commercials",
which normally last for no more than one minute, and longer
programs, commonly running up to one hour, known as
"informercials".
RADIO
On radio 93.5 (₹5000/10sec) and 98.3 (₹4000/10sec)
Duration of our advertisement: 17sec
Budget allocated: 1,53,000 / day
frequency : 10 times/day
77. A television advertisement is a span of television
programming produced and paid for by an organization. It
conveys a message promoting, and aiming to market, a
product or service
Television
On television :Colors tv (₹5000/10sec), Star Sports 2(₹7000/10sec)
Duration of our advertisement:19sec
Budget allocated: 228000/day
frequency: 10 times / day
78. Facebook, twitter, Youtube
Social media advertising, or social media targeting, are
advertisements served to users on social media platforms. Social
networks utilize user information to serve highly relevant
advertisements based on interactions within a specific platform.
On facebook, twitter and YouTube
Budget allocated: 10000/ day
frequency :6 times/ day
79.
80.
81. Newspaper
advertisement
Newspaper display advertising is a form of newspaper advertisement -
where the advertisement appears alongside regular editorial content.
In The Times Of India (front page)
Budget allocated: 350 /day for a 10cm square
advertisement
Frequency: 1 advertisement/day
82. Billboards
Budget
allocated
:
4500000
On billboards
Frequency : 100
bilboards
A billboard is a large outdoor advertising
structure, typically found in high-traffic areas
such as alongside busy roads. Billboards
present large advertisements to passing
pedestrians and drivers.
Billboards will be put up
in major cities like Delhi,
Gurugram, Bombay,
Chennai and Hyderabad.
83. Total budget allocation
Time Per day Per month Per year
Eexpenditure on
advertisements excluding
billboard advertisement
3,91,350 1,17,40,500 +45,00,000
=1,62,40,500
142842750 +13500000
=15,63,42,750
Total Expenditure: 2215300 per day +450000
(153000on radio + 228000 on television +
10000 on social media + 350 on newspaper
+4500000 on billboard)