The document proposes a new full-service restaurant called Thomas' Place that will provide an interactive experience for customers beyond just food. It will feature live performances voted on by customers and each table will have video game technology and free WiFi. The restaurant aims to be innovative and different from typical casual dining options by creating a fun atmosphere for people of all ages. While start-up costs will be high, the concept is that customers are tired of the same old dining experiences. The target markets are the local Pinellas County population including college students and tourists, as well as those who enjoy uniqueness and technology. Competition in the industry is tough against established chains, but the document expresses confidence the restaurant can succeed with careful cost control and marketing

1. Thomas’ Place(Name still pending)A full-service, interactive experience!ByHeather Millwater

2. Ever thought you would like a restaurant experience that was different than the others? Tired of going to different restaurants and yet getting the same boring old themes, service, food, etc? “I want to go out to dinner more often, but the restaurants around here are all the same.” –Jennifer“I really wish that sometimes I could go out to eat and actually feel like I’m having fun. All I’m doing is eating, is that worth $40-$50?” –Bryan“I hate having to choose whether I want good food and service or a realistic, evenly priced meal.” -Jay

3. An interactive, full-service restaurantLive performances Great Food Great Service More than just a MealMission: Create a restaurant that provides guest interaction, while enjoying a great meal at a reasonable price. Vision: A full-service restaurant featuring live performances that guests can vote on; each table will feature video game technology, along with a free to use wireless internet connection. Create an food atmosphere that offers “more than just a meal”; differentiated from typical casual dining restaurants. Values: Innovation along with wholesome family fun. Guests of all ages will be able to enjoy aspects of the environment. Strategy: High start-up costs, but innovative and banking on the concept that people are tired of the same old night out. Employ those with great people skills, keep costs down by using used-equipment.

4. Full-service restaurant sales in 2010 are projected to reach $199.09 billion, growing at about 4.9 percent per year--or an inflation-adjusted 2.4 percent -- from the current $117.28 billion in sales.

5. According to the NRA 2010 report, technology such as handheld POS systems and computerized cooking equipment will play a major role in sales and efficiency increases in the restaurant industry in 2010.

6. The restaurant industry currently enjoys 44 cents of all dollars spent on food, and sales are predicted to increase to give the industry 53.2 cents of all dollars spent on food in the United States.Target MarketsLocal population: Pinellas County has a population of approximately 910,000 people, with a focus on the cities of Clearwater, Largo, North/Central St. Petersburg, and Pinellas Park. College Students: St. Petersburg College has more than five campuses in Pinellas County, along with USF St. Petersburg. Tourists: Pinellas enjoys a year-round reputation as a tourist destination with attractions appealing to singles, couples, families, and etc.Those who are technologically savvy, open-minded, and who enjoy uniqueness will also be the target market of Thomas’ Place. We are not targeting retirees, or anyone over the age of 55.

7. Top Competition: Chili’s, Applebee’s, TGI Fridays, etc.Competition in the restaurant industry is very tough. There are many competitors, and most of them are chains with an established brand name and loyal customers. It will be a difficult industry to penetrate, but it can be done if costs are watched vigilantly, and much care is taken in the marketing department.