AZA presentation 2010

September 14, 2010 nationalaquarium.org aqua.org

Building a Major Gifts Program, Benchmarking & Trends ,[object Object],[object Object],[object Object]

What we are covering today ,[object Object],[object Object],[object Object],[object Object]

Giving USA 2010 Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object]

Online Video ,[object Object],[object Object],[object Object]

NATIONAL AQUARIUM HOLIDAY CARD: AQUA.ORG/MAKEADIFFERENCE

National Aquarium Washington DC Capital Campaign nationalaquarium.org/flythrough

Current Facility ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],New Facility

E-mail ,[object Object],[object Object],[object Object]

New “Old Fashioned” Stewardship www.sankynet.com

Subject line: A National Aquarium birth! The puffins love their newly refurbished exhibit, so much so that..... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

www.sankynet.com Print Synchronized With …

www.sankynet.com … Email + Landing Page

Website ,[object Object],[object Object],[object Object],[object Object]

www.sankynet.com Strong Homepage Direct Mail Area Action Buttons

Spell Out Major Giving Opportunities www.sankynet.com

www.sankynet.com Engage with Personalized URLs (PURLS) www.citymeals.org/PhillipAarons

www.sankynet.com Friday, June 11, 2010 Engage with Personalized URLs (PURLS )

Inspire Donor Confidence 1 www.sankynet.com

Inspire Donor Confidence 2 www.sankynet.com Friday, June 11, 2010 Covenant House International is a registered charity in our headquarter state of New York, and all other 39 states with registration requirements. To learn more about where we are registered, and how to contact state officials to get more information about us, click here .

Social Media ,[object Object],[object Object],[object Object]

FACEBOOK MAJOR DONOR PROSPECTING www.sankynet.com

Search Engine Marketing (SEM) ,[object Object],[object Object],[object Object]

Tax Deduction SEM CAMPAIGN www.sankynet.com Friday, June 11, 2010 SEM campaign running at year end brought in a $5,000 gift.

Online Monthly Giving ,[object Object],[object Object],[object Object]

Monthly Giving – Targeted Ask String www.sankynet.com

Monthly Giving Renewal: Email + Phone www.sankynet.com +

Time Management ,[object Object],[object Object],[object Object],[object Object],[object Object]

What We Covered Today ,[object Object],[object Object],[object Object]

Questions & Answers ,[object Object],[object Object],[object Object]

AZA presentation 2010

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AZA presentation 2010

Editor's Notes