Here is a proposed new media strategy combining mobile mobilization and SEM for www.acne:
1. Run SEM campaigns promoting mobile content related to acne prevention/treatment tips. Example keywords could be "acne tips", "clear skin", etc. Landing pages offer free ringtones, wallpapers or screensavers with acne prevention messages downloadable to mobile phones.
2. Run SMS campaigns asking people to text a keyword to a shortcode to receive free acne tips and product offers via SMS on their mobile phones.
3. Integrate the SMS and mobile content campaigns with the website so people can access further resources and potentially make donations online. Track mobile campaign performance and direct mobile responders to the website
“Educating children to be discriminating in their use of the media is a responsibility of parents, Church, and school.” (Pope Benedict XVI) What key media literacy concepts are needed to understand, consume and produce media? How do we evaluate and judge media products and processes? Four key media literacy concepts including language, representation, institutions and audience will be presented during the session. - Presented at Cultivating Digital Ministries 2014 in Orlando, FL.
As the pace of change across the globe accelerates, we recognize the power of understanding the intersection of business and culture. We fuse our observations of the world around us today and into the future to identify mainstream and emerging consumer trends.
This is the PowerPoint presentation I developed for the SPAA (Screen Producers Association Australia) Fringe event session titled 'Sponsor Generated Programming' (aka Branded Entertainment' which was held on 23 October 2010 in Sydney, Australia.
Queuing and The Age of Context: Release 1 The Digital Consumer CollaborativeDave Norton
Companies are trying to understand the digital consumer but they often get the basics wrong. Digital consumers are not a segment. They aren't 'early adopters.' Almost every consumer today is a digital consumer. A digital consumer wants to do more with his or her digital tools and will share data to get the job done. Sensors, data, location, social media, and mobile are five forces that create digital context.
This deck was presented in February 2014 to 100 companies who are following the general insights gathered from the Digital Consumer Collaborative via web seminar.
Release 1 covers
- What is the Digital Consumer Collaborative
- How to define the digital consumer
- Three key attributes of consumer behavior: queuing, topics, and tasks.
- The five forces that create digital context
- Sensors, data, location, social media, and mobile
- Scoble & Israel’s, The Age of Context
- Redefining what context means
- Digital ethnography and other steps that companies can take to understand the consumer.
An audio presentation can be found on Stone Mantel’s website, YouTube, and SlideShare.
These are the slides from our November 18, 2009 webinar with Mark Farmer of webness.biz.
This is an introduction to using social media for your organization using the (hypothetical) case study of Harvey Milk. How would he have used social if he were campaigning today? What kind of challenges would he face? Find out today!
“Educating children to be discriminating in their use of the media is a responsibility of parents, Church, and school.” (Pope Benedict XVI) What key media literacy concepts are needed to understand, consume and produce media? How do we evaluate and judge media products and processes? Four key media literacy concepts including language, representation, institutions and audience will be presented during the session. - Presented at Cultivating Digital Ministries 2014 in Orlando, FL.
As the pace of change across the globe accelerates, we recognize the power of understanding the intersection of business and culture. We fuse our observations of the world around us today and into the future to identify mainstream and emerging consumer trends.
This is the PowerPoint presentation I developed for the SPAA (Screen Producers Association Australia) Fringe event session titled 'Sponsor Generated Programming' (aka Branded Entertainment' which was held on 23 October 2010 in Sydney, Australia.
Queuing and The Age of Context: Release 1 The Digital Consumer CollaborativeDave Norton
Companies are trying to understand the digital consumer but they often get the basics wrong. Digital consumers are not a segment. They aren't 'early adopters.' Almost every consumer today is a digital consumer. A digital consumer wants to do more with his or her digital tools and will share data to get the job done. Sensors, data, location, social media, and mobile are five forces that create digital context.
This deck was presented in February 2014 to 100 companies who are following the general insights gathered from the Digital Consumer Collaborative via web seminar.
Release 1 covers
- What is the Digital Consumer Collaborative
- How to define the digital consumer
- Three key attributes of consumer behavior: queuing, topics, and tasks.
- The five forces that create digital context
- Sensors, data, location, social media, and mobile
- Scoble & Israel’s, The Age of Context
- Redefining what context means
- Digital ethnography and other steps that companies can take to understand the consumer.
An audio presentation can be found on Stone Mantel’s website, YouTube, and SlideShare.
These are the slides from our November 18, 2009 webinar with Mark Farmer of webness.biz.
This is an introduction to using social media for your organization using the (hypothetical) case study of Harvey Milk. How would he have used social if he were campaigning today? What kind of challenges would he face? Find out today!
The New Rules of Marketing: Paid, Owned and EarnedGood Grains
Zack Swire of SWIRE & eGood, and Chelsea Segal of Targetwise share their stories and insights (+ learnings from influential voices that inspire them) on 'The New Rules of Marketing: Paid, Owned and Earned'. Understanding your story, your why and your purpose must come first. Then, you can work to be more effective at amplifying your marketing message with the right media mix, maximizing the success of media dollars, and cutting through the clutter to drive your business.
Case study: A national integrated marketing communications case study. Winner of a 2012 Silver Leaf Award and an Ovation Award of Excellence from International Association of Business Communicators.
Award-winning marketing communications case study - one pagerGraham Machacek
Case study: A national integrated marketing communications case study. Winner of a 2012 Silver Leaf Award and an Ovation Award of Excellence from International Association of Business Communicators.
Recording: http://www.youtube.com/watch?v=RwKnAreKouE
Online fundraising is an evolving practice where new lessons are being learned all the time. Join this webinar to find out what CanadaHelps learned about online giving from the disaster relief efforts for Haiti thus far, and how your charity can apply this knowledge to your year-round online fundraising practices.
Green America presents The Open Brand: Beyond Green WashingEarthsite
Sustainability Marketing in a World of Radical Transparency.
Social media technology is driving the shift towards a more open culture, a more open government, and most notably, a more open way of marketing. People are Twittering about your brand right now and the way you respond today will determine the future of brand management.
At the same time, corporate sustainability marketing initiatives are getting labeled as green washing because they lack transparency that is foundational to building authentic brand trust.
In this talk, you will learn how to leverage social media technology to be an Open Brand leader, transcending green washing and building trusted relationship with your customers. See current case studies of corporate green initiatives that have succeeded and failed. Learn how to show your green, authentically.
Presentation by Burson-Marsteller Korea market leader Margaret Key to a seminar for Korean industry magazine The PR. Focuses on global trends in public relations and communication with implications for Korean organizations.
They might often be free, but they come with hidden costs – should you use social media tools to engage and fundraise? Learn how to plan, resource, and budget for social media campaigns. No, we won’t teach you how to tweet, but we will share strategies for social media success, and give you the essential tools for your organization’s own roadmap through the land of blogs, Facebook, Twitter, e-mail campaigns, and other social media. Find out how to integrate your offline marketing and communication priorities with an online audience, and hopefully, raise more money for your cause.
They might often be free, but they come with hidden costs – should you use social media tools to engage and fundraise? Learn how to plan, resource, and budget for social media campaigns. No, we won’t teach you how to tweet, but we will share strategies for social media success, and give you the essential tools for your organization’s own roadmap through the land of blogs, Facebook, Twitter, e-mail campaigns, and other social media. Find out how to integrate your offline marketing and communication priorities with an online audience, and hopefully, raise more money for your cause.
The New Rules of Marketing: Paid, Owned and EarnedGood Grains
Zack Swire of SWIRE & eGood, and Chelsea Segal of Targetwise share their stories and insights (+ learnings from influential voices that inspire them) on 'The New Rules of Marketing: Paid, Owned and Earned'. Understanding your story, your why and your purpose must come first. Then, you can work to be more effective at amplifying your marketing message with the right media mix, maximizing the success of media dollars, and cutting through the clutter to drive your business.
Case study: A national integrated marketing communications case study. Winner of a 2012 Silver Leaf Award and an Ovation Award of Excellence from International Association of Business Communicators.
Award-winning marketing communications case study - one pagerGraham Machacek
Case study: A national integrated marketing communications case study. Winner of a 2012 Silver Leaf Award and an Ovation Award of Excellence from International Association of Business Communicators.
Recording: http://www.youtube.com/watch?v=RwKnAreKouE
Online fundraising is an evolving practice where new lessons are being learned all the time. Join this webinar to find out what CanadaHelps learned about online giving from the disaster relief efforts for Haiti thus far, and how your charity can apply this knowledge to your year-round online fundraising practices.
Green America presents The Open Brand: Beyond Green WashingEarthsite
Sustainability Marketing in a World of Radical Transparency.
Social media technology is driving the shift towards a more open culture, a more open government, and most notably, a more open way of marketing. People are Twittering about your brand right now and the way you respond today will determine the future of brand management.
At the same time, corporate sustainability marketing initiatives are getting labeled as green washing because they lack transparency that is foundational to building authentic brand trust.
In this talk, you will learn how to leverage social media technology to be an Open Brand leader, transcending green washing and building trusted relationship with your customers. See current case studies of corporate green initiatives that have succeeded and failed. Learn how to show your green, authentically.
Presentation by Burson-Marsteller Korea market leader Margaret Key to a seminar for Korean industry magazine The PR. Focuses on global trends in public relations and communication with implications for Korean organizations.
They might often be free, but they come with hidden costs – should you use social media tools to engage and fundraise? Learn how to plan, resource, and budget for social media campaigns. No, we won’t teach you how to tweet, but we will share strategies for social media success, and give you the essential tools for your organization’s own roadmap through the land of blogs, Facebook, Twitter, e-mail campaigns, and other social media. Find out how to integrate your offline marketing and communication priorities with an online audience, and hopefully, raise more money for your cause.
They might often be free, but they come with hidden costs – should you use social media tools to engage and fundraise? Learn how to plan, resource, and budget for social media campaigns. No, we won’t teach you how to tweet, but we will share strategies for social media success, and give you the essential tools for your organization’s own roadmap through the land of blogs, Facebook, Twitter, e-mail campaigns, and other social media. Find out how to integrate your offline marketing and communication priorities with an online audience, and hopefully, raise more money for your cause.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
New Media Strategy Afrf 2009
1. New Media
Fundraising strategy :
from basics to the
global trends
Marcelo Iñarra Iraegui
marcelo@marceloiniarra
Text +31 611 187 533
Twitter @marceloiniarra
Pareto Fundraising
Sydney – Australia
August 24th - 2009
3. What’s in the agenda for today 90
minutes ?
• Rules for this session
• 2009 in New Media Fundraising
Jungle
• 7 elastics rules for new media
fundraising
• Digital Innovation Challenges
8. Wake up Quiz
1. Which of those countries has the
highest mobile penetrations?
a. Sweden
b. Australia Text the answer to :
0410 702 982
c. Germany Answer in the
message a , b, c,d,e
d.UK and your name.
e. Italy
10. Wake up Quiz
1. Which of those countries has the
highest mobile penetrations?
a. Sweden 112 % (10 M)
b. Australia 99.4 % (21 M)
c. Germany 114 % (93 M)
d. UK 123 % (75M)
e. Italy 149 % (88M)
11. Wake up Quiz
• Wich region of world has more internet
users ?
• A. North America
• B. Asia
• C. Europe
35. Social Trysumers
“Experienced consumers are trying new
appliances, new services, new flavors, new
authors, new destinations …… and new
social experiences”
Marcelo Iniarra & Alfredo Botti adapted from www.trendwatching.com
40. En Bariloche, Neuquén
En Capital Federal En Rosario, Santa Fé
Forest Law in
En Córdoba
En Capital Federal y en Calayate
Argentina
En Capital Federal
En Capital Federal
En Santiago del Estero
En Paraná, Entre Ríos
Source: Alfredo Botti. Greenpeace Argentina En Rosario, Santa Fé
41. BOCA Juniors
Greatest Team in the World
CQC
http://www.youtube.com/watch?v=ykt-
dhHHjaE
Actions
44. Obama is not alone * Ringtones from
UNHCR in Spain
• Over 50 K downloads
• Over 110.000 euros raised
• But the most relevant aspect was the first
telemarketing test 8.7 % conversion rate
Thanks Francesco Sciacca / UNHCR Spain
61. Offline Online
Adwords
Radio add
Banners in UNHCRs Sites
Contact Center Landing page
DRTV
Paid banners
Print add
Probono banners
PR and non
traditional
publicity
73. Global Campaign trends
Me …!
• “New campaigning”
• “Traditional” campaigning
• I do !
• They Do !!
74. Global Campaign trends
Recognition...!
• “Traditional” campaigning • “New campaigning”
• Low level of recognition • Medium to High level of recognition
75. Global Campaign trends
Timing...!
• “Traditional” campaigning
• “New campaigning”
• Off line media pace !
• Instant campaign !
77. Global Campaign trends
Being Part of Something Bigger...
• “New campaigning”
• “Traditional” campaigning
• Global collective unconscious –
• Think global , act local ! “Think Global , act global”
78. 5 global supporters needs
Me ..!! + Positive
approach
Be part of Real time action
something bigger “Instant
“global solidarity campaigning”
High
Recognition
107. Non Financial Model in action in
general figures
Azione Donna
Cultivation
through action ( Monthly)
“ Io Sono Cyber- Traditional FR
Cycle
attivist@” *
Female prospects
* All figures are estimated according a mix of markets of references with
mature on line FR programs.
126. I dream to find a medium
a) portable, b) personal, c)
instantaneous and
interactive, d) massive and
e) easy to use . Lastly, it
had to be a medium through
which we could collect
donations.
141. Save the planet with your mobile
Connect2climate is an Indian
initiative that aims to raise
awareness about climate change
and issues affecting our planet
with a series of educational
games that can be downloaded
to cell phones.
These games include
“DeCarbonator” and “Mission
Lighting”.
The games were launched in India on
the 5th of June this year, World
Environment Day.
146. Home work 1 Innovation Challenge
• Challenge 1
Develop a new media strategy combining
mobile mobilization (SMS or mobile content
aspects like ringtones) & SEM for
www.acne.org with the objective to get 800
new financial supporters in three months.
147.
148. Home work 1 Innovation Challenge
• Challenge 2
Development an integrated new media upgrade
strategy establishing a new social network of
current supporters of the Garlic Seed Foundation
www.garlicseedfoundation.info ) .
This foundation has 150 K supporters and the want to
set up a community of 1500 active members in the
social network increasing their monthly donation
by 50% )
150. Home work 1 Innovation Challenge
• Challenge 3
You've got no budget but lots of good staff and
volunteers. You need to launch a fundraising
campaign to save orphan orangutans. We want you
to involve a youth audience (8‐14) into the
campaign.
Put together an online plan that would help achieve
this goal. The plan must include innovative use of
social networking and on line gaming.
152. Home work 1 Innovation Challenge
• Challenge 4
You want to raise funds for a women’s refuge.
Madonna has offered their support. How
would you go about raising funds online? A
secondary objective is to raise awareness of
the issue of domestic violence. The plan must
make strong use of video delivery to mobile
tv, web tv, digital tv.
153. Thank you !!!
Marcelo Iniarra
www.marceloiniarra.com
marcelo@marceloiniarra.com
SMS al +31 611 187 533
Twitter @marceloiniarra