2. Who is our market?
Total Population Houston and surrounding areas
6,622,047
Anglo
African American
Hispanic
Other
2,387,237
2,525,868
1,095,818
Texas Department of State Health Services
3. Who spends the most money?
Hispanics spend more per day than U.S. average: $96 vs. $90
$90
$96
$87
$88
$82
$76
$72
$79
$113
$119
$111
$108
Other
Hispanic
African American
Anglo
Avg. Daily spending of those w/ kids under 18
Avg. Daily Spending of those w/o kids under
18
% Have children under 18
• Anglo 29%
•African American 39%
•Hispanic 50%
•Other 36%
Nielsen.com
4. Hispanic Buying Power
Hispanic purchasing
power has increased at a
compound annual
growth rate of 7.5%
more than twice as fast
as the 2.8% growth
for the total U.S.
purchasing power
Hispanic Chamber of Commerce
5. According to the Hispanic
Chamber of Commerce..
Hispanic
purchasing power
has increased 45%
in the last 5 years,
and has reached
1.4 Trillion.
Hispanic Chamber of Commerce
6. Marketers continue to boost spending in the U.S.
Hispanic media market
2014 Hispanic advertising grew by 12.0%
estimated 4.9% growth for overall U.S. media ad
spending
Business owners doubled expected Hispanic
advertising
3.8 Billion spent last year in Hispanic advertising
7. Okay, I want Advertising. What
is most effective?
56%
50%
45%
40%
38%
33%
0% 10% 20% 30% 40% 50% 60%
Local Televison
Newspapers
Magazines
Radio
Social Networks
Online video sites
Mediums
Mediums
www.Statista.com
8. Advertising response by Latin
Community
0% 20% 40% 60% 80% 100%
Word of mouth*
Televsion*
Emails
Websites*
Newspaper
TV program ads*
Magazines
Search Engine
Radio
Social Networks*
Consumer Reviews
Billboards
Online video ads*
Online banner ads
Ads on mobile phones*
85%
80%
80%
79%
77%
76%
76%
75%
75%
75%
74%
72%
70%
68%
65%
Statista.com
9. Advertising Facts to take home
with you!
65% of your audience are
visual learners
Visual data is processed
60,000 times faster by the
brain than text •Consumers are more
likely to remember your
add when they can see
it, hear it, and read it.
www.Statista.com
10. Local tv vs. cable
Analog Signal
Cable & Satellite
6 Million residents
5 Million nonsubscribers
58% of local television viewers
are Hispanic
Reaches consumers that are
willing to drive to your business
6 Million residents
1 Million Subscribers
20% of cable subscribers
are Hispanic
Reaches consumers across
the nation
14. We have packages
for all businesses,
large and small.
• Unique segments of 20,
10, 5, and 2 minute
•Traditional :30 and :60
second commercials
•Original programming
•Event media coverage
•Social Media exposure at
no cost to you
•Production/Editing
available upon request
Special Promotions
1. :30 Second commercial played
24 times a day 7 days a week for
only $30 a day
2. 2 twenty minute infomercials
played twice a day 7 days a week
for only $500
3. 3 twenty min, 5 five min, 4 two
min, & 6 one min a day; 126
spots of air time a week for only
$950
15. Process and Timing
1. Do you currently have production, or
would you need to produce a new
commercial?
2.Schedule production
3.2 weeks minimum to get production
ready for TV
4.Air your commercial!
16. Are you ready to
turn our
provided leads
into profits?!?
Leads Sales Revenue
Call Marcela at (713) 412-3527 or Email Marcela@migentetvhouston.com
