I was asked to speak at a Sonoma State University Wine Marketing class and then shortly after I spoke at the Sonoma County Winegrowers. I talked about the current trends in wine marketing.

1. Social Media
Trends in Wine
Kerry Rego

2. What are your customers doing online?

3. Why is Social Media Important?
•Facebook 1.32b MAU
•Twitter 500m tweets/day
•YouTube 6b hrs watched/m
•LinkedIn 313m members
•Google+ 300m MAU
•Instagram 200m MAU
Logos courtesy of Aquaticus

4. Engagement
60 times the
engagement of Facebook
#winecountry

5. +
Measure at ads.twitter.com

6. Advertising
Is an absolute must
for your content to be seen.
Strategy + budget +
Measurement = ROI success

7. Check Your Message

9. The top 10 social media/tech
used by U.S. wineries are:
1. Facebook
2. Website
3. Emails
4. Ecommerce on website
5. Twitter
6. Yelp
7. Instagram
8. Blog
9. YouTube
10.Pinterest
June 2014 Cal Poly study
http://bit.ly/SM4wine

10. ROI - Case Study
Stormhoeck Winery, South Africa
Reached out to 21yr+ bloggers and offered wine
to taste. 1yr later 100+ bloggers had tasted,
reviewed, written, and linked to Stormhoeck.
Increased from 50k to 300k cases.

11. ROI - Case Study
Pacific Rim Winery, Oregon
Spent $10k on educating millennials on riesling, offered
book w/ facts, tasting notes, and other info. 11k likes in
first 2 weeks, 300 comments, then a contest on why
they like riesling netted 15k more likes, increased traffic
7000% to website, 15% increase in revenue, 73%
increase in transactions

12. ROI - Case Study
Murphy Goode, Sonoma County
“A Real Goode Job” media campaign goal of 880
million media displays led to 130% growth in sales
revenue, 70% increase in tasting room traffic.

14. How to Deal with Negativity
•How do you deal with it in real
time?
•Your character shines through
•All service providers have
unhappy customers
•Editorial control, settings
•Control is really an illusion

15. Social Media is SOCIAL
It’s About Relationships
Not Broadcasting

16. THANK YOU!
Kerry Rego Consulting
Kerry@KerryRegoConsulting.com
707.520.4572