Consumers will tell retailers what they want in terms of customer experience. It's up to retailers to have the tools to listen and then follow through.
Tis the season for holiday shopping, and this year is gearing up to be the biggest we have ever experienced. This year Adobe Insights is predicting that online holiday sales will grow 14.8% YoY, reaching almost $125 Billion.
Adobe Analytics’ survey of key decision makers at 403 U.S. retailers reveal valuable insights about how they plan to engage consumers this holiday shopping season.
Adobe Digital Insights has released its 2018 online Holiday shopping recap report. From record breaking revenue numbers on mobile devices, exponential B.O.P.I.S. (Buy Online Pick-Up In Store) growth, to the hottest products sold throughout the season, this report has everything you need to analyze and understand the busiest time of year for retailers.
The online shopping season is upon us, and it's shaping up to be the biggest year yet. Adobe is predicting over $143B in online spend. Consumers will be relying heavily on their smartphones, spending $14B more this season.
Tis the season for holiday shopping, and this year is gearing up to be the biggest we have ever experienced. This year Adobe Insights is predicting that online holiday sales will grow 14.8% YoY, reaching almost $125 Billion.
Adobe Analytics’ survey of key decision makers at 403 U.S. retailers reveal valuable insights about how they plan to engage consumers this holiday shopping season.
Adobe Digital Insights has released its 2018 online Holiday shopping recap report. From record breaking revenue numbers on mobile devices, exponential B.O.P.I.S. (Buy Online Pick-Up In Store) growth, to the hottest products sold throughout the season, this report has everything you need to analyze and understand the busiest time of year for retailers.
The online shopping season is upon us, and it's shaping up to be the biggest year yet. Adobe is predicting over $143B in online spend. Consumers will be relying heavily on their smartphones, spending $14B more this season.
The prevalence of smartphones has left the door wide open for eCommerce companies to drive holiday sales through mobile advertising. What shopping trends can we expect this holiday season? Here are 10 charts to keep you in the loop.
With eCommerce growth expected to slow, down 13% from 14.3% in 2018 to 12.4% this year we wanted to determine if there were regional/demographic/behavioral differences.
Holiday season is right around the corner, and consumers have high expectations of retailers. It's never too soon to start planning for the most critical time of year.
In preparation for the 2015 holiday sales season, SimilarWeb analyzed last year’s holiday Web traffic from America’s leading retailers, as well as Amazon Prime Day traffic on July 15, 2015. The data offers key insights into upcoming 2015 online holiday sales, and a deeper understanding for 2016.
Consumers are going to spend more this holiday season than ever before. Learn what trends will impact how and where they're spending this season, to focus your strategy and maximize your ROI.
Adobe Digital Insights -- State of Travel 2019Adobe
Adobe’s "State of Travel" report offers the most comprehensive set of insights of its kind in the industry. This year we dive into the best day to book flights, booking trends among different generations, and where aspiring travelers get their inspiration for their next destination.
As mobile devices proliferate, consumers engage more with media. In turn, media planning and buying agencies must optimize a cross-device marketing strategy to effectively reach their target audience.
Criteo's US Black Friday 2017 report. Black Friday 2017 was likely the biggest day in US ecommerce history, with number of US Shoppers growing 3.5% YoY.
Have you prepared your e-commerce business for the upcoming holiday season? If not then what are you waiting for? Start your preparation with these useful e-commerce strategies for the holiday season 2019.
Technology continues to advance and embed itself into every aspect of our lives, we need to better understand when, how and why consumer use this tech.
2013 was the shortest online shopping season since 2002 with only 27 days between Thanksgiving and Christmas. Despite the condensed season, online sales grew by 18% over last year, and November plus December accounted for 27% of total annual sales for the average US retailer; a higher share than any other country.
Online Grocery prices have been following a similar pattern as the offline ones, with online prices rising slightly faster over the last 5 years cumulatively. Steel and Aluminum tariffs affected Appliances both online and offline. While the CPI rose after the March 2018 tariff implementation, the DPI showed a tampering in the deflation.
Computers shows a slightly steeper decline in prices online vs offline. For some categories the online and offline worlds are starting to blur into one. The CPI and DPI for TVs is remarkably similar. The online prices for Toys have started to exhibit a slower deflation in the last few years, diverging from the CPI. Sporting Goods show a much quicker deflation online, possibly caused by a quicker product turnover online.
Consumers spent $83 billion online during the 2015 holiday season, 12.7% more than they spent in 2014, according to data from Adobe Digital Index (ADI). What’s more, between November 22 and December 22, there were 31 days of at least $1 billion in online sales, a drastic increase in billion-dollar days over years past. Also, the biggest growth year-over-year (YoY) in online sales, according to ADI, occurred the week before Christmas.
US 2016 Holiday Homestretch: Performance to Date Bodes Well for HolidayDeborah Weinswig
1. Holiday Homestretch: Performance to Date Bodes Well for Holiday
2. Holiday Shopping Season Lengthened
3. Some Retailers Shut their Doors on Thanksgiving
4. Thanksgiving/Black Friday Store Traffic Declined Modestly, but Showed Improvement over Recent Years
5. Black Friday Online Sales Hit Record, Mobile Drove Growth
6. Comments from Retailers on Black Friday Results
7. Cyber Monday Set Online Sales Record
8. Amazon Won Cyber Weekend Again
9. Thanksgiving Weekend: E-Commerce’s Share of Holiday Spending Increased
10. Cyber Monday Becomes Cyber Week
11. Sales by Region: Thanksgiving Day Through Cyber Monday
12. With the Bulk of Major Shopping Days Still Ahead, Expect a Last-Minute Rush of Holiday Shoppers
13. Post–Black Friday Drop-Off in Traffic Seen in Last Few Weeks Is Normal
14. Online Traffic Remained Strong in Early December Despite Expected Post–Black Friday Drop-Off
15. Holiday Promotions Generally Consistent with Last Year, Not as Deep as Black Friday’s
16. Retailers Should Take a Holistic View of Consumers to Be Successful
17. Holiday Themes: Fashion Trends
18. Positive Holiday Calendar
19. Favorable Macro Backdrop
The prevalence of smartphones has left the door wide open for eCommerce companies to drive holiday sales through mobile advertising. What shopping trends can we expect this holiday season? Here are 10 charts to keep you in the loop.
With eCommerce growth expected to slow, down 13% from 14.3% in 2018 to 12.4% this year we wanted to determine if there were regional/demographic/behavioral differences.
Holiday season is right around the corner, and consumers have high expectations of retailers. It's never too soon to start planning for the most critical time of year.
In preparation for the 2015 holiday sales season, SimilarWeb analyzed last year’s holiday Web traffic from America’s leading retailers, as well as Amazon Prime Day traffic on July 15, 2015. The data offers key insights into upcoming 2015 online holiday sales, and a deeper understanding for 2016.
Consumers are going to spend more this holiday season than ever before. Learn what trends will impact how and where they're spending this season, to focus your strategy and maximize your ROI.
Adobe Digital Insights -- State of Travel 2019Adobe
Adobe’s "State of Travel" report offers the most comprehensive set of insights of its kind in the industry. This year we dive into the best day to book flights, booking trends among different generations, and where aspiring travelers get their inspiration for their next destination.
As mobile devices proliferate, consumers engage more with media. In turn, media planning and buying agencies must optimize a cross-device marketing strategy to effectively reach their target audience.
Criteo's US Black Friday 2017 report. Black Friday 2017 was likely the biggest day in US ecommerce history, with number of US Shoppers growing 3.5% YoY.
Have you prepared your e-commerce business for the upcoming holiday season? If not then what are you waiting for? Start your preparation with these useful e-commerce strategies for the holiday season 2019.
Technology continues to advance and embed itself into every aspect of our lives, we need to better understand when, how and why consumer use this tech.
2013 was the shortest online shopping season since 2002 with only 27 days between Thanksgiving and Christmas. Despite the condensed season, online sales grew by 18% over last year, and November plus December accounted for 27% of total annual sales for the average US retailer; a higher share than any other country.
Online Grocery prices have been following a similar pattern as the offline ones, with online prices rising slightly faster over the last 5 years cumulatively. Steel and Aluminum tariffs affected Appliances both online and offline. While the CPI rose after the March 2018 tariff implementation, the DPI showed a tampering in the deflation.
Computers shows a slightly steeper decline in prices online vs offline. For some categories the online and offline worlds are starting to blur into one. The CPI and DPI for TVs is remarkably similar. The online prices for Toys have started to exhibit a slower deflation in the last few years, diverging from the CPI. Sporting Goods show a much quicker deflation online, possibly caused by a quicker product turnover online.
Consumers spent $83 billion online during the 2015 holiday season, 12.7% more than they spent in 2014, according to data from Adobe Digital Index (ADI). What’s more, between November 22 and December 22, there were 31 days of at least $1 billion in online sales, a drastic increase in billion-dollar days over years past. Also, the biggest growth year-over-year (YoY) in online sales, according to ADI, occurred the week before Christmas.
US 2016 Holiday Homestretch: Performance to Date Bodes Well for HolidayDeborah Weinswig
1. Holiday Homestretch: Performance to Date Bodes Well for Holiday
2. Holiday Shopping Season Lengthened
3. Some Retailers Shut their Doors on Thanksgiving
4. Thanksgiving/Black Friday Store Traffic Declined Modestly, but Showed Improvement over Recent Years
5. Black Friday Online Sales Hit Record, Mobile Drove Growth
6. Comments from Retailers on Black Friday Results
7. Cyber Monday Set Online Sales Record
8. Amazon Won Cyber Weekend Again
9. Thanksgiving Weekend: E-Commerce’s Share of Holiday Spending Increased
10. Cyber Monday Becomes Cyber Week
11. Sales by Region: Thanksgiving Day Through Cyber Monday
12. With the Bulk of Major Shopping Days Still Ahead, Expect a Last-Minute Rush of Holiday Shoppers
13. Post–Black Friday Drop-Off in Traffic Seen in Last Few Weeks Is Normal
14. Online Traffic Remained Strong in Early December Despite Expected Post–Black Friday Drop-Off
15. Holiday Promotions Generally Consistent with Last Year, Not as Deep as Black Friday’s
16. Retailers Should Take a Holistic View of Consumers to Be Successful
17. Holiday Themes: Fashion Trends
18. Positive Holiday Calendar
19. Favorable Macro Backdrop
Global is the new local: how consumer adoption of cross-border e-commerce exp...FedEx Asia Pacific
Technology has reshaped every aspect of our world over the last two decades. In the space of a generation, the entire shopping experience has been overhauled. Consumers around the globe are shopping cross-border, seeking hard-to-find items and looking for deals, presenting an enormous prospect for those businesses willing to seize the opportunity.
Adobe Digital Insights Holiday Recap Report 2017Adobe
Adobe Digital Insights releases it's 2017 Holiday season recap report. Adobe finds that online holiday shopping season in 2017 tops expectations. Online shopping totaled $108.2B during the 2017 holiday season, representing 14.7% growth year-over year ($107.4B, 13.8% growth predicted)
The Thanksgiving weekend was one for the record books. Holiday shoppers took full advantage of deep discounts and spent over $19B dollars during the five days between Thanksgiving and Cyber Monday.
Cyber Monday and Black Friday stay dominant and emerge as mobile mega-days. Cyber Monday was the first day with over $2.0B in mobile shopping alone.
Big retailers won big, but small retailers competed on key days. The largest retailers saw big holiday season growth while smaller retailers had an advantage during the Thanksgiving weekend, particularly on mobile devices.
Big markets drive holiday growth. The nation’s largest markets saw big growth, particularly on key days.
Informe Total Retail 2015 sobre el futuro de las compañías del sector #retail y #consumo. Descubre con qué frecuencia y a través de qué canales compran los #consumidores actuales.
US: What marketers need to know to plan their holiday campaignsRashmi Ganesh
It’s only October, but your shoppers are already thinking about holiday shopping. Last year, shoppers spent more during the holiday season than they did in 2014, which is good news for both retailers and e-tail marketers as we expect 2016 to be an even bigger year! We found that users behave differently in certain regions of the country in regards to purchasing intent than in other parts of the country during the holiday season. Here are some ways to take advantage of the holiday shopping season no matter what vertical your brand is in!
US 2016 Holiday Wrap-Up: Successful Season Driven by a Late-December SurgeDeborah Weinswig
1. Holiday Wrap-Up: Season Was a Success, Driven by a Last-Minute Surge of Shoppers
2. Consumers Were Willing to Wait for the Best Deals, Which Resulted in a Last-Minute Rush in Sales
3. Favorable Holiday Calendar; Day Before Christmas Was a Saturday
4. Cold Weather Caused an Uptick in Outerwear Sales
5. Holiday Online Sales Growth Outpaced In-Store Sales Growth
6. Retailers Managed Online/Offline Balance Better than in Years Past
7. Amazon Won with Its “Best Ever” Holiday Season
8. In-Store Traffic Increased When Online Delivery Window Closed
9. Not Everybody Won—Department Store Sales Growth Was Less Robust and Apparel Struggled amid Discounting
10. This Season’s Best-Sellers: Tech-Related Products
11. Traffic Momentum Continued After Christmas
12. National Returns Day, January 5, Expected to Draw 1.3 Million Package Returns
13. Brick-and-Mortar Stores See Returns as an Opportunity to Drive Sales
14. Favorable Macro Backdrop
2. “The traffic in stores has been great
but online is really taking off.”
— Matthew Shay, of the National Retail Federation during a news conference.
• 108.5 million shopped online over Thanksgiving weekend;
99.1 million shopped in stores
• Digital revenue was up 21.6 percent year-over-year on Black Friday.
• Thanksgiving online shopping increased 11.5 percent over 2015.
• Cyber Monday spending was on a pace to increase 9.4 percent.
• Store traffic was down 11 percent on Black Friday this year.
Source: Adobe/NRF/RetailNext
The shift to digital has come at the expense of store
visits.#
1
3. “They originally came out in 1988 and are really
hard to find. I had to reserve them on the app.”
— Walter Reinoso telling the New York Times how he used his mobile before heading to the
store for Air Jordans.
#
2
Consumers’ habits continue to evolve rapidly.
Retailers need to be ready for
shoppers who alternate between
devices and store aisles when looking
for that perfect gift.
4. More Americans think it is
“easier to shop from one’s
couch.”
— Ray Harjen, of RetailNext told the Wall Street Journal
Mobile continues to kill it.#
3
Maybe consumers are shopping from the dining table on
Thanksgiving:
• Mobile accounted for 44.3 percent of conversions on Thanksgiving.
• Mobile sales on the holiday reached $771 million, a record until Black
Friday broke the $1 billion mark.
• Overall digital sales on Thanksgiving approached $2 billion.Source: Adobe & BloomReach
5. Discounts “could prove a
troublesome dynamic” if
needed all season to attract
shoppers.
— The Wall Street Journal.
Don’t let shoppers become addicted to
discounts.#
4
Three million more people shopped on
Thanksgiving weekend this year over
last.
But, they spent $10 less on average.
— National Retail Federation
6. People are buying vs. just browsing.#
5
Consumers were
ready to buy over the
holiday weekend. We
can gauge their intent
by comparing the
number of product
views per conversion.
A low number of
product views (below
the blue line), means
shoppers were ready
to buy, not browse.
weekend. On
average they
looked at far fewer
products for each
conversion.
Source: BloomReach