Monthly #MarketingMinute Highlights Recent Food and Beverage Marketing Trends and Tips. This month's focus was on stackable indulgences, innovation and the power of real-time data.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on crowdsourcing, sustainability and content strategy.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on red velvet flavors, Snapchat, and musical giveaways.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on Oculus Rift, social media contests and pumpkin spice mania.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on daring flavors, video series and customized beverages.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on crowdsourcing, sustainability and content strategy.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on red velvet flavors, Snapchat, and musical giveaways.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on Oculus Rift, social media contests and pumpkin spice mania.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on daring flavors, video series and customized beverages.
Presentation given at Academy of Nutrition and Dietetics’ 2013 Food &Nutrition Conference & Expo™ (FNCE), where Mark Kern, PhD, RD, CSSD, and Neva Cochran, MS, RDN, LD, walk through ways that you can evaluate peer-reviewed scientific research and transform current nutrition messaging into empowering messages for your clients.
The Sweetener360 is a custom research study commissioned by the Corn Refiners Association and completed in part by Nielsen and Mintel Consulting. The study provides an unprecedented segmentation analysis of 11,000 consumers, bringing together attitudinal research, shopper data and video interviews. Results showed that no matter what consumers say, they buy sweetened food and beverage (F&B) products from 15 high-volume categories proportionately to their makeup of the general population.
Learn more about the Sweetener360 findings here: http://bit.ly/1eQbfiI.
Visit CornNaturally.com for more information on sweetener research and how it is affecting your brand: http://bit.ly/1QYe5FD.
According to Mintel Research Consultancy, American consumers avoid added sugars more than any other ingredient; however, their focus is not on any one type of sweetener, but rather the amount of sweetener in a product.
For the past several years, some food and beverage companies have been focusing on and changing the type of sweetener they use. But Nielsen sales data over the same period clearly shows that changing the type of sweetener had no significant positive effect on sales.
For manufacturers to meet both the needs of their consumers and their business, smart nutritive sweetener decisions are essential. This deck outlines expert third-party research and highlights sweetener switching cases that demonstrate that consumers are more concerned about total added sugars than any one type of sweetener—helping food and beverage manufacturers make more informed decisions.
Learn more on third-part sweetener research here: http://bit.ly/1QYeGXO.
Visit CornNaturally.com for more information: http://bit.ly/1QYe5FD.
At Experimental Biology 2014, the Sponsored Satellite Program “Sugars and Health Controversies: What Does the Science Say?” held in conjunction with the American Society for Nutrition’s Scientific Sessions took place on Saturday, April 26, 2014.
Panelist Roger Clemens, DrPH, CFS, CNS, FIFT, FACN, FIAFST, discussed public policy implications around sugar and health controversies.
Do fructose-containing sugars lead to adverse health consequences? Results of...Corn Refiners Association
At Experimental Biology 2014, the Sponsored Satellite Program “Sugars and Health Controversies: What Does the Science Say?” held in conjunction with the American Society for Nutrition’s Scientific Sessions took place on Saturday, April 26, 2014.
Panelist John L Sievenpiper, MD, PhD, presented science about sugars and their associated health outcomes.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on patriotic brands, burger tote bags and 3D videos.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on content marketing, package design and pumpkin mania.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on Valentine's Day sweets and Super Bowl stunts!
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on flavor fusion, iconic packaging and recipe hubs.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on flavor fusion, iconic packaging and recipe hubs.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on limited editions, Easter eats & leap-year celebrations!
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on new menu items, celebrity appearances & social media innovation.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on unique menu items, superheroes & gifs!
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on consumer data-driven flavors, National Nacho Day products and more!
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on toothy humor, pancake vacays and eating entertainment.
“We are working with Pile & Company as we explore the possibility of a new agency to help us with some marketing programs we are planning for 2017,” Chipotle communications director Chris Arnold told Adweek. “We are always evaluating our roster of agency partners based on current and anticipated needs.”
Chipotle has worked with Austin’s GSD&M since 2014, and the chain named Carrot Creative as its social media agency of record last year. Earlier this month, the company released a digital-only campaign, created by GSD&M with animation by HouseSpecial, in a bid to win back loyal customers by focusing on its original selling point: quality ingredients.
Presentation given at Academy of Nutrition and Dietetics’ 2013 Food &Nutrition Conference & Expo™ (FNCE), where Mark Kern, PhD, RD, CSSD, and Neva Cochran, MS, RDN, LD, walk through ways that you can evaluate peer-reviewed scientific research and transform current nutrition messaging into empowering messages for your clients.
The Sweetener360 is a custom research study commissioned by the Corn Refiners Association and completed in part by Nielsen and Mintel Consulting. The study provides an unprecedented segmentation analysis of 11,000 consumers, bringing together attitudinal research, shopper data and video interviews. Results showed that no matter what consumers say, they buy sweetened food and beverage (F&B) products from 15 high-volume categories proportionately to their makeup of the general population.
Learn more about the Sweetener360 findings here: http://bit.ly/1eQbfiI.
Visit CornNaturally.com for more information on sweetener research and how it is affecting your brand: http://bit.ly/1QYe5FD.
According to Mintel Research Consultancy, American consumers avoid added sugars more than any other ingredient; however, their focus is not on any one type of sweetener, but rather the amount of sweetener in a product.
For the past several years, some food and beverage companies have been focusing on and changing the type of sweetener they use. But Nielsen sales data over the same period clearly shows that changing the type of sweetener had no significant positive effect on sales.
For manufacturers to meet both the needs of their consumers and their business, smart nutritive sweetener decisions are essential. This deck outlines expert third-party research and highlights sweetener switching cases that demonstrate that consumers are more concerned about total added sugars than any one type of sweetener—helping food and beverage manufacturers make more informed decisions.
Learn more on third-part sweetener research here: http://bit.ly/1QYeGXO.
Visit CornNaturally.com for more information: http://bit.ly/1QYe5FD.
At Experimental Biology 2014, the Sponsored Satellite Program “Sugars and Health Controversies: What Does the Science Say?” held in conjunction with the American Society for Nutrition’s Scientific Sessions took place on Saturday, April 26, 2014.
Panelist Roger Clemens, DrPH, CFS, CNS, FIFT, FACN, FIAFST, discussed public policy implications around sugar and health controversies.
Do fructose-containing sugars lead to adverse health consequences? Results of...Corn Refiners Association
At Experimental Biology 2014, the Sponsored Satellite Program “Sugars and Health Controversies: What Does the Science Say?” held in conjunction with the American Society for Nutrition’s Scientific Sessions took place on Saturday, April 26, 2014.
Panelist John L Sievenpiper, MD, PhD, presented science about sugars and their associated health outcomes.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on patriotic brands, burger tote bags and 3D videos.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on content marketing, package design and pumpkin mania.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on Valentine's Day sweets and Super Bowl stunts!
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on flavor fusion, iconic packaging and recipe hubs.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on flavor fusion, iconic packaging and recipe hubs.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on limited editions, Easter eats & leap-year celebrations!
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on new menu items, celebrity appearances & social media innovation.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on unique menu items, superheroes & gifs!
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on consumer data-driven flavors, National Nacho Day products and more!
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on toothy humor, pancake vacays and eating entertainment.
“We are working with Pile & Company as we explore the possibility of a new agency to help us with some marketing programs we are planning for 2017,” Chipotle communications director Chris Arnold told Adweek. “We are always evaluating our roster of agency partners based on current and anticipated needs.”
Chipotle has worked with Austin’s GSD&M since 2014, and the chain named Carrot Creative as its social media agency of record last year. Earlier this month, the company released a digital-only campaign, created by GSD&M with animation by HouseSpecial, in a bid to win back loyal customers by focusing on its original selling point: quality ingredients.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus for the Holidays was on new Santa ads, old partners, and team-ups galore!
The U.S. Food Consumer: Presentation for ProMexico on today's trendsLina Bush
An economic look at food spending across the U.S.A. this presentation by The Food Institute details real-dollar expenditures at restaurants and various grocery stores. Discover where consumers are finding food products and how they decide to purchase these goods in today's economy.
Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on end-of-summer slashes, fall-themed products and new flavors!
Millennials Mysteries Revealed: Segmentation Uncovers Diverse Tastes, Diverge...Corn Refiners Association
GenerationWhy, an unprecedented consumer research study by Ipsos, analyzes millennials and their attitudes around food and beverage ingredients.
Learn more about the study through the whitepaper: http://bit.ly/1UzFQt9.
Former Dietary Guidelines Advisory Committee members discussed the role nutrition science and research plays in shaping U.S. food policy issues, such as the Dietary Guidelines for Americans, and the impact on consumers and industry.
Key Takeaways:
The role federal agencies play in making food and nutrition policy recommendations
Insights into the science and process related challenges faced when creating the DGAC Report
Thoughts from past DGAC members on the newly released 2015 DGAC Report
National Food & Nutrition Policy: Balancing the Role of Research, Nutrition S...Corn Refiners Association
At Experimental Biology 2015, the Sponsored Satellite Program "National Food & Nutrition Policy: Balancing the Role of Research, Nutrition Science and Public Health" held in conjunction with the American Society for Nutrition's Scientific Session took place on April 1, 2015.
To watch the Dr. Lichtenstein video on slide 68 "Do Scripted Diets Work for Policy? What about Low-fat Diets?", please download the presentation first.
Are you marketing your food and beverage products based off of buzz or behavior? See what the new 2015 Sweetener360 reveals when it comes to consumers attitudes and purchase behaviors towards food and beverage ingredients. You can sign up here for a free presentation tailored to your specific brands: http://bit.ly/1QYfdJp.
Sweetener Strategies: Separating Buzz From Behavior Is Key To Navigating The ...Corn Refiners Association
The sweetener landscape is changing. Widespread misinformation from social media and consumer news may motivate consumers to say they avoid specific food ingredients. But are they?
Get a custom research report that compares consumer attitudes with purchase behavior around up to five of your brands: http://bit.ly/1QYfdJp.
Rosanne Rust, MS, RD, LDN, presents the Expo Briefing, “Dietary Quality: How Sweeteners Fit,” at the 2014 Food & Nutrition Conference & Expo™ (FNCE®). The presentation will help dietitians define and understand dietary quality as well as the question of whether sugars play a role in an overall healthy diet.
A recent study conducted by the Center for Media and Public Affairs (CMPA) at George Mason University examined the release of scientific research on food ingredients and how that perpetuates consumer ingredient avoidance as uncovered by Cornell University. Learn how buzz from social media and consumer news can drive unwarranted consumer ingredient avoidance and adversely impact businesses.
Download the full white paper: http://bit.ly/1VBO3ff.
In May 2014, Mintel conducted an analysis using data from the research agency's Global New Products Database (GNPD) to further understand the landscape of label claims on food and beverage product introductions in 2013.
Learn more about these findings and how they compare to actual consumer purchase behavior. It can make the difference in your marketing decisions: http://bit.ly/1QYfdJp.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
6. Kellogg CIO Shares How Marketing and IT
Deliver Promise of Digital Technology
6
Read more: http://bit.ly/1qkmb3T
7. Wave of the Future: Personalized Digital
Couponing Tracked by Supermarket Habits
7
Read more: http://onforb.es/1mWhGJD
8. Food Culture and the Forces That Shape
Consumer Behavior in the New Food Age
8
Read more: http://bit.ly/1jEZrIP
9. Top Trends in Cold Food Include Value,
Organic, Restaurant Dining and More
9
Read more: http://bit.ly/1nT4ZPM
10. GMA and FMI Push to Raise Awareness for
Facts Up Front Labeling Campaign
10
Read more: http://bit.ly/1niSRZo
11. Frito-Lay and Tyson Foods Among Brands
Driving Savory Flavor Trends
11
Read more: http://goo.gl/hZ1lX7
12. Did You Find This Information Helpful?
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