1. The document discusses Skype extras, which are applications that can be built and integrated into the Skype client to enrich the Skype experience. Skype extras see high download rates, with some seeing over 300,000 downloads per week. 2. Developers can publish extras through the Skype publishing studio, which provides features like localization support, licensing options, and revenue sharing models where Skype takes a cut of sales. 3. One example discussed is the Unyte application, which allows seamless application and desktop sharing directly from Skype. It has seen rapid growth since launch and integration provides benefits for both users and developers.

1. From Concept To Cash Lester Madden Platform Manager Skype

2. Agenda What are extras Promotion in the client Building/deploying extras WebDialogs

3. Skype Extras Rapidly scalable method of building and integrating viral functionality within the Skype client 196 m Skype users are easily able to access and share these offerings that enrich the Skype experience Launched on the 13 th of December 2006 12.5 millions downloads since launch Up to 300,000 downloads per week per application

4. Top Ten Downloads: Dec 13 to May 30 2007 cumulative Cumulative since Gold Launch on 13 December 2006 Updated through 20 February 2007 Over 15 million downloads since Extras Manager launch Dec. 2006 1.73% 270,358 Talking Headz by Gizmoz 10. 2.36% 367,993 Last.fm Radio 9. 2.47% 384,798 TalkAndWrite 8. 4.20% 654,916 KishKish Lie Detector 7. 6.39% 996,133 Unyte Application Sharing 6. 8.00% 1,247,120 Ringjacker 5. 8.13% 1,267,212 Boost My Profile with veroSee 4. 10.72% 1,670,988 Pamela MP3 Call Recorder 3. 12.85% 2,003,735 Sketch Pad 2. 34.10% 5,317,280 CrazyTalk 1. 15,594,091 Total Cumulative Downloads

5. Summary 1. Develop & Publish 2. Share & Certify 3. Use 4. Sell & Track Concept to Cash: Life Cycle

6. Premium Menu Placement

7. Featured Placement

8. Listed Placement

9. Publishing Studio Features Localization support Skype localized into 28 languages DRM Protection Licensing server Rich licence models available Discount engine for promotions Various application types DHTML Java Application (exe) DLL Rich reporting tools

10. Revenue sharing Premium 40% revenue share agreement Localized to Skype tier 1 languages Application must be Skype certified Featured 30% revenue share agreement Applications must be Skype certified Listed 25% revenue share agreement Premium/Featured applications need to complete a nomination form for review. Successful applicants will be notified Purchase via Skype Credits

11. Using the Publishing Studio Demo

12. Engage with us (1) Download Publishing Studio for Extras  https://developer.skype.com/Download (2) Signup to the Skype developer newsletter  https://developer.skype.com/DevZone (3) New business ideas  [email_address] (4) Browse the Gallery  https://extras.skype.com/

13. Lou Guercia WebDialogs

14. From Idea Make web collaboration accessible to the masses Rule #1: Develop a product you’d like to use with Skype…something that enhances your experience Contextually driven application & desktop sharing plug-in Rule #2: Don’t forget Rule #1 Appropriate for users of all skill levels Rule #3: Keep it Simple Stupid

15. To Reality 30K users in first 30 days (Mar 2006) 250K users (Oct 2006) 500K users (May 2007) 30+ countries Seamless integration with Skype 3.0 One click application and desktop sharing Premium Menu Placement under “Do More” Introduction of paid offering – Unyte + Brand awareness and new leads

16. Why Skype? A natural next step Call or chat naturally escalates to web collaboration User audience synergy Individuals, prosumers & SME’s Global reach Bring the “missing ingredient” to Skype users worldwide In a way that requires no real-time tech support

17. Unyte with Skype unyte

18. The Challenge Seamless escalation requires seamless integration Work from within Skype contacts One set of credentials (optional) Rule #4: Offer free and paid solutions No SDP, just EAP at the time Patience and perseverance

19. The Result A single sign-in process, so that Unyte and Skype users don’t need to log into two accounts The ability to launch Unyte collaboration from Skype's chat, call, or contact list contexts The ability to access Skype's contacts and chat lists from Unyte A payment process for Unyte services that utilizes Skype credits as well as our own e-commerce

20. The Opportunity Software Developer Program to make the journey easier An involved user base that pushes you to innovate and integrate The power of the Skype 3.0 platform Global reach 196+M users in 225 countries; Viral adoption 1:7 It’s a very compelling opportunity! Stay positive, work collaboratively

21. Thank you! Questions? To learn more, visit developer.skype.com documentation, tutorials, and more.