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Skype MIS presentation 09BM8078
Introduction to telecom scenario Economy, services, industry Telecom industry growth: The government has also legalized Internet telephony (Voice over Internet Protocol or VOIP for short) April 1, 2002 Major players and challenges Opportunities
New world order Emerging areas New services: basic telephony, PC-to-landline/mobile/PC calls, IMs, video calls, video-conferencing, file-transfer  Players: Skype, Gtalk, Jajah, Yahoo’s VoIP, Lycos, phone.com, AltiGen, Micrsoft
Gossip is the human equivalent of'social grooming' among primates
Skype Introduction Software that enables the world's conversations.  Millions of individuals and businesses use Skype to make free video and voice calls, send instant messages and share files with other Skype users.  Everyday, people also use Skype to make low-cost calls to landlines and mobiles
Skype is a communications tool Humans are really, really, interested in things that help us communicate with each other more and better. From cave paintings to mobile phones, it’s always the same.  And this is even more true for young people. They are forging their social identity through conversation.
Nature of services voice calls over the Internet Calls to other users of the service and, in some countries, to free-of-charge numbers, are free, while calls to other landlines and mobile phones can be made for a fee. Additional features include  instant messaging,  file transfer and video conferencing
Skype is free ,[object Object]
And it’s more interesting still to impoverished young people!
If you tell your friends to get Skype too, you can talk for as long as you like without worrying about the cost or the distance. ,[object Object]
Skype’s success 0 to              customers in 2.5 years. Nearly 200 million customers today. Still growing at 200,000 new users every day.
Right idea, right time There was plenty of internet calling software before Skype. But it didn’t work very well, and lots of people still had slow dial-up internet connections. Plus it was called VoIP, which was a bit off-putting. Skype was called Skype instead, and it just worked. And it arrived just as lots of people were starting to get broadband internet access. It’s a very ‘native’ product for young people.
Simple and easy Skype worked really hard on making Skype as easy to install and use as possible. We knew it was easy enough when Geoffrey’s grandma could use it. (Geoffrey is one of the original Skypers.) Ease of use is important for busy young people too. Hence the iPod, people moving to Facebook…
[object Object],[object Object]
Giving influencers new stuff Skypecasts are a new way to have conversations with people across the world who share your interests. Pick a subject you’re interested in from the directory, and join a hosted call with up to 100 other people from around the world. Our early-adopter influencers are helping us pioneer and shape this new way of communicating.
Skype feels free Skype is free. More than that though, it feels free. Free helps people realise that Skype is a different kind of company. We took something that big companies charged quite a lot for, and gave it to you for free. Nice, eh?
Skype does a lot It’s a fast world. People get bored quickly. Part of being committed is keeping doing stuff – it’s not good enough to have done it once. The advertising industry’s idea of the reductive ‘big idea’ is no use here. It’s about doing lots of little things, that all add up to a rich, complex and involving brand.
What didn’t work?
What is Video Conferencing? ,[object Object]
Conference between two or more participants at different sites by  transmitting audio and video data
Tools: Video camera, microphone, speakers on device,[object Object]
Cost of the cell phone is expensive
Poor image and sound quality
Position of the camera is in the back of the phone
Awkward
Pointless,[object Object]
Skype ,[object Object]
Initial names: “Sky peer-to-peer” and was abbreviated to “Skyper”
Since the domain name was taken, the creators dropped the “r” and left the current title “Skype”
Special features:
Conference Calls with multiple people
Send Files instantly
Connect to your land line
Get your calls forwarded when you’re offline
Send Text from skype
Incoming calls from anyone
Great for individuals and businesses
Affordable
Free: Both users having Skype accounts
Pay as you go or Monthly payment
Calls to landlines and call phones,[object Object]
Must have Mac computer
expensive
2009: est. 12%
Most businesses use PC
Google Talk
Both parties have to have gmail account
Skype,[object Object]
A way to communicate without physically being there
Can work anywhere at anytime
Better communication
Less errors: everyone can look at the document at the same time and communicate
Changes are visible
Deal with off shore clients
Establish and maintain business relationships
Improves Customer service,[object Object]
Tutor session
Language tutor around the world
Study sessions
Great way to Q & A with teachers and T.As,[object Object]

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MIS presentation on Skype Business Model

  • 2. Introduction to telecom scenario Economy, services, industry Telecom industry growth: The government has also legalized Internet telephony (Voice over Internet Protocol or VOIP for short) April 1, 2002 Major players and challenges Opportunities
  • 3. New world order Emerging areas New services: basic telephony, PC-to-landline/mobile/PC calls, IMs, video calls, video-conferencing, file-transfer Players: Skype, Gtalk, Jajah, Yahoo’s VoIP, Lycos, phone.com, AltiGen, Micrsoft
  • 4. Gossip is the human equivalent of'social grooming' among primates
  • 5. Skype Introduction Software that enables the world's conversations. Millions of individuals and businesses use Skype to make free video and voice calls, send instant messages and share files with other Skype users. Everyday, people also use Skype to make low-cost calls to landlines and mobiles
  • 6. Skype is a communications tool Humans are really, really, interested in things that help us communicate with each other more and better. From cave paintings to mobile phones, it’s always the same. And this is even more true for young people. They are forging their social identity through conversation.
  • 7. Nature of services voice calls over the Internet Calls to other users of the service and, in some countries, to free-of-charge numbers, are free, while calls to other landlines and mobile phones can be made for a fee. Additional features include instant messaging, file transfer and video conferencing
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  • 9. And it’s more interesting still to impoverished young people!
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  • 11. Skype’s success 0 to customers in 2.5 years. Nearly 200 million customers today. Still growing at 200,000 new users every day.
  • 12. Right idea, right time There was plenty of internet calling software before Skype. But it didn’t work very well, and lots of people still had slow dial-up internet connections. Plus it was called VoIP, which was a bit off-putting. Skype was called Skype instead, and it just worked. And it arrived just as lots of people were starting to get broadband internet access. It’s a very ‘native’ product for young people.
  • 13. Simple and easy Skype worked really hard on making Skype as easy to install and use as possible. We knew it was easy enough when Geoffrey’s grandma could use it. (Geoffrey is one of the original Skypers.) Ease of use is important for busy young people too. Hence the iPod, people moving to Facebook…
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  • 15. Giving influencers new stuff Skypecasts are a new way to have conversations with people across the world who share your interests. Pick a subject you’re interested in from the directory, and join a hosted call with up to 100 other people from around the world. Our early-adopter influencers are helping us pioneer and shape this new way of communicating.
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  • 18. Skype feels free Skype is free. More than that though, it feels free. Free helps people realise that Skype is a different kind of company. We took something that big companies charged quite a lot for, and gave it to you for free. Nice, eh?
  • 19. Skype does a lot It’s a fast world. People get bored quickly. Part of being committed is keeping doing stuff – it’s not good enough to have done it once. The advertising industry’s idea of the reductive ‘big idea’ is no use here. It’s about doing lots of little things, that all add up to a rich, complex and involving brand.
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  • 27. Conference between two or more participants at different sites by transmitting audio and video data
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  • 29. Cost of the cell phone is expensive
  • 30. Poor image and sound quality
  • 31. Position of the camera is in the back of the phone
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  • 35. Initial names: “Sky peer-to-peer” and was abbreviated to “Skyper”
  • 36. Since the domain name was taken, the creators dropped the “r” and left the current title “Skype”
  • 38. Conference Calls with multiple people
  • 40. Connect to your land line
  • 41. Get your calls forwarded when you’re offline
  • 44. Great for individuals and businesses
  • 46. Free: Both users having Skype accounts
  • 47. Pay as you go or Monthly payment
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  • 49. Must have Mac computer
  • 54. Both parties have to have gmail account
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  • 56. A way to communicate without physically being there
  • 57. Can work anywhere at anytime
  • 59. Less errors: everyone can look at the document at the same time and communicate
  • 61. Deal with off shore clients
  • 62. Establish and maintain business relationships
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  • 77. Porter’s model analysis New Market Entrants Buyer Power Supplier Power Competitive Rivalry Product and Technology Development / Substitutes
  • 78.
  • 79. Yahoo's VoIP Yahoo Messenger
  • 80. Lycos : A bundle of freebies
  • 81. PHONE.COM : With no hardware to purchase, no switching of business phone systems provider
  • 82. VIA TALK : A bouquet of services
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  • 84. Supplier Power IT-Infrasturcture companies e.g. Cisco Voice/Video Carrier
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  • 86. Subsitutes Mobiles with 3G/2G Landlines Video-conferencing
  • 87. SWOT Analysis Strengths E-bay Skype’s brand equity User base Conducive environment for growth Users Culture Infrastructure Skype-to-Skype calls accounted for 54 billion out of a total of 406 billion international call minutes in 2009.
  • 88. Strengths Skype is confident of maintaining its growth in customer numbers of about 30-35 million per quarter for some time to come reported more than $550 million in sales for 2008, with $145 million in the fourth quarter, up 26 percent on a year ago. By the end of 2008, the company had 405 million customers, up 47 percent in a year.
  • 89.
  • 90.
  • 91. In February Skype secured a deal with Nokia under which the world's biggest phone maker will preload Skype software into some of its new smartphones.
  • 92. Threats High growth means highly competition Easily available subsitutes Technology ever changing Intelligence agencies Majority of people extensively portals like Yahoo, MSN or rediff for checking emails/search/IM Skype’s two day outage
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  • 110. Growth and financial impact Skype-to-Skype calls accounted for 54 billion out of a total of 406 billion international call minutes in 2009 Skype is confident of maintaining its growth in customer numbers of about 30-35 million per quarter for some time to come Reported more than $550 million in sales for 2008, with $145 million in the fourth quarter, up 26 percent on a year ago. By the end of 2008, the company had 405 million customers, up 47 percent in a year.
  • 111. Summary A great Web 2.0 business Significant growth opportunities Leverage on the brand Buzzes quite well with everyone!