Ebayskypeacquisition 090415103012-phpapp01

2
Legal disclosures placeholder
This presentation contains non-GAAP measures relating to the company's performance. You can find the reconciliation of
those measures to GAAP measures in the tables of our earnings release which is available through our investor relations
website located at http://investor.ebay.com/downloads/Reconciliation.pdf.
In addition, this presentation may contain forward-looking statements regarding matters that involve risk and uncertainty,
including those relating to the future financial results of Skype and eBay, and the impact of the acquisition of Skype on
eBay’s financial results. Our actual financial results could differ materially from those represented in this presentation.
Factors that could cause or contribute to such differences include, but are not limited to, the receipt and timing of the closing
of the transaction, the possibility that the transaction may not close, the reaction of the users of Skype’s services, the future
growth of Skype’s user base, the reaction of competitors and regulatory agencies to the transaction, developments in the
regulation of voice-over-Internet protocol (VoIP) services including those provided by Skype, and the possibility that
integration following the transaction may be more difficult than expected.
More information about factors that could affect the company’s operating results is included under the captions “Risk Factors
That May Affect Results of Operations and Financial Condition” and “Management’s Discussion and Analysis of Financial
Condition and Results of Operations” in the company’s annual report on Form 10-K, quarterly reports on Form 10-Q, and
current reports on Form 8-K, copies of which may be obtained by visiting the company’s investor relations site at
http://investor.ebay.com. Undue reliance should not be placed on the forward-looking statements in this release, which are
based on information available to the company on the date hereof eBay assumes no obligation to update such statements.

4
eBay is evolution
• 1996 – 1998: US only, collectibles only
• 1999 – Moving beyond collectibles
• 1999 – Going global
• 2000 – Introducing Fixed Price and eBay Stores
• 2002 – PayPal: removing friction and building a huge new business
• 2004 – 2005: Creating other marketplaces Marktplaats, Mobile, Rent.com,
Shopping.com, Kijiji, ProStores
• Common theme – expanding our vision, our market and our opportunity
• Aspirational goal of growing faster than e-commerce

5
1
10
100
1,000
10,000
100,000
1,000,000
1 5 9 13 17 21 25 29 33 37 41
(Real 2003 $M)
Years Since
Incorporation
High performance company

6
1
10
100
1,000
10,000
100,000
1,000,000
1 5 9 13 17 21 25 29 33 37 41
1
10
100
1,000
10,000
100,000
1,000,000
1 5 9 13 17 21 25 29 33 37 41
TPV
GMV
(Real 2003 $M)
Years Since
Incorporation
High performance company

7
Expanding eBay’s share of e-commerce
• Skype will accelerate commerce on eBay
• Skype opens up new lines of business, new
monetization models, new geographies
• A great standalone communications business
• eBay + PayPal + Skype =
Unparalleled e-commerce and communications
engine

8
Agenda
What is Skype?
A great standalone business
Financials

9
Simply powerful
Internet
Any Skype user in the
World (Free)

10
Simply powerful
Internet
Any Skype user in the
World (Free)
Any Regular Telephone in
the World (Low cost)

11
Easy to set up and use
1
Download and install
Skype client from website,
get headset

12
2
Look up and
add buddies
1
get headset

13
2
Look up and
add buddies
Start talking with
other Skype users
31
get headset

14
Rich functionality
Advanced Instant Messaging
Are you available?
Call any phone
Wallet
Find other Skype users
Send any kind of file
Make conference calls
Leave voicemailGet calls from any
phone on your
Skype number
Forward calls to any number
Skype Me…

15
Viral growth
4.1
6.8
11.5
19.8
32.9
44.1
Q104 Q204 Q304 Q404 Q105 Q205
Skype Registered Users (M)
On track for
57M
registered
Users in Q3!

16
Viral usage
0.3
0.5
0.9
2
3.3
3.9
Q104 Q204 Q304 Q404 Q105 Q205
Skype Quarterly Minutes Served (B)
67%
CQGR!

17
Historic success
(1) eBay starts Q2 98, PayPal starts Q1 00, Yahoo! starts Q1 95, AOL since Q1 92
(IPO) from company data and Merrill Lynch estimates, Skype since launch in 2003
0
10
20
30
40
50
60
1 3 5 7 9 11 13 15 17 19 21 23 25
Number of
Reg Users
(MM)
Months(1)

18
Historic success
0
10
20
30
40
50
60
1 3 5 7 9 11 13 15 17 19 21 23 25
Number of
Users (MM)
Months(1)
(1) eBay starts Q2 98, PayPal starts Q1 00, Yahoo! starts Q1 95, AOL since Q1 92
(IPO) from company data and Merrill Lynch estimates, Skype since launch in 2003
Adding 150K
registered
users / day

19
A truly global community
Non SKYPE users
SKYPE users
Skype has a presence
in 225 countries and independent
territories worldwide
Skype is a market leader
in every
major country(1)
(1) Skype estimates

20
Significant buzz all over the world…
“To ‘Skype’ is to call someone
over your computer”
USAToday (17 December 2004)

21
Agenda
What is Skype?
Financials

22
Accelerating e-commerce
• Create a new way to
monetize e-commerce
• Remove a key friction
• Accelerate existing
categories
• Expand into new
categories
• Monetize new
marketplaces
• Expand the global
footprint

23
A new way to monetize e-commerce
eBay Today eBay with Skype
Transaction-
based
monetization
Transaction
and
lead-generation
monetization
Listing fees
Final value fees
Feature fees
PayPal fees
Listing fees
Final value fees
Feature fees
PayPal fees
Pay
per
call
+

24
Communication is key to e-commerce
The online transaction process requires various
communication points along the way
Q+A before purchase
Order status
Closing transaction
“Bob” the
buyer
“Steve”
the seller

25
Communication is key to e-commerce
The online transaction process requires various
communication points along the way
5M e-mail messages are
initiated per day between
eBay buyers & sellers
30% of eBay bids
take place in
the last 2 hours!
“Bob” the
buyer
“Steve”
the seller

26
Skype is a leap forward in communication
• In transaction flow
• Instantaneous and private
• Free with rich experience
• Advanced functionality

27
eBay has historically removed friction
Trust &
safety
Description
Payments
Shipping
Friction point Solution
Pictures
Feedback

28
Removing friction is powerful
$1.4B
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1Q1
eBay UK GMV
(USD)
2001
Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
2002 2003 2004 2005
$1.4B

29
Accelerating e-commerce
• Create a new way to
monetize e-commerce
• Remove a key friction
• Accelerate existing
categories
• Expand into new
categories
• Monetize new
marketplaces
• Expand the global
footprint

30
Motors, collectibles,
and B&I alone
represent ~40%
of eBay GMV
Skype accelerates certain existing
categories
Communications can
accelerate categories
that are:
• High involvement
• Expensive
• Complex
Motors
Collectibles Sporting goods
Music
instruments
Business and industrial
Jewelry and watches

31
Future motors listing
Firstclassauto – currently online!
“ Firstclassauto – currently online! ”
Skype accelerates certain existing
categories: Example

32
Communications enables
expansion into new categories
Skype allows superior
access to categories that
• Require significant
communication
• Are less suited to
transaction-based
monetization
Source: Jupiter, Borrell, NADA,
Manheim, eBay estimates

33
Communications enables
expansion into new categories
Skype allows superior
access to categories that
• Require significant
communication
• Are less suited to
transaction-based
monetization
Source: Jupiter, Borrell, NADA,
Manheim, eBay estimates

34
Pay Per Call enables monetization of
new marketplaces
Pay Per Call on Local Classifieds
Listing Sponsorisé
Skype moi!
Charles de Gaulle
Renault
Les meilleurs voitures!
Bagnolet Peugeot
BelleVille Audi
Skype moi!
Skype moi!
Paris

35
Expanding the global footprint
• Large grey markets
• Limited trust on Internet
• Culture of haggling
• Culture of IM/mobile
• Price sensitivity
India
Emerging markets New markets
China
Poland
Japan
Nordic
• Limited eBay
presence
• Large growth in
Skype users
Brazil Russia
Cross-border trade
• Limited trust
• Buyers need
more interaction
and information
from sellers

37
Agenda
What is Skype?
Financials

38
A large and growing opportunity
A strong leadership position
Competitive advantage
1
2
3

39
480
An important consumer activity
0
50
100
150
200
250
300
350
400
450
500
Search eBay
marketplace
Web Email IM Phone
Skype today
Calls from
home(3)
Share of VOIP
calls expected
to increase
significantly
over time
45
195
80
127
16
Minutes
per user
per
month(1)
Communications
Source: (1) Nielsen Netratings averages for biggest sites in
each category, (2) eBay estimates from Comscore data, (3)
Yankee Group as of April 2003
44% of all user
time online is
spent
communicating(2)
435

40
Increasing penetration
Global Broadband subscribers (M)
0
50
100
150
200
250
300
350
United States Europe Asia/Pacific ROW
2004 2005 2006 2007 2008 2009
'04-'09
CAGR
21.6%
13.8%
18.1%
18.8%
145.7
185.4
256.9
223.1
287.8
317.3
Source: IDC

41
Increasing penetration
Global Broadband subscribers (M)
0
50
100
150
200
250
300
350
United States Europe Asia/Pacific ROW
2004 2005 2006 2007 2008 2009
'04-'09
CAGR
21.6%
13.8%
18.1%
18.8%
US Broadband and VOIP households (M)
30M VOIP
households in
US by 2009
Total
BB
% VoIP38%
29%
20%
13%8%
3%1%
0
10
20
30
40
50
60
70
80
VoIP subscribers Broadband households
2003 2004 2005 2006 2007 2008 2009
24.6
32.6
41.1
50.1
58.5
66.9
72.3
145.7
185.4
256.9
223.1
287.8
317.3
Source: IDC

42Source: IDC
VOIP Annual Minutes of Use (B)
10 17 27 42 72
183
367
760
1,495
2001 2002 2003 2004 2005E 2006E 2007E 2008E 2009E
Increasing usage

43
A leadership position
EU
48%
% of
total
Asia
27%
NA
13%
Other
12%
Skype’s global revenue base
Source: Skype, Sandvine

44
A leadership position
0 20 40 60
Percent of total (%)
Skype segment share in North America
46.2%
35.8%
Skype is #1
Skype is #1
EU
48%
% of
total
Asia
27%
NA
13%
Other
12%
Skype’s global revenue base
VOIP
Minutes
VOIP
Users
Estimated ~25% of
Skype users
are businesses
Source: Skype, Sandvine

45
Strong team
• Founders created Kazaa,
were executives at Tele2
• Entrepreneurial senior
management team from
Tele2, Microsoft, Yahoo!,
OpenWave
• Developers pioneered peer-
to-peer technology
Niklas Zennström
CEO & Co-Founder
Janus Friis
Co-Founder

46
Focus matters
Payments
Commerce

47
Focus matters
Content
Search
Payments
Commerce

48
Focus matters
Communications
Content
Search
Payments
Commerce

49
Advanced technology
Virtual, peer-to-peer architecture
brings key advantages
• System is massively scalable
• No single point of failure
• Low CapEx
In addition, Skype has
• Better firewall tunneling that allows
more calls to be completed
• Advanced security and encryption
technology

50
Many great applications
Voice MarketplaceWeb Presence Integration
Integration with Outlook - BetaInternet Explorer Toolbar - Beta
Interactive
voice
response
Language
learning tools
Homework
tutoring

51
Interactive
voice
response
Language
learning tools
Homework
tutoring

53
Interactive
voice
response
Language
learning tools
Homework
tutoring

55
Interactive
voice
response
Language
learning tools
Homework
tutoring

56
Picture share with Kodak Web Presence Integration
Integration with OutlookInternet Explorer Toolbar

57
Interactive
voice
response
Language
learning tools
Homework
tutoring

58
Voice Marketplace
Interactive
voice
response
(eg. traffic
reports)
Language
learning
tools
Homework
tutoring
Valuable content and services
Key partners
• Create and share
innovative voice
services
• Content providers get a
share of call revenue

59
Reinforcing ecosystem
200+ Hardware devices
labeled as
Skype-compatible
200+ Skype-enabled
Applications
1000+ Developers
30+ partnerships
with world-class
companies

60
The power of three
New users
invite more
users
Users invite
other users

61
The power of three
New users
invite more
users
Users invite
other users
Sellers go where
buyers are
Buyers go where
sellers are
More buyers
use PayPal
More sellers
offer PayPal

62
The power of three
New users
invite more
users
Users invite
other users
Sellers go where
buyers are
Buyers go where
sellers are
More buyers
use PayPal
More sellers
offer PayPal
eBay Users
eBay Usage
PayPal Wallet
PayPal Wallet
Skype Users
Skype-Enabled
Commerce
eBay Users
Skype Users
eBay & Skype Usage

63
Agenda
What is Skype?
Financials

64
Valuation considerations
• Traditional financial valuation methods
– Precedent transactions
– Value per user
– Discounted cash flow
• Earn out structure based on aggressive goals
• A great standalone business, not just VOIP functionality
– Leading market position with considerable momentum
– Technology leadership
– Considerable monetization potential
• Synergistic opportunities with existing businesses

65
The power of three: synergistic
opportunities
eBay + Paypal Users
• 157M eBay registered
users
• 79M PayPal accounts
• 1% overlap between
Skype and eBay US
users today(1)
eBay Usage
• 5M email messages/day
• 1.4B new listings/year
PayPal Wallet
• Boosts sales of
premium services
(1) Nielsen Netratings

66
opportunities
eBay + Paypal Users
users
Skype and eBay US
users today(1)
eBay Usage
PayPal Wallet
• Boosts sales of
premium services
Skype Users
• 54M registered
users
• ~25% of users are
business accounts
Skype Commerce
(usage)
• Skype-enabled
commerce
• 200+ Skype
hardware
applications

67
opportunities
eBay + Paypal Users
users
Skype and eBay US
users today(1)
eBay Usage
PayPal Wallet
• Boosts sales of
premium services
Skype Users
• 54M registered
users
• ~25% of users are
business accounts
Skype Commerce
(usage)
• Skype-enabled
commerce
• 200+ Skype
hardware
applications
Skype Users
• >80% outside US
Skype Usage
• Payment of call
services
• Send money to
buddies

68
Transaction summary
Expected Closing • Q4 2005
Transaction Value
and Structure
• Pay $1.3B(1) in cash
• Deliver $1.3B(1) in eBay stock subject to certain sale
restrictions
• Total of $2.6B (4.8% of market cap)
(1) Based on an exchange rate of € 1.239
(2) Earn-out value presented on an undiscounted basis
Performance-based
earn out
• Earn out of up to an additional $1.5B(1,2) based on
high active user, gross profit, and revenue goals in
2008
– Earn out participants received less up-front
consideration
– All of management opted for the earn out

69
Strong Business Model
Rapid revenue growth
Outstanding
cash generation
• Large market opportunity
• Transaction-based revenues
• No inventory or warehouses
• Efficient customer acquisition
• High operating leverage
• Low capital requirements

70
Skype revenues
Free services
Free Skype to
Skype calls
(cost nothing to
provide)
Premium services
SkypeIn and SkypeOut
Expressive content
(avatars, ringtones,
ringbacks)
Hardware royalties
Voice services

71
Strong Revenue Growth
$0.4 $5.7
$47.4
$12.6
$103.8
$259.0
$200
$60
$7
2004 2005E 2006E 1996 1997 1998 2000 2001 2002
+
(Dollars in millions)
Existing Lines
Of Business

72
Strong Revenue Growth
$0.4 $5.7
$47.4
$12.6
$103.8
$259.0
$200
$60
$7
2004 2005E 2006E 1996 1997 1998 2000 2001 2002
+
(Dollars in millions)
Existing Lines
Of Business

73
Skype revenues
Free services
Free Skype to
Skype calls
(cost nothing to
provide)
Premium services New eBay
Opportunities
• Existing eBay Categories
• Emerging markets
• New geographies
• Cross-border trade
• New categories
• New marketplaces
(classifieds,
shopping.com)
SkypeIn and SkypeOut
Expressive content
(avatars, ringtones,
ringbacks)
Hardware royalties
Voice services

74
Leveraged cost structure
• Efficient customer acquisition
– Word of mouth significantly reduces user acquisition cost
• High operating leverage
– Minimal incremental cost for each user call
– Software business model with low fixed costs
• Infinitely scalable network infrastructure with low capex
– Peer to Peer technology requires minimal capex
– Distributed architecture eliminates single point of failure
– Centralized server(s) for authentication for basic services
– Centralized server(s) for premium services, e.g. voicemail
Outstanding cash generation capability

75
Financial impact
• Dilutive to Q4-05 pro-forma and GAAP EPS by
$0.01 and $0.04, respectively
• Dilutive to 2006 pro-forma and GAAP EPS(3) by
$0.04 and $0.12, respectively
• Breakeven on a pro-forma basis in Q4 2006
• Long term operating margins of 20-25%
(3) Not adjusted for FAS 123

76
eBay Inc Balance Sheet
• Funding acquisition through internally generated cash flows
• Balance sheet fundamentals remain unchanged:
– Cash reserves of >$1B
– Annualized free cash flows of >$1.5B
– Low capex requirements: ~$2M in 2006
– No long-term debt
• Long-term revenue and profit growth will continue to add to already
strong cash flow position

77
Summary
• A great standalone business with a very
complementary business model
• Significant growth opportunities:
– Build on Skype momentum
– Accelerate eBay existing and new businesses
– Create entirely new businesses
• The power of 3

78
The power of 3
New users invite
more users
Users invite
other users
Sellers go where
buyers are
Buyers go where
sellers are
More Buyers
use PayPal
More Sellers
Offer PayPal

Ebayskypeacquisition 090415103012-phpapp01

Recommended

Recommended

More Related Content

Similar to Ebayskypeacquisition 090415103012-phpapp01

Similar to Ebayskypeacquisition 090415103012-phpapp01 (20)

Recently uploaded

Recently uploaded (20)

Ebayskypeacquisition 090415103012-phpapp01