Patanjali Ayurved Ltd is an Indian FMCG company known for its herbal products. It has grown rapidly in recent years to become the 2nd largest FMCG company in India, overtaking older competitors. Patanjali utilizes marketing strategies such as associating with Baba Ramdev, promoting Indian/Ayurvedic products, keeping prices low, extensive advertising, and focusing on health-conscious customers. Its success is attributed to identifying opportunities, strong distribution channels, promoting national pride, and quality herbal products.
Patanjali Ayurved Limited is an Indian FMCG company
Located in the industrial area of Haridwar
Manufactures mineral and herbal products.
Patanjali is the fastest growing fast-moving consumer company in India.
Self-independence of India from Swadeshi.
To promote Indian product.
Make a largest retail chain in all over India both rural and urban market
To Provide reasonable price for farmers
To fulfill the demand of customers across the India on reasonable price.
To Support Indian industries by creating demands of Swadeshi products.
To generate employment for youth, skilled/unskilled and professionals.
To establish Ayurveda and create biggest market chain for herbal products.
To Strengthen Indian economy by replacing foreign products with Swadeshi products.
Patanjali Ayurved Limited is an Indian FMCG company
Located in the industrial area of Haridwar
Manufactures mineral and herbal products.
Patanjali is the fastest growing fast-moving consumer company in India.
Self-independence of India from Swadeshi.
To promote Indian product.
Make a largest retail chain in all over India both rural and urban market
To Provide reasonable price for farmers
To fulfill the demand of customers across the India on reasonable price.
To Support Indian industries by creating demands of Swadeshi products.
To generate employment for youth, skilled/unskilled and professionals.
To establish Ayurveda and create biggest market chain for herbal products.
To Strengthen Indian economy by replacing foreign products with Swadeshi products.
Patanjali Ayurved Limited is an Indian FMCG company. Manufacturing units and headquarters are located in the industrial area of Haridwar while the registered office is located at Delhi. The company manufactures mineral and herbal products.
±For Education Purpose Only
This presentation will give you an insight into the great organization "PATANJALI" which is competing with great giants in the FMCG sector and taking a credible amount of their share in the product category in which they are also present.
FMCG - Ayurvedic Warfare ( FMCG's Goes Ayurvedic)Ayush G. Kottary
In this PPt the forray of Patanjali in to the FMCG market and the reactive strategies of brands like, emami, HUL, Colgate Palmolive, Himalaya and Godrej are described, with the relevant news feeds of the correlated timeline. The emergence of Ayurvedic mantra and the battle of the brands in this arena is described.
Patanjali: Business Model and effects on the FMCG sector in IndiaMihir Sangodkar
1) Detailed company analysis of Patanjali including marketing mix, brand management, product development, distribution, supply chain, procurement,company policies.
2) Value chain analysis to determine the nature and degree of impact on the FMCG sector
Integrated marketing communications & distribution strategy of patanjaliNeha Gujar
Presented by the F.Y MBA - Core A, students of Dy.Patil University School of Management, Belapur.
Presentation completed under the guidance of Proffessor Mr.Neel ratna chowbal.
its a research on patanjali to know out the influencing factors of customer to buy patanjali product as well to to study the effect of factors on customer satisfaction. it is both primary as well as secondary study. it is a very neede study on 100 responses as well as some of the personal interviews. italso include patanjali ayurveda entry nto fmcg market and restraurant market..
The presentation contains Marketing Strategies of Hindustan Lever Limited(HUL) which helped it in becoming India's number 1 in FMCG. It is made as an assignment report in first semester of MBA.
Patanjali Ayurved Limited is an Indian FMCG company. Manufacturing units and headquarters are located in the industrial area of Haridwar while the registered office is located at Delhi. The company manufactures mineral and herbal products.
±For Education Purpose Only
This presentation will give you an insight into the great organization "PATANJALI" which is competing with great giants in the FMCG sector and taking a credible amount of their share in the product category in which they are also present.
FMCG - Ayurvedic Warfare ( FMCG's Goes Ayurvedic)Ayush G. Kottary
In this PPt the forray of Patanjali in to the FMCG market and the reactive strategies of brands like, emami, HUL, Colgate Palmolive, Himalaya and Godrej are described, with the relevant news feeds of the correlated timeline. The emergence of Ayurvedic mantra and the battle of the brands in this arena is described.
Patanjali: Business Model and effects on the FMCG sector in IndiaMihir Sangodkar
1) Detailed company analysis of Patanjali including marketing mix, brand management, product development, distribution, supply chain, procurement,company policies.
2) Value chain analysis to determine the nature and degree of impact on the FMCG sector
Integrated marketing communications & distribution strategy of patanjaliNeha Gujar
Presented by the F.Y MBA - Core A, students of Dy.Patil University School of Management, Belapur.
Presentation completed under the guidance of Proffessor Mr.Neel ratna chowbal.
its a research on patanjali to know out the influencing factors of customer to buy patanjali product as well to to study the effect of factors on customer satisfaction. it is both primary as well as secondary study. it is a very neede study on 100 responses as well as some of the personal interviews. italso include patanjali ayurveda entry nto fmcg market and restraurant market..
The presentation contains Marketing Strategies of Hindustan Lever Limited(HUL) which helped it in becoming India's number 1 in FMCG. It is made as an assignment report in first semester of MBA.
A descriptive presentation on Patanjali Ghee covering the Patanjali History, Current situation of ghee market, Marketing model, SWOT, Pestle analysis, Porter model, Market segment, Positioning, competitors analysis with consumer survey on ghee, Market strategy its gaps, recommendations and Growth
Patanjali (Change Management) Success and aboutAshis Kyal
Its all about the star performing company patanjali which is creating an storm in the market by its product and low price.
Main person behind it is baba ramdev!
fmcg industry ppt- slideshare
points of fmcg ppt.
player's of fmcg sector
market shares of fmcg industry
groth in indian fmcg sector
branding strategies
pricing policies
conclusion
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
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To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
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Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
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In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
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Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
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The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
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https://nidmindia.com/
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3. What is FMCG?
• Fast-moving consumer goods (FMCG) or consumer packaged
goods (CPG) are products that are sold quickly and at relatively low
cost. Examples include non-durable goods such as packaged
foods, beverages, toiletries, over-the-counter drugs and many
other consumables. In contrast, durable goods or major appliances
such as kitchen appliances are generally replaced over a period of
several years.
• FMCG companies in India- Emami, Dabur, ITC , Brittania, Parle Agro
etc.
4. Characteristics of FMCG
• From the consumer's perspective
– Frequent purchase
– Low involvement (little or no effort to choose the item)
– Low price
– Short shelf life
– Rapid consumption
• From the marketer's perspective
– High volumes
– Low contribution margins
– Extensive distribution networks
– High stock turnover
5. Patanjali over other FMCG companies
• Patanjali Ayurved Ltd, the fast-moving consumer goods
company endorsed by Yoga guru Baba Ramdev, has
overtaken several older and more experienced rivals in the
year through March 2017.
• The company reported revenue of Rs 9,346 crore from its
FMCG business for 2016-17, it said on Thursday. Total
group revenue including sales from Divya Pharmacy, the
Ayurveda medicine division, touched Rs 10,561 crore.
• Patanjali is the country’s second-largest FMCG company
and the third-largest by FMCG business.
6.
7. Introduction- Patanjali
• Patanjali Ayurved Limited is an Indian FMCG company.
• The company manufactures
mineral and herbal products.
• According to CLSA and HSBC,
Patanjali is the fastest growing
FMCG company in India.
8. Foundation
• Acharya Balkrishna established the Patanjali Ayurved
Limited in 2006 along with Swami Ramdev with the
objective of establishing science of Ayurveda in
accordance and coordination with the latest technology
and ancient wisdom.
• Manufacturing units and headquarters are located in the
industrial area of Haridwar while the registered office is
located at Delhi.
9.
10. Initial Stages of Marketing
• Started their operation in 2009.
• Started selling Medicines.
• Less Advertisements
• No exclusive stores.
• Main revenue from Shivir counters and Medical Shops.
• Less revenue upto2012.
11. Entry in FMCG market
• In March 2012 Swami Ramdev announced entry of
Patanjali in fast moving consumer goods and herbal retail
market.
• Launched Herbal Cosmetics and Herbal Toothpastes.
• DantKanti was a big hit.
• Heavy expenditure in advertisements.
• Started providing franchises for exclusive stores.
12. Marketing Strategies
• Patanjali Ayurved Ltd has in their key face Swami
Ramdev- a famous personality. This is a bg hit for the
company.
• Promoting the concept of “Swadeshi” , giving emphasis on
India’s self-independence.
• Promoting an Indian product made with indigenous
ingredients and following the culture of ancient and
traditional India.
• Promoting organic nature of the product- a must product
for all health conscious people.
13. • Prices of the product has been kept very low in
comparison to the products of its kinds.
• Covering a wide range of products of daily needs.
• Huge expenditure on advertisements.
• Advertisements are done technically to promote
its organic nature, a product of perfect match with
India’s culture and tradition , and of course the
concept of Swadeshi.
14. Key to success
• Increasing number of health-conscious people.
• Less price
• Strong distribution channels
• Strong brand association with health
• Simple packaging, that gives it a ‘natural’ look
• Media promotions
• Word-of-mouth promotion
15. Market segmentation
• Patanjali Ayurved Ltd have such distinctive market
segmentation strategy.
• It tries to bring in its span middle class and lower class
people who are health conscious , however fails to afford
costly products.
• It tries to promote the organic mindset of the people
• It has products which satisfies the daily needs of the
common man.
• It ignites the feeling of Swadeshi which is a good
promotional strategy for selling products to Indian citizens.
16. Marketing mix
• Product- Organic products, ayurvedic and herbal
• Price- Comparatively lower price than the products of its
kinds.
• People- Aims at health conscious people
• Promotion- Huge advertisements, ignites the “Swadeshi”
feeling, promotion of organic products.
• Place- Opening a large number of patanjali stores in rural
and urban markets. Availabality of Patanjali products in
rural markets.
17. Oppurtunist attitude of Patanjali
• Patanjali always had opportunist attitude. In early 2000’s
when people started doing
yoga and became health
conscious then Patanjali brings
Ayurvedic Juices and medicines.
• When Maggi was banned in India they bring Atta noodle
in the market to capture the market of Maggi.
• Patanjali always had their hammer ready when the iron
was red hot.
18. Financial Data of Patanjali
• Revenue in Finance Year 2016-17 crossed 10000
Crores.
• Patanjali is expecting
that the revenue
will be 20000 Crores
in 2017-18.
• More than 2,00,000
Employees.
19. Production units of Patanjali
• Patanjali Food and Herbal Park at Haridwar is the main
production facility.
• Capacity of ₹350 billion.
• In the procession of expending the capacity to ₹600 billion
through new plants in Noida, Nagpur and Indore.
• Many other production units in Haryana and Uttarakhand
operating by subsidiaries of Patanjali.
20. Products range
Products of Patanjali fulfil the daily requirements of a
common man at a reasonable price which are very much
hygienic in nature and are organic in nature. Patanjali has
been producing more than 1000 products ranging from
• Natural Food Products
• Natural Health care
• Natural Personal Care
• Ayurvedic Medicines
• Herbal Home Care
• Patanjali Publications
21.
22.
23.
24.
25.
26. Success of Patanjali
• Chain of more than 300000 distributers with maximum is
small towns and villages.
• More that 5000 exclusive Swadeshi stores.
• Consumer Reach of more than 50 Million.
• Online sales.
• Planning to open outlets at railway stations and airports.
• Sales in Future Bazaar outlets.
• Planning to expand coverage in Global Market.
27. Improvement Suggestions
• Strengthen their distribution channels
• Avoid falling into the ‘Icarus Paradox’: It refers to the
phenomenon of businesses failing abruptly after a
period of apparent success, where this failure is brought
about by the very elements that led to their initial
success
• Focus on quality
28. Conclusion
• Despite being at an initial stage Patanjali has given a headache to
many marketers with its unconventional ways of marketing. It has
disrupted the whole FMCG sector and bought a revolution in the
industry in a very short span of time.
• Patanjali follows a ‘Branded House’ strategy whereas other
companies in the consumer goods sector like P&G and HUL follow a
‘House of Brands’ strategy.
• It’s clear that Baba Ramdev understood the fact that without a solid
foundation, one will always have trouble creating anything of value.
From building a strong community before launch, to bringing back
Swadesh in our country, it looks like he took all the right decision or
maybe took the decisions and then made them right.