The document discusses the positioning of two retail stores - Central and Reliance Trend. Central targets an elite customer base and positions itself as a high-priced lifestyle store located in Amanora Mall, promoting through online advertisements. Reliance Trend targets a broader customer base, positions itself as a low-priced lifestyle store also located in Amanora Mall, and promotes through TV and online advertisements. Both stores saw increased visitor numbers, sales figures, and competitive pressure due to their effective positioning strategies.

1. POSITIONING OF RETAIL STORES
By: Group - 5
• Ajinkya Ushir
• Apurva Kumar
• Gaurav Gulati
• Nikhil Vairal
• Shashank Joshi
• Sidhvani Lavesh

2. TYPE OF RETAIL STORE
Central Reliance Trend
• Lifestyle Retail Store
• Women’s Wear
• Men’s Wear
• Kid’s Wear
• Accessories
• Handbags
• Sports Goods
• Lifestyle Retail Store
• Women’s Wear
• Men’s Wear
• Kid’s Wear
• Accessories
• Handbags
• Trolley Bags

3. POSITIONING OF THE STORES
Central
• Product: Life Style Products
• Price: High Pricing
• Place: Amanora Mall
• Promotion: Online Advertisement
Reliance Trend
• Product: Life Style Products
• Price: Low Pricing
• Place: Amanora Mall
• Promotion: T.V & Online Advertisement

4. EFFECTIVENESS OF POSITIONING
• Increase in number of visitors
• Rise in the sales figure
• Competitive Pressure

5. TARGET MARKET
Elite
Customer
Upper Middle
Customer
Middle
Customer
Lower Middle
Customer
05% 30% 50% 15%
Reliance Trend

6. TARGET MARKET
Central
Elite
Customer
Lower Middle
Customer
Upper Middle
Customer
High Class
Customer
25% 10% 50% 15%
*10,000 Customers per week (Approx) *250+ employees for 20 Departments

7. TALK WITH THE CUSTOMERS
Akshad Bajpai (Department Head)