This document analyzes commercial airtime data from 89 satellite channels in Pakistan for the year 2016, with comparisons to the previous 5 years. It finds that: 1) News programming accounts for the largest share (39%) of total airtime, followed by Entertainment (33%) and Regional (12%). 2) The top 3 channels by airtime share are News One (4%), Jalwa (4%), and TV One (3%). 3) Most brands (76%) and airtime (89%) are concentrated during prime time hours of 7pm-11pm. 4) News and Entertainment genres have the highest brand and airtime concentration in after noon (12-4pm) and prime time

1. YEAR 2016
(WITH LAST 05 YEARS COMPARISON)
COMMERCIAL AIR TIME ANALYSIS

2. Basic Assumptions
Based on TVCs only Airtime based on minutes
1) The analysis is based on Eighty Nine (89) Satellite Channels as per Slide 3.
2) The Air time is based on “Pure Commercials” only i.e. TVC’s & Break Bumpers, other
Brandings e.g. Logos, scrolls etc are not included
3) For Frequency of Spots the unique copy size is considered as a single “SPOT”
4) The Data used is for the calendar dates from January 1st 2016 to December 31st 2016
5) 1st , 2nd , 2nd Last & Last positions are considered as Premium Spots.
6) The Data has a margin of error of ± 3%
7) Figures are rounded off to the nearest digit.
8) The “SPEND” is calculated on assumed rates by Media Monitors based on Tariff Cards
9) Five Percent (5%) increase has been assumed for Year on Year “SPEND” calculation

3. Genre Wise Channel List - 2016
Based on TVCs only
Total Genre 09
Total Channels 89

4. Channels Airtime (Mins) Share – Year 2016
Based on TVCs only
Total Channels 89
Overall Airtime (Mins) 4,874,081

5. CHANNEL NAME Spot Freq Freq Share % CHANNEL NAME Spot Freq Freq Share % CHANNEL NAME Spot Freq Freq Share %
NEWS ONE 516,490 4% METRO ONE 184,472 1% CITY 41 47,435 <1%
JALWA 487,538 4% WASEB 183,850 1% WAQT 47,069 <1%
TV ONE 434,123 3% SEE TV 181,367 1% HUM SITARAY 44,525 <1%
8XM 423,983 3% PUNJAB TV 171,939 1% PASHTO 1 44,304 <1%
APNA CHANNEL 394,698 3% FILMAZIA 167,978 1% CHANNEL 5 42,891 <1%
EXPRESS NEWS 368,162 3% ARY ZINDAGI 164,725 1% ROZE NEWS 42,816 <1%
HUM TV 366,170 3% MASALA 157,168 1% 7 NEWS 41,739 <1%
ABB TAKK NEWS 362,185 3% TEN SPORTS 153,158 1% K21 41,676 <1%
EXPRESS ENT 348,222 3% AAJ ENTERTAINMENT 153,131 1% DHARTI TV 39,070 <1%
KOHENOOR 345,183 2% CARTOON NETWORK 149,979 1% AFGHAN 38,853 <1%
DAWN NEWS 344,303 2% FILM WORLD 143,164 1% K2 37,319 <1%
ARY DIGITAL 338,165 2% SINDH TV 139,609 1% AVTKHYBER NEWS 34,839 <1%
CITY 42 323,985 2% 92NEWS 136,182 1% TIMES 33,707 <1%
NICKELODEON 310,002 2% PTV HOME 134,543 1% ARY QTV 28,208 <1%
DUNYA NEWS 309,278 2% SATELLITE PTV 134,270 1% KASHISH 27,929 <1%
ARY NEWS 304,077 2% KTN 119,395 1% PTV NATIONAL 26,938 <1%
SAMAA 302,415 2% AVT KHYBER 118,936 1% SILVER SCREEN 23,921 <1%
ATV 294,171 2% PTV SPORTS 107,255 1% ARUJ 21,832 <1%
AAJ NEWS 291,968 2% MEHRAN TV 106,940 1% GEO TEEZ 18,988 <1%
A PLUS 284,967 2% VSH 97,154 1% BUSINESS PLUS 17,705 <1%
GEO NEWS 279,734 2% SUCH TV 92,778 1% PTV NEWS 17,701 <1%
CAPITAL TV 276,737 2% FILMAX 89,317 1% ZAIQA 10,016 <1%
GEO ENTERTAINMENT 264,194 2% AWAZ 81,829 1% WB 9,980 <1%
GEO KAHANI 260,909 2% HBO 76,206 1% PTV BOLAN 7,553 <1%
URDU 1 260,115 2% HTV 59,288 <1% VIBE 5,364 <1%
JAAG 228,201 2% DIN NEWS 58,225 <1% INDUS VISION 4,408 <1%
PLAY ENTERTAINMENT 218,682 2% KTN NEWS 58,194 <1% INDUS GOLD 1,903 <1%
NEO 216,158 2% SINDH TV NEWS 53,543 <1% PTV WORLD 1,556 <1%
CHANNEL 24 206,927 1% RAAVI 49,167 <1% STAR LITE 1,091 <1%
GEO SUPER 196,067 1% THE MUSIK 48,848 <1%
Channels Spots Frequency Share – Year 2016
Based on TVCs only
Total Channels 89
Overall Spot’s Freq 13,891,755

6. Genre Wise Airtime (Mins) Share % - 2016
Based on TVCs only Airtime based on minutes
39%
33%
12% 6%
3%
3%
2%
1%
1%
Genre Airtime Mins Share %
News
Entertainment
Regional
Music
Kids
Sports
Movie
Food
Islamic

7. Genre Wise Channels Airtime & Spot’s Freq Share % (Part – 1)
Based on TVCs only Airtime based on minutes
8% 8% 7% 7%
6% 6% 6% 6% 5% 5% 5% 5% 4% 4% 3% 3% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 0.5% 0.1%
10%
6%
7% 7%
6%
7%
6% 5% 6% 5%
6%
4% 4%
4%
3%
4%
1%
2%
1% 1% 1% 1% 1% 1% 0.4% 0.3% 0.3%0.03%
News Genre
Airtime % Spots Freq %
9%
8% 8% 7% 7% 7% 6% 6% 6% 6% 6%
4% 4% 3% 3% 3% 3%
2% 1% 1% 0.71% 0.11% 0.06%
10%
8% 8%
7%
8%
6%
6%
8%
6% 6%
5%
4% 4%
3% 3% 3%
4%
1%
1% 1% 0.1% 0.10%0.04%
0%
2%
4%
6%
8%
10%
12%
Ent Genre
Airtime % Spots Freq %

8. Genre Wise Channels Airtime & Spot’s Freq Share % (Part – 2)
Based on TVCs only Airtime based on minutes
18%
9% 8% 7% 7% 7% 7%
4% 4% 4% 4% 4% 3% 2% 2% 2% 2% 2% 1% 1.3% 0.6%
21%
10%
8%
6% 6%
5%
9%
3%
6%
4%
3% 3% 2% 2% 2% 2% 1% 2% 2% 1.2% 0.4%
0%
5%
10%
15%
20%
25%
Regional Genre
Airtime % Spots Freq %
88%
12%
94%
6%
0%
20%
40%
60%
80%
100%
MASALA ZAIQA
Food Genre
Airtime % Spots Freq %

9. Genre Wise Channels Airtime & Spot’s Freq Share % (Part – 3)
Based on TVCs only Airtime based on minutes
53%
42%
6%
51%
44%
5%
0%
10%
20%
30%
40%
50%
60%
JALWA 8XM THE MUSIK
Music Genre
Airtime % Spots Freq %
44%
29%
15%
8%
4%
0.2%
42%
26%
22%
7%
3% 0.3%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
FILM WORLD FILMAX HBO SILVER SCREEN WB STAR LITE
Movie Genre
Airtime % Spots Freq %

10. Genre Wise Channels Airtime & Spot’s Freq Share % (Part – 4)
Based on TVCs only Airtime based on minutes
50%
29%
22%
43%
34%
23%
0%
10%
20%
30%
40%
50%
60%
GEO SUPER TEN SPORTS PTV SPORTS
Sports Genre
Airtime % Spots Freq %
67%
33%
100%
67%
33%
100%
0%
20%
40%
60%
80%
100%
120%
NICKELODEON CARTOON NETWORK ARY QTV
Kids Islamic
Other Genre
Airtime % Spots Freq %

11. Genre Wise Brand Count – Year 2016
Based on TVCs only Airtime based on minutes
Total Brands 1,787
1,367
906
837
347 307 297
181
121
56
76%
51%
47%
19%
17% 17%
10%
7%
3%
0
200
400
600
800
1000
1200
1400
1600
News Entertainment Regional Music Sports Movie Food Kids Islamic
Brand Count Share %

12. Genre Wise Channels Brand Count (Part - 1)
Airtime based on minutes
739
734
715
705
622
470
436
385
375
356
351
291
267
263
241
155
140
99
82
80
68
57
55
51
51
28
26
9
ARYNEWS
DUNYANEWS
SAMAA
GEONEWS
EXPRESSNEWS
City42
DAWNNEWS
AAJNEWS
ABBTAKKNEWS
92News
NEWSONE
CapitalTV
METROONE
Channel24
Neo
JAAG
WAQT
SUCHTV
CHANNEL5
PTVNEWS
BUSINESSPLUS
K21
City41
RozeNews
DINNEWS
7News
GEOTEEZ
PTVWorld
News Genre Brand Count
591
560
381
339
331
326
320
265
263
243
240
226
221
192
135
124
112
102
64
11
4
3
2
HUMTV
ARYDIGITAL
GEOENT
URDU1
ExpressEnt
TVONE
APlus
PTVHOME
SATELLITEPTV
ATV
GEOKAHANI
FILMAZIA
SeeTV
ARYZINDAGI
PLAYENT
AAJENT
HUMSITARAY
Kohenoor
HTV
TIMES
INDUSVISION
VIBE
INDUSGOLD
ENT Genre Brand Count
342
305
241
233
214
167
161
150
121
111
106
105
96
93
85
72
71
70
66
49
17
AVTKhyber
KTN
SINDHTV
APNACHANNEL
WASEB
KTNNEWS
PTVNATIONAL
AVTKhyberNews
SINDHTVNEWS
Awaz
PunjabTV
K2
MehranTV
Aruj
VSH
KASHISH
PTVBolan
PASHTO1
DhartiTV
Raavi
Afghan
Regional Genre Brand Count
170
22
MASALA
ZAIQA
Food Genre Brand Count

13. Genre Wise Channels Brand Count (Part – 2)
Airtime based on minutes
176
144 137
19 15 3
FilmWorld
HBO
Filmax
SILVERSCREEN
WB
StarLite
Movie Genre Brand Count
287
232
25
8XM
JALWA
THEMUSIK
Music Genre Brand Count
165
155
141
TENSPORTS
PTVSports
GEOSUPER
Sports Genre Brand Count
107
88
56
CARTOON NETWORK NICKELODEON ARY QTV
Kids Islamic
Other Genre Count

14. Time Band Wise Brand Count
Based on TVCs only Airtime based on minutes
Total Brands 1,787
1594
1440
1432
1366
1259
1200
89%
81%
80%
76%
70%
67%
Prime Time
19:00 ~ 22:59
After Noon
12:00 ~ 16:59
Evening Time
17:00 ~ 18:59
Morning Time
06:00 ~ 11:59
Late Prime
Time
23:00 ~ 23:59
Late Night
00:00 ~ 05:59
Brand Count Brand Count %
Prime Time
19:00 ~ 22:59
89%
After Noon
12:00 ~ 16:59
81%
Evening Time
17:00 ~ 18:59
80%
Morning Time
06:00 ~ 11:59
76% Late Prime Time
23:00 ~ 23:59
70%
Late Night
00:00 ~ 05:59
67%
Time Band Wise Brand Count Share %

15. Time Band Wise Airtime Share % - Year 2016
Based on TVCs only Airtime based on minutes
Late Night 00:00 ~ 05:59
Morning Time 06:00 ~ 11:59
After Noon 12:00 ~ 16:59
Evening Time 17:00 ~ 18:59
Prime Time 19:00 ~ 22:59
Late Prime Time 23:00 ~ 23:59
5.Prime Time 19:00
~ 22:59
27%
3.After Noon 12:00
~ 16:59
27%
2.Morning Time
06:00 ~ 11:59
17%
4.Evening Time
17:00 ~ 18:59
12%
1.Late Night 00:00 ~
05:59
11%
6.Late Prime Time
23:00 ~ 23:59
6%

16. Genre Wise Time Band Airtime (Mins) Concentration (part – 1)
Airtime based on minutes
493,969 493,148
362,736
249,542
209,671
109,957
26% 26%
19%
13%
11%
6%
After Noon Prime Time Morning
Time
Late Night Evening Time Late Prime
Time
Airtime Airtime %
26%
26%19%
13%
11%
6%
News Genre
After Noon
Prime Time
Morning Time
Late Night
Evening Time
29%
24%
19%
11%
11%
5%
Entertainment Genre
After Noon
Prime Time
Morning Time
Evening Time
Late Night
Late Prime Time
458,551
389,056
299,162
182,283 182,174
86,936
29%
24%
19%
11% 11%
5%
After Noon Prime Time Morning
Time
Evening
Time
Late Night Late Prime
Time
Airtime Airtime %

17. Genre Wise Time Band Airtime Concentration (part – 2)
Airtime based on minutes
40%
23%
13%
11%
8%
5%
Regional Genre
Prime Time
After Noon
Evening Time
Morning Time
Late Night
Late Prime Time
246,913
138,013
78,419 64,572 48,890 33,002
40%
23%
13%
11%
8%
5%
Prime Time After Noon Evening Time Morning
Time
Late Night Late Prime
Time
Airtime Airtime %
26%
20%
19%
16%
16%
3%
Food Genre
After Noon
Prime Time
Morning Time
Late Night
Evening Time
Late Prime Time
7,849
5,905 5,648
4,725 4,763
902
26%
20% 19%
16% 16%
3%
After Noon Prime Time Morning Time Late Night Evening Time Late Prime
Time
Airtime Airtime %

18. Genre Wise Time Band Airtime Concentration (part – 3)
Airtime based on minutes
25%
24%
20%
13%
12%
6%
Sports Genre
After Noon
Prime Time
Morning Time
Late Night
Evening Time
Late Prime Time
33,976 32,178
27,368
17,213 16,512
8,084
25%
24%
20%
13% 12%
6%
After Noon Prime Time Morning
Time
Late Night Evening Time Late Prime
Time
Airtime Airtime %
28%
25%
19%
11%
11%
6%
Music Genre
After Noon
Prime Time
Morning Time
Evening Time
Late Night
Late Prime Time
83,974
74,398
56,141
32,631 31,537
18,033
28%
25%
19%
11% 11%
6%
After Noon Prime Time Morning
Time
Evening Time Late Night Late Prime
Time
Airtime Airtime %

19. Genre Wise Time Band Airtime Concentration (part – 4)
Airtime based on minutes
39%
24%
13%
13%
11%
1%
Movie Genre
Prime Time
After Noon
Late Night
Evening Time
Late Prime Time
Morning Time
46,581
28,912
15,364
15,088
13,741
880
39%
24%
13%
13%
11%
1%
Prime Time
After Noon
Late Night
Evening Time
Late Prime Time
Morning Time
Airtime Airtime %
28%
21%
17%
17%
11%
6%
Islamic Genre
Late Night
Prime Time
After Noon
Morning Time
Evening Time
Late Prime
Time
3,599
2,717
2,201
2,157
1,451
708
28%
21%
17%
17%
11%
6%
Late Night
Prime Time
After Noon
Morning Time
Evening Time
Late Prime
Time
Airtime Airtime %
35%
31%
16%
14%
4% 0%
Kids Genre
After Noon
Prime Time
Morning Time
Evening Time
Late Prime Time
Late Night
53,116
46,382
24,879
21,405
5,441
627
35%
31%
16%
14%
4%
0%
After Noon
Prime Time
Morning
Time
Evening
Time
Late Prime
Time
Late Night
Airtime Airtime %

20. An Overview On 2016 Quarterly Airtime (Mins) Breakup
Based on TVCs only Airtime based on minutes
1st quarter
1,157,962
24% 2nd quarter
1,259,934
26%
3rd quarter
1,260,295
26%
4th quarter
1,195,890
24%
Quarter Wise Airtime Breakup
1st quarter
2nd quarter
3rd quarter
4th quarter

21. An Overview On 2016 Monthly Airtime Breakup
Based on TVCs only Airtime based on minutes
386,183
383,806
387,972
414,939
469,738
375,257
382,176
434,585
443,535
399,680
413,296
382,914
8% 8% 8%
9%
10%
8% 8%
9% 9%
8%
8%
8%
-
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
500,000
January February March April May June July August September October November December
1st quarter 2nd quarter 3rd quarter 4th quarter
Airtime (Mins) Airtime %

22. An Overview On Top 10 Channels Group Breakup
Based on TVCs only Airtime based on minutes
529,845
397,149
385,264
346,347
283,213
258,350
217,487
177,107
167,399
158,099
11%
8%
8%
7%
6%
5%
4%
4%
3%
3%
APNA
ARY
GEO
AIR WAVES
EXPRESS GROUP
CITY NEWS NETWORK
SPORTS STAR INT.
JAAG BROADCASTING
PTV
BUSINESS RECORDER
APNA
11%
ARY
8%
GEO
8%
AIR WAVES
7%
EXPRESS GROUP
6%
CITY NEWS
NETWORK
5%
SPORTS STAR INT.
4%
JAAG
BROADCASTING
4%
PTV
3%
BUSINESS
RECORDER
3%
Top 10 Channels Group Airtime %

23. Group Wise Top 10 Brands Airtime Share (Part – 1)
Airtime based on minutes
21,009 20,731
17,027 15,955 15,188
13,185
11,372 11,068 10,394 9,054
4% 4%
3%
3% 3%
2%
2% 2% 2%
2%
Dettol
Soap
Coca Cola Harpic
Power
Plus
Surf Excel Veet
Cream
Ariel
Washing
Powder
Certified
Fabulous
Clothing
Cadburys
Dairy Milk
Tang Safeguard
APNA Group
Airtime Airtime %
16,524 15,417
10,071 9,807 9,187 8,534 8,437 7,674 7,104 5,966
4%
4%
3% 2%
2%
2% 2%
2% 2%
2%
Walls
(Paddle
Pop)
Karachi
Kings
Dettol
Soap
Knorr
Noodles
SafeguardCoca Cola Surf Excel Lifebuoy
Hand
Wash
Sahulat
Bazaar
Head &
Shoulder
ARY Group
Airtime Airtime %
14,710
11,626 11,306
8,620 8,049 7,058 6,731 6,218 6,125 5,900
4%
3% 3%
2%
2%
2% 2% 2% 2% 2%
Dettol Soap Surf Excel M.K.R.F Harpic
Power Plus
Coca Cola Clear Men
Anti
Dandruff
Shampoo
Lifebuoy Veet
Cream
Lahore
Qalandars
Q Mobile
Geo Group
Airtime Airtime %
16,410
8,712 8,509 8,196
6,055 5,975 5,317 5,225 5,146 5,011
6%
3% 3% 3%
2% 2%
2% 2% 2% 2%
Dettol
Soap
Veet
Cream
Harpic
Power
Plus
Surf Excel Pepsi Dove
Damage
Therapy
Dettol
Surface
Cleaner
Dew Seven Up Lifebuoy
Shampoo
EXPRESS Group
Airtime Airtime %

24. Group Wise Top 10 Brands Airtime Share (Part – 2)
Airtime based on minutes
17,941
7,297 6,575
4,606 3,784 3,338 3,159 3,151 3,102 2,943
11%
4% 4%
3%
2% 2% 2% 2% 2% 2%
MinistryOfInformation
&Broadcasting
Pepsi
TelenorInternet3G
Ufone
TelenorCorporate
Wizarat-e-Mazhabi
Omoor
Head&Shoulder
QuettaGladiators
Dew
Safeguard
PTV Group
Airtime Airtime %
35,114
30,991
13,434 11,811
8,465 7,675 7,139 6,121 4,607 3,799
14%
12%
5%
5%
3% 3% 3% 2%
2% 1%
Lake City
(Bella
Vista
Phase 1)
So Kamal Lake City
Holdings
Model
Steel
Brighto
Paints
Gourmet
Catering
Company
Coca Cola Pepsi Btw By
The Way
Punjab
Group of
Colleges
City Network
Airtime Airtime %
7,426
6,484
5,265
4,146
3,375 3,310 3,172 3,120 2,609 2,198
4%
4%
3%
2%
2% 2% 2% 2%
1%
1%
Jaag Broadcasting
Airtime Airtime %
16,744
13,694
11,096
9,673 8,840 8,121 8,107
6,032 5,736 5,282
5%
4%
3%
3%
3%
2% 2%
2% 2% 2%
Coca Cola Surf Excel Pepsi Head &
Shoulder
Safeguard Sprite Ariel
Washing
Powder
Lifebuoy Dew Lux Soap
AIRWAVES
Airtime Airtime %

25. Group Wise Top 10 Brands Airtime Share (Part – 3)
Airtime based on minutes
10,045
9,174
7,794
5,817 5,567 5,542 5,282 5,215 5,020 4,655
5%
4%
4%
3% 3% 3% 2% 2% 2% 2%
Surf Excel Pepsi Ariel Washing
Powder
Lifebuoy Lux Soap Safeguard Seven Up Ufone Lifebuoy
Shampoo
Dew
Sports Satar Int.
Airtime Airtime %
9,086
6,613 6,137 5,808 5,671 5,439
3,894 3,558 3,439 3,320
6%
4%
4% 4% 4% 3%
2% 2% 2% 2%
Coca Cola Surf Excel Ariel Washing
Powder
Pepsi Head & Shoulder Safeguard Pantene
Shampoo
Dove Damage
Therapy
Sprite Pampers
Business Recorder
Airtime Airtime %

26. ADVERTISERS’ REVIEW

27. An Overview on Yearly Advertisers Share %
Based on TVCs only Airtime based on minutes
Industry Overall Airtime 4,874,081
Top 10 Advertisers 2,458,134
Others 2,415,947
UNILEVER
35%
P&G
14%
RECKITT
11%
PEPSI
10%
NESTLE
8%
COCA COLA
8% TELENOR
5% CPL
3%
KRAFT FOODS
3%
CBL
3%
2,415,947
2,458,134
49.6%
50.4%
Others Top 10 Advertisers
Airtime (Mins) % Share

28. Industry Top 25 Advertisers Airtime & Spot’s Frequency Share %
Based on TVCs only Airtime based on minutes
ADVERTISERS
Advertisers Airtime (Mins) Airtime % Spot's Frequency Spot Freq %
UNILEVER PAKISTAN LTD 848,512 17% 2,343,005 17%
PROCTER & GAMBLE PAKISTAN LTD 340,720 7% 878,212 6%
RECKITT BENCKISER PAKISTAN LTD. 278,937 6% 782,924 6%
PEPSI COLA INTERNATIONAL (PVT.) LTD. 254,512 5% 777,520 6%
NESTLE PAKISTAN LIMITED 204,880 4% 750,375 5%
The Coca-Cola Export Corporation 190,820 4% 585,408 4%
TELENOR PAKISTAN LTD 115,566 2% 255,505 2%
COLGATE PALMOLIVE LTD. 76,978 2% 193,984 1%
KRAFT FOODS PAKISTAN LTD. 73,813 2% 247,664 2%
CONTINENTAL BISCUIT LTD. 73,397 2% 342,162 2%
ENGRO FOODS (PVT.) LTD. 70,150 1% 219,359 2%
PAKISTAN MOBILE COMMUNICATIONS 65,281 1% 163,268 1%
PAKISTAN TELECOMMUNICATION LTD 61,924 1% 114,925 1%
THE LAKE CITY HOLDINGS (PVT.) LTD. 61,210 1% 50,057 0.4%
NEW ALLIED ELECTRONICS INDUSTRIES (PVT.) LTD. 60,046 1% 160,790 1%
PAK TELECOM MOBILE LTD 48,278 1% 94,239 1%
GLAXO SMITH KLINE PAKISTAN 47,057 1% 162,803 1%
ISMAIL INDUSTRIES (PVT.) LTD. 42,257 1% 168,625 1%
TREND INTERNATIONAL 39,508 1% 111,899 1%
KAMAL LIMITED 36,917 1% 55,923 0.4%
MINISTRY OF INFORMATION & BROADCASTING 35,042 1% 31,587 0.2%
CMPAK 30,922 1% 81,723 1%
TAPAL TEA (PVT) LTD. 29,644 1% 98,092 1%
BAHRIA TOWN (PVT.) LTD. 28,573 1% 27,018 0.2%
SAMSUNG GULF ELECTRONICS FZE 28,321 1% 98,899 1%

29. Based on TVCs only Airtime based on minutes
Industry Top 25 Brands Airtime & Spot’s Frequency Share %
Brands
Brands Airtime (Mins) Airtime % Spot's Frequency Spot Freq %
Coca Cola 125,838 3% 355,041 3%
Surf Excel 122,967 3% 398,112 3%
Pepsi 92,340 2% 291,090 2%
Dettol Soap 91,318 2% 216,890 2%
Ariel Washing Powder 77,461 2% 161,591 1%
Head & Shoulder 67,213 1% 169,968 1%
Safeguard 65,405 1% 163,479 1%
Dew 64,096 1% 210,050 2%
PTCL 61,913 1% 114,904 1%
Seven Up 56,298 1% 129,455 1%
Harpic Power Plus 55,231 1% 209,206 2%
Sprite 49,586 1% 172,222 1%
Dove Damage Therapy 48,868 1% 139,129 1%
Veet Cream 48,762 1% 158,939 1%
Lifebuoy 46,628 1% 116,387 1%
Ufone 44,833 1% 88,756 1%
Lux Soap 43,310 1% 76,451 1%
Pantene Shampoo 42,803 1% 114,564 1%
Lifebuoy Shampoo 41,429 1% 103,822 1%
Sunsilk Shampoo 41,313 1% 110,582 1%
Lake City (Bella Vista Phase 1) 39,242 1% 36,809 0.3%
Telenor Corporate 37,820 1% 83,123 1%
Cadburys Dairy Milk 36,262 1% 121,141 1%
So Kamal 35,624 1% 52,412 0.4%
Dettol Surface Cleaner 33,557 1% 74,600 1%

30. Genre Wise Top 25 Categories in 2016
Based on TVCs only Airtime based on minutes
18%
14%
12%
8%
6%
6%
5%
5%
3%
2%
2%
2%
2%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
Beverages
Personal Products
Detergents & Soaps
Cellular Communication
Construction
Confectionery
Cullinary
Food
Homecare Products
Financial Services
Government
Home Appliances & Electronics
Automobiles & Transport
Education
Fabrics
Communication
Oral Care
Healthcare & Medical Services
Welfare & Public Services
Chemical Industries
Medicine
Baby Cares
Information Technology
Sports
Baby Food
Top 25 Categories
16%
9%
9%
9%
10%
5%
4%
3%
2%
4%
3%
3%
2%
3%
3%
2%
1%
1%
2%
2%
1%
1%
1%
0.3%
0.3%
21%
21%
18%
7%
0.2%
5%
4%
5%
3%
2%
1%
1%
0.2%
0.2%
0.4%
0.3%
2%
2%
1%
0.4%
1%
1%
1%
1%
1%
21%
9%
8%
5%
12%
7%
5%
1%
2%
3%
4%
2%
4%
0.2%
1%
4%
1%
2%
2%
0.4%
0.3%
0.3%
0.3%
1%
24%
17%
13%
9%
0.03%
9%
1%
3%
7%
1%
0.0%
1%
1%
0.1%
3%
0.2%
1%
0.1%
0.2%
0.0%
1%
1%
1%
2%
0.3%
10%
15%
13%
7%
2%
8%
8%
15%
6%
1%
1%
2%
1%
0.1%
0.2%
0.4%
1%
0.3%
1%
0.5%
1%
1%
1%
2%
0.4%
News Entertainment Regional Music Others

31. Genre Wise Top 25 Brands Airtime Share (Part – 1)
Based on TVCs only Airtime based on minutes
56,378
39,242 37,160 35,405 35,225 30,358
25,063 24,001 22,822 21,968 21,509 20,846 20,174 19,785 18,263 17,953 16,172 15,736 15,102 14,664 14,434 14,105 13,851 13,512 13,144
3%
2% 2% 2% 2%
2%
1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
CocaCola
LakeCity(BellaVista
Phase1)
Pepsi
SoKamal
SurfExcel
PTCL
UniversityOfSouthAsia
(USA)
Dew
Sprite
LakeCityHoldings
DoveDamageTherapy
DettolSoap
Head&Shoulder
SevenUp
Ufone
ArielWashingPowder
QMobile
Lifebuoy
BahriaTown(Karachi)
Zong
LuxSoap
Safeguard
HarpicPowerPlus
SunsilkShampoo
BrightoPaints
News Genre (total Channels = 28)
Airtime (Mins) % Share
58,570
45,130 40,525 37,148 33,387 32,597 30,673 27,559 27,504 26,872 24,488 23,314 21,962 20,817 18,783 18,258 17,662 16,906 16,438 15,725 15,561 15,359 14,288 14,001 13,925
4%
3%
3%
2%
2% 2% 2%
2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
SurfExcel
CocaCola
ArielWashingPowder
Pepsi
Safeguard
Head&Shoulder
DettolSoap
Dew
SevenUp
Lifebuoy
PanteneShampoo
LuxSoap
DoveDamageTherapy
SunsilkShampoo
Sprite
VeetCream
LifebuoyShampoo
Pampers
SunsilkStunningBlackshine
ZiauddinHospital
HarpicPowerPlus
Ufone
NestleCerelac
Walls(Cornetto)
NisaExtraGlowing
ENT Genre (total Channels = 23)
Airtime (Mins) % Share

32. Genre Wise Top 25 Brands Airtime Share (Part – 2)
Based on TVCs only Airtime based on minutes
24,814
19,083
13,271 12,097
9,205 8,198 8,142 7,822 7,667 7,466 7,379 7,336 7,233 6,860 6,859 6,573 6,107 5,846 5,716 5,638 5,573 5,423 5,324 5,235 5,209
4%
3%
2% 2%
2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
PTCL
PlatinumSeaView
Gawadar
SurfExcel
PollyJuice
DettolSoap
TapalMezban
VitalTea
TarangMilk
WaqarBuilders&
Developers
BrookeBondSupreme
NestleCerelac
Ufone
NestleEveryDaySachet
Fair&Lovely
DueHairRemovingCream
ShellRimula
LifebuoyShampoo
MilkpakCream
USAID
GovernmentofSindh
(Sindh)
OmungDobala
HarpicPowerPlus
Nescafe
DolphinTower&Shopping
Mall
SunlightPowder
Regional Genre (total Channels = 21)
Airtime (Mins) % Share
2,163
1,247 1,196
925 914 882 873 853 833 819 765 738 603 543 491 461 442 422 403 383 382 381 373 365 364
7%
4% 4%
3% 3% 3% 3% 3% 3% 3% 3% 2%
2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1%
MoulviBanaspatiOil&
Ghee
PeshawarZalmi
SoyaSupremeAll
SurfExcel
NestleCerelac
Shama(Oil&Ghee)
MCB
Kolson
NestleMilkpak
MaltaAll
Osn
VitalTea
Ufone
CornFlakes
Kashmir(All)
HansDairy
NestleEveryDay
Sachet
HabibCookingOil
CanoliveCookingOil
BigBird
Nido1+
ShanMasala
CadburysDairyMilk
NestleNidoBunyad
NestlePureLifeWater
Food Genre (total Channels = 02)
Airtime (Mins) % Share

33. Genre Wise Top 25 Brands Airtime Share (Part – 3)
Based on TVCs only Airtime based on minutes
3,449
1,414
969 907 839 605 487 365 316 281 218 210 210 207 143 133 125 119 117 115 100 96 86 84 77
27%
11%
8% 7% 7%
5% 4% 3% 2% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
TheEhsaasTrust
SahulatBazaar
Dany(QuranReadPen)
ARYZouq(Food
Products)
FazaiaHousingScheme
H.M.Cable
HabibCookingOil
ShahzadaBasmatiRice
HashmiIspaghol
KhawajaGhareebNawaz
WalfareTrust
OliviaFaceWash
ARYJewellers
HabibMasalaMix
OliviaHairColor
ParkCity
RoohAfza
Audionic
WhitePearlChapatiAtta
Kashmir(All)
FlightsMastersTours&
Travels
MITI
ShaukatKhanumHospital
OliviaPricklyHeat
Powder
UPaisa
HabibKetchups
Islamic Genre (total Channels = 01)
Airtime (Mins) % Share
7,796
7,092
4,408
3,982 3,634 3,526 3,520
3,049
2,485 2,346 2,151 2,138 2,013 1,760 1,686 1,672 1,640 1,616 1,599 1,303 1,293 1,281 1,241 1,213 1,140
6%
6%
4%
3% 3% 3% 3%
3%
2% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
Head&Shoulder
ArielWashingPowder
Safeguard
PanteneShampoo
LahoreGarden
Pampers
SurfExcel
Pepsi
Dew
Zong
CadburysDairyMilk
DoveDamageTherapy
SunsilkShampoo
LuxSoap
SevenUp
Walls(Cornetto)
GilletteBlueIIPlus
SunsilkStunning
Blackshine
ClearMenAntiDandruff
Shampoo
Walls(KingKulfa)
Tang
PEMRA
LifebuoyShampoo
DueBeautyCream
LaysChips
Movie Genre (total Channels = 06)
Airtime (Mins) % Share

34. Genre Wise Top 25 Brands Airtime Share (Part – 4)
Based on TVCs only Airtime based on minutes
20,037
10,41510,30910,147 8,530 6,695 6,488 6,392 5,996 5,574 4,990 4,787 4,723 4,4744,378 4,189 3,888 3,766 3,295 3,099 2,976 2,733 2,705 2,656 2,652
7%
4% 3% 3%
3%
2% 2% 2% 2% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
CocaCola
VeetCream
HarpicPowerPlus
DettolSoap
CertifiedFabulous
Clothing
ArielWashingPowder
Sprite
KarachiKings
Pepsi
SurfExcel
DettolSurfaceCleaner
Safeguard
CadburysDairyMilk
SevenUp
Head&Shoulder
Tang
Dew
Fair&Lovely
LuxSoap
Sensodyne
DoveDamageTherapy
Walls(Cornetto)
Nescafe
SunsilkStunning
Blackshine
SahulatBazaar
Music Genre (total Channels = 03)
Airtime (Mins) % Share
23,333
13,28812,985
10,808
7,192 7,088 5,811 4,792 4,665 3,753 3,154 2,798 2,769 2,663 1,921 1,823 1,749 1,714 1,684 1,538 1,530 1,524 1,505 1,501 1,476
15%
9% 9%
7%
5% 5%
4% 3% 3% 2% 2% 2% 2% 2% 1%
1% 1% 1% 1%
1% 1% 1% 1% 1% 1%
Walls(PaddlePop)
KnorrNoodles
LifebuoyHandWash
DettolSoap
BlueBandMargarine
Safeguard
SurfExcel
RafhanCustard
MaggiNoodles
LifebuoyShampoo
HarpicPowerPlus
DettolSurfaceCleaner
KnorrKetchup
OmoreIceCream
Mortein(Liquid)
MorteinInsta5
ShanShoop
Oreo
Milo
PrinceBiscuits
K&Ns
NestleKokoKrunch
KnorrSoup
Pampers
KolsonSlanty
Kids Genre (total Channels = 02)
Airtime (Mins) % Share

35. Genre Wise Top 25 Brands Airtime Share (Part – 5)
Based on TVCs only Airtime based on minutes
9,608
7,859
6,933 6,176
4,110 3,915 3,708 2,986 2,824 2,533 2,510 2,383 2,177 2,100 2,062 1,905 1,752 1,733 1,687 1,600 1,585 1,436 1,401 1,376 1,326
7%
6%
5%
5%
3% 3% 3%
2% 2% 2% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
0
2,000
4,000
6,000
8,000
10,000
12,000
DettolSoap
ClearMenAntiDandruffShampoo
HarpicPowerPlus
Pepsi
LahoreQalandars
VeetCream
DettolSurfaceCleaner
TelenorCorporate
MinistryOfInformation&
Broadcasting
Fair&LovelyMensFaceWash
MobilinkJazz
Djuice
LiptonGreenTea
CocaCola
QuettaGladiators
Ufone
OLX
ServisTyres
LiptonYellowLabel
Lifebuoy
Mortein(Liquid)
Sooper
MorteinInsta5
WaridCorporate
Dew
Sports Genre (total Channels = 03)
Airtime (Mins)

36. Time Band Wise Brands Airtime Share % (Part – 1)
Based on TVCs only Airtime based on minutes
14,808
11,54611,533
10,030 9,751 9,659 9,066 8,923 8,616 7,271 7,113 6,241 6,204 6,044 5,794 5,719 5,556 5,364 5,312 5,301 5,149 4,906 4,864 4,734 4,708
3%
2% 2%
2% 2% 2% 2% 2% 2%
1% 1%
1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
SurfExcel
PTCL
Pepsi
SoKamal
CocaCola
LakeCity(BellaVista
Phase1)
ArielWashingPowder
DettolSoap
Head&Shoulder
MinistryOfInformation
&Broadcasting
Safeguard
QMobile
Lifebuoy
DoveDamageTherapy
UniversityOfSouthAsia
(USA)
HarpicPowerPlus
LuxSoap
PanteneShampoo
SunsilkShampoo
Dew
VeetCream
NisaExtraGlowing
TelenorInternet3G
SevenUp
KarachiKings
Late Night 00:00~02:59
Airtime (Mins)
25,838
22,137
17,98017,41515,57015,00313,17711,83311,53810,65410,37610,29910,210 9,748 9,482 8,843 8,757 8,694 8,472 7,917 7,553 7,369 7,330 7,294 7,092
3%
3%
2% 2%
2% 2%
2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
SurfExcel
CocaCola
DettolSoap
ArielWashingPowder
Pepsi
Safeguard
Head&Shoulder
LakeCity(BellaVista
Phase1)
HarpicPowerPlus
DoveDamageTherapy
PTCL
VeetCream
Lifebuoy
SoKamal
Sprite
Dew
SunsilkShampoo
LuxSoap
LifebuoyShampoo
PanteneShampoo
NestleCerelac
MinistryOfInformation&
Broadcasting
SevenUp
SunsilkStunning
Blackshine
DettolSurfaceCleaner
Morning Time 06:00 ~ 11:59
Airtime (Mins) % Share

37. Time Band Wise Brands Airtime Share % (Part – 2)
Based on TVCs only Airtime based on minutes
40,541 37,023
25,973 25,371 22,864 20,831 20,712 19,851 17,361 16,028 15,186 14,963 13,955 13,430 13,345 13,186 12,921 12,790 12,451 11,517 11,063 10,855 10,504 10,504 10,031
3%
3%
2% 2%
2% 2% 2% 2%
1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
CocaCola
SurfExcel
Pepsi
DettolSoap
ArielWashingPowder
Head&Shoulder
Safeguard
Dew
SevenUp
PTCL
Sprite
HarpicPowerPlus
DoveDamageTherapy
Lifebuoy
PanteneShampoo
LifebuoyShampoo
LuxSoap
VeetCream
SunsilkShampoo
Walls(PaddlePop)
Ufone
Pampers
Fair&Lovely
KnorrNoodles
Walls(Cornetto)
After Noon 12:00 ~ 16:59
Airtime (Mins) % Share
17,832
13,897
11,248 10,213 8,951 7,728 7,595 7,509 6,822 6,742 6,077 5,862 5,798 5,647 5,516 5,263 4,954 4,916 4,909 4,790 4,488 4,424 4,104 4,047 3,714
3%
2%
2%
2%
2%
1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
CocaCola
SurfExcel
Pepsi
DettolSoap
ArielWashingPowder
Dew
Head&Shoulder
Safeguard
Sprite
SevenUp
HarpicPowerPlus
PTCL
Ufone
DoveDamageTherapy
Lifebuoy
VeetCream
Walls(PaddlePop)
LuxSoap
PanteneShampoo
LifebuoyShampoo
SunsilkShampoo
KnorrNoodles
Walls(Cornetto)
Zong
SunsilkStunningBlackshine
Evening Time 17:00 ~ 18:59
Airtime (Mins) % Share

38. Time Band Wise Brands Airtime Share % (Part – 3)
Based on TVCs only Airtime based on minutes
27,64325,06324,02822,012
18,91317,64715,47015,33615,18814,00813,35012,90312,47812,33912,28111,38811,38711,035 9,663 9,594 9,481 9,385 8,910 8,866 8,855
2%
2% 2%
2%
1% 1%
1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
CocaCola
SurfExcel
DettolSoap
Pepsi
Ufone
Dew
ArielWashingPowder
SevenUp
PTCL
HarpicPowerPlus
Head&Shoulder
GovernmentofSindh(Sindh)
TelenorCorporate
Safeguard
VeetCream
Sprite
Zong
WaridCorporate
DoveDamageTherapy
CadburysDairyMilk
NestleCerelac
OsakaBattery
Walls(PaddlePop)
DettolSurfaceCleaner
Lifebuoy
Prime Time 19:00 ~ 22:59
Airtime (Mins) % Share
7,934
6,337 6,004
4,803 4,794 4,727
3,694 3,645 2,979 2,977 2,926 2,913 2,906 2,833 2,729 2,609 2,532 2,494 2,414 2,320 2,120 2,094 2,090 2,066 1,937
3%
2% 2%
2% 2% 2%
1% 1%
1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
CocaCola
SurfExcel
Pepsi
DettolSoap
SevenUp
Dew
ArielWashingPowder
Head&Shoulder
VeetCream
Sprite
HarpicPowerPlus
PTCL
DoveDamageTherapy
LuxSoap
Safeguard
WaridCorporate
PanteneShampoo
OsakaBattery
Lifebuoy
LifebuoyShampoo
SunsilkShampoo
Zong
TelenorCorporate
TelenorInternet3G
SunsilkStunningBlackshine
Late Prime Time 23:00 ~ 23:59
Airtime (Mins) % Share

39. An Overview On Industry Major Categories
Based on TVCs only Airtime based on minutes
3,150,871
1,076,545
285,640
269,821
91,204
65%
22%
6%
6%
2%
FMCG
Others
TELECOM
Real Estate
Financial
Services
Airtime (Mins) % Share
FMCG
65%
Others
22%
TELECOM
6%
Real Estate
5%
Financial
Services
2%
Sector Wise Airtime Share %

40. Genre Wise Category Distribution (Part – 1)
Airtime based on minutes
1,279,087
960,969
335,182 229,564 147,008
91,426 83,095 20,851 3,690
41%
30%
11%
7% 5%
3% 3% 1% 0.1%
Entertainment News Regional Music Kids Movie Sports Food Islamic
FMCG
Airtime (Mins) % Share
113,819
99,021
28,147 20,654 15,182 7,765 967 84
40%
35%
10%
7%
5%
3%
0.3% 0.03%
News Entertainment Regional Music Sports Movie Food Islamic
Telecom
Airtime (Mins) % Share

41. Genre Wise Category Distribution (Part – 2)
Airtime based on minutes
177,004
74,165
7,282 3,814 2,794 2,396 2,225
141
66%
27%
3% 1% 1% 1%
1%
0.1%
Real Estate
Airtime (Mins) % Share
55,716
15,415 13,389
3,032 1,586
976 915 95 80
61%
17% 15%
3% 2% 1% 1%
0.1% 0.1%
Financial Services
Airtime (Mins) % Share
611,514
197,358 158,927
42,117 31,796 16,644 6,858 6,568 4,762
57%
18%
15%
4% 3% 2% 1%
1% 0.4%
News Entertainment Regional Music Sports Movie Food Islamic Kids
Others
Airtime (Mins) % Share

42. AGENCIES’ REVIEW

43. Top 10 Agencies By Spot Frequency Share - 2016
Based on TVCs only Airtime based on minutes
Group M
47%
Brainchild
21%
Manhatta
n Int.
10%
Oktopus 360
5% Blitz Advertising
4%
Orient Comm.
4%
Adcom (Pvt.) Ltd.
3%
Time & Space
2%
Digital Creations
2%
Interflow Comm.
2%
Agency Share By Spots Frequency

44. Quarterly Breakup of Top 5 Agencies by spots frequency
Based on TVCs only Airtime based on minutes
 Group M is the leading Agency in all quarters, followed by Brainchild communications.
 Manhattan Int. has taken third position in all quarters.
 Orient Comm. replaces Blitz Advertising in third & fourth quarters of the year 2016
37%
19%
9%
4% 4%
39%
16%
9%
6% 5%
41%
16%
9%
4% 3%
42%
20%
9%
4% 3%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
GroupM
Brainchild
ManhattanInt.
BlitzAdvertising
Oktopus360
GroupM
Brainchild
ManhattanInt.
BlitzAdvertising
Oktopus360
GroupM
Brainchild
ManhattanInt.
Oktopus360
OrientComm.
GroupM
Brainchild
ManhattanInt.
OrientComm.
Oktopus360
1st quarter 2nd quarter 3rd quarter 4th quarter

45. Agency Wise Channels Count
Based on TVCs only Airtime based on minutes
82 80 78 76 76 76 75 74 74 73
70 70
67 66
62 61
57 55 55 54
51
45 44 43 42 41 39 38 36 35 35 34 34 32 32
29
24 24 23 22 22 22 21 21
17 16 16 15 14
GroupM
Brainchild
OrientComm.
Oktopus360
MidasComm.
BlitzAdvertising
TheBrandPartnership
Time&Space
InterflowComm.
ManhattanInt.
SynergyAdvertising
Adcom(Pvt.)Ltd.
MediaPulse
PakMediaComm.
ConnectMarketing
M&CSaatchiWorldServices
Starcrest
InterlinkAdvertising
TMedia(Pvt.)Ltd.
Midas(Pvt.)Ltd.
Spider360Media
CreativeJunction
MCommunications
GreenAppleComm.
MediaNetwork
DigitalCreations
RedCommunications
PrestigeCommunications
ManhillAdvertising
ManhattanCommunications
BondAdvertising
SpectrumCommunications
Adgroup(Pvt.)Ltd.
Channel7Communications
FouraysAdvertising
RevolutionMedia
Design&Advertising
IdeasWorkshop(Pvt.)Ltd.
JWT
KimcoAdvertising
Firebolt63(Pvt.)
HawkAdvertising
MessageCommunications
Marketing&Advertising
4SquareCommunications
EvernewConcepts
TNICommunications
FutureVisionAdvertising
MediaAxis(Pvt.)Ltd.
Top 50 Agencies by Channel's Count

46. Agency Wise Advertisers Count
Based on TVCs only Airtime based on minutes
82 81
64
47
28 26 26 25
22 22 22 20 19
16
12 12 11 9 9 9 8 8 8 8 8 8 7 6 5 5 5 4 4 4 4 4 4 4 4 3 3 3 3 3 2 2 2 2 2 2
Oktopus360
Time&Space
GroupM
Brainchild
OrientComm.
Adcom(Pvt.)Ltd.
BlitzAdvertising
TheBrandPartnership
Spider360Media
PakMediaComm.
InterflowComm.
SynergyAdvertising
ManhillAdvertising
CreativeJunction
RevolutionMedia
ManhattanInt.
GreenAppleComm.
Starcrest
ConnectMarketing
MidasComm.
RedCommunications
DigitalCreations
FutureVisionAdvertising
ManhattanCommunications
MCommunications
TNICommunications
MediaPulse
Midas(Pvt.)Ltd.
4SquareCommunications
Firebolt63(Pvt.)
InterlinkAdvertising
EvernewConcepts
SpectrumCommunications
KimcoAdvertising
GoldenThoughts
Marketing&Advertising
JWT
TMedia(Pvt.)Ltd.
MediaNetwork
PerspectiveMedia
LinkersComm
FouraysAdvertising
HawkAdvertising
Channel7Communications
PrestigeCommunications
Adgroup(Pvt.)Ltd.
CrossCheckComm.
MaxsellCommunications
PiranaAdvertising
MediaAxis(Pvt.)Ltd.
Top 50 Agencies by Advertiser's Count

47. Top 5 Agencies Premium Placements Share
Based on TVCs only Airtime based on minutes
1st ,2nd, 2nd Last & Last positions are taken as premium
27%
73%
Group M
Premium Positions
23%
77%
Brainchild
Premium Positions
23%
77%
Manhattan Int.
Premium Positions
36%
64%
Oktopus 360
Premium Positions
36%
64%
Blitz Advertising
Premium Positions Others

48. Top 5 Agencies Placements (Part -1)
Based on TVCs only Airtime based on minutes
8% 8% 6% 5%
73%
0%
10%
20%
30%
40%
50%
60%
70%
80%
First Second Second last last Other
Group M Placements
6% 7% 5% 4%
77%
0%
20%
40%
60%
80%
100%
First Second Second last last Other
Brainchild Comm. Placements

49. Top 5 Agencies Placements (Part -2)
Based on TVCs only Airtime based on minutes
7% 8% 5% 4%
77%
0%
20%
40%
60%
80%
100%
First Second Second last last Other
Manhattan Int. Placements
13% 11%
6% 5%
64%
0%
10%
20%
30%
40%
50%
60%
70%
First Second Second last last Other
Oktopus 360 Placements
12% 12%
6% 5%
64%
0%
10%
20%
30%
40%
50%
60%
70%
First Second Second last last Other
Blitz Advertising Placements

50. Last 05Years Comparison

51. Last 05 Years Airtime & Spot Freq Comparison
Airtime based on minutes
2,720,648
7,615,295
3,011,360
8,406,779
3,973,867
11,595,295
4,657,063
13,245,777
4,874,081
13,891,755
Airtime Frequency
Yearly Airtime (Mint) & Spot Freq
Year -2012 Year - 2013 Year - 2014 Year - 2015 Year - 2016
36%
27%
20%
4% 3% 3%
1% 2% 1% 1%
39%
31%
15%
4% 3% 3% 2% 1% 1% 1%
36%
33%
15%
7%
4%
2% 2%
1% 1% 0%
41%
31%
12%
7%
4%
2% 3%
1% 1% 0%
39%
33%
13%
6%
2% 3% 3%
1% 0.3% 0%
News Entertainment Regional Music Movie Sports Kids Food Islamic Health
Year Wise Genre Airtime Comparison
Year -2012 Year - 2013 Year - 2014 Year - 2015 Year - 2016

52. Yearly Comparison of Brand Count
Airtime based on minutes
2004
2069 2022
1779 1787
1000
1200
1400
1600
1800
2000
2200
Year -2012 Year - 2013 Year - 2014 Year - 2015 Year - 2016
Year Wise Brand's Count
1,386
1,029
970
290
363
327
289
103
151
132
1,377
1,003
1,015
336
327
277
213
109
115
105
1,383
1,051
1,025
443
392
290
173
119
89
-
1,324
865
922
403
393
262
149
114
67
-
1,367
837
906
347
297
307
181
121
56
-
News Regional Entertainment Music Movie Sports Food Kids Islamic Health
Year -2012
Total Brand = 2004
Year - 2013
Total Brand = 2069
Year - 2014
Total Brand = 2022
Year - 2015
Total Brand = 1779
Year - 2016
Total Brand = 1787

53. Quarterly Airtime Comparison of the last 05 years
Airtime based on minutes
626,180 717,940 748,510 628,017
655,519 829,700 748,501
777,640
849,577
1,054,957 1,026,483 1,042,849
1,143,631
1,266,418 1,090,447 1,156,567
1,157,962 1,259,934 1,260,295 1,195,890
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1st quarter 2nd quarter 3rd quarter 4th quarter
Year -2012 Year - 2013 Year - 2014 Year - 2015 Year - 2016

54. Top 10 Channel’s Group Comparison of the last 05 years
Airtime based on minutes
ARY
20%
GEO IMN
18%
PTV
13%
APNA
10%
AIR
WAVES
9%
HUM NET
9%
AAJ
GROUP
8%
EXPRESS
7%
AVT Group
4%
MEDIA
TIMES
2%
2012 Top 10 Channel's Group
Share %
GEO
16%
ARY
16%
SPORTS
STAR INT.
10%
PTV
10%
APNA
10%
EXPRESS
8%
AIR WAVES
8%
HUM NET
8%
JAAG
BROADCAS
TING
7%
City 42
7%
2013 Top 10 Channel's Group
Share %
APNA
18%
ARY
16%
AIR WAVES
10%
SPORTS
STAR INT.
10%
EXPRESS
10%
GEO
8%
PTV
8%
JAAG
BROADCAST
ING
8%
HUM NET
7%
CITY
NETWORK
5%
2014 Top 10 Channel's Group
Share %
APNA
11%
ARY
11%
GEO
8%AIR WAVES
8%
SPORTS STAR INT.
5%
CITY NEWS
NETWORK
5%
JAAG
BROADCASTING
4%
EXPRESS GROUP
4%
BUSINESS
RECORDER
4%
PTV
3%
2015 Top 10 Channel's Group Share
APNA
11%
ARY
8%
GEO
8%
AIR WAVES
7%
EXPRESS GROUP
6%
CITY NEWS
NETWORK
5%
SPORTS STAR
INT.
4%
JAAG
BROADCASTING
4%
PTV
3%
BUSINESS
RECORDER
3%
2016 Top 10 Channel's Group Share

55. Top 10 Advertiser’s Comparison of the last 05 years
Airtime based on minutes
UNILEVER
24%
P&G
19%
COOL IND.
9%
PEPSI COLA.
9%
RECKITT
8%
COCA COLA
7%
UFONE
7%
TELENOR
6% NESTLE
6%
MOBILINK
5%
Top 10 Advertisers 2012
UNILEVER
27%
P&G
19%
PEPSI COLA.
14%
TELENOR
7%
Q
MOBILE
6%
COCA-COLA
6%
UFONE
6% RECKITT
5%
MOBILINK
5%
NESTLE
5%
Top 10 Advertisers 2013
UNILEVER
32%
P&G
14%
Q MOBILE
11%
TELENOR
9%
COCA COLA
8%
PEPSI
COLA
7%
RECKITT
6% NESTLE
5%
UFONE
4%
MOBILINK
4%
Top 10 Advertisers 2014
UNILEVER
30%
P&G
13%
PEPSI
11%
TELENOR
9%
COCA COLA
8%
RECKITT
7%
NESTLE
7%
Q MOBILE
5%
ARY COMM.
5%
ENGRO FOODS
5%
Top 10 Advertisers 2015
UNILEVER
35%
P&G
14%
RECKITT
11%
PEPSI
10%
NESTLE
8%
COCA COLA
8% TELENOR
5%
CPL
3% KRAFT
FOODS
3%
CBL
3%
Top 10 Advertisers 2016

56. Year Wise Airtime & Spend 2012 to 2016
Airtime based on minutes
Airtime % Change
Spend % Change

57. Sector Wise Spend & Share 2012 to 2016
Airtime based on minutes
Share
Spend (Billions)
46.14
58.73
84.69
95.49
117.47
18.85
26.19
34.23 36.65 32.36
13.37 13.99 17.75 17.13 12.61
3.39 3.89 5.72 7.52 5.132.76 1.78 2.12 3.00 4.03
-
20.00
40.00
60.00
80.00
100.00
120.00
140.00
Year -2012 Year - 2013 Year - 2014 Year - 2015 Year - 2016
Year Wise Spend In Billions
FMCG Others TELECOM Real Estate Financial Services
55% 56% 59% 60%
68%
22%
25% 24% 23%
19%
16% 13% 12% 11%
7%
4% 4% 4% 5% 3%3% 2% 1% 2% 2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Year -2012 Year - 2013 Year - 2014 Year - 2015 Year - 2016
Year Wise Spend Share In Billions
FMCG Others TELECOM Real Estate Financial Services

58. Airtime based on minutes
Top 10 Channels Group Spend 2012 to 2016
Spend (Billions)
7.47 7.23
6.65 6.32 6.28 6.22 5.89
4.35
3.70 3.22
-
1.00
2.00
3.00
4.00
5.00
6.00
7.00
8.00
Year - 2012
10.16
8.68 8.48
7.34 7.32 7.09 6.96
6.23 6.20
4.07
-
2.00
4.00
6.00
8.00
10.00
12.00
Year - 2013
20.70
12.99 11.93 10.39 9.78 9.25 8.86 8.73 7.92 6.68
-
5.00
10.00
15.00
20.00
25.00
Year - 2014
23.15
15.72 14.69
11.91 11.38 10.91
8.89 7.47 6.62 6.26
0.00
5.00
10.00
15.00
20.00
25.00
Year - 2015
23.10
15.48 15.17 15.15
11.07 11.05
8.91
7.06 5.66
2.42
0.00
5.00
10.00
15.00
20.00
25.00
APNA AIR WAVES BUSINESS
RECORDER
GEO SPORTS STAR
INT.
EXPRESS GROUP ARY PTV JAAG
BROADCASTING
CITY NEWS
NETWORK
Year - 2016

59. Airtime based on minutes
Top 05 Agencies Spend 2012 to 2016
Spend (Billions)
27.13
18.15
5.56 4.05 3.59
-
5.00
10.00
15.00
20.00
25.00
30.00
Group M Brainchild Interflow Orient
Comm.
Manhattan
Int.
Year - 2012
38.29
21.16
6.12 5.56 3.81
-
10.00
20.00
30.00
40.00
50.00
Group M Brainchild Orient Comm. Interflow Synergy
Year - 2013
49.12
34.37
9.69 8.42 6.20
-
10.00
20.00
30.00
40.00
50.00
60.00
Group M Brainchild Orient
Comm.
Interflow Manhattan
Int.
Year - 2014
57.68
38.57
12.77
8.01 4.45
0.00
10.00
20.00
30.00
40.00
50.00
60.00
70.00
Group M Brainchild Orient Comm. Blitz
Advertising
Oktopus 360
Year - 2015
69.48
33.32
16.91
6.21 5.01
0.00
10.00
20.00
30.00
40.00
50.00
60.00
70.00
80.00
Group M Brainchild Manhattan Int. Blitz Advertising Oktopus 360
Year - 2016

60. Replacements in 2016
Airtime based on minutes
ADVERTISERS
Advertisers dropped from the list of Top 25 in 2016 Advertisers added in list of Top 25 in 2016
Q MOBILE COLGATE PALMOLIVE
ENGRO FOODS KRAFT FOODS
AGENCIES
Agencies dropped from the list of Top 10 in 2016 Agencies added in list of Top 10 in 2016
None None
CHANNEL GROUPS
Channel Group dropped from the list of Top 10 in 2016 Channel Group added in list of Top 10 in 2016
None None
ARY COMM. CONTINENTAL BISCUIT LTD
BRANDS
Brands dropped from the list of Top 25 in 2016 Brands added in list of Top 25 in 2016
Mobilink Corporate Cadburys Dairy Milk
Pampers Dettol Surface Cleaner
Q Mobile Dove Damage Therapy
Sahulat Bazaar Harpic Power Plus
Talkshawk Lifebuoy Shampoo
Tarang Milk So Kamal
Telenor Internet 3G Sunsilk Shampoo
Zong Veet Cream

61. Thank You
For clarifications & queries etc kindly
send email at
akbar@mediamonitors.com.pk