Discover all of the FREE programs and tools that are available to you and your teams, including Partner Programs, Demo Programs, Promotions, Polycom PAYS, Marketing Tool Kits, Playbooks, and much more!
IAB Europe Virtual Programmatic Day DeckIAB Europe
The Virtual Programmatic Day is an online event that explored the growth drivers and barriers of programmatic in Europe and provided guidance on areas such as mobile, data and transparency.
This is the deck used at the first edition of this event held on November 9, 2017.
Viewability - the next metric in Online AdvertisingIABRomania
Anant Joshi, from Meetric, at IAB Forum Romania 2014, a presentation on why is needed a new metric for analyzing the impact of display campaigns - viewability. What is it, what is it's benefit, how can you use it.
BrandsLab Media Value Session 3 | Programmatic 101: The Programmatic EcosystemEbiquity-NA
Programmatic advertising, as a new way of digital media buying, is creating buying and selling efficiencies with the technology behind automation. In this session, our digital experts will lead you through the basics of programmatic ecosystem, showing you now only the who, where, what and why, but also some new tactics that you can apply with your agencies.
5 Ways to Use Channel Marketing Automation to Get Your Partners’ AttentionZINFI Technologies, Inc.
Most technology vendors struggle to keep their partners informed about product and program changes via their Channel Marketing Automation platform. This happens mostly when the vendor relies too heavily on Email Marketing based communication. While all Channel Marketing Automation tools provide Email Marketing as a core tool of communication, very few provide a set of alternative or supplementary communication tools, and this is a problem, because email is easy to ignore and ineffective as a single communications medium.
IAB Europe Virtual Programmatic Day DeckIAB Europe
The Virtual Programmatic Day is an online event that explored the growth drivers and barriers of programmatic in Europe and provided guidance on areas such as mobile, data and transparency.
This is the deck used at the first edition of this event held on November 9, 2017.
Viewability - the next metric in Online AdvertisingIABRomania
Anant Joshi, from Meetric, at IAB Forum Romania 2014, a presentation on why is needed a new metric for analyzing the impact of display campaigns - viewability. What is it, what is it's benefit, how can you use it.
BrandsLab Media Value Session 3 | Programmatic 101: The Programmatic EcosystemEbiquity-NA
Programmatic advertising, as a new way of digital media buying, is creating buying and selling efficiencies with the technology behind automation. In this session, our digital experts will lead you through the basics of programmatic ecosystem, showing you now only the who, where, what and why, but also some new tactics that you can apply with your agencies.
5 Ways to Use Channel Marketing Automation to Get Your Partners’ AttentionZINFI Technologies, Inc.
Most technology vendors struggle to keep their partners informed about product and program changes via their Channel Marketing Automation platform. This happens mostly when the vendor relies too heavily on Email Marketing based communication. While all Channel Marketing Automation tools provide Email Marketing as a core tool of communication, very few provide a set of alternative or supplementary communication tools, and this is a problem, because email is easy to ignore and ineffective as a single communications medium.
Mobile marketing a new era in digital promotion v2013Véronique Filip
Digital is not only web, even web 2.0 or apps. You think you understand Mobile marketing or like to innovate ?
"Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network”
But then..its scope of application ;-) is endless: just have a look at what's next
Native Meets Programmatic: What’s In It for Users and AdvertisersSavage Marketing
By Eddie de Guia – PubNative
Over the past years, mobile ad formats have significantly evolved offering innovative ways to reach and engage relevant customers. Native advertising has become the gold standard in mobile while programmatic advertising has become the norm in how we buy and sell digital inventory. As mobile adtech continues to innovate faster than ever, we are looking for the most efficient ways to bridge existing distribution channels. What are the challenges native and programmatic face? How does the future look like for these advertising forms?
IAB Europe Attitudes-to-programmatic-advertising-report Sept-2019Romain Fonnier
IAB Europe Attitudes-to-programmatic-advertising-report-2019 sept-2019
Attitudes to Programmatic Advertising Report 2019
IAB Europe’s annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering strategies and adoption trends, drivers of and barriers to growth, and forecasts for the future for 31 markets. The study, now in its fifth year, was developed by the IAB Europe Programmatic Trading Committee. The key findings of the 2019 study include:
There is a continued push for a quality and safe advertising environment
Ads.txt is well established amongst publishers but awareness and adoption on the buy-side is low
Talent and skills remain a barrier to investment
Supply chain transparency is still an issue
The number of advertisers with in-house operations for programmatic is now higher than the number that outsource to an agency
Programmatic continues to be a catalyst for delivering brand campaigns at scale
In light of GDPR, stakeholders are looking to use more first party data, private marketplaces and contextual targeting
Adap.tv Australia State of Video Report, 2013Adap.tv
Adap.tv and IAB Australia took a look at the massive growth happening in online video within the Australia continent, aggregating survey data from more than 160 media and marketing professionals in the region.
IAB Europe european-programmatic-ad-spend-2018-report-sept-2019Romain Fonnier
European Programmatic Ad Spend Report 2018
The latest IAB Europe Programmatic Ad Spend Report reveals that programmatic revenue grew by 33 percent in 2018, topping €16.7bn, with more than 70 percent of display and more than 50 percent of video now traded via programmatic methods. Social media buying dominates programmatic, but when this medium is removed the market saw impressive growth of 26.6 percent, to a total of €5.5bn.
Mobile marketing a new era in digital promotion v2013Véronique Filip
Digital is not only web, even web 2.0 or apps. You think you understand Mobile marketing or like to innovate ?
"Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network”
But then..its scope of application ;-) is endless: just have a look at what's next
Native Meets Programmatic: What’s In It for Users and AdvertisersSavage Marketing
By Eddie de Guia – PubNative
Over the past years, mobile ad formats have significantly evolved offering innovative ways to reach and engage relevant customers. Native advertising has become the gold standard in mobile while programmatic advertising has become the norm in how we buy and sell digital inventory. As mobile adtech continues to innovate faster than ever, we are looking for the most efficient ways to bridge existing distribution channels. What are the challenges native and programmatic face? How does the future look like for these advertising forms?
IAB Europe Attitudes-to-programmatic-advertising-report Sept-2019Romain Fonnier
IAB Europe Attitudes-to-programmatic-advertising-report-2019 sept-2019
Attitudes to Programmatic Advertising Report 2019
IAB Europe’s annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering strategies and adoption trends, drivers of and barriers to growth, and forecasts for the future for 31 markets. The study, now in its fifth year, was developed by the IAB Europe Programmatic Trading Committee. The key findings of the 2019 study include:
There is a continued push for a quality and safe advertising environment
Ads.txt is well established amongst publishers but awareness and adoption on the buy-side is low
Talent and skills remain a barrier to investment
Supply chain transparency is still an issue
The number of advertisers with in-house operations for programmatic is now higher than the number that outsource to an agency
Programmatic continues to be a catalyst for delivering brand campaigns at scale
In light of GDPR, stakeholders are looking to use more first party data, private marketplaces and contextual targeting
Adap.tv Australia State of Video Report, 2013Adap.tv
Adap.tv and IAB Australia took a look at the massive growth happening in online video within the Australia continent, aggregating survey data from more than 160 media and marketing professionals in the region.
IAB Europe european-programmatic-ad-spend-2018-report-sept-2019Romain Fonnier
European Programmatic Ad Spend Report 2018
The latest IAB Europe Programmatic Ad Spend Report reveals that programmatic revenue grew by 33 percent in 2018, topping €16.7bn, with more than 70 percent of display and more than 50 percent of video now traded via programmatic methods. Social media buying dominates programmatic, but when this medium is removed the market saw impressive growth of 26.6 percent, to a total of €5.5bn.
The evolution and impact of communication services - Metaswitch and PolycomIntegra
Metaswitch and Polycom present on the evolving foundation of communication networks at the 2014 Integra Tech Expo series.
The foundation communications networks is evolving from closed, proprietary platforms to those that are cloud-based, software-centric, and built on IP (Internet Protocol). Metaswitch and Polycom explain this important shift and the benefits they have on both the communications service providers who embrace this evolution and the businesses they serve.
That presentation illustrate the value of APIs in Polycom portfolio. Polycom Supports REST as the standard set of API. Increases user productivity, collaboration, experience and adoption
.
The New Healthcare Model - Collaboration is KeyIVCi, LLC
Heathcare reform is quickly changing the face of medicine. Join IVCi and Polycom for an informative webinar covering the power of collaboration in the delivery of healthcare.
In this presentation you will learn:
How Accountable Care Organizations (ACO) are redefining care coordination
The role visual collaboration can play in EHR roll-outs
Reduce unnecessary readmissions through better collaboration
What grant funding sources are available to drive these initiatives
Before an advance formal Discovery Session for which planners will gather relevant business, market, and product insights, the FIRST ACTIONABLE strategic step in the strategic planning process is to develop an initial Go-To-Market framework.
Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.
Growth Strategies Across the Product LifecyclePaul Morgan
Understanding strategies and tactics to create growth opportunities is critical to become a differentiator and enable your product to have a long and successful part in your overall company strategy. Paul Morgan & Kamal Tahir presented this deck at the Product Management, Innovation and User Experience Conference in June 2014, Chicago, IL.
Summary of Stacey Delaney's presentation from SAGE 2016Ruperta Daher
Stacey Delaney, Managing Director at Sparcmedia, presented on 'How to Add New Revenue Streams to your Business by Incorporating Programmatic Capabilities' at Sparcmedia's sponsored breakfast session at SAGE.
The value of any technological innovation is only partly determined by what the tech-nology can do. A large part of the value of an innovation is determined by the degree to which people can understand it, access it, and integrate it within their lives. Effective deployment strategies can reduce uncertainty about the product, lower resistance to switching from competing or substitute goods, and accelerate adoption.
Retail Media in the EU and What You Can Learn from Success and Failures in th...Elizabeth Marsten
Retail media allows retailers to monetize their digital real estate by selling advertising space to brands and advertisers. In the last 5 years, retail media has reached $30b USD in advertising revenue and is predicted to continue growing. In contrast, it took social media 11 years to reach $30B USD in advertising revenue and it took search 14 years. The wave of retail or commerce media has already hit the shores of the EU but it’s just getting started. The list of retailers fast mimicking with networks of their own in mold of Amazon is swelling – Tesco, Sainsbury’s, ASDA and Morrison’s in the UK to REWE, Lidl and Kaufland to name a few, have already launched and continue to innovate and are pushing to compete for marketing spend. In this session, Elisabeth, who is a regular contributor to AdWeek on retail media and works with media channels, such as Walmart, Target, Instacart, Kroger, Criteo Retail Media and more will go over the nuances of retail media, questions to ask, mistakes to avoid and how you can ride the wave instead of having it crash over you.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
6. Are you capitalizing on ALL the sales tools available to your business? Polycom Playbooks Detailed market-specific, vertical and LOB information to help you better understand the specific problems Knowledge and insight needed to effectively target customers Resources to help you to expand into new markets that you may not be familiar with today
7. Example: Healthcare Playbook INDUSTRY TRENDS Geographic isolation Aging population Cancer / stroke/cardiac disease Healthcare services INDUSTRY CHALLENGES Managing increasing costs for treatment and complex procedures Handling decreasing budgetsrelative to population Meeting demand for more specialists Implementing innovation Increasing collaboration between research organizations
8. Example: Healthcare Playbook POLYCOM APPLICATION AREAS Telemedicine Medical education Healthcare administration Hospital communications POLYCOM BENEFITS Increased access to specialists Expanded medical educationto any location Improved collaboration between remote teams Reduced time and costs Saving of lives
9. Are you capitalizing on ALL the sales tools available to your business? Customer Case Studies Great references to help close business by solution and by industry ROI Calculator Using Polycom videoconferencing and telepresence tools to accelerate the pace of business can significantly impact other key business workflows
11. Are you capitalizing on ALL the marketing tools available to your business? GENERAL MARKETING Strategic Marketing Plan Brand Development and Custom Marketing Telemarketing Customer Testimonial Videos Lead Generation, PR, Case Studies ONLINE MARKETING Social Media and SEO Web Development Emails & Landing pages EVENTS Event and Tradeshow Planning Partner Branded Web Seminars & Telemarketing
25. Programs & Promotions ScanSource Communications Total Coverage Partner Program…Coming Soon Polycom Preferred Program Deal registration Polycom PAYS Rewards Program Polycom Awards Your Success Selling and Earning Just Got a Lot Easier with Polycom! The more you sell, the more reward dollars you earn – It's that easy!
26. Polycom Financial Services Partner to Win Leasing Program Leasing Program Ability to include everything in the lease Extremely competitive rates Global capabilities Partners can earn up to 1% commission rate Partner paid by leasing company Help every step of the way! Tom.mace@polycom.com
27. POLYCOM WORKS HOW YOU WORK AND, NOW PLAYS HOW YOU PLAY…. Promotion valid October 1, 2011 – September 30, 2012 Rewards resellers for Polycom growth Quarterly Polycom Demo Equipment winners VIP grand prize package – You choose where, what and how for all your adventures $25 Gift Card just for registering (while supplies last) www.weworkhowyouwork.com
30. Polycom + ShoreTel + ScanSource = MORE REVENUE Growth revenue and profits Compelling joint solution supported by two UC industry leaders, delivered by only ScanSource Communications Expanded market opportunity Protect accounts from competition
31. Save Big with the Microsoft Lync in a Box Bundle from ScanSource Communications HOW DO I ORDER THIS PACKAGE?4 EASY STEPS:1. Contact your ScanSource Communications rep and request the Microsoft Lync in a Box promo 2. Select desired headsets and phones 3. Select desired gateway solution 4. Fill out required form
32. Next Steps Work jointly with your ScanSource Communications Business Development and/or Account Managers Utilize these programs and tools to close more Polycom business Leverage the training and certification offered to keep the competitive advantage Register for the No Matter How You Work, We Work Promotion
33. THANK YOU, THANK YOU VERY MUCH! Susan Gibbs Distribution Channel Manager susan.gibbs@polycom.com Angie Hudgins Channel Account Manager Angie.hudgins@polycom.com Brian Cuppett Vice President, Sales brian.cuppett@scansource.com Tracey Boucher Director of Merchandising tracey.boucher@scansource.com
Editor's Notes
Show PRC Products Tab – add RP pic or logo
Industry TrendsThere are ever increasing pressures on healthcare systems due to the nature of the population change we are experiencing. Increased life expectancies and mature citizens along with moving populations are having an impact on integrated healthcareAging populations are impacting healthcare provision, absorbing more than the population puts back in finance. This, along with a population movement to rural areas provides an access an resource challengeEach geography has it’s own issues, but they usually include the big problems of cancer, stroke and cardiac problems. Public health in these regions is a growing issue, often caused by individual problems of diet leading to diabetes and obesity problems along with alcohol abuse which add further strain on health and social careDespite budget cuts, there is an underlying requirement to provide equity in access to all healthcare services. No matter where or whom the service is for, all patients expect the same level of access and the highest levels of careIndustry ChallengesThe faster, regular sharing of research and discoveries is pushing the limits of traditional paper publishing. Interactive, regular cross organisation and cross region collaboration is posing a challenge for many healthcare service providersAs our understanding improves in tackling the big causes of mortality, so the research increases to enable healthcare providers to treat and cure. The cost and nature of treatments and the increasing complexity of minimally invasive, faster procedures has also driven up costs per treatment, often leading to a postcode lottery or restricted access to certain drugs. The treatments or procedures that cost more are often only available to those patients willing to payWith the expected growth in the population size and age range, there is a continuing call for employing more specialists and consultants. Specialists, especially in rural areas, are expected to operate between multiple sites, often great distances across their regionThere is an increasing challenge to use new ideas and methods, pushing departments to innovate, providing new ways or adopting existing practices from other regions. These might be in the area of workflow, patient pathways or case managementMedical education is preparing the next generation of clinicians for the challenges that lie ahead. As a technically aware age group embarks on their medical career, their expectations need to be met for better communication and improved access to information. Personnel already in service are expected to balance their time between treatment and continual professional development
Polycom Application AreasWith healthcare based applications, the solution is more important than the technology. Each application has a unique requirement, but can be catered for by producing a solution around core requirements.Immediate, quick access to remote physicians can make the difference between preventative medicine or costly emergency interventionUsing high definition technology, multiple sites can be connected in the same lecture, providing valuable time and access to education sessions, live and recordedWhile managing the hospital enterprise, executive and managerial teams can work more efficiently, reduce cost and increase productivity.Specialist communications can integrate the entire hospital environment, providing emergency response for nurse call, finding the nearest physician or bringing multiple disciplinary groups together for case management meetings