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2. Welcome

3. Migrating to SIP Trunking with AudioCodes Nancy Patterson Manager, NA Channel Marketing Nancy.patterson@audiocodes.com

4. Complete your entry card One chance per break-out session and one additional chance for visiting the booth Drawing will be announced at the end of both sessions Your Chance to Win an iPad2!

5. Overview: Manufacturer of Media Gateways, Enterprise Session Border Controllers, Media Servers, IP Phones, Mobility Technologies 17 years of Operations, Public (NasdaqGS since 1999) Deployed in over 100 countries in broadband, mobile & enterprise Strong brand for quality & performance Worldwide offices: Headquarters: Israel North America: NJ, TX, NC APAC: Singapore, Korea, China, India, Australia EMEA: UK, France, Germany, Russia LATAM: Miami, Mexico, Brazil, Argentina, Columbia 625 Employees R&D (250), Sales & Marketing (210), Operations (90), G&A (5) Israel (395), US (140), Europe (30), APAC (25), LATAM (10) AudioCodes: A Brief Introduction

7. Growth driven by desire for unified communications, cloud computing and mobility

8. Incumbent vendors struggle to adapt to demands of newly emerging software applicationsThe Communications World: Residential Gateways AudioCodes Mediant Gateways IP Phones SBC AudioCodes innovative, interoperable and diverse portfolio of solutions are uniquely positioned to enable this transition MSBG TDM All IP All IP World 2030

9. What is SIP Trunking? SIP trunking is a Voice over Internet Protocol (VoIP) service based on the Session Initiation Protocol (SIP) by which Internet telephony service providers (ITSPs) deliver telephone services and unified communication to customers ...

10. Service Provider Certifications

11. How Businesses Connect Voice Today Source: Infonetics Research, SIP Trunking Deployment Strategies: North American Enterprise Survey, April 2011

12. The Case for SIP $4 6 SIP Trunking- one of the fastest growing services to Enterprises SIP Trunking brings cost savings and operational efficiencies North America leads adoption $3 5 $3 Revenue (US $B) 4 Trunks (M) $2 3 $2 2 $1 1 $1 $0 0 CY09 CY10 CY11 CY12 CY13 CY08 Revenue Source: Infonetics Research, Inc. Trunks

13. “SIP Trunking returns an average savings of 25% vs. a traditional separate voice and data infrastructure” Global Crossings, 2011 “Fortune 1000-size organizations can save anywhere from 25-60% on their telecom expenses.” Sorell Slaymaker, Unified IT Systems How SIP Trunking Achieves Cost Savings “SIP Trunking can deliver savings of 30-50% for branch environments in mid-size and large enterprises” Gartner, Inc., 2009 “SIP Trunking Infrastructure cost reductions will allow Triton to realize ROI in as little as 3 months” Cameron Symonds, Director IT/TS, Triton Technologies Eliminates dual last mile facilities Mixed voice, video, data on same infrastructure More competitive market Greater geographic reach Improved flexibility

15. Postponing/avoiding major capital expenditures

16. Legacy (TDM, IP-PBX) infrastructures still work

17. Effort to upgrade is slow and a distraction

19. Upgrade PBX? Replace PBX? Expansion? Consolidation? Eliminate PSTN When and at what cost? Step 2: Planning SIP Trunking Trial Eliminate PSTN Trunking Implement IP-PBX Or Unified Communications With SIP Trunking Goal

21. Makes IP-PBX/UC Upgrade easierAnalog Phones PBX IP TDM

22. Command/Control/Config. TDM Interface DSPs (Codecs) SIP Stack TDM T1/E1/J1/BRI/Analog PRI/CAS/MFC R2 Loop Start/Ground Start DID/DTMF… SIP Ethernet How does a Media Gateway Work?

23. Step 4: Reducing/Disconnecting the PSTN Firewall Router PC Users Internet Change Routing Rules to move more traffic to SIP Trunks SIP Trunks PSTN LAN SIP or Digital Phones T1/E1 or Analog Trunks Fax Gateway Analog Phones PBX IP TDM

24. Leading provider of Business Process andInformation Technology Outsourcing Headquartered in Los Angeles, CA with offices in 14 locations around the globe New client required 1,000 new agents in new offices Wanted to utilize existing Avaya Predictive Dialer (TDM) with SIP Trunks to reduce costs Selected Intelepeer CloudWorx™ for SIP Trunking Integrated with an AudioCodes Mediant 3000 Media Gateway Currently active, making thousands of calls a day Case Study: VXI with Intelepeer

25. PSTN Firewall Router Analog Phones T1/E1 or Analog Trunks Fax IP TDM Step 5: Migrating to Unified Communication Upgrade to Enterprise Session Border Controller (E-SBC) SIP Trunks Unified Communications Clients Internet LAN SIP Phones

26. SIP to SIP Connectivity? Enterprise Session Border Controller (E-SBC) IP Phones ? SIP Trunks IP-PBX SIP SIP SIP Variant 1

27. SIP Interoperability This is supposed to work! SIP RFC 3261 SIP interworking and normalization Signaling mediation Media mediation Transcoding

28. PSTN Security Internet SIP Trunks SBC S I P Call Admission Control (CAC) Encryption & Authentication Topology hiding Protection against DOS attack Survivability Bad Stuff E-SBC Enterprise LAN

29. How Does an E-SBC Work? Command/Control/Config. Security Policy Management SIP Stack DSPs (Codecs) SIP Stack Signaling (SIP) Media (RTP) SIP Ethernet LAN SIP EthernetWAN

30. Case Study: Georgia Military College Liberal Arts Junior College Main campus in Milledgeville, GA 6 campuses across Georgia 500 Full-time employees 5000 Students 1800 computers Centrex from National SP

31. Challenges Costs Like many public institutions, college is very sensitive to operating costs Centrex costs were very unpredictable Moves, adds and changes were $ Need for Collaboration Staff spread across six different campuses Delays/costs incurred while commuting between campuses Retention of Existing Telephone Numbers Local presence is important Reliability Campus Autonomy - no outage should effect other campuses

32. Solution Architecture Valdosta, GA Mediant 1000 E-SBC SIP Trunking Mediant 800 E-SBC Mediant 800 E-SBC Mediant 800 E-SBC Mediant 800 E-SBC Mediant 800 E-SBC Main Campus Mileldgeville, GA Warner Robins, GA Columbus, GA Atlanta, GA Augusta, GA

33. Results All six campuses are now on Microsoft Lync Vastly improved collaboration environment Campuses are functionally autonomous One Minute Provisioning – “hand them a phone” Retained local DID numbers Network security is maintained 30% reduction in travel costs Realized an 80% savings in monthly reoccurring charges “By migrating to Unified Communications with Microsoft Lync, AudioCodes and Broadvox, Georgia Military College was able to reduce monthly reoccurring costs by 80%, allowing the college to invest in other important student education programs”, said Drago Totev, Associate Vice President - Telecommunications & Networking, Georgia Military College.

34. Benefits of Working With AudioCodes Interoperability and Compatibility Leveraging the investment in our experience and interoperability lab Architecture Flexibility and Scaling Range of solutions that fit your particular implementation Migration Strategy Start today, upgrade later Security JTIC-validated device and network security Superior Voice Quality First vendor to pass all 12 ETSI Speech Quality Tests Quick Time-to-Savings (ROI)

35. The Financials for VARs are More than Good Consider: The volume of customers unlikely to upgrade the PBX; yet still want SIP Typical gross margins Gold VARs earn for products, sold at MSRP, are 28-34% The customer who today needs a gateway and wants to migrate gradually. ***A gateway today with E-SBC licenses installed for future plans is a smart investment - and only AudioCodes has it!***

36. Upgrade Rate vs. Attrition Rate

38. Doesn’t force them to leave the majority of their sales calls empty handed

39. Retains the customer who is not upgrading

40. Lowers customer attrition rate

42. PBX SP PSTN SP IP WAN AudioCodes products/Solutions for UC Secured SIP Trunking PSTN Networks Fixed Mobile Convergence Media Gateway Enterprise SBC TDM Trunks SIP Trunks …. Legacy TDM PBX SIP …. Media Gateway Enterprise SBC E1/T1/BRI/FXO Unified Communications Non certified IP PBX Legacy Fax & other Analog devices IP-PBX Media Gateway SIP Media Gateway MGW & Enterprise SBC IP Phones CS recordingsolution 3rd party Analog and SIP based Phone Support SmartTAP Call Recorder

43. Get Started with SIP Trunking from AudioCodes Special Offer Valid : August 15, 2011 – December 31, 2011 “ How will SIP Trunking work in my current environment ?” How can I get there from where I am today? What if ... · B ringing SIP Trunking in to your customer ’ s current PBX environment could be virtually risk - free ? · G ains in operational efficiencies and cost reduction s approach 25 - 35% or more ? · There’s an easy way to source a complete solution because the guesswork is removed? · I mplementation took less than a month? · And ROI was under 12 months You Can - with AudioCodes! AudioCodes deliver s a bundle of equipment and services that let you r customers easily evaluate SIP Trunking in the current PBX environment. Avoid the extra work of finding each piece of the solution separately and paying more when purchasing ala carte pr oducts and services . With SIP Trunking services certified SIP Trunking Service Providers , training, and AudioCodes Media Gateways & Session Border Controllers , everything needed to “ get started ” is ready to order now! “ G et Started ” with SIP Trunking Promotional Offer 1 AudioCodes Mediant Gateway or ESBC at 5 0 % off MSRP to AudioCodes VARs • Choose from Media Pack s, Mediant 1000MSBG or Mediant 1000ESBC • Includes 1 year standard 9x5 ACTS Support Contract at 3 5% off MSRP to AC VARs • Includes FREE - 1 year Advanced Hardware Replacement • Read more about it at www.audiocodes.com /sip - trunking • The SIP School SIP Training and Industry - s upported SSCA Certification • Coupon for 10% off List Price of any course (for your end - customer) • Read more about it at http://audiocodes.thesipschool.com • There’s no need to change anything in the current PBX environment. Get Started with SIP Trunking from AudioCodes

44. “Get Started” with SIP Trunking from AudioCodes Time Period: August 15, 2011- December 31, 2011 AudioCodes Promoting to Enterprise Customers 1 AudioCodes Mediant 1000 Gateway or ESBC at 25% off MSRP (50% off MSRP to VARs) Includes 1 year standard 9x5 ACTS at 25% off MSRP (35% off MSRP to VARs) Includes FREE -1 year -Advanced Hardware Replacement SSCA SIP Training and Certification 10% off List Price Plus SIP Trunking Service Providers Offer End Customers Broadvox Go! SIP Trunking – 50% off Activation Fee SkypeConnect– Discounts of SIP Channel Bundles and monthly service fees Paetec and more

45. Information on AudioCodes and migrating to SIP Trunking:www.audiocodes.com/sip-trunking Mediant 1000 Media Gateway:www.audiocodes.com/mediant-1000 Enterprise Session Border Controllers:www.audiocodes.com/e-sbc http://www.tmcnet.com/channels/enterprise-sbc Datasheets, videos, case studies, whitepapers, testimonials www.audiocodes.com News and buzz via Social Media Follow us on Twitter, LinkedIn or Facebook Additional Resources

46. Questions

47. Thank You from AudioCodes