Are we there yet?    Trends in Mobile Content and            Vodafone’s approach                 Hemant Madan    Head of D...
Food
CurationTargeting Safety
Vodafone is adopting a multi-channel approach tomaximise the benefit for major partners           Shop               Carri...
Tips & Tricks for Discoverability• Know your audience & objectives• Localization• Marketing Assets (metadata)• PR & WOM (d...
Encouraging Innovation          &   Changing Lives
Vodafone Mobile Clicks :Bringing Startups to Life
37,000,000€3000,000,000,000
“Considering sign language   “15m for a person who         “We can use computers but wewhen developing apps is      cannot...
Are we there yet?
Camerjam vodafone mobile sport masterclass
Camerjam vodafone mobile sport masterclass
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Camerjam vodafone mobile sport masterclass

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Camerjam vodafone mobile sport masterclass

  1. 1. Are we there yet? Trends in Mobile Content and Vodafone’s approach Hemant Madan Head of Developer Marketing,Vodafone Group Content Services 5th Oct 2011
  2. 2. Food
  3. 3. CurationTargeting Safety
  4. 4. Vodafone is adopting a multi-channel approach tomaximise the benefit for major partners Shop Carrier Channel Pre-loads New promotional space A programme to pre-load The high quality apps within Android Market games and apps on store – excellent user and other stores to handsets and tablets for experience and a curated promote Vodafone key partners content catalogue selected content
  5. 5. Tips & Tricks for Discoverability• Know your audience & objectives• Localization• Marketing Assets (metadata)• PR & WOM (differentiation, innovation, QUALITY)• Cross-promote• Purchase media space• Analytics• Strategic partnerships (and platform decision)
  6. 6. Encouraging Innovation & Changing Lives
  7. 7. Vodafone Mobile Clicks :Bringing Startups to Life
  8. 8. 37,000,000€3000,000,000,000
  9. 9. “Considering sign language “15m for a person who “We can use computers but wewhen developing apps is cannot see very well can be are excluding those people who cannot use a smartphone…”fundamental…” another world…” developer.vodafone.com/smartaccess2011
  10. 10. Are we there yet?

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