This document discusses personal analytics and how data science can be used to personalize users' experiences based on their individual context and needs. It outlines the key components of personalization, including information analytics, product domain expertise, user experience design, understanding real-time needs, access modes, and modeling the individual user. The goal is to subtly adjust users' experiences based on what they have requested and what can be inferred about them, delivering predictive and personalized analytics. As an example, it describes how FirstRain uses these techniques to provide personalized business intelligence to each user.

1. It’s All About Me
Move Over Big Data–
It’s Time for Personal Analytics
@PennyHerscher | Penny@FirstRain.com

3. Mobile is
Personal

4. Descriptive
What
Happened?
Diagnostic
Why did it
happen?
Data Action
Predictive
What Will Happen?
ME

5. 5
Personalization – the Moving Parts
Global Web &
Social Universe
Data Science &
Analytics =
Deriving meaning from
information sets

6. 6
Modeling My Information Space
What’s This Really About?
 “Aboutness” – across Millions of
possible companies, topics, events…
 Different or the same? Syndication vs.
Clusters, Spikes, Emerging Trends
 “Business Web Graph” – dynamically
derived relationships across
companies & industries
 Sector > Segment > Industry >
Lines of Business within companies
 Industry and Market affinities

7. 7
Personalization – the Moving Parts
Data Science &
Analytics =
Deriving meaning from
information sets
Global Web &
Social Universe
Analytics to deliver meaning
in context of each person’s
daily, in-the-moment
experience

8. 8
Personalization – Moving Parts
1. Information
Analytics
2. Product
Domain 3. UX + IX
5. Access
Modes
4. Real-time
Needs
6. Individual
User
Context

9. Modeling Me – in the Moment
I am a Unique… and multi-dimensional
9
 My Organization
 How & Where I interact
 What I’ve told you I want
 What you’re inferring about me – with
likelihoods

10. 1
0
Ask Me About Me!

11. 1
1
Subtly Adjust My Experience
User Requested  Automatic
Suggested  Presumptive
Incremental  Big Bang
Main Experience  Sandbox
Permanent  Reversible
Initial  Adaptive

12. One Application: FirstRain
1
2
Personalization
Predictive,
Big Data Analytics
High-
Precision
Categorization
Global Web &
Social Universe
Massively Cross-
Indexed
Global Graph

13. One User Experience
1
3
X-ray, predictive view into
the real-time
developments impacting
your business
Personalized for your role,
your needs, in-the-moment

16. 1
6
The End Result – You See Me!
INFORMATION SPACE MODELING
USER MODELING
PERSONAL BUSINESS ANALYTICS
© 2014 FirstRain Inc. All rights reserved.
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