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Name: Disha Hiteshbhai Trivedi
Roll No: 31
Topic: Brief Introduction to communication
theory
M.A. Sem. 4
Batch: 2015-’17
Email Id: trivedisha22236@gmail.com
Department Of English (M.K.B.U.)
Communication Defined
• What is communication?
• The process of sending and receiving
messages.
• Shared understanding is the key to effective
communication.
Communication Process Model
Receiver/
Sender
Sender/
Receiver
Message
Feedback
Encodes Decodes
Encodes
Decodes
Communication process model breaks
down communication into parts
Different types of communication
• Intra-personal communication
• Verbal and non verbal communication
Interpersonal Group mass communication
Written Audio A/V
Intrapersonal Communication
• This refers to internal communication going on within a person.
We receive the stimuli either through the senses or from the thought
itself, these messages are sent to the brain as electric signals.
• Thinking
• Meditation
• Dreaming
Verbal and Non Verbal Communication
• INTERPERSONAL COMMUNICATION
• This refers to direct one to one
communication between two
persons. There are three stages:
Phatic , personal and intimate.
This is the most direct form of
communication which utilizes
both verbal and non verbal
methods. This forms of
communication is also called as
Dyadic.
Group Communication
• It takes place between two or more
persons. The degree of directness and
intimacy depends on the size of the
group.
Mass Communication
• Group communication
has been extended by
the tools of mass
communication:
newspaper, Radio,
Films, TV, and Internet.
What is theory ?
• Theory is about what we know and how we know it.
• Theories provide an abstract understanding of the
communication process.
• A lens through see the world, which highlights
some things (and ignores others!).
• A systematic summary about the nature of
the communication process.
There are 3 types of theories:
1. Commonsense theory
• Created by an individuals own personal
experience, Useful to us and are often a basis
for our decisions about how to communicate,
These theory’s are not supported by research.
2. Working theory
• Generalizations made in particular professions
about the best techniques doing something,
Practical and more systematic than
commonsense theory.
3. Scholarly theory
• The theory has undergone systematic
research, Provides more thorough accurate
and abstract exp-They are often more complex
and difficult to understand.
Communication Principles
• Communication occurs within a context (when, where,
why and with whom)
• Chronological context: time a which communication occurs
• Physical context: location or setting of your communication
• Functional context: purpose of the communication
• Relational context: person(s) with whom you communicate and
your relationship
• Cultural context: race, ethnicity, gender, age, sexual preference,
disabilities, etc.
Communication has its limitations
 Communication can not solve all your
interpersonal problems.
 Many other skills are needed (for ex. Flexibility,
forgiveness, open to change).
 Other factors threaten stability of relationships
 Workplace relationships can be demanding.
Communication Barriers
• Internal Noise
• Occurs inside the sender and receiver.
• Beliefs and values.
• Faulty assumptions can lead to emotion.
• Trigger or hot button words can evoke emotion.
• Defensiveness
• External Noise
• Occurs outside the sender and receiver.
• Can be easier to control than internal noise.
• Includes technology.
• Semantic Noise
• Occurs when the receiver doesn’t understand a word or gesture.
• Can happen with different cultures.
• Technicians using jargon with laypeople
Dealing with communication barriers
• Focus on the objective
• Unserstand the other party
• Be organized
• Seek feedback
• Know yourself
Thank You...

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paper no 15 (Mass communication and media studies)

  • 1. Name: Disha Hiteshbhai Trivedi Roll No: 31 Topic: Brief Introduction to communication theory M.A. Sem. 4 Batch: 2015-’17 Email Id: trivedisha22236@gmail.com Department Of English (M.K.B.U.)
  • 2. Communication Defined • What is communication? • The process of sending and receiving messages. • Shared understanding is the key to effective communication.
  • 3. Communication Process Model Receiver/ Sender Sender/ Receiver Message Feedback Encodes Decodes Encodes Decodes Communication process model breaks down communication into parts
  • 4. Different types of communication • Intra-personal communication • Verbal and non verbal communication Interpersonal Group mass communication Written Audio A/V
  • 5. Intrapersonal Communication • This refers to internal communication going on within a person. We receive the stimuli either through the senses or from the thought itself, these messages are sent to the brain as electric signals. • Thinking • Meditation • Dreaming
  • 6. Verbal and Non Verbal Communication • INTERPERSONAL COMMUNICATION • This refers to direct one to one communication between two persons. There are three stages: Phatic , personal and intimate. This is the most direct form of communication which utilizes both verbal and non verbal methods. This forms of communication is also called as Dyadic.
  • 7. Group Communication • It takes place between two or more persons. The degree of directness and intimacy depends on the size of the group.
  • 8. Mass Communication • Group communication has been extended by the tools of mass communication: newspaper, Radio, Films, TV, and Internet.
  • 9. What is theory ? • Theory is about what we know and how we know it. • Theories provide an abstract understanding of the communication process. • A lens through see the world, which highlights some things (and ignores others!). • A systematic summary about the nature of the communication process.
  • 10. There are 3 types of theories: 1. Commonsense theory • Created by an individuals own personal experience, Useful to us and are often a basis for our decisions about how to communicate, These theory’s are not supported by research.
  • 11. 2. Working theory • Generalizations made in particular professions about the best techniques doing something, Practical and more systematic than commonsense theory.
  • 12. 3. Scholarly theory • The theory has undergone systematic research, Provides more thorough accurate and abstract exp-They are often more complex and difficult to understand.
  • 13. Communication Principles • Communication occurs within a context (when, where, why and with whom) • Chronological context: time a which communication occurs • Physical context: location or setting of your communication • Functional context: purpose of the communication • Relational context: person(s) with whom you communicate and your relationship • Cultural context: race, ethnicity, gender, age, sexual preference, disabilities, etc.
  • 14. Communication has its limitations  Communication can not solve all your interpersonal problems.  Many other skills are needed (for ex. Flexibility, forgiveness, open to change).  Other factors threaten stability of relationships  Workplace relationships can be demanding.
  • 15. Communication Barriers • Internal Noise • Occurs inside the sender and receiver. • Beliefs and values. • Faulty assumptions can lead to emotion. • Trigger or hot button words can evoke emotion. • Defensiveness • External Noise • Occurs outside the sender and receiver. • Can be easier to control than internal noise. • Includes technology. • Semantic Noise • Occurs when the receiver doesn’t understand a word or gesture. • Can happen with different cultures. • Technicians using jargon with laypeople
  • 16. Dealing with communication barriers • Focus on the objective • Unserstand the other party • Be organized • Seek feedback • Know yourself