This Presentation is a based on postmodernism and popular culture. This is a topic from the cultural studies.

1. Postmodernism and
Popular Culture

2. ● Name :- Payal Bambhaniya
● Paper no. :- 205
● Paper Name:- Criticism
● Roll no. :- 14
● Topic:- Postmodernism and Popular Culture
● Submitted to:- SMT S. B. Gardi Department
of English, MKBU.
● Batch:- M. A. Sem. 3 (2022-2024)
Personal Details:-

3. ● Introduction
● Cultural studies
● Postmodernism
● Popular Culture
● Conclusion
Points to Ponder

4. ● Cultural studies is also called the Cultural Sciences.
● It is an interdisciplinary field or scientific branch
that examines the dynamics of contemporary
culture and it's historical foundations.
● Cultural studies was initially developed by British
Marxist academics in late 1950s.
● Cultural studies generally investigate how Cultural
practices relate to wider systems of power.
● Cultural studies combines a variety of critical
approaches drawn including Marxism, feminist
theory, Postcolonialism, Postmodernism, media
theory.
Introduction of Cultural studies

5. ● British Cultural Materialism
● New Historism
● American Multiculturalism
● Post Modernism and Popular
Culture
● Postcolonial Studies
Five Types of Cultural Studies:-

6. ● Postmodernism is a late 20th- century movement in
philosophy and literary theory that generally questions the
basic assumptions of western philosophy in the modern
period.
● Postmodernism, like poststructuralism and
deconstruction, is a critique of the aesthetics of the
preceding age, but besides mere critique, postmodernism
celebrates the very act of dismembering tradition.
● Begining in the 1980, postmodernism emerged in art,
architecture, music, film, literature, sociology,
communication, fashion and other fields.
Postmodernism

7. ● Modernist literature rejected the Victorian
aesthetic of prescriptive morality and, using
new. techniques drawn from psychology,
experimented with point of view, time ,
space, and stream of consciousness writing.
● Major Writers:- Virginia Woolf, James Joyce,
Ezra Pound, T. S. Eliot, Wallace Stevens,
Franz Kafka and William Faulkner.
● Modernism typically displayed an emphasis
on impressionism and subjectivity, on how
subjectivity take a place, rather than on what
is perceived.
Modernism vs Postmodernism

8. ● Postmodernism borrows from Modernism disillusionment
with the givens of society; a penchant for irony; the self
conscious “play” within the work of art; fragmentation and
ambiguity.
● While Modernism presented a fragmented view of human
history as in Eliot’s work The Waste Land, this fragmentation
seen as tragic.
● Frederic Jameson sees artistic movements like Modernism
and postmodernism as cultural formations.
● Postmodernism marks a cultural composed “of disparete
fragmentary experiences and images that constantly attack
the individual in music, video, television, advertising and
other forms of electronic media.

9. ● Popular Culture is also called mass culture or Pop culture.
● It is generally recognised by members of a society as a set of
practices, beliefs, artistic output and objects that are
dominant or prevalent in a society at a given point in time.
● There was a time before the 1960s when popular Culture was
not studied by academics - when it was , well , just popular
culture.
● Within American studies programs at first and then later in
many disciplines, including semiotics, rhetoric , Literary
criticism, film studies, anthropology, history, women’s
studies. Critics examine such cultural media as pulp fiction,
comic books, television, film, advertising, popular music,
and computer cyberculture.
Popular Culture

10. Production analysis
Audiance analysis
Textual analysis
Historical Analysis
Four types of Popular Culture analysis:-
● Production analysis asks questions like,
Who owns the media? , Who creates text
and why?
● Textual analysis examine how specific
works of this culture create meanings.
● Audiance analysis asks how different
groups of popular Culture make similar or
different sense of the same text.
● Historical Analysis investigates how these
other three dimention change over time.

11. ● Frankenstein is an novel written by English author Mary
Shelly.
It's tells the story of victor Frankenstein, a scientist
who
Creates a creature for scientific experiment.
● And if we discussed of Frankenstein, sometimes
popular Culture can so overtake and repackage a
literary work that it is impossible to read the original
text without reference to the many layers of popular
Culture that have developed around it.
● Popular Culture reconstruction work like Frankenstein
can also open it to unforeseen new interpretation.
Frankenstein

12. ● Popular music is Music with wide appeal
that is typically distributed to large
audiences through the music industry. It
stands in contrast to both art music and
traditional or folk music.
● Pop music was inspired by jazz , rock and
roll, and blues. It is electic. It's also
distinguishable from popular, jazz , and
folk music.
Popular Music:-

13. ● Postmodernism and Popular Culture is multifaceted and
dynemic one. Postmodernism and Popular Culture has shaped
the way we perceive with the world of entertainment, art and
communication.
Conclusion:-

14. 1. Ashby, LeRoy. "The Rising of Popular Culture: A
Historiographical Sketch," OAH Magazine of History, 24
(April 2010), 11–14.
2. Duignan, Brian. "postmodernism". Encyclopedia Britannica,
31 Mar. 2023,
https://www.britannica.com/topic/postmodernism-
philosophy. Accessed 23 October 2023.
3. Wilfred, Guerin, A Handbook of
Critical Approaches to Literature.
Refrenceses:-

15. Thank You