1. Someone said “marriages are made in
heaven”.
If that’s true then Internet is the new
heaven.
Made by :-
Ashif khan
Ankit keshre
Laxmi kalra
Maneesh kumar
Harleen kaur
2. Online matrimony
Online Matrimony is an organized web based
Matrimonial/Marriage service facilitating wishful men
and women to find their suitable life partners.
Matrimonial search is the 13th most popular activity
on the Internet among 12 million urban users in India.
The leading sites are shaadi.com, jeevansathi.com,
bharat -matrimony.com.
Matrimonial sites register users, after which they are
able to upload their profile onto a searchable
database maintained by the website.
25-35 age group forms the largest base of matrimonial
users at 40 %, followed by the 19-24 age group at 34
%.
3. Bharatmatrimony.com is an Online Matrimony
Website service provider.
In 1999 M. Janakiraman, the founder and CEO of
bharatmatrimony group.
The company is part of consim Info pvt ltd. Catering
to the wider internet based consumer services.
It is largest online arranged marriage site(in terms of
users) with 15 million (1.5 crore) members registered
with profile. It has major share in south Indian
market.
It is featured in the Limca Book of Records for the
record number of documented marriages online. It
has a good conversion ratio to successful
marriages!
One distinct feature of Bharat Matrimony is that they
6. Target Audience
10 million members comprise of:
90% in the age group 21-35
70% from India and 30% are NRI
Parents looking for a match for their children
Youth looking forward to marriage in the near
future
Religion Matrimonial - MuslimMatrimony.com,
ChristianMatrimony.com,
SikhMatrimony.com, JainMatrimony.com,
BuddhistMatrimony.com
7. Market Positioning
PAST PICTURE
Match making process of Indian system is
complex & based on Caste, Religion,
Economic Standard, Job status, age, height,
family back ground etc.
Earlier it used to take place by a middleman, a
marriage broker, volunteer or a professional,
or priest and a barber or astrologer.
Word of mouth and newspapers were the
prime sources for the exchange of
information.
PRESENT SCENARIO
In India organized marriage services business
is worth INR 10 billion.
