Biofortification of staple crops like rice has potential to help address widespread micronutrient deficiencies in Bangladesh. While food fortification and supplementation programs exist, they only reach a small fraction of the population. Rice is the dominant food, with average consumption of 500g per day for men and 400g for women. A few widely grown rice varieties could be biofortified to deliver iron, zinc, and vitamin A to a large portion of the population. Farmers are open to adopting new varieties that offer improved nutrition as well as traits like higher yield and shorter maturity. Many farmers consume rice from their own production, allowing biofortified varieties to directly impact rural households.