1. Marketing products with invisible traits like nutrients requires generating consumer belief and trust through branding and communication over time.
2. When marketing to low-income consumers, ensuring food and income security is key to increasing adoption of biofortified crops. Education about the link between food and health is also important.
3. Successful marketing involves three stages: brand development to identify consumer aspirations, a brand strategy to position the product, and brand activation through promotion and communication strategies.
IT IS OF 11 SLIDES. AND BASICLLY USED BY CLASS +1 AND +2 ECONOMICS . I HOPE THAT IT HELPS YOU AND MAKE YOUR WORK MORE EASIER. I HAVE USED MY CREATIVE AND DRAMATIC SKILLS. AND IF YOU ARE IN 10TH THEN TOO I GUESS YOU MAY GET HELP. THANK YOU!
MANYA
Coca Cola B2B Case
Your job of selling Coca-Cola to your old college has proven more difficult than you imagined. There seem to be many influences on your buyer’s behavior that you did not expect.
What are the following factors that might exist :-
Environmental factors ?
Organizational factors ?
Interpersonal factors ?
Individual factors ?
IT IS OF 11 SLIDES. AND BASICLLY USED BY CLASS +1 AND +2 ECONOMICS . I HOPE THAT IT HELPS YOU AND MAKE YOUR WORK MORE EASIER. I HAVE USED MY CREATIVE AND DRAMATIC SKILLS. AND IF YOU ARE IN 10TH THEN TOO I GUESS YOU MAY GET HELP. THANK YOU!
MANYA
Coca Cola B2B Case
Your job of selling Coca-Cola to your old college has proven more difficult than you imagined. There seem to be many influences on your buyer’s behavior that you did not expect.
What are the following factors that might exist :-
Environmental factors ?
Organizational factors ?
Interpersonal factors ?
Individual factors ?
Presentation by Dr. C.S.P. Patil Executive Director, Green Foundation
At the At the National Colloquium on System of Crop Intensification (SCI)
Held in Patna, Bihar on March 1, 2011
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
By David F. Larcker, Stephen A. Miles, and Brian Tayan
Stanford Closer Look Series
Overview:
Shareholders pay considerable attention to the choice of executive selected as the new CEO whenever a change in leadership takes place. However, without an inside look at the leading candidates to assume the CEO role, it is difficult for shareholders to tell whether the board has made the correct choice. In this Closer Look, we examine CEO succession events among the largest 100 companies over a ten-year period to determine what happens to the executives who were not selected (i.e., the “succession losers”) and how they perform relative to those who were selected (the “succession winners”).
We ask:
• Are the executives selected for the CEO role really better than those passed over?
• What are the implications for understanding the labor market for executive talent?
• Are differences in performance due to operating conditions or quality of available talent?
• Are boards better at identifying CEO talent than other research generally suggests?
Oranges are one of the most popular fruits around the world. While they are delightful as a snack or as a recipe ingredient, for many Ghanaians, it is their juice that is most associated with good health, having a reputation for being an integral part of a healthy breakfast.Oranges are round citrus fruits with finely-textured skins that are, of course, orange in color just like their pulpy flesh
Healthy Marketing Presentation with DSM at VitafoodsHMT18
Healthy Marketing Team founder and Marketing Expert Peter Wennstrom drew a crowd that caused a traffic jam in the aisles surrounding the DSM booth at Vitafoods Europe on 12 May, 2011.
The FourFactors® model is a guide to decoding the consumer’s almost-instant point-of-purchase decision when selecting healthy foods / beverages / supplements. They consider the motivation for purchasing and, as we’ve seen more and more in the market, the role that permissibility plays in making up the mind of the consumer.
DSM has been very forward thinking in their approach to delivering value and innovation to their clients. Armed with consumer insights and the FourFactors®, DSM is moving from a focus on ingredients to consumer benefits.
Peter Wennstrom presented the FourFactors® model as a way to communicate health benefits without health claims.
Module 16 Brand Building for the Senior's Market.pptxcaniceconsulting
Innovative marketing is a set of innovative processes and activities that market and communicate new products and services to a targeted group of consumers.
Innovation in marketing is an activity that involves new ideas that have a positive impact on a new product and service.
Marketing is a process that involves marketers communicating product and service information to consumers.
Social Marketing in practice to create a new health behavior in the household...Nuno Maia
Introducing in the market for the first time, a Micro Nutrient Powder Mozambican brand. The brand creation process involved research in households related with buying behavior, cooking routine and family behavior towards meals and drinks. On the brand creation and communication, research was based on stimulus and understanding of the brand promise vs product benefits.
Submission No. 104
4th European Social Marketing Conference,
5-7 September, City of Antwerp, Belgium.
Christie communications ncn_building your brand for growth july 2013Mike Dovbish
NCN and NCN Communications Partner Christie Communications present a free educational interactive conference call to provide results-oriented, actionable tools to most effectively build your brand for growth. Join us for dynamic, innovative, proven insights to engage your ecosystem and maximize growth from industry veteran Gillian Christie, Founder & CEO of Christie Communications, who has built iconic brands in the natural products industry and beyond for more than 30 years.
This program is designed for industry leaders and high growth companies with the goal of introducing new communication tools that achieve sales results, reduce marketing results and deepen your engagement with consumers, investors, retailers, brokers, suppliers and more.
M.S. Swaminathan presents: Achieving the Zero Hunger Challenge & the Role of ...Harvest Plus
Professor M.S. Swaminathan presents "Achieving the Zero Hunger Challenge & the Role of Biofortification" at The 2nd Global Conference on Biofortification: Getting Nutritious Foods to People in Kigali, Rwanda. April 1, 2014
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
1. Marcelle van den Kommer
Marketing invisible traits
Delivering iron/zinc crops:
an invisible nutrient
First Global Conference on Biofortification
9 November 2010
2. Content
Content
Invisible traits: an issue?
From attribute to aspiration: what are we selling?
Building trust; the role of branding
Marketing to BOP-consumers
Increasing adoption
The marketing process
Summary and conclusions
3. Invisible traits
Some of HarvestPlus’ biofortified crops look
different from the standard….
Some do not.
Should that be a concern?
5. So why do consumers buy products that look the
same but promise something different?
These products deliver something they want
Same products – easier to fit into life
They believe the promise and trust the sender
So:
1. How do we get consumers to want our products?
2. How do we generate belief and trust? Can branding help?
3. Any specifics for base-of-the-pyramid (BOP) consumers?
Invisible traits
7. ad 1. People have the same aspirations around the world
Example:
Unilever lifegoal model
Extensive consumer
research has shown
people have the same
lifegoals around the world
– only the meaning of
these goals may differ.
Most successful brands
connect to consumer
lifegoals and values.
Brand proposition
8. Brand identity
ad 2. Building trust takes time and consistency
• The product comes from a trusted source:
Key influencers: People from the community
Role models
Experts
……..
Trusted (co-)brand
• Evidence
• Open and consistent communication over time,
on a rational, emotional and moral level.
9. ad 2. A brand identity can take many different forms
A brand identity can be linked more or less explicitly to:
The brand’s promise
The brand’s benefits
The product’s attributes
Visual brand elements: graphics, colour, logo
No brand strategy / generic product
Building trust quickly: use a trusted sender.
e.g. miller uses his name/brand; crop is mentioned as “Intel inside”.
Brand identity
10. ad 3. Marketing to BOP-consumers: providing security
Key risk in changing varieties:
food and income security.
Positive drivers:
involvement - farmer participatory breeding – demonstration fields
good access to planting material – free/subsidized samples
increased farm revenue through increased production or
improved production efficiency
added economic value from improved end-use quality and
development of markets for both the harvested biofortified crop(s)
and any processed products made from them.
BOP
11. BOP
ad 3. Marketing to BOP-consumers: education
Key issue: limited awareness and knowledge
about the link between food and health.
HarvestPlus crops: in general no practices
need to be altered or new skills taught.
So: Is improved revenue not enough a driver?
Do we need to talk nutrition?
Yes!
Visible traits: positive, neutral, negative image.
Invisible traits: avoid misperceptions about having altered food
without consumers’ knowledge.
-> explain, educate, inspire!
12. Adoption
Behaviour change model: how to increase adoption
Knowledge
Liking
Product
Conviction
what the products
Preference
Awareness
Adoption
Cognitive – relevant
health/strength <-> impact nutrition
Emotional –
connecting
Action
14. Summary
Summary
Marketing invisible traits is not new.
Consumers around the world have similar aspirations.
The brand proposition best to connect to consumers’ goals and values.
Brand identities come in many forms.
A trusted source such as key influencers or a brand help building trust,
together with consistent communication.
For BOP-consumers ensuring food and income security is key.
Education about food and health is necessary for increased adoption for
both visible and invisible traits.
There are 3 stages in successful marketing: brand development,
strategy, activation.