The student learned several important lessons from completing the preliminary task and progressing to the full magazine product: 1) They gained a better understanding of time management and the demands of the professional production process. 2) They became more confident in using Photoshop and in layout skills such as appropriately placing and scaling titles and images. 3) Receiving peer feedback highlighted areas that needed improvement, showing evidence of progression from the initial version to making targeted changes based on that feedback.

1. Section 2) – Evaluation

2. In what ways does your Media product
use, develop or challenge forms and
conventions of real media products?
The magazine, across the 4-pages, ‘repeats’ (Steve Neale) codes and
conventions of many well known magazines like Vibe and Q. All of the magazine
that I looked at have all given me inspiration of different aspects of my
magazine. Some of the this I got inspiration were the layout the font style and
how the pictures were laid out on the page. I used similar conventions as if I
know a big magazine company like that has success then they must be doing the
right thing and therefore I will then try to do the same as them.

3. How does your media product
represent particular social groups?
The denotation of representation is to groups which are big fans of the music genre of
hip pop or rap. These group of people are really passionate about there music and love
to see and listen to their favourite artists like Drake, Nico and Vinz.
Therefore my media production denotes the sense of being a fan for the genre of music I
have chosen.
On the font cover you can see all the different types of people that will be in the
magazine from heavy rap to hip pop music and what is happening with them inside of
the magazine.

4. What kind of media institution
(Publisher) might distribute your
media product and why?
From my research I have found out that the media distribution that may distribute my
media product is spin media, this Is because of the magazine that they publish a
magazine called vibe this is very similar to my magazine as they both my magazine and
the vibe magazine have the same genres and therefore celebrities may be in both
magazines. Spin media is likely to publish my magazine as my magazine also has similar
codes and conventions to vibe such as layout and structure.

5. Who would be the audience for your
media product and why?
According to Hartley’s seven subjectivities, the audience of my magazine are both males and
females between 16 and 23. This is because the genre of rap and hip pop is very popular in this
age group. As my magazine VERSE is also rap and hip pop the target audience will also be 16-23
.
According to Katz’ Uses & Gratifications theory, , the target audience will want to ‘personal
identify’ with the artists. The reason that my target audience would want to buy this magazine
is because that they like what they see and they are interested in the people that are on the
front cover or they like who is being interview inside he magazine.
According to Maslow’s hierarchy of needs, , my target will be in the esteem stage this is because
they will have respect of the people that are in the magazine, This also might be social climbs
this is people that see something and idolize it. For example if they see something they like
there favorite celebrity is wearing they may go out and try to get it.

6. How did you attract/address your
audience?
In order to attract the intended target audience to sell my magazine I used many codes
and conventions like puff/promotion, young adults and teen agers would always be
looking to enter competitions or getting this for free. As my magazine genre is hip
pop/ rap and this is a big genre of music in society so if there is many codes and
conventions people would recommend it to their friends. As many people in society
spend hours on social networking sites the use of convergence will increase the
popularity to others because it will be spread as people may be talking about it so
more people will see it.

7. What have you learnt about
technologies from the process of
constructing this product?
In order to make the magazine look professional I had to make sure that the main pictures and any
cover line pictures looked professional so for this I used the magnetic lasso tool this allows me
to go around a picture and just keep the part that I want. Another similar tool that works the
same but is quick is the magic wand tool. I used this as a started point then zoomed in and
deleted the parts I didn’t want pixel by pixel.
I also used the healing brush tool to make sure that the model looked perfect if they had any sports
that were really obvious I used the tool and got rid of them

8. Photography Planning
Here I asked the people that I wanted to model
in my magazine, I had to explain why I wanted
them to model for me and who they were going
to model and where the pictures of them
modelling would go this is because they may be
more they happy to model, but they may not
want the picture of them to go around to all
sorts of places that’s why I explained it will only
be in one magazine only on two pages.

9. Analysing my Front Cover
Masterhead- Uses the verse logo. Is
seen on every edition that would be
made for this magazine line., so it is
easily recognisable. The font is a
very in-formal meaning that is aimed
towards teenagers. The font is very
bold, and has a very strong striking
colour of red. The colour red is a
neutral colour so it is appearing to
both sexes.
The Featured Headline- The use on the
box behind the text makes the title
stand out. So when the customer looks
at the magazine the customers eyes will
be attracted towards what the
magazine straight away if they didn’t
know who the main picture was.
Bar Code- A common convention on a
magazine. It is needed in order to purchase a
magazine.
Date and Price- A common
convention in all magazines. Price
is very small conveying that the
company doesn’t want the price to
stand out as it doesn’t appeal to
the audience.
Picture of Nico and Viniz overlaps
the masterhead suggesting that the
magazine company verse is very
professional company and that
customers will recognise it even if it
was covered.
Main image- The main image is what
the main article of the magazine is
about. This is shown as the celebrities
Nico and Vinz cover up the whole up of
the page where as one of the cover
stories has a picture and only takes up
a corner, this shows that the bigger
picture Is the main one.
Cover line- This is another way of
attracting the audience to read
the magazine by telling them what
else will be inside of the magazine
in case anyone doesn’t like the
main story.

10. Analysing my Contents Page
Heading- “Contents” is clearly placed
at the top right of the page, informing
the reader that this Is what the page is
for. If it wasn’t there is may be hard to
tell that it Is a contents page. The font
that I have used it white and it had a
red background this makes the white
text stand out more. The font looks
quite serious and formal in
comparison to the masterhead.
Masterhead- Uses the verse logo. Is
seen on every edition that would be
made for this magazine line., so it is
easily recognisable. The font is a
very in-formal meaning that is aimed
towards teenagers. The font is very
bold, and has a very strong striking
colour of red. The colour red is a
neutral colour so it is appearing to
both sexes. The verse logo is used on
every page so that the company
name is repeated and the customer
will always remember it.
Layout- The layout of this page is
very simple and easy to navigate
around, the page has been split
up into different sections with the
use of subheadings. This is
suitable for the target audience of
young adults or teenagers, as they
wont want to be wasting time.
Colour scheme- I have kept the colour
scheme very simple and it matches all of
the other pages with the use of the colour
of the grey back ground and with red and
white titles and the masterhead is also red
on all pages..
Editorial- This is a way of introducing
the magazine and tells the customers a
bit about the editor and the ways to
contact the magazine.

11. Analysing my Double Page spread Interview
Masterhead- Uses the verse logo. Is seen on every edition that
would be made for this magazine line., so it is easily
recognisable. The font is a very in-formal meaning that is aimed
towards teenagers. The font is very bold, and has a very strong
striking colour of red. The colour red is a neutral colour so it is
appearing to both sexes. The verse logo is used on every page so
that the company name is repeated and the customer will
always remember it.
Layout- In comparison to the image, the text is very small and
insignificant. This could tell us that the main focus is the celebrity
rather that what he has to say. As he dominaes half of the double
page spread.
The Heading- the heading of this page is just
of who Is being interview this is because the
customers that are reading wont have to read
to through the whole thing to find out who it
is about. Especially my target audience they
wont want to waste time.
Main image- The main image is what
the main article of the magazine is
about. This is show as the picture takes
up half of the double page spread.
Colour scheme- I have kept the
colour scheme very simple and it
matches all of the other pages with
the use of the colour of the grey back
ground and with red and white titles
and the masterhead is also red on all
pages..

12. Looking back at your Preliminary task,
what do you feel you have learnt in the
progression from it to the full product?
I feel that, having completed the preliminary task and learning about the demands of this
production process, I have learnt my time keeping and what I have to do to make a professional
looking magazine. I knew how to use Photoshop more confidently and I knew how to layout my
magazine for example where I should put the titles and where I should put the picture and
what the scale should be for both of them.
There is evidence of progression that I feel particularly demonstrates how I met the demands of the
production process, for example when I initially made my magazine I thought that it looked fine
and was suitable for my target audience but after I had got feedback from my peers on what
they thought I had to go back and make changes to the parts that they thought weren't or right
or the things that just need to be changed a little.