This document defines key product-related terms and discusses different levels and types of products, branding, packaging, product lines, and product mix decisions. It defines a product as anything offered in the market that might satisfy a want or need. Products have three levels - the core product or benefit, the actual product including features and packaging, and the augmented product which includes additional services. Products are also classified as consumer, industrial, or services. The document discusses branding, packaging functions and decisions, factors in packaging decisions, product line decisions about length and filling, and defining a company's product mix.

1. Products

3. Some terms to Remember:BrandBrand name Capital ItemsConsumer GoodsConvenience GoodsCopyrightDurable GoodsIndustrial GoodsMaterials and PartsNon-durable GoodsPackagingProductProduct lineProduct MixServicesShopping GoodsSpecialty GoodsTrademarkUnsought Goods

4. What is a Product? A product is defined as anything that can be offered in the market for attention, acquisition, use or consumption that might satisfy a want or need.

5. Three Levels ProductAfter-Sales ServicesAugmented ProductPackagingCore ProductCoreBenefit OrServiceBrand nameFeaturesInstillationDelivery and CreditQualityStylingActual ProductWarranty

6. Core Products- a part of the total product that the consumer is actually buying.Actual Product- this includes the products name, label, packaging, features, and a quality level.Augmented Product-is the part where the seller provides additional services and privileges to consumers who bought the product.

7. Classification of ProductsConsumer ProductsConvenience GoodsShoppingGoodsSpecialtyGoodsUnsought GoodsHomogenous ProductsStaple GoodsImpulse GoodsHeterogeneous ProductsEmergency Goods

8. 2. Industrial ProductsCharacteristics of Industrial Products:Categories of Industrial Products:-Derived DemandPrice Sensitivity

9. Fluctuating Demand

10. Limited Market

11. Geographic Concentration of Markets Rational Buying Behavior

12. Long Negotiating Period

13. Infrequent Sales

14. Industrial Advertising and Personal Selling Raw materials

15. Major equipment

16. Accessory equipment

17. Component Parts

18. Process Materials

19. Consumable Supplies

20. Industrial ServicesBranding In addition to making decisions actual products, marketers must make many decisions associated with branding, such as brands, brand names, brand marks, trademarks, and trade names.

21. Brand name is that partof a brand which can bespoken- including letters,words and number. Brandis a name, term,design, symbol, or anyfeature identities onesseller’s good or servicesas distinct from those ofother seller. A brand mayIdentify one item, a family of items, or all items of that seller.