Understanding the role of packaging on consumer buying behaviour is imperative. It would help organizations stay ahead of the curve and deliver effective and long-lasting solutions. To establish a clear consumer sentiment, Bizongo conducted market research to understand how consumers interact with and consume product packaging. We surveyed 33,000+ consumers to arrive at 9 actionable insights for professionals in the packaging industry, Here's your opportunity to influence consumer behaviour and establish yourself as a market leader through packaging.
Impact of Packaging on Consumer Buying Behavior.Saurabh Giratkar
The aim of this thesis is to get the A study to point toward Impact of packaging on consumer buying behavior. The basic purpose of behind it is Animesh Packaging Industry wants to tie up with one Cracker Manufacturing firm and they want all packaging material which will require to pack their product from us and hence to decide the outer packaging this survey is taken out also to know how factors affects the behavior of customers. According to this research I try to find the positive relationship between independent variable and dependent variables. For collecting the data, I will use the questionnaire, while for analysis I will use SPSS 16. A sample of 100 consumers will be selected to test the reliability of the model. For that we create questionnaire on Monkeysearch.com and request the costumers to fill the survey online. The significance of the study, its delimitation and limitations are discussed. The research is based in India. The consumer buying behavior is dependent variable.
The packaging is the most important factor. Packaging elements like Packaging color. Background Image, Packaging Material, Font Style, Design of wrapper, Printed Information and Innovation is taken as predictors. Due to increasing self-service and changing consumers’ lifestyle the interest in package as a tool of sales promotion and stimulator of impulsive buying behavior is growing increasingly. So package performs an important role in marketing communications, especially in the point of sale and could be treated as one of the most important factors influencing consumer’s purchase decision. Literature analysis on question under investigation has shown that there is no agreement on classification of package elements as well as on research methods of package impact on consumer’s purchase decision.
Impact of Packaging on Consumer Buying Behavior.Saurabh Giratkar
The aim of this thesis is to get the A study to point toward Impact of packaging on consumer buying behavior. The basic purpose of behind it is Animesh Packaging Industry wants to tie up with one Cracker Manufacturing firm and they want all packaging material which will require to pack their product from us and hence to decide the outer packaging this survey is taken out also to know how factors affects the behavior of customers. According to this research I try to find the positive relationship between independent variable and dependent variables. For collecting the data, I will use the questionnaire, while for analysis I will use SPSS 16. A sample of 100 consumers will be selected to test the reliability of the model. For that we create questionnaire on Monkeysearch.com and request the costumers to fill the survey online. The significance of the study, its delimitation and limitations are discussed. The research is based in India. The consumer buying behavior is dependent variable.
The packaging is the most important factor. Packaging elements like Packaging color. Background Image, Packaging Material, Font Style, Design of wrapper, Printed Information and Innovation is taken as predictors. Due to increasing self-service and changing consumers’ lifestyle the interest in package as a tool of sales promotion and stimulator of impulsive buying behavior is growing increasingly. So package performs an important role in marketing communications, especially in the point of sale and could be treated as one of the most important factors influencing consumer’s purchase decision. Literature analysis on question under investigation has shown that there is no agreement on classification of package elements as well as on research methods of package impact on consumer’s purchase decision.
Packaging has no meaning without the product for which it was designed. Its primary function is to preserve and protect the product throughout the manufacturing, transport, storage and consumption chain. ... But good packaging also guarantees the health and safety of consumers.
Marketing Management of P&G India by AKSHAY GAUTAMAkshay Gautam
I have made this ppt for my marketing management project. Do share it only for reference. Show some hard work and make one(better than this) on your own. Good Luck!!!
This is the presentation that introduced our workshop: "Sustainable Design Packaging: Food packaging solutions for local products", organized during the Eco Design Fair 2012 in Shanghai.
This workshop has been organized with Francesca Valsecchi, Valeria Adani, Francesca Terzi e Lei Jiong.
Objectives:
1) Learn the basics of sustainable packaging assessment
2) Explore different case studies of good/bad packaging design
3) Create and share quick prototypes of sustainable food packagings
Companies today, move towards green as the consumers are concerned about the natural surroundings. Natural environmental influence our day-today lives in many ways, yet only few academics have discussed green issues in Sri Lankan context. Hence, this paper is an attempt to investigate the consumers purchasing behavior and attitudes towards eco-friendly fast moving consumer goods (FMCG) with special reference to cosmetics &personal care products.
toxPlus is pleased to introduce the fourth issue of Vietnam Flexible Packaging Market 2018 Report. This report presents an in-depth analysis of flexible packaging industry: sector-specific breakdown and crosscutting market issues. The purpose of this report is to assess potentials of flexible packaging market in Vietnam through market size and growth, value chain analysis and competition dynamics
Top 6 Trends in Packaging. Contract Packaging Association 2014 ConferenceDigital Surgeons
Trends in Packaging 2014 - Contract Packaging Association
CPA 2014 Annual Meeting
Today consumers control brands. The internet and social media have given consumers more of a voice than they have ever had. This rise of the “Experience Economy” and “The internet of things” has changed the retail shopping experience. This always-on digital savvy consumer creates massive challenges for brands on how they have to mobilize their product development and supply chain management to deliver on the ever-shifting landscape of consumer demands. The good news is these changes are causing explosive growth in the contract packaging industry. In his presentation, Pete Sena takes us you through some emerging consumer trends and behaviors to inspire you on some ways you can better service consumer packaged goods organizations who are consistently shifting and evolving to meet the needs and demands of consumers globally.
A framework for top 6 trends and consumer wants in Package Design and consumer packaged goods.
1 - Sustainability
2 - Transparency
3 - Social Media & Connected Technology
4 - Functionality
5 - Entertainment
6 - Convenience
Brands are looking for innovative thinking to transform their business
If we know that 68% of purchase decisions can be driven by packaging an unsatisfied consumer means opportunity for packagers.
Created a Framework of 6 Key Pillars of for the intersection of consumers and packaging worldwide to inspire disruptive innovation.
-when people feel like the brand stands for the values they do, they have a higher affinity towards brands.
sustainability is paramount.
-better environment, better world.
The LOHAS consumer (life of health and sustainability) segment is a 290 billion dollar market in the US alone.
this estimated 13 to 19 percent of the population cannot be avoided.
sustainability matters more than because our customers want it
The choices we make will affect our children's future on this earth.
The land grab for the higher income consume is among us.
environmentally friendly packaging is important to consumers.
Reusable packaging offers people something extra for their money, allows consumers to feel environmentally responsible in their purchase decisions
people care how a product was made.
where possible we must lift the curtain
Focus groups are too slow and don’t offer the power and reach that social media does.
As a society we suffer from Cell Phone Addiction and FOMO (fear of missing out)
Social media paired with ethnographic research can unlock and validate key decisions in the supply chain and brand vision
News media and PR drives consumer interest.
Unilever, L'Oreal, Johnson & Johnson, Avon Products, Henkel, Estee Lauder, Coty, Clorox, LG, Procter & Gamble (P&G), MSW Packaging, Heartside Food Solutions, The Visual Pak Companies, ADCO Manufacturing, Church & Dwight, Revlon, Chanel, Energizer Holdings Inc, Prestige Brands,
CPG at the Tipping Point: How Brands Can Win in the New Routes to MarketCognizant
With consumer packaged goods increasingly moving to digital shelves, brand providers will need to rethink product value, meet consumers’ digital and physical ‘moments of need’ and enhance visibility in their demand-based fulfillment models.
Packaging has no meaning without the product for which it was designed. Its primary function is to preserve and protect the product throughout the manufacturing, transport, storage and consumption chain. ... But good packaging also guarantees the health and safety of consumers.
Marketing Management of P&G India by AKSHAY GAUTAMAkshay Gautam
I have made this ppt for my marketing management project. Do share it only for reference. Show some hard work and make one(better than this) on your own. Good Luck!!!
This is the presentation that introduced our workshop: "Sustainable Design Packaging: Food packaging solutions for local products", organized during the Eco Design Fair 2012 in Shanghai.
This workshop has been organized with Francesca Valsecchi, Valeria Adani, Francesca Terzi e Lei Jiong.
Objectives:
1) Learn the basics of sustainable packaging assessment
2) Explore different case studies of good/bad packaging design
3) Create and share quick prototypes of sustainable food packagings
Companies today, move towards green as the consumers are concerned about the natural surroundings. Natural environmental influence our day-today lives in many ways, yet only few academics have discussed green issues in Sri Lankan context. Hence, this paper is an attempt to investigate the consumers purchasing behavior and attitudes towards eco-friendly fast moving consumer goods (FMCG) with special reference to cosmetics &personal care products.
toxPlus is pleased to introduce the fourth issue of Vietnam Flexible Packaging Market 2018 Report. This report presents an in-depth analysis of flexible packaging industry: sector-specific breakdown and crosscutting market issues. The purpose of this report is to assess potentials of flexible packaging market in Vietnam through market size and growth, value chain analysis and competition dynamics
Top 6 Trends in Packaging. Contract Packaging Association 2014 ConferenceDigital Surgeons
Trends in Packaging 2014 - Contract Packaging Association
CPA 2014 Annual Meeting
Today consumers control brands. The internet and social media have given consumers more of a voice than they have ever had. This rise of the “Experience Economy” and “The internet of things” has changed the retail shopping experience. This always-on digital savvy consumer creates massive challenges for brands on how they have to mobilize their product development and supply chain management to deliver on the ever-shifting landscape of consumer demands. The good news is these changes are causing explosive growth in the contract packaging industry. In his presentation, Pete Sena takes us you through some emerging consumer trends and behaviors to inspire you on some ways you can better service consumer packaged goods organizations who are consistently shifting and evolving to meet the needs and demands of consumers globally.
A framework for top 6 trends and consumer wants in Package Design and consumer packaged goods.
1 - Sustainability
2 - Transparency
3 - Social Media & Connected Technology
4 - Functionality
5 - Entertainment
6 - Convenience
Brands are looking for innovative thinking to transform their business
If we know that 68% of purchase decisions can be driven by packaging an unsatisfied consumer means opportunity for packagers.
Created a Framework of 6 Key Pillars of for the intersection of consumers and packaging worldwide to inspire disruptive innovation.
-when people feel like the brand stands for the values they do, they have a higher affinity towards brands.
sustainability is paramount.
-better environment, better world.
The LOHAS consumer (life of health and sustainability) segment is a 290 billion dollar market in the US alone.
this estimated 13 to 19 percent of the population cannot be avoided.
sustainability matters more than because our customers want it
The choices we make will affect our children's future on this earth.
The land grab for the higher income consume is among us.
environmentally friendly packaging is important to consumers.
Reusable packaging offers people something extra for their money, allows consumers to feel environmentally responsible in their purchase decisions
people care how a product was made.
where possible we must lift the curtain
Focus groups are too slow and don’t offer the power and reach that social media does.
As a society we suffer from Cell Phone Addiction and FOMO (fear of missing out)
Social media paired with ethnographic research can unlock and validate key decisions in the supply chain and brand vision
News media and PR drives consumer interest.
Unilever, L'Oreal, Johnson & Johnson, Avon Products, Henkel, Estee Lauder, Coty, Clorox, LG, Procter & Gamble (P&G), MSW Packaging, Heartside Food Solutions, The Visual Pak Companies, ADCO Manufacturing, Church & Dwight, Revlon, Chanel, Energizer Holdings Inc, Prestige Brands,
CPG at the Tipping Point: How Brands Can Win in the New Routes to MarketCognizant
With consumer packaged goods increasingly moving to digital shelves, brand providers will need to rethink product value, meet consumers’ digital and physical ‘moments of need’ and enhance visibility in their demand-based fulfillment models.
In "Social Insights: The CPG Industry", we dive into the trends shaping the CPG industry. The report addresses the following questions: what is driving this pressure in the industry, what are the goals of leading CPG companies going forward, and where does social media intelligence fit?
- How the retail industry and changing consumer preferences affect CPG markets
- The unique concerns of CPG brands approaching data-driven strategies
- Three main ways CPG companies leverage social data to enhance their businesses.
Trust in retail: Why sustainability, Trust in retail: Why sustainability, acc...National Retail Federation
Trust in retail: Why sustainability, Trust in retail: Why sustainability, accountability and traceability are critical to brand belonging_IBM_PVH Corp_Walmart
Sustainable Product Packaging and Waste Management System for Online Retail:
The project emphasises on the process and principles of design thinking applied to various stages of product and system design for problem solving.
Get Branding Smart - The Continued Allure of Premiumemmersons1
In recent years the premium segment has been surging globally, but nearly half of the growth in the category has come from smaller companies - so what is the allure and the opportunity?
A Consumer's Path To Savings: The Role Of Flyers In Today's Digital WorldAdam Bellisario
This paper aims to identify how flyer formats interact with one another – whether they are competitive or complementary – and share how retailers and manufacturers can best use them to engage with shoppers. Brands can use this information to be
equipped to navigate the changing space of consumer media and ensure their flyer and coupon programs are optimized for maximum impact and efficiency.
Cascadia Capital Food & Beverage Industry Perspectives Fall 2017Cascadia Capital
Packaged food and beverage is among the most dynamic segments in the capital markets. The industry is undergoing a seismic shift driven by evolving consumer preferences and demographic changes. These forces are rewriting everything we know about the industry -- how products are made, where they are sold, how brands connect with customers, and how retailers merchandise and drive traffic. When an industry changes this dramatically, it reformulates the recipe for success. Companies that get ahead of the change curve stand to benefit, enabling them to enjoy exceptional growth rates and create outsized shareholder value.
23 of the world's most effective Positioning TerritoriesAshton Bishop
A brand's role is to own a position in their customers' minds. The way to find the 'position' that's right for you is to consider the dominant positioning territories. Step Change Marketing has compiled 23 of the world's best and most effective. Which one's right for you and your brand?
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
4. of consumers are more likely to try new brands than they were
five years ago[1]
. This data stands as a defining market trend
and is likely to intensify in the coming future.
At Bizongo, we conducted a market research to
establish consumer sentiment. The survey focused
on consumer behavior across online & offline
channels. We then leveraged our unique position
as India’s only multi-category packaging platform
for enterprises and arrived at 9 actionable insights
for brands.
One of the levers
that can facilitate
increased brand
loyalty is
packaging.
The key to staying relevant is for brands to adopt a
multi-pronged approach. It would need more than
just ramping up of marketing budgets with the
expectation of increased sales. It would need a
more comprehensive perspective that involves
answering questions like
How can a brand
stay relevant in
this volatile
consumer-driven
market?
Do the target consumers relate to our brand?
What are the products they are searching for?
How are we differentiating ourselves on the shelf?
Is our target audience tech savvy?
1
5. THEMACROVIEW
These statistics relay a well defined story of consumer
behavior with packaging.
of consumers prefer
purchasing daily household
products from offline stores
of consumers agree to
have purchased a daily
household product
because its packaging
looked appealing.
of consumers are
willing to purchase a
newly launched product
with clear product
information.
of consumers are willing to
pick a daily household product
from a different brand over
their regular one because of
discounts/offers.
of consumers are willing
to pay an additional
amount of up to INR 3 for
sustainable packaging.
of consumers hesitate to
shop online due to
tampering/counterfeiting.
2
6. With access to 33,000+
Consumer Responses &
9 Actionable Insights here's
your opportunity to
influence consumer
behavior and establish
yourself as a market leader.
3
7. YOURCONSUMERSSHOPHERE
INSIGHT-1
21% ONLINE
26% SUPERMARKETS
09% HYPERMARKETS
44% GENERAL/PROVISION/KIRANA STORES
Preferred Source for Buying Daily Use Products
KEYTAKEAWAY
Leverage POS marketing collateral like display
packs, display stands, & banners to drive up your
top line.
With the growing e-commerce trend, one would expect a remarkable adoption of online
shopping across categories of products. However, the data on this speaks a different story.
of consumers prefer purchasing daily use
products from offline stores like
supermarkets, hypermarkets, & provisional
stores (commonly known as Kirana stores).
79%
A report by Deloitte suggests that online
shopping is likely to increase in the next
5-7 years. Currently however it is trending
at 15%[2]
of the existing online population.
15%
4
8. INDUSTRYEXAMPLE
Cadbury Lickables packaging is a brilliant example of POS marketing. The product reaches
the retail outlet in a vibrant purple box with the product to be sold inside it. Once at the retail
store, the box is opened to create a display stand for the product. Through this dual-purpose
packaging design, Cadbury has intelligently saved on costs while establishing a strong shelf
presence. Adorned with the trademark Cadbury color and lively graphics this box-cum-dis-
play stand makes a strong case for the relevance of packaging on the retail shelf.
Credit- indiamart.com, tarkistore.com
5
9. A good product will always be a trigger for repeat purchases. The challenge lies in getting a
customer hooked on to your product. From our survey we found three factors to influence
purchase decisions.
WHAT’SONTHEOUTSIDEISONTHEINSIDE
Packaging
Design
Product
Information
Discounted
Prices
INSIGHT-2
of consumers agree to have purchased a
daily household product because its
packaging looked appealing.
63%
of consumers find graphics, colour, &
shape the most attractive aspects of
packaging.
70%
KEYTAKEAWAY
Visual triggers are the most crucial in sensory
marketing. Use the right visual triggers to translate
your brand identity onto your packaging.
PACKAGINGDESIGN
6
10. INDUSTRYEXAMPLE
In March 2019, Coca Cola refreshed Maaza’s packaging design with the intent of creating
packaging which is as desirable as the beverage inside. Pam Partridge, design director said[3]
,
“Using the market insights and learnings, we identified the fact that Maaza’s intrinsic product
credentials enabled a moment of ‘innocent indulgence’ in consumer’s everyday busy lives.”
Every aspect of packaging like color, graphics, and structure was designed keeping in mind
consumers and the response it should evoke. Maaza is said to have witnessed strong
performance post this packaging redesign[4]
. This increase in sales validates market
intelligence and the correlation between packaging design and consumer propensity to
make a purchase.
Credit- amazon.in, pinterest.com
7
11. INSIGHT-3
of consumers read product labels while
making a purchase.
80%
of consumers are willing to purchase a
newly launched product with clear
product information.
38%
KEYTAKEAWAY
Cater to the new generation of information-driven
buyers and engage them with fresh ways of
sharing information through packaging.
PRODUCTINFORMATION
Consumers today are well-informed and information-driven. They now look for information
on the products they purchase and consume.
8
12. INDUSTRYEXAMPLE
In 2018, Bizongo designed a label for Liso Chocolatier - a homegrown brand from Kerala. The
brand was expanding its market and was looking to communicate its brand story effectively
with packaging. We focused on three things while designing the label for the chocolate
spread - sharing necessary information, highlighting the brand story, and differentiating the
product through its ingredients. A separate label was designed for the lid to ensure brand
recognition even when the product is placed on the lower shelves. All these aspects
cumulatively resulted in a label design that eventually led to positive results as the brand
expanded its market reach.
9
Learn More
13. Our questions on food packaging led us to some interesting insights in terms of preferred
pack format and consumer experience.
These preferences of packaging format are a by-product of the consumer’s need for product
safety as well as their own safety after product consumption. For each category, these stats
add up to ~70% consumers in each product category.
FOODFORTHOUGHT
INSIGHT-5
of consumers prefer tetra packs
35% of consumers prefer glass bottles
34%
of consumers prefer boxes
43% of consumers prefer containers
30%
KEYTAKEAWAY
Start with assessing the feasibility of tetra packs,
glass bottles, boxes, and containers for your line of
edible products.
PREFERREDPACKFORMATSINFOODPACKAGING
WHILE PURCHASING BEVERAGES
WHILE PURCHASING PACKAGED FOOD
10
14. INSIGHT-6
CONSUMEREXPERIENCEWITHFOODPACKAGING
User experience can be delivered through two types of attributes. The first is the threshold
attributes - these are the must-haves to make any packaging acceptable for its consumers.
The second is the excitement attributes that will help you stand out from the crowd and
provide a distinct value offering. In our consumer pulse survey, here’s how these two attributes
rated.
of consumers consider opening mechanism to be a problem with
packaging.25%
of consumers consider usability an important aspect of packaging
60%
of consumers would like to establish food freshness before purchase.
38%
of consumers would like to taste food products before purchase.
37%
KEYTAKEAWAY
In a volatile consumer market slacking on threshold
attributes would mean the risk of losing customers. In
contrast, adopting experiential packaging can create a
position of market differentiation for you. Understand
the consumer’s interaction with your product and
embed experiences at the right touch points.
11
15. INDUSTRYEXAMPLE
A classic example of a consumer experience
driven through packaging is Heinz’ inverted
ketchup bottle. The packaging was designed to
eliminate the constant problem consumers face
while dispensing ketchup, due to its high
viscosity. This change made a tremendous
impact on the product’s sales and market share.
Another area of improving consumer experience
through packaging is Smart Labels. Applicable to
food packaging, the technology enables
consumers to check food freshness before
making a purchase. It enables fewer bad
purchases, lesser dissatisfaction, and happier
customers.
Similarly, Himalayan Sparkling water bottles[5]
moved a step ahead in creating sensory-driven
experiential packaging. Designed uniquely, the
limited-edition ‘sound cap’ bottles play the sound
of wind from the upper reaches of the Himalayas
when you twist open the cap of the bottle.
Credit-pinimg.com
Credit- twimg.com
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16. 46% 0-1 INR
25% 1-2 INR
13% 2-3 INR
16% 3+ INR
Additional amount consumers are willing to pay for sustainable packaging
We asked consumers 7 distinct questions directly or indirectly related to sustainability for
both online and offline channels. The story that has formed out of the responses is coherent
and points towards one thing - the growing demand for sustainable packaging solutions from
consumers.
While the demand for these solutions is undeniable there is still a gap that needs to be
bridged between demand and supply.
PREPARINGFORTHELONGHAUL
INSIGHT-7
CONSUMERDEMANDFORSUSTAINABLEPACKAGING
61% 2020
17% 2025
08% 2030
14% 2050
Year by when consumers think plastic should be phased out
16% EASIER OPENING MECHANISM
13% INTERACTIVITY
18% NO EXCESSIVE LAYERS
53% ECO-FRIENDLY MATERIAL
Factors to improve online product packaging.
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17. Credit- flexpackmag.com
27% I REUSE IT
16% I RECYCLE IT
14% I REPURPOSE IT (DIY)
43% I THROW IT AWAY
Consumers’ disposal of packaging
WHATCONSUMERSAREDOINGWITHPACKAGING?
38% YES
62% NO
Consumers recycling products marked as recyclable
51% YES
49% NO
Consumers who check the recycling icon on the packaging
43% of consumers throw away packaging once the need for it is over. 40% of consumers said
that current packaging lacks a post-consumption disposal guide. 62% of consumers said that
they do not recycle the packaging marked as recyclable and 49% of consumers do not even
check the recycle icon on the packaging.
KEYTAKEAWAY
The industry currently lacks eco-friendly solutions
and the systems needed for its successful
disposal. As an immediate measure, invest in
packaging that is biodegradable, compostable,
or recyclable. Highlight this on your packaging to
attract consumer attention. Provide clear disposal
guidance. In the long run curate systems to
address the systematic disposal of packaging.
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18. INDUSTRYEXAMPLE
A distinct take on incorporating sustainable packaging into the ecosystem is the one adopted
by Loop[6]
. The company has partnered with many leading brands like Pantene, The Body
Shop, and Häagen-Dazs and is piloting the ‘milkman model’ of delivering products at the
consumer’s doorstep and then later collecting the empty package for reuse.
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Credit- flexpackmag.com
19. When consumers were asked about the role that product packaging played for them, 57% of
them responded with options besides safety.
This data narrates a packaging story that has shifted from being perceived just as an
instrument for product safety. Now safety is the bare minimum consumers expect. Experience,
aesthetics, & branding are now differentiators.
In the online context however, the emphasis on product safety is higher.
BESAFE,BESURE,BESMART
INSIGHT-8
PRODUCTSAFETY
13% EXPERIENCE
29% BRANDING
16% AESTHETICS
43% SAFTY
Role of product packaging for consumers
of consumers hesitate to shop online due
to tampering/counterfeiting.
63%
of consumers return tampered packages
received through online channels.
48%
KEYTAKEAWAY
Adopt new age packaging technology to ensure
product safety and develop consumer trust.
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20. INDUSTRYEXAMPLE
With counterfeiting on the rise, here are some tamper proofing products Bizongo usually
recommends to clients.
Void Tapes NFC Tags
Labels Holograms
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21. Packaging technology has seen numerous changes. There’s NFC, RFID, Smart Labels, QR
Codes. The universe for this is immense and continuously growing.
The challenge, however, is the adoption of technology by consumers which is currently
limited.
The important question for marketers is - how to amplify the use of technology in packaging?
INSIGHT-9
PRODUCTSAFETY
KEYTAKEAWAY
For the consumers trailing behind in the adoption
cycle, make your value proposition intuitive and
easy to understand. Simplify the product’s value
proposition through lucid communication.
For the tech-savvy consumers, explore interesting
ways of developing two-way communication
channels with them.
of consumers surveyed for both online and offline channels say they
have never scanned a QR code. For a technology as simple as QR
codes, this number is high.30%
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22. INDUSTRYEXAMPLE
Tech-enabled packaging can add up to an
experiential consumer journey. We incorporated
technology in packaging for Recon Oil involving a QR
code. On scanning the QR code consumers were
given access to recipes which can be made using the
oil. This makes for a great channel to add an
additional layer of communication with consumers.
Designed by San Francisco’s Tactic Studio, 19crimes is
a brand that sells wine online. Consumers are
delivered with an augmented reality experience on
scanning the product packaging label.
Credit- multivu.com
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23. This story is not very different on the supply side. Manufacturers and businesses alike have
started to pick up on the initial threads of oncoming change and have started to align
themselves with this consumer-driven market.
Understanding consumer buying behavior in the fragmented packaging industry would be
imperative in order to stay ahead of the curve and deliver profitable and long-lasting
solutions.
CLOSINGNOTE-INDUSTRYVIEW
At a macro level, consumer
buying behavior is leaning
towards three main aspects
of packaging -
design,
sustainability,
and technology.
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24. REFERENCES
[1]- Scott McKenzie. (2019). Consumer Disloyalty is the New Normal.Available:
https://www.nielsen.com/qa/en/insights/article/2019/consumer-disloyalty-is-the-new-norm
al/. Last accessed 19th Jul 2019.
[2]- Deloitte. (2019). Unravelling the Indian Consumer. Available:
https://www2.deloitte.com/content/dam/Deloitte/in/Documents/consumer-business/Unrav
elling%20the%20Indian%20Consumer_web.pdf. Last accessed 19th Jul 2019.
[3]- WhatPackaging? Team. (2019). Coca-Cola India revamps Maaza’s packaging design.
Available:
https://www.printweek.in/News/cocacola-india-revamps-maaza%E2%80%99s-packaging-d
esign-41365. Last accessed 5th Jul 2019.
[4]- coca-colaindia. (2019). Say Hello to the new look of Maaza!. Available:
https://www.coca-colaindia.com/newsroom/say-hello-to-the-new-look-of-maaza. Last
accessed 19th Jul 2019.
[5]- senthil kumar. (2018). Himalayan Sparkling : The Sound Of Water. [Online Video]. 20 June
2018. Available from: https://www.youtube.com/watch?v=wp1I33zTzIk. [Accessed: 15 July
2019].
[6]- loop. (2019). Available: https://loopstore.com/. Last accessed 19th Jul 2019.
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25. I was born ready
Ready to influence
buying decisions with your
Packaging?
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