Packaging
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Packaging involves designing and producing containers for products. There are different levels of packaging from primary to tertiary. Primary packaging is the product's immediate container and provides protection, identification and convenience.
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Packaging
Packaging serves several important purposes such as protecting products from damage, identifying products, and promoting sales. There are three main types of packaging: primary, secondary, and shipping. Primary packaging directly contains the product. Secondary packaging wraps multiple primary packages and shipping packaging transports multiple units. Effective packaging considers factors like convenience, attractiveness, communication, cost, and environmental friendliness.
Product Packaging
The document discusses how product packaging affects consumer buying decisions. It notes that packaging provides key information to consumers, helps differentiate products from competitors, and can influence impulse purchases through visual elements and appeals. Effective packaging considers portability, preservation, perceived risks, safety, and promotional opportunities while avoiding excess materials.
Retail brand management
The document discusses retail brand management and private label branding strategies. It begins with definitions of branding and retail branding. It then covers the growth of own/private labels and various typologies of retail brands including generics, counterbrands, copycat brands, and house brands. The document also discusses brand development strategies, the retail value chain, managing brand equity, developing brand loyalty, and key issues regarding lookalike brands.
Product mix ppt
Lux soap has progressed through the stages of its product life cycle in India. In the introduction stage, it focused on creating awareness of the product through selective distribution and promotional activities. In the growth stage, it expanded distribution and increased advertising to attract more customers. Currently in maturity, Lux offers differentiated products and higher prices to maximize profits while maintaining market share through brand advertising featuring celebrities.
Packaging
Packaging has three levels: primary, secondary, and shipping. The functions of packaging are protection from damage and contamination, convenience for customers and retailers, and cost effectiveness. Factors contributing to more marketing-focused packaging include self-service shopping, consumer affluence, company/brand image, and opportunities for innovation with new materials and features. Developing effective packaging requires decisions that achieve objectives like identifying the brand, providing information, facilitating transport and storage, and aiding consumption.
Packaging design ppt
This document provides an overview of packaging design. It discusses that packaging involves wrapping goods for protection and sale. The roots of modern packaging developed with the industrial revolution to accommodate faster production. There are various types of packaging including consumer and industrial packaging. Primary functions of packaging are presentation, protection, and preservation to facilitate sale and use of products. Design is influenced by many factors and must consider the material, functions, and end user. The document concludes with a case study on McDonald's packaging changes to be more environmentally friendly.
Brand positioning and identification
This document discusses brand positioning and identity. It defines brand positioning as how a consumer mentally ranks a brand in their mind based on attributes. Brand positioning involves differentiating a brand from competitors by offering better, newer, cheaper or faster products/services. It also outlines the brand positioning process and methods to differentiate, including product, service and image differentiation. The document also defines brand identity as how a company wants consumers to perceive its brands based on elements like symbols, logos and slogans. It provides examples of dimensions and elements that make up a brand's identity.
Brand equity
Brand equity refers to the added value provided to products and services by a brand. It is an intangible asset that has psychological and financial value for a firm. Brand equity develops as customers become aware of, recognize, try, and form a preference for a brand, potentially becoming loyal to it. Strong brands with positive consumer perceptions, like Apple, have high brand equity, while brands that disappoint consumers can develop negative equity.
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Packaging
Packaging serves several important purposes such as protecting products from damage, identifying products, and promoting sales. There are three main types of packaging: primary, secondary, and shipping. Primary packaging directly contains the product. Secondary packaging wraps multiple primary packages and shipping packaging transports multiple units. Effective packaging considers factors like convenience, attractiveness, communication, cost, and environmental friendliness.
Product Packaging
The document discusses how product packaging affects consumer buying decisions. It notes that packaging provides key information to consumers, helps differentiate products from competitors, and can influence impulse purchases through visual elements and appeals. Effective packaging considers portability, preservation, perceived risks, safety, and promotional opportunities while avoiding excess materials.
Retail brand management
The document discusses retail brand management and private label branding strategies. It begins with definitions of branding and retail branding. It then covers the growth of own/private labels and various typologies of retail brands including generics, counterbrands, copycat brands, and house brands. The document also discusses brand development strategies, the retail value chain, managing brand equity, developing brand loyalty, and key issues regarding lookalike brands.
Product mix ppt
Lux soap has progressed through the stages of its product life cycle in India. In the introduction stage, it focused on creating awareness of the product through selective distribution and promotional activities. In the growth stage, it expanded distribution and increased advertising to attract more customers. Currently in maturity, Lux offers differentiated products and higher prices to maximize profits while maintaining market share through brand advertising featuring celebrities.
Packaging
Packaging has three levels: primary, secondary, and shipping. The functions of packaging are protection from damage and contamination, convenience for customers and retailers, and cost effectiveness. Factors contributing to more marketing-focused packaging include self-service shopping, consumer affluence, company/brand image, and opportunities for innovation with new materials and features. Developing effective packaging requires decisions that achieve objectives like identifying the brand, providing information, facilitating transport and storage, and aiding consumption.
Packaging design ppt
This document provides an overview of packaging design. It discusses that packaging involves wrapping goods for protection and sale. The roots of modern packaging developed with the industrial revolution to accommodate faster production. There are various types of packaging including consumer and industrial packaging. Primary functions of packaging are presentation, protection, and preservation to facilitate sale and use of products. Design is influenced by many factors and must consider the material, functions, and end user. The document concludes with a case study on McDonald's packaging changes to be more environmentally friendly.
Brand positioning and identification
This document discusses brand positioning and identity. It defines brand positioning as how a consumer mentally ranks a brand in their mind based on attributes. Brand positioning involves differentiating a brand from competitors by offering better, newer, cheaper or faster products/services. It also outlines the brand positioning process and methods to differentiate, including product, service and image differentiation. The document also defines brand identity as how a company wants consumers to perceive its brands based on elements like symbols, logos and slogans. It provides examples of dimensions and elements that make up a brand's identity.
Brand equity
Brand equity refers to the added value provided to products and services by a brand. It is an intangible asset that has psychological and financial value for a firm. Brand equity develops as customers become aware of, recognize, try, and form a preference for a brand, potentially becoming loyal to it. Strong brands with positive consumer perceptions, like Apple, have high brand equity, while brands that disappoint consumers can develop negative equity.
Labeling and packaging
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meaning types and strategies of packaging, difference between packaging and packing
Product packaging
Packaging serves several important purposes:
1) It protects products, allows for transportation, and communicates important information to consumers.
2) Packaging design involves creating containers and graphics that promote products and brands while ensuring safety and functionality.
3) There are different types of packaging for various purposes including primary, secondary, and tertiary packaging as well as consumer and industrial packaging.
Brand positioning
This document discusses various strategies for positioning a brand, including:
- Quality positioning - Focusing on a specific area of quality or expertise to differentiate from competitors.
- Value/price positioning - Emphasizing either a high-end or value-priced offering while ensuring quality.
- Benefit positioning - Highlighting the unique benefits of a product or service to appeal to consumer needs.
- Demographic positioning - Targeting brands towards specific age groups or genders.
- Competitor positioning - Establishing superiority by directly comparing to other similar brands.
- Cultural symbol positioning - Leveraging cultural icons to associate the brand with certain attributes.
Elements of Marketing
Amazon.com performs many traditional marketing activities online to develop relationships with customers. It buys products from suppliers to resell, sells directly to consumers, transports products to warehouses for storage and shipping, finances purchases through various payment options, conducts research on customer preferences, takes risks as an online retailer, and grades/prices products. However, it streamlines activities like personalized selling through recommendations and 1-click purchasing. Customers can also write reviews, creating a sense of community. I would likely use Amazon.com for its convenience and large selection, though I may still visit local stores for certain purchases.
Product differentiation in indian market
This document discusses product differentiation in the Indian market. It defines product differentiation as creating differences between a firm's products and competitors' products. These differences can provide competitive advantage if customers value them. The document then lists and describes various bases for product differentiation, including form, features, customization, performance quality, conformance quality, durability, reliability, reparability, and style. It concludes that durability, features, performance quality, and style are common bases for differentiation in India given the large middle class population and need for affordable yet high-quality products.
Brand Identity
A brand is more than just a product or company name. It represents the unique set of associations created in customers' minds through marketing communications and experiences over time. These associations form the brand identity, which includes functional and emotional benefits, organizational attributes, symbols, personality, and relationships with customers. An effective brand identity is strategically defined by the company rather than just customer perceptions, and brings together internal and external perspectives to guide brand management.
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A brand is a name, symbol or design that distinguishes a product or organization and builds customer loyalty. A brand provides value to both customers and companies. For customers, a brand functions as a promise of quality, reduces risk and search costs. For companies, a brand simplifies operations, provides legal protection and competitive advantage. Brands can be classified by ownership, market area or number of products. A brand hierarchy shows how brand elements are ordered from corporate to individual brands. Branding is the process of creating a unique identity for a product through advertising to attract and retain customers. Common branding strategies include integrated, independent, line, range, umbrella and endorsement branding.
Packaging
Packaging serves to contain products temporarily for handling, transport, and storage. It protects the contents and provides information on legal requirements, composition, ingredients, and storage conditions. Common packaging materials include wood, metal, glass, cartons, plastics, and paper, each with advantages like reusability, visibility, or cost effectiveness, and disadvantages such as fragility, sensitivity to moisture, or difficulty to dispose of.
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A full presentation over how the retailer can attract and influence the demand of the customers and success in the competitive market with customer satisfaction and how it is different from interior designing.
Product Packaging
This document discusses product packaging. It provides background on the history of packaging dating back to 1035 AD. It defines packaging and packing, and outlines key objectives of packaging such as protection, marketing/promotion, communication, convenience and containment. The document discusses essential qualities of good packaging like attractive appearance, safety, product description, recognizability and transport economies. It also covers functions of packaging like protection, preservation, communication and promotion.
packaging
This document discusses the history and functions of packaging. It traces the origins of modern packaging back to the late 18th century with the industrial revolution. Packaging helps promote and differentiate products, aids in consumer decision making, and serves important protective and informative functions. The document outlines different types of packaging including consumer, industrial, primary, secondary and tertiary packaging. It also discusses factors that influence packaging design and the relationship between packaging and the product.
Brand identity levels
This document discusses brand identity and its key components. It defines brand as the name, symbol, design or combination that identifies the maker or seller of a product. Brand identity is the visual elements like colors, design, logo, name or symbol that together identify and distinguish the brand. There are different perspectives of a brand - as a product, organization, person or symbol. Brand identity has two levels - the core identity and extended identity. The core identity represents the essence and reason for the brand's existence, while the extended identity provides more texture, details and completeness to help communicate the brand effectively.
Brand Extension
The document discusses brand extensions and strategies for successful brand extensions. It provides examples of successful and unsuccessful brand extensions, such as Kingfisher beer/airlines as successful and Cadbury chocolate/Cadbury Schweppes as unsuccessful. It outlines the benefits and risks of brand extensions, including increasing revenue but potential for brand dilution. It also discusses different types of brand extensions and strategies companies use for extensions, like line, umbrella and dual branding. Finally, it provides a checklist for companies to consider when planning brand extensions.
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A creative strategy defines the important strategic choices required to develop a marketing message.
The creative strategy (often called a copy or advertising strategy) defines what you will say about your product or service.
It explains how you want consumers to think about your Brand.
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The document discusses brands and brand management. It begins by explaining what brands are, noting that brands represent a seller's promise to consistently deliver benefits to buyers and are what consumers buy rather than just products. Brands are important because they help differentiate products, allow for quick purchasing decisions, represent quality, and can be emotionally connecting for customers. The document then covers brand management, explaining its purpose is to build and maintain strong brand image and equity. It also introduces the concepts of brand equity and strategic brand management process.
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Presentation from Introduction to Graphic Design, Columbia College Chicago. Much of the content taken from readings, including the textbooks: Timothy Samara's "Design Elements" and "Design Evolution." Other references cited in presentation. Please note: many slides are intended for class discussion and might not make sense out of context.
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This document discusses the hidden benefits of branding, including increased revenues and separating a business from its competitors through a unique brand strategy. As a brand strategy is developed and activated, brand positioning will start to take effect and awareness will grow over time. Some hidden benefits that branding provides include reduced marketing costs as brand visibility increases, greater customer engagement, becoming a trendsetter, getting better leads, and improving networking. Branding also ensures a brand never falls behind by providing clear and consistent messaging that creates a positive, up-to-date brand image to increase sales.
Brand image constellation
The document discusses brand image and its relationship to brand equity. It makes several key points:
1. Brand image is defined as the perceptions and associations connected to a brand that are held in a consumer's memory. It is made up of various attributes, benefits, and attitudes.
2. A brand's image is influenced by sub-images of the company, product, and typical user. It also takes on personality traits.
3. Maintaining a strong, positive brand image through consistent marketing activities is the driver of brand equity and increased profits. Understanding the brand meaning for consumers is important for effective management.
4. Various dimensions like attributes, benefits, and attitudes contribute to how consumers perceive the overall
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Aaker Brand Equity Model
If you liked the presentation, appreciate me on LinkedIn
Link: https://www.linkedin.com/in/pawan-negi-0494174b/
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Brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand.Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product
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Packaging serves several important purposes:
1) It protects products, allows for transportation, and communicates important information to consumers.
2) Packaging design involves creating containers and graphics that promote products and brands while ensuring safety and functionality.
3) There are different types of packaging for various purposes including primary, secondary, and tertiary packaging as well as consumer and industrial packaging.
Brand positioning
This document discusses various strategies for positioning a brand, including:
- Quality positioning - Focusing on a specific area of quality or expertise to differentiate from competitors.
- Value/price positioning - Emphasizing either a high-end or value-priced offering while ensuring quality.
- Benefit positioning - Highlighting the unique benefits of a product or service to appeal to consumer needs.
- Demographic positioning - Targeting brands towards specific age groups or genders.
- Competitor positioning - Establishing superiority by directly comparing to other similar brands.
- Cultural symbol positioning - Leveraging cultural icons to associate the brand with certain attributes.
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Brand Identity
A brand is more than just a product or company name. It represents the unique set of associations created in customers' minds through marketing communications and experiences over time. These associations form the brand identity, which includes functional and emotional benefits, organizational attributes, symbols, personality, and relationships with customers. An effective brand identity is strategically defined by the company rather than just customer perceptions, and brings together internal and external perspectives to guide brand management.
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A brand is a name, symbol or design that distinguishes a product or organization and builds customer loyalty. A brand provides value to both customers and companies. For customers, a brand functions as a promise of quality, reduces risk and search costs. For companies, a brand simplifies operations, provides legal protection and competitive advantage. Brands can be classified by ownership, market area or number of products. A brand hierarchy shows how brand elements are ordered from corporate to individual brands. Branding is the process of creating a unique identity for a product through advertising to attract and retain customers. Common branding strategies include integrated, independent, line, range, umbrella and endorsement branding.
Packaging
Packaging serves to contain products temporarily for handling, transport, and storage. It protects the contents and provides information on legal requirements, composition, ingredients, and storage conditions. Common packaging materials include wood, metal, glass, cartons, plastics, and paper, each with advantages like reusability, visibility, or cost effectiveness, and disadvantages such as fragility, sensitivity to moisture, or difficulty to dispose of.
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A full presentation over how the retailer can attract and influence the demand of the customers and success in the competitive market with customer satisfaction and how it is different from interior designing.
Product Packaging
This document discusses product packaging. It provides background on the history of packaging dating back to 1035 AD. It defines packaging and packing, and outlines key objectives of packaging such as protection, marketing/promotion, communication, convenience and containment. The document discusses essential qualities of good packaging like attractive appearance, safety, product description, recognizability and transport economies. It also covers functions of packaging like protection, preservation, communication and promotion.
packaging
This document discusses the history and functions of packaging. It traces the origins of modern packaging back to the late 18th century with the industrial revolution. Packaging helps promote and differentiate products, aids in consumer decision making, and serves important protective and informative functions. The document outlines different types of packaging including consumer, industrial, primary, secondary and tertiary packaging. It also discusses factors that influence packaging design and the relationship between packaging and the product.
Brand identity levels
This document discusses brand identity and its key components. It defines brand as the name, symbol, design or combination that identifies the maker or seller of a product. Brand identity is the visual elements like colors, design, logo, name or symbol that together identify and distinguish the brand. There are different perspectives of a brand - as a product, organization, person or symbol. Brand identity has two levels - the core identity and extended identity. The core identity represents the essence and reason for the brand's existence, while the extended identity provides more texture, details and completeness to help communicate the brand effectively.
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The document discusses brand extensions and strategies for successful brand extensions. It provides examples of successful and unsuccessful brand extensions, such as Kingfisher beer/airlines as successful and Cadbury chocolate/Cadbury Schweppes as unsuccessful. It outlines the benefits and risks of brand extensions, including increasing revenue but potential for brand dilution. It also discusses different types of brand extensions and strategies companies use for extensions, like line, umbrella and dual branding. Finally, it provides a checklist for companies to consider when planning brand extensions.
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The creative strategy (often called a copy or advertising strategy) defines what you will say about your product or service.
It explains how you want consumers to think about your Brand.
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The document discusses brands and brand management. It begins by explaining what brands are, noting that brands represent a seller's promise to consistently deliver benefits to buyers and are what consumers buy rather than just products. Brands are important because they help differentiate products, allow for quick purchasing decisions, represent quality, and can be emotionally connecting for customers. The document then covers brand management, explaining its purpose is to build and maintain strong brand image and equity. It also introduces the concepts of brand equity and strategic brand management process.
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Presentation from Introduction to Graphic Design, Columbia College Chicago. Much of the content taken from readings, including the textbooks: Timothy Samara's "Design Elements" and "Design Evolution." Other references cited in presentation. Please note: many slides are intended for class discussion and might not make sense out of context.
Benefits of branding
This document discusses the hidden benefits of branding, including increased revenues and separating a business from its competitors through a unique brand strategy. As a brand strategy is developed and activated, brand positioning will start to take effect and awareness will grow over time. Some hidden benefits that branding provides include reduced marketing costs as brand visibility increases, greater customer engagement, becoming a trendsetter, getting better leads, and improving networking. Branding also ensures a brand never falls behind by providing clear and consistent messaging that creates a positive, up-to-date brand image to increase sales.
Brand image constellation
The document discusses brand image and its relationship to brand equity. It makes several key points:
1. Brand image is defined as the perceptions and associations connected to a brand that are held in a consumer's memory. It is made up of various attributes, benefits, and attitudes.
2. A brand's image is influenced by sub-images of the company, product, and typical user. It also takes on personality traits.
3. Maintaining a strong, positive brand image through consistent marketing activities is the driver of brand equity and increased profits. Understanding the brand meaning for consumers is important for effective management.
4. Various dimensions like attributes, benefits, and attitudes contribute to how consumers perceive the overall
Aaker Brand Equity Model
About
Aaker Brand Equity Model
If you liked the presentation, appreciate me on LinkedIn
Link: https://www.linkedin.com/in/pawan-negi-0494174b/
Brand Portfolio
Brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand.Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product
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By leveraging existing internet and mobile technologies one can access high end medical applications. Our mobile app gives diagnostic data and necessary tests for any given patient data. It also has a search engine that retrieves clinical data from web. As the Natural language processing (NLP) is developed using standard medical database (snomed), the search engine yields results better than standard search engine like google. App can be activated by voice, direct text or electronic health record and gives critical diagnostic information to the clinician. The Diagnostic Decision Support System (DDS) is based on methods developed specifically for medical diagnostic domain by experts. By using our DDS one can minimize medical errors and hence treatment costs. The system works over internet and can be accessed remotely through computer or smart phone. The app acts as a colleague for the doctor. It works as a second opinion also.
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Pride Month Slides 2024 David Douglas School District
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How to Build a Module in Odoo 17 Using the Scaffold Method
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2023-2024 (CÓ FI...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
Community pharmacy- Social and preventive pharmacy UNIT 5
Community pharmacy- Social and preventive pharmacy UNIT 5
Packaging
- 2. Packaging includes all activities of designing and producing the container for a product.