The document is a guide for small businesses on how to create content that is fast, cheap, and good. It emphasizes leveraging internal knowledge, brainstorming audience problems, and efficiently organizing and repurposing content. The guide also advises on focusing efforts, avoiding multitasking, and using tools for content curation and visual representation.

1. Fast, Cheap and Good.
The Small Business Guide to Content Creation

2. There’s a running joke that exists among agency types
and creatives: fast, cheap, good—pick two.
FOR CLIENTS WHO
WANT IT ALL

3. But you’re not an agency type or a creative.
You’re a small business. And you want it all. You
need it all. Luckily, it’s possible to create good, fast
and cheap content — if you play your cards right.

4. Let’s talk about...
1. Getting it Cheap
2. Making it Good
3. Doing it Fast

5. Getting It Cheap

6. Don’t unnecessarily pay an agency to create
content for you.
You and your team—and possibly your family and close
friends—know more about your product and audience
than anyone else.
Use that to your advantage.

7. The whole point of content creation is to
drive traffic to your website.

8. Making It Good

9. Not everyone’s a writer.
You don’t have to be a good writer to create quality content. That’s
because great content is ultimately about helping your audience.

10. Get together with
your knowledgeable
crew and brainstorm:
What are the problems
facing your audience?
Think narrow and
broad, and don’t restrict
your answers to merely
problems your product
solves.

11. Organize your list of ideas by theme, or schedule posts
around key events, launches or campaigns on your
business roadmap.

12. Doing It Fast

13. You created your content calendar, and you’ve started
writing blog posts. Now how do you do all of this more
efficiently and at scale?

14. Simplify and stay specific.
Stick to answering one
question per blog post.
(And that one question should be as
specific as possible!)

15. Keep your answers focused.
Use bulleted lists when
possible. If the number of bullet
points is getting out of control, turn it
into multiple posts.

16. Focus
Many people boast that they’re exceptional
multitaskers, but when it comes to content creation, it’s
nothing to brag about.
Do not multitask when you write. Sit down,
and write—no tab switching, no phone scrolling,
no breaks. Write until you’re done.

17. Curate
Content curation is the act of gathering other great
content and organizing it in a way that benefits your
audience.

18. Search YouTube for a video that answers or helps
answer your blog post’s question. Embed that
video in your post, and then write a response,
reaction, or summary of the video
Interview customers or experts relevant to your
industry, and share that Q&A as a blog post.
Find a bunch of articles that all relate to a common
theme, and organize them into a list.

19. RepurposeTime is not only finite, but so very precious.
Repurposing helps maximize time and gives you more
bang for your content buck. To put it simply,
repurposing is using content you already have to
generate more content. So, once you’ve amassed
some blog content, you repurpose it.

20. How do I repurpose?

21. Rework Content into a New Post
How can you say the same thing in a new way or from
a new angle? Or how can you expand upon what
you’ve already said? Alternatively, how can you cover
the topic from a more narrow aspect?

22. Turn your post into a how-to
guide, ebook or white paper.

23. Use the post as the basis for
a customer case study.

24. Convert the post into a
presentation, webinar or
SlideShare.

25. Enlist a Graphic
Designer
(or use tools like Infogram,
Picktochart, or Visual.ly) If you
don’t have the resources to do
that, use tools to turn your
post into a visual, like an
infographic or
instructographic—two things
Pinterest loves.

26. After all, you have some agency types and creatives to
prove wrong. More importantly, you have a dream to
fulfill, and nowadays, you can’t make your successful
business a reality with quality, relevant content.
Now that you know how to create
content that’s good, fast, and cheap,
you’ve got to make it happen.

27. Once you have all this traffic coming to your site, you need
a way to talk to your website visitors. Add live chat software
to your website to engage visitors and customers.
purechat.com
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28. The EndMade with in Arizona