Embed presentation
Download to read offline



































































































































































This document discusses the importance of imagination in link earning over just link building knowledge. It states that links will remain important signals for ranking, though the specific signals may change. It provides lessons on avoiding things that are easily scalable and copyable, and that outdated tactics no longer work. The document recommends habits for effective link earning, such as being entertaining, unique, generous, social, and a supporter and listener to others. It closes by thanking the audience and encouraging thinking outside the box.

































































































































































