B u
au
n ă
z i
Creative
Why Imagination in Link Earning is
More Important than Link Building Knowledge
Link Earning
?
Link Building
Link Building
Link Earning
Let’s get work!
SEO is not dead
Links help to rank
Links help to rank
TODAY
Links will help to rank
IN FUTURE
BECAUSE
Google started to mine links
FROM 1998
This is what makes
Google is Google
We can’t imagine web
without links
Links will remain
Signals will be changed
Current (Estimated) Signals
Much more signals
will come
We will never know exactly
how it is calculated
But we know what to-do
and not to do as well
things to avoid
things to avoid
Lesson 1: Stay away from things scalable
Scalable
Scalable = Easy to Repeat
Easy to Repeat = Easy to Copy
Easy to Copy = Low Quality
Lesson 2: Old school trick don’t work anymore
10 YEARS?
Lesson 3: Don’t play with Google
Frequency: 24 Days
(according to 2014 data)
Google is more intelligent than ever
Correlation is not causation
Google is more intelligent than ever
If you can’t beat them
If you can’t beat them
just join them
Let’s get some links
7 Habits of
Highly Effective
Link Builders
7 Habits of
Highly Effective
Link Builders
7 Habits of
Highly Effective
Link Earners
1. Be Awesome Stalker
1. Be Awesome Stalker
even works for Romanian Dentists
1. Be Awesome Stalker
even works for Romanian Dentists
2. Be Entertaining
boring stuff, is not it?
they made something interesting?!
3. Be Unique
Google is good at building links 
4. Be Generous
You don’t need to spend money
You don’t need to spend money
if you have good friends
5. Be Social
6. Be Supporter
7. Be Listener
Still many things to do…
Bonus: Always thinking outside of the box
That’s all I want to say!
Slide #161
yigit@seozeo.com
Teşekkürler 
Mulţumesc Bucuresti! @yigitkonur
@seozeo

Why Imagination in Link Earning is More Important than Link Building Knowledge by Yiğit Konur | SemDays 2015