Learn techniques you can apply to your own online marketing efforts. This presentation will focus on the step-by-step application of a process to develop, optimise and syndicate content. It’s suitable for business owners and digital agencies looking for a smarter SEO strategy that will stand the test of time. Here are a few of the things you’ll discover: - An efficient method for creating up to 4 months of high-quality content in one day. - How to share content the ‘right way’ and earn quality backlinks. - Where most SEOs go wrong and why Google penalize them. - How to use data to amplify only your best content. - A holistic approach to successful online marketing. You can also watch video version here: www.semrush.com/webinars/case-study-2016-when-content-marketing-meets-seo/

1. Case Study 2016
When content marketing meets SEO.
@davidjenyns

10. What is ?

11. Present.
Product.
Promote.

12. Present.
Product.
Promote.

13. r

15. Content SEO

22. Present.
Product.
Promote.

23. Present.
Product.
Promote.

25. Resourceguides.

27. Digital Assets.

28. Present.
Product.
Promote.

29. Present.
Product.
Promote.

31. Why most fail.

34. Video.
Audio.
Text.

35. Share it.
Blog
Email
Social

41. • 30 YouTube, Blogs, PDFs & Soundcloud.
• 10 Facebook, Twitter, Linkedin, Google+ & Emails
• 6 guest posts, 3 PR & infographics.
Total: 182

44. Amplification. Press release
Infographic
Guest posts
Remarketing

47. v
Clients.

48. User Metrics
• Load time (< 4 secs)
• Bounce rate (< 55%)
• Time on site (> 2 mins)
• # page viewed. (2+ pages)

50. Present.
Product.
Promote.

51. Looking for an excuse?

52. Time, cost & skills.
X

53. Perhaps the worst video ever?

56. A better way.

58. melbourneseoservices.com/authority-checklist

59. @davidjenyns
melbourneseoservices.com/authority-checklist