This presentation describes the main points for building niche micro websites. It gives details of what is needed to get a business up and running, also visit http://www.theinternetmarketingbusiness.com

1. www.theinternetmarketingbusiness.com

2. Websites can costs tens of thousands of
pounds to be designed, developed and
marketed depending on the different
types of custom coding that need to be
created for certain applications features
or forms.
For the niche market website and micro
niche website, however, things are
slightly different.

3. Unlike businesses that sell lots of
different products or many variations of
one existing product, niche and micro
niche businesses usually serve only one
single product or service.
Now as you may have already guessed
this means that the website for a niche
or micro niche business need not be big
at all, but in fact small whilst being
appropriate enough to convert.

4. In this video, we are going to take a look
at the basic parts you should take note
of in order to build a successful niche
market website.
with an emphasis on keeping costs down
in order to increase the profits of your
niche business and maximise the return
on the money you put in to it.
www.theinternetmarketingbusiness.com

5. Choose a dynamic content
management system (CMS)
We are going to jump straight in to this
by pointing out the importance of being
able to change and update your website
as easily as possible.
For this, you are going to want to adopt a
decent CMS in order to manage the build
and growth of your business from an
online perspective.

6. From past experience and lots of tries
with many different content
management systems I recommend
Wordpress as a solid, easy to use and
100% free CMS which is perfect for the
niche and micro niche business alike.
With Wordpress, customizing any
website is very easy and what’s more
there is a whole community of
Wordpress developers out there who are
more than helpful.

7. The remainder of this video will presume
that you are building your website on
the Wordpress platform,
due it being our number one choice and
also the number one choice for hundreds
of thousands of other niche businesses.
www.theinternetmmarketingbusiness.com

8. Choose Your Design
All business websites should be well laid
out, easily navigated by the visitor and
friendly on the eyes.
With Wordpress, it is easy to get the
design of a website pitch perfect,
because there are thousands of what
are called ‘themes’ out there which are
essentially skins for your website.

9. Due to the nature of Wordpress it is also
incredibly easy to upload a new theme
and go through a trial and error stage of
getting your website to look right.
Wordpress has its own catalogue of
themes to choose from, but you can
purchase themes by doing a Google
search.
www.theinternetmarketingbusiness.com

10. There are some really good ones to be
found just by doing a bit of digging
around.
Also some are easily customized to make
it unique.
The key for a niche business website is
to keep things simple clean and with a
few calls to action i.e. call us on,
purchase today, find out more, etc.

11. The importance of SEO
Search engine optimization is one part of
an online marketing strategy however it is
also the most important form of
marketing for a niche business.
According to Forrester Research, 71% of
consumers now begin their search for a
new product or service online, so by
ignoring SEO when creating your niche
business you could lose out on a lot of
potential customers.

12. The top and most cost effective ways to
promote your niche business website
with SEO are:
Make sure that your page titles, meta
descriptions and meta keywords are filled
in appropriately to reflect what you are
selling.
www.theinternetmarketingbusiness.com

13. Make sure that your home page content
is written for the user in mind and not
the search engines.
Also include at least one H1 tag with
your keyword in (this complies with the
latest Google Penguin update).
Create top quality 100% original content
on a weekly basis and post to your blog.

14. Integrate social media icons in to your
website as social integration is a known
Google ranking factor.
Twitter, Facebook, Youtube are all
perfect social network options and if you
are on all of them, you have a higher
chance of converting and selling
products anyway.

15. This information has given you the
foundation of what is required to build a
niche website to begin your online
business.

16. www.theinternetmarketingbusiness.com