Instagram is a visual social media platform wherein business can effectively share its story thru images or videos. So here is the tutorial on how to create ads with Instagram. I hope you learn from this.

1. HOW TO CREATE
ADS WITH
By: Arlene Jovita – Marketing Gem
www.marketinggemblog.wordpress.com
HOW TO CREATE INSTAGRAM ADS

2. Instagram is a social media
platform that inspire
people visually thru the
use of images or video.
HOW TO CREATE INSTAGRAM ADS

3. With a community of more
than 400M, Instagram is
one of the world's largest
mobile ads platforms.
HOW TO CREATE INSTAGRAM ADS

4. Businesses can share their
stories with a highly
engaged audience in a
creative, high-quality
environment and drive
action with their ads.
HOW TO CREATE INSTAGRAM ADS

5. Instagram ads are now
available globally for all
businesses — big and
small.
HOW TO CREATE INSTAGRAM ADS

6. HOW TO CREATE INSTAGRAM ADS
Instagram Ads is
managed thru
Facebook’s self-
served interfaces.

7. HOW TO CREATE INSTAGRAM ADS
1.
Facebook Ads
Manager

8. HOW TO CREATE INSTAGRAM ADS
2.
Facebook Power
Editor

9. HOW TO CREATE INSTAGRAM ADS
You need to have a
Facebook account so
you can create
Instagram Ads through
a Facebook Page.

10. HOW TO CREATE INSTAGRAM ADS
Now let us start creating
Instagram Ads using
Facebook Ads Manager

11. HOW TO CREATE INSTAGRAM ADS
Open web browser, type
http://business.instagram.com

12. HOW TO CREATE INSTAGRAM ADS
In the dashboard,
open Advertising

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Scroll down

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Click
Facebook’s
Ads Manager

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16. HOW TO CREATE INSTAGRAM ADS
Click
Campaign
and choose
your objective

17. HOW TO CREATE INSTAGRAM ADS
Purpose of this Ad is to
send people to website

18. HOW TO CREATE INSTAGRAM ADS
Click Create Ad Account

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Create New
Ad Account

20. HOW TO CREATE INSTAGRAM ADS
We will use
learnwdmom
Instagram
account to
sample ads

21. HOW TO CREATE INSTAGRAM ADS
You may use an existing
account or create New Ad

22. HOW TO CREATE INSTAGRAM ADS
Continue setting up then
Set Audience & Budget

23. HOW TO CREATE INSTAGRAM ADS
Country of Origin is
Philippines

24. HOW TO CREATE INSTAGRAM ADS
We use Philippine Peso
for the currency

25. HOW TO CREATE INSTAGRAM ADS
All ads billing and
reporting are in Peso
Currency

26. HOW TO CREATE INSTAGRAM ADS
Set up Time Zone

27. HOW TO CREATE INSTAGRAM ADS
Click Set Audience &
Budget

28. HOW TO CREATE INSTAGRAM ADS
Set up Target
Audience

29. HOW TO CREATE INSTAGRAM ADS
Philippines as our target
audience

30. HOW TO CREATE INSTAGRAM ADS
In
Philippines,
potential
reach is
43,000,000
people

31. HOW TO CREATE INSTAGRAM ADS
We try adding United
States

32. HOW TO CREATE INSTAGRAM ADS
Potential reach
is now
234,000,000
people for 2
PH & US with
age 18-65+

33. HOW TO CREATE INSTAGRAM ADS
Further define
audience from 25-45
year old both men and
women

34. HOW TO CREATE INSTAGRAM ADS
Potential
Reach is now
reduced to
110,000,000
people

35. HOW TO CREATE INSTAGRAM ADS
Set more details to
narrow target
Audience

36. HOW TO CREATE INSTAGRAM ADS
We choose Behaviors,
Digital Activities, Small
Business Owner

37. HOW TO CREATE INSTAGRAM ADS
Potential
Reach is
even reduced
to 9,000,000
people

38. HOW TO CREATE INSTAGRAM ADS
Target Audience
is completed

39. HOW TO CREATE INSTAGRAM ADS
Next is setting
up budget of the
ads

40. HOW TO CREATE INSTAGRAM ADS

41. HOW TO CREATE INSTAGRAM ADS
How much do you
want to spend?

42. HOW TO CREATE INSTAGRAM ADS
If you have P800.00
daily budget

43. HOW TO CREATE INSTAGRAM ADS
Set schedule to
run ads

44. HOW TO CREATE INSTAGRAM ADS

45. HOW TO CREATE INSTAGRAM ADS
You may also choose
lifetime budget of
advertisement

46. HOW TO CREATE INSTAGRAM ADS
Lifetime Budget is
equivalent to 1 month
period of Ads

47. HOW TO CREATE INSTAGRAM ADS
With Lifetime Budget
you can run ads on
your desired
schedule

48. HOW TO CREATE INSTAGRAM ADS

49. HOW TO CREATE INSTAGRAM ADS

50. HOW TO CREATE INSTAGRAM ADS
In the illustration, Lifetime
Budget will cost 14,000.00

51. HOW TO CREATE INSTAGRAM ADS
Optimize Ad delivery by
linking clicks to your
website

52. HOW TO CREATE INSTAGRAM ADS
You may create a
name of the Ads

53. HOW TO CREATE INSTAGRAM ADS
Using Lifetime Budget, we
now set schedule of Ads

54. HOW TO CREATE INSTAGRAM ADS
To set up Post for Ads
campaign

55. HOW TO CREATE INSTAGRAM ADS

56. HOW TO CREATE INSTAGRAM ADS
Note that you must
consider attractive
post for your ads

57. HOW TO CREATE INSTAGRAM ADS
Photo
Ads

58. HOW TO CREATE INSTAGRAM ADS
Video
Ads
Share ads in
60 second
video

59. HOW TO CREATE INSTAGRAM ADS
Carousel
Ads

60. HOW TO CREATE INSTAGRAM ADS
WHAT IS
CAROUSEL ADS?

61. HOW TO CREATE INSTAGRAM ADS
Instagram introduced
an effective format
called CAROUSEL
ADS

62. HOW TO CREATE INSTAGRAM ADS
Carousel Ads give
brands more flexibility
in telling stories.

63. HOW TO CREATE INSTAGRAM ADS
It allows people to
view ads to swipe left
to see different
images.

64. HOW TO CREATE INSTAGRAM ADS
Carousel Ads link the
ads to the website of
the brand’s choice.

65. HOW TO CREATE INSTAGRAM ADS
Before you start
creating ads in
carousel format,
consider:

66. HOW TO CREATE INSTAGRAM ADS
What
makes
your
business
unique?

67. HOW TO CREATE INSTAGRAM ADS
What’s the best
way to represent
the objective you
are trying to
achieve?

68. HOW TO CREATE INSTAGRAM ADS

69. HOW TO CREATE INSTAGRAM ADS

70. HOW TO CREATE INSTAGRAM ADS
Arrange Images
for carousel ads

71. HOW TO CREATE INSTAGRAM ADS
Notice the arrow

72. HOW TO CREATE INSTAGRAM ADS
But in this tutorial, we
choose single image
only.

73. HOW TO CREATE INSTAGRAM ADS
Click single image

74. HOW TO CREATE INSTAGRAM ADS
Click Upload Image

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Click done

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Type the text you want
for your ads

77. HOW TO CREATE INSTAGRAM ADS
Sponsored ads in the
Desktop News Feed

78. HOW TO CREATE INSTAGRAM ADS
Sponsored ads in the
Mobile News Feed

79. HOW TO CREATE INSTAGRAM ADS
Sponsored ads in the
Instagram Desktop

80. HOW TO CREATE INSTAGRAM ADS
Sponsored ads in the
Instagram Mobile

81. HOW TO CREATE INSTAGRAM ADS
We us bit.ly to shorten
link or page url

82. HOW TO CREATE INSTAGRAM ADS
Click Contact
Us for the Call
to Action

83. HOW TO CREATE INSTAGRAM ADS
Ads is
finally
shown
here

84. HOW TO CREATE INSTAGRAM ADS
Audience
may click
to link to
Learnwdmom

85. HOW TO CREATE INSTAGRAM ADS
Contact
Us is just
an easy
click

86. HOW TO CREATE INSTAGRAM ADS
To pay for the Ads

87. HOW TO CREATE INSTAGRAM ADS
Ads must be properly
reviewed before
placing Order

88. HOW TO CREATE INSTAGRAM ADS

89. HOW TO CREATE INSTAGRAM ADS
Confirmed

90. HOW TO CREATE INSTAGRAM ADS
Confirmed

91. HOW TO CREATE INSTAGRAM ADS
Confirmed

92. HOW TO CREATE INSTAGRAM ADS
Having confirmed all
ads criteria, we now
proceed to payment

93. HOW TO CREATE INSTAGRAM ADS
Click Place Order

94. HOW TO CREATE INSTAGRAM ADS
Pay either
Credit or
Debit Card

95. HOW TO CREATE INSTAGRAM ADS
Or you
can pay
using
Paypal

96. HOW TO CREATE INSTAGRAM ADS
Click
Continue

97. HOW TO CREATE INSTAGRAM ADS
Your Instagram
Advertisement is
ready to run!

98. HOW TO CREATE INSTAGRAM ADS
CONGRATULATIONS!

99. HOW TO CREATE INSTAGRAM ADS
Now you learn
another exciting
tutorial for Social
Media Management!

100. HOW TO CREATE INSTAGRAM ADS
Find out more virtual tutorials from
Marketing Gem
by visiting my website:
https://marketinggemblog.wordpress.com