This document provides instructions for using Facebook ads to target the fans of a competitor's Facebook page in order to promote your own business. It recommends creating an ad campaign targeting a competitor's page by entering the page name in the "Interests" section. It also suggests using conversion tracking and creating a lookalike audience of visitors to your site to improve targeting. The overall goal is to "ethically steal" a competitor's existing Facebook fans by advertising your business to them.

1. How to Ethically Steal
Your Competitor's
Biggest Facebook Fans
www.buildingsocialproof.com

2. Would you love to get in front of the
audience of your biggest
competitor?

3. If so then you are in luck by using
Facebook Ads.

4. With Facebook you can advertise
YOUR business in front of your
competitors fans at a pretty
surprisingly cheap rate.

5. In this video I show you how to set it
up Facebook ads to do this and
more.

6. Why Target Your Competitor's
Facebook Fans?

7. With Facebook's ad platform you
can find audiences in a number of
ways.

8. One of the best ways is to target the
fan pages of your competitors.

9. This same technique works
extremely well for people

10. who also have Fan pages of
business similar to yours but who
are not direct competitors.

11. Targeting a competitor's Facebook
fan page actually makes a lot of
sense.

12. The fans of your competitor's page
already have the same interests as
your ideal client.

13. Targeting them with Facebook ads
will give you a high amount of
engagement.

14. This will give you better ad rates and
will make your Facebook Campaign
more successful.

15. It will get you faster results so you
should be doing it.

16. One thing to keep in mind is that not
every fan page can be advertised to
on Facebook.

17. It has to do with the how well the
interests of the page match
Facebook's interests graph.

18. Just keep that in mind as you are
watching this video.

19. If you can't find a competitor's fan
page (because it is not available)
just choose another.

20. You will likely be able to find a great
fan page in your market.

21. How To Ethically Steal Your
Competitors Biggest Fans

22. Stealing your Competitors biggest
Fans with Facebook is not very hard.

23. What you need to do is set up a
simple ad campaign and advertise to
them.

24. If you have a decent ad and can
create an offer that solves their
problem

25. you will be able to steal their fans
and bring them over to your site or
email list.

26. Here is how to do it:

27. First, Go into Facebook's Power
Editor and create a new Ad
Campaign.

28. Then Create a new Ad Set.

29. When you create your ad set simply
set up your audience

30. and type in the name of the fan page
you want to target into the
"Interests" Section.

31. Here is an example of I could target
Social Media Examiner for the
buildingsocialproof.com site

33. Now you will usually want to add a
few extra filters to tighten up your
audience even more.

34. For Example:
Do you only want fans from the U.S.
and Canada?

35. Make sure you leave people out of
the party and only target the exact
people you want.

36. One thing to keep in mind is that
some of the fans of your
competitor's Facebook page

37. may have liked their page 5 years
ago.

38. They may have no interest in your
product or service any more.

39. For this reason I highly recommend
you use Facebook Conversion
Tracking

40. so Facebook will seek out the kinds
of people that are likely to sign up
for your offer.

42. How To Even Better Results

43. To get even better results create a
custom lookalike audience of people
who have actually visited your site

44. from the ads against your
competitor's fan page.

45. You will only be able to do this after
you have been running the
campaign for a little while.

46. Not in the beginning.

47. Then use that custom lookalike
audience in combination with the
competitors Fan Page like this:

49. By using a custom lookalike
audience of people who actually
came to your site

50. with the competitor's fan page you
will have a much more targeted
audience.

51. It will help you get better ad rates
and cheaper conversions too.

52. TIP:

53. If you are using Facebook to build
an email list
(which I highly recommend)

54. then you can use the emails of the
people who signed up to build a
custom lookalike audience of actual
subscribers.

55. This will be of better quality than

56. the ones who just visited your site
because they took action and
actually signed up.

57. Targeting your competitor's
Facebook fans is actually one of the
best places to start with Facebook
Ads.

58. It works so well because those fans
likely have the same interests that
you are looking for.

59. Use this technique to get started
with Facebook Ads.

60. Once you have more experience and
more clicks under your belt

61. you can do more with the custom
audiences you are able to create.

62. But starting with your competitor's
Fans is a great first step.

63. If you want more tips like this

64. Head on over to

65. www.buildingsocialproof.com

66. where I show you

67. How To Create Your Own

68. Social Media Marketing Strategy

69. in 7 days or less