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List Building & Affiliate Marketing
- 1. HOW TO BUILDA LONG TERM, SUSTAINABLE ONLINE BUSINESS FROM SCRATCH THAT PAYS FOR LIFE WITH LIST BUILDING & AFFILIATE MARKETING! gaurabborah.com
- 2. ABOUT ME • Average 26 years old guy, left my job officially in 2014 Jan (Cognizant) to take up Internet Marketing full time • I come from a middle class family – my father is a retired Ex-‐Army serviceman • My life has totally changed in the last 4-‐5 years, cars, house, foreign vacations, own office • In last 4 years, I sold over $2MM worth of digital products online both as an affiliate marketer and vendor • What I love most about IM – Time & Freedom!
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- 4. Traffic Sources Social Media Websites/SEO PPC Media Buying Affiliate Offer WHAT MOST AFFILIATES DO? Low Conversions, Not Able To Follow Up, Need To Keep Driving New Visitors
- 5. Traffic Sources Social Media Websites/SEO PPC Media Buying Affiliate Offer 1Squeeze Page/ Opt-‐in Form Email List WHAT SUPER AFFILIATES DO? Build personal relatioship High conversions, more affiliate commissions, mail them more offers, provide value – build brand Affiliate Offer 2 Affiliate Offer 3…n
- 6. WHY BUILD ANEMAIL LIST? • YOUR LIST IS YOUR BUSINESS & LONG TERM ASSET! • 80% of the people leave your website/offer without taking any action • What if you can capture 30-‐60% of those visitors and market to them again and again? Awesome Right??? J • Asset that you can leverage again and again • FREE Traffic on demand • More personal communication, NO distractions • Much easier to build relationships and get sales
- 7. THE BIG PICTURE! •100 subs or 100,000 subs = SAME AMOUNT OF WORK! • GOAL -‐-‐> Reach your 1st 5000 subscribers FAST = easy $1000 -‐ $3000/month (30 days) • You need 2 things to achieve that 1. A proper affiliate system (funnel) in place (90%) 2. Master just 1 traffic source (10%)
- 8. IMPORTANT - BEFOREYOU GET STARTED! • Don’t pick up a product – pick up an evergreen and profitable niche (so you can sell related products to them again and again) • 3 BIGGEST niches – Health, Money & Relationships • Find at least 4 related products to begin with – learn more about them, make sure they are high quality and you’ll be proud to promote them. (buy them if needed) • Where to find products -‐-‐-‐ Clickbank, JVZOO, W+, Maxbounty, Peerfly, Vcommission, Adsnexus...
- 9. 1. THE SIMPLE3-PAGE AFFILIATE FUNNEL SETUP SQUEEZE PAGE/ LEAD MAGNET THANK YOU PAGE DOWNLOAD PAGE Free Report, Video, cheat sheet, Plugin, mindmap Add them to your FB group Remind them on the offer Download AFFILIATE OFFER/ OWN OFFER/ CPA OFFER Clickbank, jvzoo, w+, CPA offer..anything Preframe/ Presell the aff offer RETARGETI NG ADS
- 10. THE 30 DAYEMAIL SEQUENCE • People only buy from whom they KNOW, LOVE AND TRUST! • Day 1 – 3 -‐ building relationship with your new subscriber, tell them about yourself, your story, what they can expect from you. • Day 4-‐10 – Promote Affiliate offer 1 • Day 11-‐16 – Promote Related Affiliate offer 2 • Day 17-‐23-‐ Promote Related Affiliate offer 3 • Day 24-‐30 – Promote Related Affiliate offer 4
- 11. CREATING YOUR 1stLEAD MAGNET • AIM – Pre-‐sell/Pre-‐frame the Affiliate Offer You Promoting • 3 ways to create a high converting lead magnet • Teach them what to do, sell how to do it • Teach how to do, sell what to do • Teach what and how to do it, sell the tool that makes it easy/fast/automate to get results • Make it short, quick, easily consumable in 10-‐15 min • New? Buy some high quality PLRs and edit them, give it your twist, your soul http://plr-‐mrr-‐products.com , http://downloadplrproducts.com
- 12. 1.1 SQUEEZE PAGE Tools I Use – Leadpages, Clickfunnels, Optimizepress 2, Instabuilder http://gaurabborah.com/lifelongprofits http://gaurabborah.com/copymyfunnel
- 13. 1.2 THANK YOUPAGE / PRE-FRAME PAGE http://gaurabborah.com/cmf-‐buyerslistblueprint/ http://gaurabadsnexus.clickfunnels.com/thank-‐you12296751
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- 15. THE KEY ISIN THE FOLLOW UP! Break even follow up emails Make sure you’ve few high ticket offer in your follow ups
- 16. THE KEY ISIN THE FOLLOW UP + RETARGETING!
- 17. 2. TRAFFIC –THE TRUTH • Traffic is not the problem – conversions are… • There are tons of Free & Paid traffic sources out there – FB ads, Bing, Adwords, Solo Ads, PPV, media buying, Native, Instagram etc etc… • But you need to master just 1 – only then move to another traffic source • Already have a blog/fanpage with traffic? AWESOME – just plug this funnel in and you’re set to go J • Once you have your system ready as I showed you in the previous part, all you need to do is keep feeding your funnel with targeted traffic and funnel take care of itself… (I’ll show you my results with the same funnel in the end, stay tuned)
- 18. 2.1 FREE TRAFFICFROM FACEBOOK • Step 1 -‐ Create a Facebook profile • Step 2 -‐ Find relevant & highly active Facebook groups, engage in conversations, provide value • Step 3 -‐ Add friends who are related to your niche (from groups, friends of influencers) • Step 4 -‐ Treat your Facebook profile seriously, post personal stuff, post helpful links, questions -‐ engage with others • Step 5 -‐ Every week, make 1-‐2 post about your FREE lead magnet and direct them to your squeeze page. Simple! J • This works! My students have build 5-‐6 fig/year business just interacting with people on Facebook
- 19. ALL FREE LEADS FROMFACEBOOK!
- 20. FACEBOOK ADS (WHATYOU NEED TO KNOW) • They can get really expensive if you don’t have a funnel in place • Conversion Ads à they work best for me, build your Facebook pixal, more conversions you get, cheaper it gets over the time • Whom To Target à custom audience from your website/landing page, lookalike audience people who converted/buyers, targeting – influencers, celebrities, magazines, websites/blog etc. • What Ads Work Best à Newsfeed ads -‐ most people on Facebook are to see what their friends are doing, read and share stories. I do the same thing, I include a story in my ad copy and in the end I send them to my squeeze page.
- 21. Run a small Engagement Ads First To Build Up Social Proof
- 22. OTHER PEOPLE LIST(OPL) • Leverage the hard work of others who have already build an email lists and done all the hard-‐work for you. • Popularly called Solo Ads – a person with an email list will mail about your offer to their list with a link to your squeeze page. • Bonus Spot on other people Product Launches • Where to buy solo ads from? • Step 1-‐-‐ Go To Google, search for “niche keyword + blog/forum” • Step 2 – Find at least 20 websites that has a opt-‐in form on their site, that means they are building an email list. • Step 3 – Contact them, ask if they are willing to do a solo ad for you! • Metrics -‐ 10k list, 1500 opens, 400-‐600 clicks, $200 solo ad – if your squeeze page converts at 40%, you get 160-‐240 leads.
- 23. • SOLO ADS GROUPS on Facebook, Udimi.com IF YOU’RE IN INTERNET MARKETING/MMO NICHE • Only buy “buyers clicks” • Always ask for a discount, in most cases you’ll be able to get the price down
- 24. WANT TO SEE MYRESULTS? 6424 leads, $10,060 + affiliate commissions from other promos
- 25. THE GAME PLAN KEEPBUILDING YOUR LIST & RELATIONSHIP KEEP GETTING THOSE AFFILIATE COMMISSIONS BUILD AN ASSET FOR LIFE OWN YOUR BUSINESS