A description of our social media implementation services. published February 2011. Need more info, please visit our website at www.markholmgren.com

1. Mark Holmgren
Consulting
IMPLEMENTING
SOCIAL
MEDIA IN YOUR NON PROFIT ORGANIZATION
Overview of Services
Mark Holmgren
780 244 8686
www.markholmgren.com
mark@markholmgren.com
Visit our Blog
Follow Mark on Twitter

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Mark Holmgren Consulting
Implementing Social Media
Once your organization has a social media strategy in place, the next challenge is bringing it to life.
Even though most social media applications are free or cost little to use, the learning curve and the
labour of getting your strategy off the ground can pose barriers that are difficult to overcome.
We provide a range of social media implementation services that focus on getting results at the best
price possible.
We can train your staff how to Facebook, Twitter, and blog, as well as use such online tools as Flickr,
YouTube, GoogleDocs, Slide Share, and many others.
We can also mentor your staff in the use of such applications over time, blending together the actual
provision of services with ongoing training.
What follows is an overview of the services we provide.
Facebook Page
Setting up a basic Facebook page is relatively easy, but
creating a Facebook presence that attracts fans,
complements your website or blog and that connects with
your Twitter account is another matter. We can help you
grow interest in your Facebook page as well as create an
aesthetic to your pages that draw people in and motivate interaction.
We use third party applications to build additional features. The main one we use is North Social
(www.northsocial.com) which offers a wide range of choices for enhancing your Facebook presence.
The next page provides an overview of all of the functionality you can get via North Social for $19.95
per month (US).
Mark Holmgren Consulting | www.markholmgren.com | 780.244.8686 | Edmonton Alberta

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FEATURES & EXAMPLES
All of these features and more are $19.95 per month
Developing a custom Welcome page that is not only North Social Welcome Page
attractive but motivates people to “Like” your page in order
to sign up for your newsletter or access a white paper or Greenpeace Welcome
obtain some other benefit.
Offering an attractive volunteer recruitment page which See this example.
includes a customizable sign up form
Creating a page on which you promote your partners. You See this example.
depend on others promoting you. Why not take the lead and
promote them on a page designed solely for that purpose.
Feature a series of images, posters, and/or photographs that North Social Example of poster
a visitor can slide through. Each photo can be hyperlinked to size images. Here’s another
your website, blog or other locations. example.
Add and organize your YouTube videos directly into See this example of a video
Facebook to increase views and exposure to your cause. channel (integrated with
YouTube)
Promote your donations page using North Social’s donations
functionality. Use images, text and insert a direct link to your
donations form.
Bring your Twitter feed into your Facebook page and bring Twitter feed example.
in other RSS feeds as well from your website, blog or other
web locations.
Offer exclusives to your fans. Motivate them to sign up for To see the full example of this,
your page and then gain immediate access to some special you have to click “Like” when you
offer like a kit, whitepaper, or some other special kind of visit the North Social page.
download.
Share important documents like articles, instructions, and Example.
other text or visual-heavy materials directly on your fan page.
If you sell products you can feature them using North Social Example.
apps and link to your online store or to PayPal.
Generate a wave of support and momentum for a product, Watch a demo
cause, candidate, or occasion using North Social’s viral wave
generator.
Mark Holmgren Consulting | www.markholmgren.com | 780.244.8686 | Edmonton Alberta

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Our fees for integrating North Social into your Facebook page vary depending on what features you
would like, if you provide images and photographs we can use,
and whether you provide us with copy or we write it for you.
We recommend that you consider a set of services that also
includes training for your staff so that you can minimize your
dependence on outside help; however, if you wish we will also
quote on managing your page and providing regular updates.
In addition to using North Social tools, we also make use of free
tools from Involver, Menutab, Social Revitalizer, and others.
Other services include maintaining your Facebook page and
writing a series of wall posts to your specifications to post over
time. Wall posts come in bundles of 25, 50, and 100.
Give Mark a call at 780 244 8686 to talk about what can be done
to help your organization take full advantage of Facebook. Or
email him at mark@markholmgren.com
EXAMPLE OF NORTH SOCIAL’S “EXCLUSIVE” APPLICATION
Newcomers see this page If they “Like” your page they see this offer.
This functionality aims to get more people to LIKE
your page and in exchange they get a free white
paper (or some other offer you have).
Mark Holmgren Consulting | www.markholmgren.com | 780.244.8686 | Edmonton Alberta

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Get Going with Twitter but Only if it’s Right for You
If you are trying to build a community of friends and supporters, participate in conversations about
issues and opportunities for making change, inform your volunteers, promote an event or cause, or
create a bridge from Twitter to your website, blog or Facebook page, this simple yet sophisticated
tool may serve you very well.
Twitter is a great listening tool; in fact the large majority of people on
twitter never post; they just listen to others. There are ways to find local
Twitterites to follow (and encourage to follow you), and you can create
thematic tweets using hash tags which is a type of folksonomy that allows people from all over the
world to tag their tweets with common labels.
We offer the following services:
1. While we recommend you have a strategy in place before going wild on Twitter, if you don’t
we will sit with you and talk about what results you are hoping for and develop some
strategies together on how to get them.
2. Account set up and training about the basics of Twitter.
3. Introduction to hash tags, lists, mentions, retweets, and other features that can help you
take advantage of what Twitter has to offer.
4. Introduction to and training on important third party tools that make using Twitter (and
other social media) easier like Tweet Deck, HooteSuite, Twellow, and others.
5. Integration of your Twitter feed into Facebook and your Wordpress blog.
6. Best practice advice on how to write a variety of tweets that help to grow followers and
interest in your organization.
7. We will also write a series of Tweets for you (based on your needs) and set them up for
automatic release on certain days and times, using Tweet Deck. We offer 50, 100, and 200
tweet packages.
Setting up and Managing Your Blog
Learn how to set up and use your own Wordpress Blog, including the integration of RSS feeds, social
bookmarking, Flickr images, videos, and more. Learn how to use the many widgets provided by
Wordpress and how to set up collaborators so that many of you can maintain the blog. We also will
maintain and write for your blog if you need to outsource that function. Check out our own
Wordpress blog, Anticipate, to see how we take advantage of this free tool. Ask for more
information. There is no charge for an initial chat.
Mark Holmgren Consulting | www.markholmgren.com | 780.244.8686 | Edmonton Alberta

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~Click Image to visit our blog~
Implementing GoogleDocs
GoogleDocs is an online alternative to Microsoft Office and more. All you need is a GMAIL account
(which is free) to use Google’s online and shareable calendar, word processor, presentation maker,
spreadsheet, and form builder. You can also build websites and wiki sites (collaborative sites) using
Google Sites which allows for seamless integration of GoogleDocs.
GoogleDocs allows you to share and collaborate on documents online. No need to email back and
forth, and all of these applications are available for free. If you want your entire organization to use
Google applications as your enterprise software, that is possible as well.
We provide set up and training in all GoogleDocs and Google Site functionality. We also build or can
teach you to build a website or wiki using Google Sites. Call Mark for more info.
We built the Big
Change using Google
Sites.
Our corporate site is
also built on the
Google Sites
platform. See it here.
Mark Holmgren Consulting | www.markholmgren.com | 780.244.8686 | Edmonton Alberta

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OTHER SERVICES
We provide training workshops, one to one mentoring, as well as direct assistance with the
following social media applications:
1. Using YouTube as a social network and integrating your videos into your website, blog, and
Facebook page.
2. Introduction to Slide Share, a place to upload and share your PowerPoint presentation, white
papers and other documents.
3. Introduction to Flickr and how to share and automatically post images to your blog.
4. Introduction to blogging (Wordpress or Blogger)
5. Build your own standalone social network on the Ning.com platform.
Mark Holmgren provides a range of services to non-profit organizations, including strategy building,
organizational change leadership and facilitation, strategic communications, and social media
consulting.
Recent or current clients include: United Way of the Alberta Capital Region, Partners for Kids, Head
Start, The Family Centre, The Edmonton Food Bank, Return to Rural, The Support Network, the
NPVS Table (of ANVSI), Inner City Youth Housing Project, and MacEwan University.
Mark’s company has a strategic alliance with Social Media Tools, operated by Brent MacKinnon in the Toronto area. He also
collaborates with other consultants and freelancers when it makes sense to do that for a client.
Visit www.markholmgren.com for more info.
Mark Holmgren Consulting | www.markholmgren.com | 780.244.8686 | Edmonton Alberta