SlideShare a Scribd company logo
1 of 13
Download to read offline
SOCIAL MEDIA
OPTIMIZATION
Get Started Building Your
Social Media Presence
INTRODUCTION TO SOCIAL MEDIA OPTIMIZATION
Social Media Optimization (SMO) Is A Set Of Methods For Attracting
Visitors To Website Content By Promoting And Publicizing It Through
Social Media
What is Social Media Optimization ?
Social Media Consists of Sites and
Application Like Twitter. Facebook,
MySpace, YouTube, Flicker, yahoo
Groups, Blogs, and LinkedIn for
sharing and discussing information
via the internet
Increase Internet Authority
 Branding & Brand Recall
 Increase Brand Visibility
 Direct Communication With
Prospect User/Buyer/Seller
 Reach To Niche Audience
 Latest Way Of Marketing And
Promotions
Stand Out Of The Crowd
Back Links
Social Networks
Facebook
Twitter
LinkedIn
MySpace
Content Distribution/Sharing Tools
Blogs
Flickr
YouTube
SlideShare
Photobucket
Scribd
Social Bookmarking Sites
Digg
Delicious
Reddit
We Provide Social Media Marketing To Build Your Social Network Fans, Followers, And Connections
Using Relevant And Interesting Content That Is Shared, Allowing You To Reach And Engage More
People And Drive More Business.
Why Is Social Media Optimization ?
 Drive More Traffic (PPC)
Social Networking
Micro Promotions
Increase brand visibility
Video Promotions
Slide Promotions /Case Study
Promotions
Photo Sharing
Group Participation, Answer
and Comment Posting
Blogging
RSS Promotions
Widgets Promotions
How To Do Social Media Optimization ?
A social network service focuses on building and reflecting social network or social
relationship among people
What Is Social Network?
Facebook Network
Twitter Network
http://www.nividaweb.com
Share News, Updates, Information Via Most Visual : Video
Micro Promotions
Promotion on Youtube, Orkut Profile, Facebook profile,
MySpace Profile etc…
Video TitleVideo Title
Your ProfileYour Profile
Video URLVideo URL
Video ShareVideo Share
Video Promotions
Post TitlePost Title
Blog ProfileBlog Profile
Body contentBody content
Review Of Blog(Comments)Review Of Blog(Comments)
Blog On Niche Topics For Promotion
News, Event, Video
Use Blog For Cross Platform
Promotions, Networking Utilities
Getting Visitor From Niche
Sectors
Blogging
Share different photos related to portal can be promoted by photo Sharing site like flicker, Picasa, photo
Bucket etc..
Photo ProfilePhoto Profile
Photo SharePhoto Share
Photo viewPhoto viewPhoto
Comment
Photo
Comment
Photo Share
Month #1
• Account Creation, Update Profile, Photographs & business info etc.
• Official Page Creation, Designing, Programming, Scripting, add different
applications, Photo uploading, Video Uploading, Slide Shows, Brochure
Upload, Photo Tagging, Connect to other Social Networks, Join Market
Place, Notes Creation, etc.
• Import Contacts, Send Friend Requests, Post on a wall, Share Links, Join
Groups, etc.
• Provide Tasks for Board of Directors, Employees &
Dealers/Distributors/Channel Partners, Customer Reviews, Suggest to
Friends emails, Update Market Place, Send Friend Requests everyday,
Post on a wall everyday, Share Links, Join Groups, etc.
• PPC Campaigns worth $200/month/account.
SMO Marketing Plan
Month #2 to #6
WEEKLY SCHEDULE
Flickr upload a latest photos or videos (given by company)
Yahoo upload photos, make and join related groups
Google Buzz upload updated photos, news, events, increase followers
Yahoo Buzz upload photos, post news, make friends
feedburner post updated news, PR submission links
My Space update photos, videos (if company give), post PR news links,
make friends, join related groups
Digg post daily news updates
Stumble Upon post news submission links with tags
Squidoo create page or update existed pages.
Delicious post PR submitted news, updated blog links
Google Profile join related groups, update images, videos
Slideshare upload powerpoint slides (if company give)
Bebo update photos, videos (if company give), post PR news links
Hi5 make friends, post updated news, upload photos, videos
Mylife make friends, post updated news, upload photos, videos
Metacafe upload latest videos, write comments
Window Live Space post link of updated news, photos, videos
Friendster make friends, post news, photos
DAILY SCHEDULE
Facebook Everyday put a wall post (current event, PR
activity, product info, etc.)
Twitter Everyday put a twit (given by company)
YouTube Every Week write comments
Linked in Everyday put a post (given by company)
Blogspot Everyday put a post (given by company)
SMO Marketing Plan
PPC Campaigns worth $200/month/account.

More Related Content

What's hot

Using the benefits of facebook timeline for brands to your advantage
Using the benefits of facebook timeline for brands to your advantageUsing the benefits of facebook timeline for brands to your advantage
Using the benefits of facebook timeline for brands to your advantageBlack Box Social Media
 
Using social media marketing for business
Using social media marketing for businessUsing social media marketing for business
Using social media marketing for businessAxsys Technology Group
 
Srdt social media strategy
Srdt social media strategySrdt social media strategy
Srdt social media strategySRDT Pvt Ltd
 
Smo(social media optimization) ppt
Smo(social media optimization) pptSmo(social media optimization) ppt
Smo(social media optimization) pptnaman dadhich
 
5 WAYS YOU CAN ATTRACT MORE FACEBOOK LIKES TODAY
5 WAYS YOU CAN ATTRACT MORE FACEBOOK LIKES TODAY5 WAYS YOU CAN ATTRACT MORE FACEBOOK LIKES TODAY
5 WAYS YOU CAN ATTRACT MORE FACEBOOK LIKES TODAYStuartJDavidson.com
 
The Arts and Social Media: From Experiment to Strategy
The Arts and Social Media: From Experiment to StrategyThe Arts and Social Media: From Experiment to Strategy
The Arts and Social Media: From Experiment to StrategyCAMT
 
Enterprise Social Media Strategy (free marketing template)
Enterprise Social Media Strategy (free marketing template)Enterprise Social Media Strategy (free marketing template)
Enterprise Social Media Strategy (free marketing template)unfunnel
 
Foundub4 Search & Social Media Strategy
Foundub4 Search & Social Media StrategyFoundub4 Search & Social Media Strategy
Foundub4 Search & Social Media StrategyFoundUB4 Ltd
 
Renegade - Social Media Audit
Renegade - Social Media Audit Renegade - Social Media Audit
Renegade - Social Media Audit Renegade, LLC
 
Photo Contests to Grow Your Customer Base
Photo Contests to Grow Your Customer BasePhoto Contests to Grow Your Customer Base
Photo Contests to Grow Your Customer BaseNextBee Media
 
Facebook for Business BIN2010
Facebook for Business BIN2010Facebook for Business BIN2010
Facebook for Business BIN2010Chad Richards
 
Boston Advertising
Boston AdvertisingBoston Advertising
Boston AdvertisingNasado08
 

What's hot (20)

Using the benefits of facebook timeline for brands to your advantage
Using the benefits of facebook timeline for brands to your advantageUsing the benefits of facebook timeline for brands to your advantage
Using the benefits of facebook timeline for brands to your advantage
 
Using social media marketing for business
Using social media marketing for businessUsing social media marketing for business
Using social media marketing for business
 
SMO Proposal
SMO ProposalSMO Proposal
SMO Proposal
 
Srdt social media strategy
Srdt social media strategySrdt social media strategy
Srdt social media strategy
 
Smo(social media optimization) ppt
Smo(social media optimization) pptSmo(social media optimization) ppt
Smo(social media optimization) ppt
 
Video pr masterclass june 2013
Video pr masterclass june 2013Video pr masterclass june 2013
Video pr masterclass june 2013
 
Social Media Optimization (SMO)
Social Media Optimization (SMO)Social Media Optimization (SMO)
Social Media Optimization (SMO)
 
5 WAYS YOU CAN ATTRACT MORE FACEBOOK LIKES TODAY
5 WAYS YOU CAN ATTRACT MORE FACEBOOK LIKES TODAY5 WAYS YOU CAN ATTRACT MORE FACEBOOK LIKES TODAY
5 WAYS YOU CAN ATTRACT MORE FACEBOOK LIKES TODAY
 
The Arts and Social Media: From Experiment to Strategy
The Arts and Social Media: From Experiment to StrategyThe Arts and Social Media: From Experiment to Strategy
The Arts and Social Media: From Experiment to Strategy
 
Enterprise Social Media Strategy (free marketing template)
Enterprise Social Media Strategy (free marketing template)Enterprise Social Media Strategy (free marketing template)
Enterprise Social Media Strategy (free marketing template)
 
Foundub4 Search & Social Media Strategy
Foundub4 Search & Social Media StrategyFoundub4 Search & Social Media Strategy
Foundub4 Search & Social Media Strategy
 
Gift Card & Voucher Summit 2012
Gift Card & Voucher Summit 2012Gift Card & Voucher Summit 2012
Gift Card & Voucher Summit 2012
 
Renegade - Social Media Audit
Renegade - Social Media Audit Renegade - Social Media Audit
Renegade - Social Media Audit
 
Photo Contests to Grow Your Customer Base
Photo Contests to Grow Your Customer BasePhoto Contests to Grow Your Customer Base
Photo Contests to Grow Your Customer Base
 
TODMS-OverviewSocialMediaPlatforms-Sept-Oct2010
TODMS-OverviewSocialMediaPlatforms-Sept-Oct2010TODMS-OverviewSocialMediaPlatforms-Sept-Oct2010
TODMS-OverviewSocialMediaPlatforms-Sept-Oct2010
 
Ucd2a-SocialMedia-Platforms-sept2010
Ucd2a-SocialMedia-Platforms-sept2010Ucd2a-SocialMedia-Platforms-sept2010
Ucd2a-SocialMedia-Platforms-sept2010
 
Leveraging Facebook in Social Media Marketing
Leveraging Facebook in Social Media MarketingLeveraging Facebook in Social Media Marketing
Leveraging Facebook in Social Media Marketing
 
Facebook Marketing
Facebook MarketingFacebook Marketing
Facebook Marketing
 
Facebook for Business BIN2010
Facebook for Business BIN2010Facebook for Business BIN2010
Facebook for Business BIN2010
 
Boston Advertising
Boston AdvertisingBoston Advertising
Boston Advertising
 

Similar to Social Media Optimization

Social Media for Interior Designers
Social Media for Interior DesignersSocial Media for Interior Designers
Social Media for Interior DesignersGeorgianne Brown
 
Social Media & Your Business - Gold Coast Builders Association
Social Media & Your Business - Gold Coast Builders AssociationSocial Media & Your Business - Gold Coast Builders Association
Social Media & Your Business - Gold Coast Builders AssociationGeorgianne Brown
 
Smm & smo activity plan 2012
Smm & smo activity plan 2012Smm & smo activity plan 2012
Smm & smo activity plan 2012docshare
 
Smm & smo activity plan 2011
Smm & smo activity plan 2011Smm & smo activity plan 2011
Smm & smo activity plan 2011docshare
 
Socialxpand Reviews | What is Strategy Search Engine and Internet Marketing S...
Socialxpand Reviews | What is Strategy Search Engine and Internet Marketing S...Socialxpand Reviews | What is Strategy Search Engine and Internet Marketing S...
Socialxpand Reviews | What is Strategy Search Engine and Internet Marketing S...SocialXpand
 
Socia Om - Social Media
Socia Om - Social MediaSocia Om - Social Media
Socia Om - Social MediaSociaOm
 
Social Media Marketing Show
Social Media Marketing ShowSocial Media Marketing Show
Social Media Marketing ShowDiane Rayfield
 
Digital Marketing Guide for Non Profits
Digital Marketing Guide for Non ProfitsDigital Marketing Guide for Non Profits
Digital Marketing Guide for Non ProfitsGeorgianne Brown
 
Corporate Social Content Strategy
Corporate Social Content StrategyCorporate Social Content Strategy
Corporate Social Content StrategyCT Moore
 
DCTC's Seminar Social Media Marketing
DCTC's Seminar Social Media MarketingDCTC's Seminar Social Media Marketing
DCTC's Seminar Social Media MarketingCarie Statz
 
Presentation to The Mid-Atlantic Food and Beverage expo on Social Media
Presentation to The Mid-Atlantic Food and Beverage expo on Social MediaPresentation to The Mid-Atlantic Food and Beverage expo on Social Media
Presentation to The Mid-Atlantic Food and Beverage expo on Social MediaHarrison Marketing
 
Social Media Marketing Introduction Seminar
Social Media Marketing Introduction SeminarSocial Media Marketing Introduction Seminar
Social Media Marketing Introduction SeminarManny Sarmiento
 
Social media marketing Strategy
Social media marketing StrategySocial media marketing Strategy
Social media marketing StrategyTecmoz Solutions
 

Similar to Social Media Optimization (20)

Social Media 101 Final 070909
Social Media 101 Final 070909Social Media 101 Final 070909
Social Media 101 Final 070909
 
Social Media for Interior Designers
Social Media for Interior DesignersSocial Media for Interior Designers
Social Media for Interior Designers
 
Social Media & Your Business - Gold Coast Builders Association
Social Media & Your Business - Gold Coast Builders AssociationSocial Media & Your Business - Gold Coast Builders Association
Social Media & Your Business - Gold Coast Builders Association
 
Social Media 101 for Business
Social Media 101 for BusinessSocial Media 101 for Business
Social Media 101 for Business
 
Smm & smo activity plan 2012
Smm & smo activity plan 2012Smm & smo activity plan 2012
Smm & smo activity plan 2012
 
Smm & smo activity plan 2011
Smm & smo activity plan 2011Smm & smo activity plan 2011
Smm & smo activity plan 2011
 
Social Media 101 for Business
Social Media 101 for BusinessSocial Media 101 for Business
Social Media 101 for Business
 
Socialxpand Reviews | What is Strategy Search Engine and Internet Marketing S...
Socialxpand Reviews | What is Strategy Search Engine and Internet Marketing S...Socialxpand Reviews | What is Strategy Search Engine and Internet Marketing S...
Socialxpand Reviews | What is Strategy Search Engine and Internet Marketing S...
 
Socia Om - Social Media
Socia Om - Social MediaSocia Om - Social Media
Socia Om - Social Media
 
Social Media Marketing Show
Social Media Marketing ShowSocial Media Marketing Show
Social Media Marketing Show
 
Social Media Marketing Presentation
Social Media Marketing PresentationSocial Media Marketing Presentation
Social Media Marketing Presentation
 
Digital Marketing Guide for Non Profits
Digital Marketing Guide for Non ProfitsDigital Marketing Guide for Non Profits
Digital Marketing Guide for Non Profits
 
RPC-DigitalMarketingOverview
RPC-DigitalMarketingOverviewRPC-DigitalMarketingOverview
RPC-DigitalMarketingOverview
 
DBS-Social-Media-Platforms
DBS-Social-Media-PlatformsDBS-Social-Media-Platforms
DBS-Social-Media-Platforms
 
RPC- social mediaplatforms-sept2010_ppt
RPC- social mediaplatforms-sept2010_pptRPC- social mediaplatforms-sept2010_ppt
RPC- social mediaplatforms-sept2010_ppt
 
Corporate Social Content Strategy
Corporate Social Content StrategyCorporate Social Content Strategy
Corporate Social Content Strategy
 
DCTC's Seminar Social Media Marketing
DCTC's Seminar Social Media MarketingDCTC's Seminar Social Media Marketing
DCTC's Seminar Social Media Marketing
 
Presentation to The Mid-Atlantic Food and Beverage expo on Social Media
Presentation to The Mid-Atlantic Food and Beverage expo on Social MediaPresentation to The Mid-Atlantic Food and Beverage expo on Social Media
Presentation to The Mid-Atlantic Food and Beverage expo on Social Media
 
Social Media Marketing Introduction Seminar
Social Media Marketing Introduction SeminarSocial Media Marketing Introduction Seminar
Social Media Marketing Introduction Seminar
 
Social media marketing Strategy
Social media marketing StrategySocial media marketing Strategy
Social media marketing Strategy
 

Recently uploaded

Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technologyehimaibooks
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 

Recently uploaded (20)

Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technology
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 

Social Media Optimization

  • 1. SOCIAL MEDIA OPTIMIZATION Get Started Building Your Social Media Presence
  • 2. INTRODUCTION TO SOCIAL MEDIA OPTIMIZATION Social Media Optimization (SMO) Is A Set Of Methods For Attracting Visitors To Website Content By Promoting And Publicizing It Through Social Media
  • 3. What is Social Media Optimization ? Social Media Consists of Sites and Application Like Twitter. Facebook, MySpace, YouTube, Flicker, yahoo Groups, Blogs, and LinkedIn for sharing and discussing information via the internet
  • 4. Increase Internet Authority  Branding & Brand Recall  Increase Brand Visibility  Direct Communication With Prospect User/Buyer/Seller  Reach To Niche Audience  Latest Way Of Marketing And Promotions Stand Out Of The Crowd Back Links Social Networks Facebook Twitter LinkedIn MySpace Content Distribution/Sharing Tools Blogs Flickr YouTube SlideShare Photobucket Scribd Social Bookmarking Sites Digg Delicious Reddit We Provide Social Media Marketing To Build Your Social Network Fans, Followers, And Connections Using Relevant And Interesting Content That Is Shared, Allowing You To Reach And Engage More People And Drive More Business. Why Is Social Media Optimization ?  Drive More Traffic (PPC)
  • 5. Social Networking Micro Promotions Increase brand visibility Video Promotions Slide Promotions /Case Study Promotions Photo Sharing Group Participation, Answer and Comment Posting Blogging RSS Promotions Widgets Promotions How To Do Social Media Optimization ?
  • 6. A social network service focuses on building and reflecting social network or social relationship among people What Is Social Network?
  • 9. Share News, Updates, Information Via Most Visual : Video Micro Promotions Promotion on Youtube, Orkut Profile, Facebook profile, MySpace Profile etc… Video TitleVideo Title Your ProfileYour Profile Video URLVideo URL Video ShareVideo Share Video Promotions
  • 10. Post TitlePost Title Blog ProfileBlog Profile Body contentBody content Review Of Blog(Comments)Review Of Blog(Comments) Blog On Niche Topics For Promotion News, Event, Video Use Blog For Cross Platform Promotions, Networking Utilities Getting Visitor From Niche Sectors Blogging
  • 11. Share different photos related to portal can be promoted by photo Sharing site like flicker, Picasa, photo Bucket etc.. Photo ProfilePhoto Profile Photo SharePhoto Share Photo viewPhoto viewPhoto Comment Photo Comment Photo Share
  • 12. Month #1 • Account Creation, Update Profile, Photographs & business info etc. • Official Page Creation, Designing, Programming, Scripting, add different applications, Photo uploading, Video Uploading, Slide Shows, Brochure Upload, Photo Tagging, Connect to other Social Networks, Join Market Place, Notes Creation, etc. • Import Contacts, Send Friend Requests, Post on a wall, Share Links, Join Groups, etc. • Provide Tasks for Board of Directors, Employees & Dealers/Distributors/Channel Partners, Customer Reviews, Suggest to Friends emails, Update Market Place, Send Friend Requests everyday, Post on a wall everyday, Share Links, Join Groups, etc. • PPC Campaigns worth $200/month/account. SMO Marketing Plan
  • 13. Month #2 to #6 WEEKLY SCHEDULE Flickr upload a latest photos or videos (given by company) Yahoo upload photos, make and join related groups Google Buzz upload updated photos, news, events, increase followers Yahoo Buzz upload photos, post news, make friends feedburner post updated news, PR submission links My Space update photos, videos (if company give), post PR news links, make friends, join related groups Digg post daily news updates Stumble Upon post news submission links with tags Squidoo create page or update existed pages. Delicious post PR submitted news, updated blog links Google Profile join related groups, update images, videos Slideshare upload powerpoint slides (if company give) Bebo update photos, videos (if company give), post PR news links Hi5 make friends, post updated news, upload photos, videos Mylife make friends, post updated news, upload photos, videos Metacafe upload latest videos, write comments Window Live Space post link of updated news, photos, videos Friendster make friends, post news, photos DAILY SCHEDULE Facebook Everyday put a wall post (current event, PR activity, product info, etc.) Twitter Everyday put a twit (given by company) YouTube Every Week write comments Linked in Everyday put a post (given by company) Blogspot Everyday put a post (given by company) SMO Marketing Plan PPC Campaigns worth $200/month/account.