Attention POV: Google Plus Tactical Options

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Onboard, Optimize and Enhance your brand’s Google+ page with these few easy options.



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Attention POV: Google Plus Tactical Options

  1. 1.   Google+   Tactical   Options   October  14,  2013                                    
  2. 2.   Attention POV   Google+  Tactical  Options   Ali  Donato   October  14th,  2013   Onboard,  Optimize  and  Enhance  your  brand’s  Google+  page  with  these  few   easy  options.     Tactic  1:  Upload  Profile  Picture  and  Cover  Image   The  profile  picture  and  cover  image  are  key  to  making  a  good  first  impression  on  visitors  to  your  page.     • Decide  how  you  want  to  design  your  cover  image   Consider  your  cover  image  as  an  opportunity  to  make  an  impact  and  engage  potential  customers,  clients   and  visitors.  Below  are  examples  of  how  to  utilize  the  cover  image:   o Present  your  products,  locations,  or  iconic  images  like  Land  Rover     o Create  a  collage  of  images,  like  Coca-­‐Cola   o Or,  highlight  brand  icons,  like  Progressive   o Aim  for  colorful  and  detailed  photos,  like  Sephora       •   Use  high-­‐resolution  photos   To  make  your  page  look  visually  appealing  to  visitors,  be  sure  to  avoid  using  blurry  or  pixelated  photos.   It  is  recommended  that  you  upload  cover  photos  that  are  960  x  540  pixels.  At  a  minimum,  select  a  photo   that  is  480  x  270  pixels  and  at  maximum,  select  a  photo  that  is  2120  x  1192  pixels.  Google+  pages  will   automatically  resize  proportionately  to  fit  the  screen  a  user  is  viewing  on.  Viewers  will  always  see  the   Attention  I  Google+  Tactical  Options                                                     2  
  3. 3. • cover  photo,  a  preview  of  the  first  post,  circles  and  navigational  elements  no  matter  what  device  or   browser  they  are  using.       Be  aware  of  the  circular  and  square  formatting  of  the  profile  pictures   The  profile  picture  will  appear  as  a  circle  on  the  top  of  the  page  and  as  a  square  next  to  each  individual   post.  Keep  in  mind  that  the  logo  you  use  may  appear  with  some  white  edges  around  the  side  if  it  is  not   sized  correctly.  Consider  your  profile  image  when  designing  your  cover  photo  to  make  sure  it  does  not   interfere  with  the  aesthetics  of  the  cover  photo.         Tactic  2:  Use  “Circles”  to  Communicate  to  Different  Types  of  People   A  key  difference  between  Facebook  and  Google+  is  that  you  can  follow  fans  back.  Google+  allows  you  to   segment  the  people  you  follow  into  groups,  or  circles.  These  circles  essentially  create  smaller  audiences,   enabling  you  to  interact  by  sharing  targeted  messages  to  specific  groups.  For  example,  a  fashion  retailer  may   utilize  a  “customer”  circle  where  they  share  the  latest  promotions,  and  a  “fashion  blogger”  circle  where  they   share  upcoming  collections.       Creating  circles  is  a  simple  process.  You  will  find  who  has  added  you  to  their  circles  under  the  “Added  You”  tab,   and  then  you  will  follow  the  user  back  and  drag  and  drop  into  the  circle  of  your  choice.  Default  circles  include   Friends,  Family,  Acquaintances  and  Following.  You  can  delete  the  default  circles  as  well  as  any  of  the  circles  you   have  created.               Attention  I  Google+  Tactical  Options                                                     3  
  4. 4. Tactic  3:  Connect  with  Fans  via  Hangouts   Hangouts  let  you  meet  customers  face-­‐to-­‐face  in  high  definition.  You  can  make  the  conversation  even  bigger  by   hosting  a  Hangout  On  Air,  allowing  you  to  live-­‐stream  and  record  your  video  call  so  the  whole  world  can  watch.   Suggestions  to  utilize  Hangouts:   • • • Ask  your  followers  what  they  think  about  your  new  product,  ad,  initiative,  etc.  Use  Hangouts  and   comments  to  have  meaningful  exchanges  that  can  provide  more  insight  than  anonymous  reviews.   Host  exclusive  interviews  with  your  team.  This  tool  can  be  a  useful  way  to  connect  with  out  of  town   editors  for  previews  or  additional  stories.     Invite  circles  or  individual  people  to  join  you  in  a  Hangout  On  Air,  then  share  it  with  the  world.  Your   Hangout  On  Air  will  be  recorded  as  a  public  video  and  will  be  available  on  your  Home  page  when  the   broadcast  has  ended.  You  can  edit  the  video  as  needed.       Tactic  4:  Utilize  Multiple  Managers   Google+  pages  can  have  multiple  managers,  similar  to  that  of  administrators  on  Facebook  pages.  Each  page  can   have  1  owner  but  up  to  50  managers. To  add  managers:   1. Make  sure  you  are  using  Google+  as  your  brand  page  and  not  as  your  personal  profile.     2. Select  "Managers"  from  the  top  menu.   3. Click  Add  manager,  enter  their  email  address  or  invite  by  profile,  and  click  Invite.  The  “Managers”  page   will  display  all  the  active  managers  and  people  who  have  been  invited  to  become  managers.  When  a   manager  invitation  is  accepted,  the  owner  of  the  page  will  receive  an  email  notification.   Attention  I  Google+  Tactical  Options                                                     4  
  5. 5.     Below  are  suggestions  to  make  the  most  of  multiple  administrators:   • Collaborate  on  content  and  engagement  to  maximize  impact   • Run  a  day-­‐long  live  Q&A  where  teammates  can  take  turns  acting  as  the  page  to  respond  to  follower   questions  and  comments   • Add  G+  into  the  content  calendar  in  order  to  maintain  a  constant  schedule     For  more  explicit  directions  to  add  managers  as  well  as  information  on  removing  managers  and  transferring   ownership,  click  over  to  the  support  page.     Tactic  5:  Get  Posting!   • • Decide  the  tone  of  voice  for  the  page.  Will  you  post  products  and  ad  campaigns  (i.e.  H&M  and  Burberry)   or  will  you  post  fans  of  the  week  and  prompting  questions  to  engage  users  (i.e.  Uniqlo)?     Establish  a  content  calendar  prior  to  posting   o Update  regularly  –  G+  is  a  social  channel  and  the  more  great  content  you  post,  the  more  people   will  want  to  return    Suggested  timing  to  begin:  2-­‐3  posts  a  week   o Speak  with  a  message  targeted  to  your  audience   o Surprise  people  –  keep  your  audience  on  their  toes  by  offering  special  deals,  Hangouts  or   exclusive  content   o Engage  in  the  conversation  –  respond  to  notifications,  see  where  you  have  been  mentioned  and   jump  in   o Promote  local  events  on  your  Google+  page  to  insure  that  Google  Maps  Directions  are  readily   available  and  appear  in  the  first  few  search  results   Attention  I  Google+  Tactical  Options                                                     5  
  6. 6.     Tactic  6:  Show  Ads  with  your  Google+  Page  Endorsements   It  is  easy  for  people  to  share  web  content  with  Google+.  When  you  link  your  Google+  page  and  your  ads,  Google   can  show  endorsements  for  your  business  from  your  Google+  followers.  These  are  called  annotations,  also   referred  to  as  shared  endorsements.  Find  more  information  here.         Tactic  7:  Become  a  Verified  Account   Google  reserves  verified  accounts  for  brands,  celebrities  and  editors.  Upon  uploading  content,  Attention  will   connect  with  the  correct  Google  contacts  to  ensure  your  brand  page  becomes  verified.  For  detailed  verification   instructions,  click  here.     Attention  I  Google+  Tactical  Options                                                     6  
  7. 7. About  the  Author     Ali  is  a  Client  Services  Associate  at  Attention.  She  is  a  recent  graduate  of  Marist  College   and  her  previous  positions  include  client-­‐side  marketing  and  intern  at  Attention.     LinkedIn   Google+ Twitter   Attention  I  Google+  Tactical  Options                                                     7  

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