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Outreach and Co-Curation: Engaging with Library Users Assoc. Prof. Axel Bruns ARC Centre of Excellence for Creative Industries and Innovation Queensland University of Technology [email_address]  –  http://snurb.info/  –  @snurb_dot_info
Social Media ,[object Object],[object Object],[object Object]
[object Object]
Threat or Opportunity? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Image by  XKCD
[object Object],[object Object],[object Object],Beyond Content Production
[object Object],[object Object]
Image by  zota
Anyone Can Write, Edit, Publish, … ,[object Object],[object Object],[object Object],[object Object],content content
( http://www.research.ibm.com/visual/projects/history_flow/capitalism1.htm )
Key Principles ,[object Object],[object Object],[object Object],[object Object],[object Object]
Image  by  B Rosen
Opportunities for Libraries: Outreach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building Communities ,[object Object],Marginal members General members Community leaders
Success in Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Opportunities for Libraries? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
( http://delicious.com/url/f2b8a68f6b131de40634dd94e3065cf6 )
Folksonomies ,[object Object]
Evaluating Folksonomies ,[object Object]
National Library +  Flickr  =  Re-Picture Australia
Image by  KingDaveRa
Image by  mike.in.ny
Growing the Community ,[object Object],leaders number of members status marginal members encourage commitment model desirable behaviour
Harness Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image by  greenpeace.italia
Viral Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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