Citizen Media: Theorising PracticeProf. DavidMcGillivray@dgmcgillivray
event context provides a catalyst forcommunity engagement & participationwith digital technologies (e.g. Celebration2.0)ht...
The ContextThe Olympic Games is a media platform withan assumed dominant narrative; the IOC,Games organizers, sponsors and...
The propositionSmall, alternative or citizen media offersspace for the digitally empowered citizento break stories, become...
The Project#citizenrelay used a hybrid mediaenvironment, including blogs and socialmedia, to mobilise, organise and discus...
Networks andconnectednessAdoption of decentralized & distributedstructure, where heterogeneous actors couldnetwork and amp...
(hyper) localityA commitment to a more bottom-up, place-specific & rooted agenda to support citizen mediamakers in each lo...
ImmediacySpeed, of communication andrepresentation enabled challenges toestablished narrative control andmanagement
Empowerment & participationmass media and institutional gatekeepers arebeing circumvented by citizen reporters andcommenta...
Yet, fears of atomised existence, stiltedsociability & digital divide between the technointelligentsia and the digitally e...
CO-CREATED MODEL OF DELIVERY
digital infrastructures offer citizensnew channels for speaking and actingtogether and thus lower thethreshold for involve...
Digital commonwealth2014: Event narrative can provoke andcapture wider discussions relating tosocial and political discour...
Concluding thoughtsample space within the saturated established media landscape forcitizen-owned and led initiatives, base...
http://www.citizenrelay.netwww.davidmcgillivray.netCo-producer @jennifermjones
Communities in digital age presentation
Communities in digital age presentation
Communities in digital age presentation
Communities in digital age presentation
Communities in digital age presentation
Communities in digital age presentation
Communities in digital age presentation
Communities in digital age presentation
Communities in digital age presentation
Communities in digital age presentation
Communities in digital age presentation
Communities in digital age presentation
Communities in digital age presentation
Communities in digital age presentation
Communities in digital age presentation
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Communities in digital age presentation

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Presentation at Communities in the Digital Age at Canterbury Christchurch University on 11th June 2013

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Communities in digital age presentation

  1. 1. Citizen Media: Theorising PracticeProf. DavidMcGillivray@dgmcgillivray
  2. 2. event context provides a catalyst forcommunity engagement & participationwith digital technologies (e.g. Celebration2.0)http://johnpopham.wordpress.com/2011/12/16/introducing-celebration-2-0/)
  3. 3. The ContextThe Olympic Games is a media platform withan assumed dominant narrative; the IOC,Games organizers, sponsors and athleticfederations attempt to defend the narrativeagainst counter narratives… (Horne &Whannel, 2010, p762)
  4. 4. The propositionSmall, alternative or citizen media offersspace for the digitally empowered citizento break stories, become media makersand storytellers of the now
  5. 5. The Project#citizenrelay used a hybrid mediaenvironment, including blogs and socialmedia, to mobilise, organise and discussissues pertaining the Olympic Torch Relay
  6. 6. Networks andconnectednessAdoption of decentralized & distributedstructure, where heterogeneous actors couldnetwork and amplify their messages through ashared communication platform
  7. 7. (hyper) localityA commitment to a more bottom-up, place-specific & rooted agenda to support citizen mediamakers in each locality
  8. 8. ImmediacySpeed, of communication andrepresentation enabled challenges toestablished narrative control andmanagement
  9. 9. Empowerment & participationmass media and institutional gatekeepers arebeing circumvented by citizen reporters andcommentators who provide first-hand, real-time coverage and non-hegemonicinterpretations (Bakardjieva, et al, 2012),
  10. 10. Yet, fears of atomised existence, stiltedsociability & digital divide between the technointelligentsia and the digitally excluded.Phenomenon of being alone together, creating,analysing and performing lives through themedium of technology (Turkle, 2011)
  11. 11. CO-CREATED MODEL OF DELIVERY
  12. 12. digital infrastructures offer citizensnew channels for speaking and actingtogether and thus lower thethreshold for involvement(Bakardjieva et al, 2012: i)
  13. 13. Digital commonwealth2014: Event narrative can provoke andcapture wider discussions relating tosocial and political discourse.Focus on developing techniques and skill-based training support that can be offeredto those most in needCapacity building: Strengthen and growrelationships established during#citizenrelay to create network of‘community media hubs’ across Scotlandand school reporting infrastructure
  14. 14. Concluding thoughtsample space within the saturated established media landscape forcitizen-owned and led initiatives, based on the philosophy of a lowthreshold for involvement using everyday digital technologies, effectivecoordination and amplification of key messagesevent context acts as catalyst for participatory media practices andembedding digital media literacies across diverse communitypopulationsin more complex media environment, citizen media need not simplyoppose the established media but instead co-exist, occupying atdifferent times each other’s traditional spaces and using similarnewsgathering and distribution techniques
  15. 15. http://www.citizenrelay.netwww.davidmcgillivray.netCo-producer @jennifermjones

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