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2013 lecture3 socialmedia ()revised)

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2013 lecture3 socialmedia ()revised)

  1. 1. MPM17 RESEARCH FOR EXPERIENCE DESIGN Lecture 3: Web 2.0 and Social Media as a Research Environment
  2. 2. WHAT IS WEB 2.0  Databases + Network = Aggregation of Content  A platform that changes our understanding and use of mass media  Allows to move from presentation to social media
  3. 3. 2004: WEB 2.0 DIGITAL CULTURE
  4. 4. PARTICIPATORY CULTURE (JENKINS)  Peer based production and consumption of media  Facilitate users’ participation New tools and technologies enable consumers to archive, annotate, appropriate, and recirculate media content.  Mediate human relationships Do It Yourself (DYI) media allows Individuals and groups to participate to conversations
  5. 5. SOME 2013 STATS ON THE SOCIAL MEDIA REVOLUTION…
  6. 6. EMERGENCE OF INFORMAL SOCIAL RESEARCH COMMONS
  7. 7. MOBILE, SOCIAL ECOLOGIES Source: http://www.flickr.com/photos/leonardlow/277852319/#/
  8. 8. NETWORKS ARE RESEARCH ENVIRONMENTS  Learning based on interests  Learning can happen when needed  Learning in communities  Experience is a source of expertise  Learning can take place anywhere  The world can become the classroom
  9. 9. LEARNER-CENTERED RESEARCH Source: http://www.youtube.com/watch?v=LEpTTolebqo
  10. 10. SOCIAL LEARNING
  11. 11. PEER-BASED RESEARCH: SHARING LIFE EXPERIENCES  Source: http://www.youtube.com/results?search_query=dealing+with+cancer&aq=f
  12. 12. RESEARCH WITHIN COMMUNITIES OF INTEREST People are learning within informal social networks. Based on their interests. They share experiences with members of communities of interests. Social Constructivism: Learning from their experiences and social contexts (Vygotsky, 1978). Learning through reflection on doing instead of didactic learning(Dewey, 1939).
  13. 13. SOCIAL LEARNING WITHIN COMMUNITIES OF PRACTICES Lived experiences + Action Students co-construct meaning and experiences via co-construction of cultural artefacts (Ito, 2008). Source: http://bp3.blogger.com/ Source: http://www.youtube.com/watch?v=HVCpeTtf2qc
  14. 14. ACCESSIBLE FROM A MOBILE DEVICE
  15. 15. SOME FORMS OF INTELLIGENCE BECOME COLLECTIVE Connective Intelligence (de Kerckhove) Collective Intelligence (Levy) In both cases: Culture and knowledge results from •Conversations between peers •Activities between peers Knowledge is the result of •Lived experience = expertise •Authentic and personal narratives •Co-creation by peers •Peers interests’
  16. 16. SURVEILLED WHILE SURVEILLING
  17. 17. HOW DOES ALL OF THIS RELATE TO RESEARCH?
  18. 18. NETWORKS = DIFFERENT TYPE OF RESEARCH  Data mining: Networks have become informal public library  Social Learning: networks are social spheres.  EMERGENT Learning:  Each learner builds his-her own knowledge based on interest.  Shares Experiential/Authentic learning with and within self organizing social communities of interest/practices.  Mobile Learning: When/Where Needed
  19. 19. WEB 2.0 AND SOCIAL MEDIA ARE USED FOR:  Research • Gathering/sharing data • Gathering/sharing information  Participative production processes  Archiving distribution  Promotion  Documentation  Emerging aesthetic form  Identity and Community experimentation and Formation  Social/Cultural/Production Experimentation and Activities
  20. 20. RESEARCH: INDIVIDUAL/COLLECTIVE  Wikis to collectively develop knowledge: • As researchers: docgames • As fans: muppet • As participatory based practices: homelessnation  Collectively Share Knowledge • Belong to a collective intelligence, which relies on the strenght of the group: A form of intelligence that emerges from the collaboration and competition of many individuals. • Or belong to a connective intelligence • individual creation of information, ideas, and concepts which are then shared with others, connected, and re- created and extended based on the interaction. • Simply, collective means blending together. Connective means connecting while retaining the original (source: http://connectivism.ca/blog/2008/02/collective_or_connective_intel.html)
  21. 21. DEL.ICIO.US A Collective Intelligence tool Public as expert who validate information instead of an institution  Tagging becomes key Asynchronic communication between members Listening to each other's rss feeds
  22. 22. FLICKER A Connective Intelligence tool Public as artist who contribute images  Tagging becomes key Asynchronic communication between members Listening to each other's rss feeds
  23. 23. DISTRIBUTION Gold Farmers
  24. 24. SOCIAL MEDIA ARE HYBRID SPACES Personal-Informal-Professional networks boundaries have become fluid (Gensollen, 2007) and now coexist → Media are now hybrid social environments that blend: 1. Activities: Personal, Interest, Professional. 2. Economies: Product – Services - Gift. 3. Social organizational models : Institutions– Individuals - Self-organizing Communities.
  25. 25. IDENTITY?  Identity and reputation as currency  Identity connector  Identity 2.0
  26. 26. PROFESSIONAL IDENTITY  Professional Identity
  27. 27. SELF ORGANIZING HELP
  28. 28. SOCIETIES AS GLOBAL NODES OF COMMON INTERESTS…
  29. 29. VIRTUAL SELF ORGANIZING PROTESTERS
  30. 30. N-SIGNIFICANCE?

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