MAD      •   Phd Cultural          Studies/KULeuven      •   Research coordinator          Social Spaces
0. Social Design: question                 Question for lot of                   practitioners today                 How t...
1. Social Design, links to participatory                     culture“negotiated, oppositional, and deconstructive readings...
2. Social Design: the componentsSocial design can be a support for many disciplines to create  social exchange.Defining in...
2.1. Social Design: context•   Evolutions in new media and society (see other module)
2.1. Social design: Things•   Thinking in concrete (collection of) things that can    mediate = exchange devices. A book, ...
Chair        •   Maartje Steenkamp        •   Highchair
Book       •   Unfortunates, Johnson       •   Pages can be shuffled
Contexmapping                •   Toys that mediate                    understanding designers                    and child...
Digital environment/tool                 •     Pachube                 Pachube is a little like YouTube,                  ...
Things         •   Can be endlessly             remixed         •   open source and free             source: programs sour...
2.2. Social Design: people•   Social design thinking engages all relevant people in a    process of creation for social ex...
People         •   Little boxes         •   Groupware             (glocalisation)         •   Networkware
Networkware and human autonomyPeoples autonomy and possibilities for participation   increased. Benkler: it improves their...
Network associated with different types of           audiences/users•   Stakeholder•   Prosumer (Toffler) – professional c...
Inequality did not disappear•   Participation inequality in culture and online is not    radically changed•   90 percent l...
2.3. Social Design: relation                 Social design wants to reconfigure                    relations people -thing...
Informal participation (explicit and implicit)
Formal participation (design methods)
3. Formal social design: Two visions•   Critical theory, design, art.... : friction•   Community theory, design, art,...: ...
3.1. Critical vision: friction•   The Gods Must be crazy: Coke bottle (8.41)•   http://www.youtube.com/watch?v=66pTPWg_wUw...
Counterculture gave birth to manyinnovations                Steward Brand, 1965 Whole                    Earth Catalogue  ...
Paradox: Marketing & friction•   Apple: http://www.youtube.com/watch?v=OYecfV3ubP8•   IBM: http://www.youtube.com/watch?v=...
Today, Manifesto of Open Disruption and              ParticipationEric Paulos statements about ubiquitous computing and   ...
Today, antagonistic linkage                 Ippolita, Geert Lovink and Ned Rossiter: Web2.0. celebrated as                ...
Expect/allow appropriation of yourthing/product/...                 •    Koulamata, Machinama                 •    Hacked ...
Integration appropriation in professionalprocess                 •    Haier                 •    Sweet potatoes
Critical Design                  •   Reaction against user                      centred design (people                    ...
Vision•   “From our expert view point we can create systems that    disrupt the status quo, allow people to participate in...
3.2. Community visions: collaboration•     Two ingredients(1) the collaborative production of things,(2) the recognition o...
Collaborative productionIn a process of collaborative engagement, people collaborate in each    others content to extend o...
Peer recognitionRoom for user-led content productionHeterarchical community structures (very open and structured at the   ...
Participatory Design•   Users, other disciplines are partners in creation process•   Originates in collective design•   Tr...
Variants           Community architecture (Turner, Habraken,              Alexander,...)           Universal Design: ‘Desi...
Community Art                •   Made by OYA                •   Textile workshops in                    favelas Brazil
Vision•   1. people have the right to participate (politics)•   2. systems are better when you allow people to    particip...
3.3. Design participation                 •    More hybrid model                 •    Combines benefits of                ...
Documentary              •   Stavager, Jeanne Van                  Heeswijk              •   It runs in the               ...
DIY video            •   The Patching Zone            •   Digital Dreams Festival
Pass through video               •     World Wide Westwijk               •     Peter Westenberg
Participatory platform                 •       Cool media, Hot talk                         show
Participatory setting                  •     Talkaoke                  •     http://www.youtube.com                       ...
Hybrid model of remixing                •    All (not expert or user)                     perspectives, designers,        ...
templates            Habraken proposed to split the built               environment in two spheres: support               ...
templates            •   Isadora            •   Real-time manipulation                of video
Professional implementation of remixing•   Bricophone•   Mobile phone infrastructure, set up network of about    10.000 pe...
GRL      •   GRL: “It is a low-cost eye-tracking          apparatus & custom software that          allows graffiti writer...
Design Participation                 •     Expert/critical matches the                       social                 •     ...
Risky things•   Used in formal/informal creation processes•   open/friction
Risky things               •   LilyPad Arduino (practices)                   entering new communities as                  ...
Risky things               Every thing has potential to become                  risky
Risky things: people are agent                Routes and Routines                  (Constant vzw)
Risky things: relate to context                 Patching Zone. Go-for-iT!                 •    Creating hybrid objects    ...
Risky thing: relation of remix is possible                 Unfold.                 Ontwerpbox                 lArtisan Ele...
Risky thing: time = most difficult                  Patching Zone. Go-for-iT!                  •    final installation: hy...
Conclusion: Social Design•   Things are drivers of formal and informal participatory creation    processes•   Always proto...
Contactliesbeth.huybrechts@mda.khlim.be       www.socialspaces.be         www.e-cultuur.be      http://twitter.com/liesbit
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Social design theory and practice

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Presentation by Liesbeth Huybrechts for the postgraduate program Multimedia & Communication: social en participatory use of new media.

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Social design theory and practice

  1. 1. MAD • Phd Cultural Studies/KULeuven • Research coordinator Social Spaces
  2. 2. 0. Social Design: question Question for lot of practitioners today How to create for social exchange in a local community, museum, library, with a design product,... ? Real life situations?
  3. 3. 1. Social Design, links to participatory culture“negotiated, oppositional, and deconstructive readings, configuration and selection, and construction are all, in their own specific way, part of what I call participatory media culture (Raessens)”“hybrid constellation of information technology and large user numbers interacting in a socio-technical ecosystem (Schäfer)”(1) political level discourse that stimulates social progress.(2) cultural critique demanding the reconfiguration of power relations.(3) economic level participatory creation and things, amplified by information and communication networks, enable broader, faster, and lower-cost co-ordination of activities.(4) psychological and social levels value and power of participatory things, is related to the level in which various actors were engaged in the creation process.(5) specifications of technology on a technical-structural level, participatory media are considered many-to-many media.
  4. 4. 2. Social Design: the componentsSocial design can be a support for many disciplines to create social exchange.Defining interactions between people, things, contexts
  5. 5. 2.1. Social Design: context• Evolutions in new media and society (see other module)
  6. 6. 2.1. Social design: Things• Thinking in concrete (collection of) things that can mediate = exchange devices. A book, a chair, an art work,...• Things always in process of change, ambiguous, never agreed upon, ... Beyond classical chair, book, market (independent on medium)
  7. 7. Chair • Maartje Steenkamp • Highchair
  8. 8. Book • Unfortunates, Johnson • Pages can be shuffled
  9. 9. Contexmapping • Toys that mediate understanding designers and children with autism (e.g. mirror/self-awareness, buttons/explorative....) • RichCollections 2008/2009, Helma van Rijn • http://www.helmavanrijn.n l/Projects/richcollections- 2008-2009
  10. 10. Digital environment/tool • Pachube Pachube is a little like YouTube, except that, rather than sharing videos, Pachube enables people to monitor and share real time environmental data from sensors that are connected to the internet
  11. 11. Things • Can be endlessly remixed • open source and free source: programs source code available to a distributed network of people (Linus Torvalds) • Pong: atari, breakout, station, noisepong (Bollansée and Standaert)
  12. 12. 2.2. Social Design: people• Social design thinking engages all relevant people in a process of creation for social exchange.• Library owner, creative, end-user (library visitor), his/her children,....
  13. 13. People • Little boxes • Groupware (glocalisation) • Networkware
  14. 14. Networkware and human autonomyPeoples autonomy and possibilities for participation increased. Benkler: it improves their capacity to do more:(1) for and by themselves;(2) in loose commonality with others, without the constrains of a price system or traditional hierarchical models of social and economic organisation; and(3) in formal organisations that operate outside the market sphere.
  15. 15. Network associated with different types of audiences/users• Stakeholder• Prosumer (Toffler) – professional consumer - mass customisation (e.g. Bricks mass produced, services around construction customised)• Produser: producer – user (Axel Bruns) (e.g. Music sharing sites)• ProAm: professional amateur (Leadbeater and Miller) (e.g. Sims, linux)
  16. 16. Inequality did not disappear• Participation inequality in culture and online is not radically changed• 90 percent lurks, 9 percent contributes occasionally, 1 percent creates
  17. 17. 2.3. Social Design: relation Social design wants to reconfigure relations people -things - contexts. Goal? formal (design process) Informal (online, in the library,...) implicit participation, without being very conscious (e.g. clicking a flickr picture and in that way changing its position) explicit relation people-environment e.g. social field, engaging people in community.
  18. 18. Informal participation (explicit and implicit)
  19. 19. Formal participation (design methods)
  20. 20. 3. Formal social design: Two visions• Critical theory, design, art.... : friction• Community theory, design, art,...: collaboration
  21. 21. 3.1. Critical vision: friction• The Gods Must be crazy: Coke bottle (8.41)• http://www.youtube.com/watch?v=66pTPWg_wUw• Friction set language games into play
  22. 22. Counterculture gave birth to manyinnovations Steward Brand, 1965 Whole Earth Catalogue It granted access to tools for a person to "find his own inspiration, shape his own environment, and share his adventure with whoever is interested • The Well (since 1985) • You own Your Own Words
  23. 23. Paradox: Marketing & friction• Apple: http://www.youtube.com/watch?v=OYecfV3ubP8• IBM: http://www.youtube.com/watch?v=1LR1Xvvch18
  24. 24. Today, Manifesto of Open Disruption and ParticipationEric Paulos statements about ubiquitous computing and design: “Ubiquitous technology is with us and is indeed allowing us to communicate, buy, sell, connect, and do miraculous things. However, it is time for this technology to empower us to go beyond finding friends, chatting with colleagues, locating hip bars, and buying music”.“We want our tools to sing of not just productivity but of our love of curiosity, the joy of wonderment, and the freshness of the unknown”.
  25. 25. Today, antagonistic linkage Ippolita, Geert Lovink and Ned Rossiter: Web2.0. celebrated as most important triggers for participation, do not produce the friction early participatory culture or subcultures, reproduce old opinions and cultural patterns to have truly participatory and revolutionary potential, tools should use technique of antagonistic linkage transform tools into things that enable “the plurality of expression of networked life”
  26. 26. Expect/allow appropriation of yourthing/product/... • Koulamata, Machinama • Hacked game engine to tell story about Paris riots
  27. 27. Integration appropriation in professionalprocess • Haier • Sweet potatoes
  28. 28. Critical Design • Reaction against user centred design (people can test products/services we make) • Critical things make us think/participate • Social Mobiles, Ideo
  29. 29. Vision• “From our expert view point we can create systems that disrupt the status quo, allow people to participate in a better, different,... way” (cultural)
  30. 30. 3.2. Community visions: collaboration• Two ingredients(1) the collaborative production of things,(2) the recognition of the individual contribution in this collaborative process.
  31. 31. Collaborative productionIn a process of collaborative engagement, people collaborate in each others content to extend or improve it.: aided by environments that provide or point to tools or structures that pre-configure collaboration, like Wikipedia.Can be supported by formal classes and courses, rehearsals, training sessions and informal mentor-ship: most experienced can pass on knowledge and practices to the less experienced.Can be developed in an iterative, evolutionary way: evolution of things could be made traceable in remixes or via archives, through various stages and a multi-layered document (e.g.: Pachube discloses online which participatory adaptations were made to their application).Participatory work must be experienced as common property wherein people can discover individual merit.
  32. 32. Peer recognitionRoom for user-led content productionHeterarchical community structures (very open and structured at the same time, like open source environments): low barriers to artistic expression and civic engagement, with - on the other side - strong support for producing and sharing creations.Alternative approaches to intellectual property (e.g. open source or creative commons).Participatory work has to be rewarded via the representation of members’ views to the wider community and society at large.Forms of peer recognition through events, displays and performances that allow people to believe that their (potential) contributions are valued
  33. 33. Participatory Design• Users, other disciplines are partners in creation process• Originates in collective design• Trade unions 1970s: computer technologies in workplace, designing systems that empower all parties: workers, employers, machines• 1981, in North America, the Computer Professionals for Social Responsibility (CPSR)
  34. 34. Variants Community architecture (Turner, Habraken, Alexander,...) Universal Design: ‘Design for All’ has two goals: 1. creating environments, artefacts and experiences that are functional and pleasurable for everybody, including people with disabilities, 2. the rejection of the division of people into able and disabled people, to avoid stigma. “Focus on ‘handicap situations’ instead of ‘handicapped people’ ” Inclusive design (disabilities reader) Co-design
  35. 35. Community Art • Made by OYA • Textile workshops in favelas Brazil
  36. 36. Vision• 1. people have the right to participate (politics)• 2. systems are better when you allow people to participate in the process (technical)
  37. 37. 3.3. Design participation • More hybrid model • Combines benefits of friction and social connection • 1. political, 2. technical, 3. cultural domains combined
  38. 38. Documentary • Stavager, Jeanne Van Heeswijk • It runs in the neighbourhood
  39. 39. DIY video • The Patching Zone • Digital Dreams Festival
  40. 40. Pass through video • World Wide Westwijk • Peter Westenberg
  41. 41. Participatory platform • Cool media, Hot talk show
  42. 42. Participatory setting • Talkaoke • http://www.youtube.com /view_play_list? p=61AC3C7F98E4A235
  43. 43. Hybrid model of remixing • All (not expert or user) perspectives, designers, users, other discplines work together in tactical ways • Over time, in sustainable ways • Remixing templates
  44. 44. templates Habraken proposed to split the built environment in two spheres: support structure reflects the communal realm of decision making, which is the constant element in a ongoing process of change. ’Detachable units’, or ‘Housing assembly kits’ he gave explicit room to the individual. Frans van der Werf, Molenvliet, Rotterdam, 1974
  45. 45. templates • Isadora • Real-time manipulation of video
  46. 46. Professional implementation of remixing• Bricophone• Mobile phone infrastructure, set up network of about 10.000 people• Wireless sensor network technology out of industrial technology• In any place: far away, festivals
  47. 47. GRL • GRL: “It is a low-cost eye-tracking apparatus & custom software that allows graffiti writers and artists with paralysis resulting from Amyotrophic lateral sclerosis to draw using only their eyes”
  48. 48. Design Participation • Expert/critical matches the social • Disciplines create risky things encouraging tactical behaviour by other perspectives • Tactical behaviour during process has predictive value for tactical behaviour after process is over
  49. 49. Risky things• Used in formal/informal creation processes• open/friction
  50. 50. Risky things • LilyPad Arduino (practices) entering new communities as strange element and coming out in new forms, re-assemblies, old and new, digital and physical • documentation!!!
  51. 51. Risky things Every thing has potential to become risky
  52. 52. Risky things: people are agent Routes and Routines (Constant vzw)
  53. 53. Risky things: relate to context Patching Zone. Go-for-iT! • Creating hybrid objects between – observations youth culture – low tech prototypes, Tic-tac- toe: folk game • Image Patching Zone
  54. 54. Risky thing: relation of remix is possible Unfold. Ontwerpbox lArtisan Electronique
  55. 55. Risky thing: time = most difficult Patching Zone. Go-for-iT! • final installation: hybrid site specific and larger folk culture • Time problematics of sustainability of outputs of social design Image Patching Zone
  56. 56. Conclusion: Social Design• Things are drivers of formal and informal participatory creation processes• Always prototypes (>< end-products) creating – Vision 1: friction – Vision 2: open/collaboration – Vision 3: remix into time• Social design proposes different approach in art education, creative professions and policy: cross-overs users, artists, engineers, architects, sociologists, relate in tactical ways and co-construct things + hand over control from time to time and know how to hand over
  57. 57. Contactliesbeth.huybrechts@mda.khlim.be www.socialspaces.be www.e-cultuur.be http://twitter.com/liesbit

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