The document outlines a company's social media and brand strategy. It discusses using social media as part of an overall brand strategy, with goals of quality engagement, reach, and customer retention. Key aspects of the strategy include being transparent, using two-way communication across multiple online and offline channels, and focusing on creating a fun community culture.

2. Social media is not a
strategy, it should be part
of your brand strategy
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PRODUCT SERVICE
COMMUNITY
Our Strategy

4. Service
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5. Be transparent and
honest
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2-way
communication

7. Use all possible
channels
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8. Use all possible
channels
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9. Our goal here:
Quality, not quantity
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PRODUCT SERVICE
COMMUNITY
Our Strategy

11. Product
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12. Pick channels
according
to news value
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Since Facebook
reach drops
dramatically

14. Communicate
(almost]
everything
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15. Our goal here:
Reach

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PRODUCT SERVICE
COMMUNITY
Our Strategy

17. MOBILE VIKINGS: THE BRAND
We stand by non-conformism: we are a community operator doing the right thing in a fun, disruptive
way.
We believe that free access to open communication is a worldwide human right.
We interact with our community to turn this belief into reality: together with our members, Viking crew,
business partners, governmental organizations and knowledge institutions we set out an eco-system.
If that encompasses changing the world and making the impossible possible, we will.
As there are plenty of superfluous things in the world, like contracts, we aim to make things simpler and
easier.
Helping others is what drives us. Within our eco-system we want to stimulate everybody in helping each
other in case of questions or problems.
We love creating and developing sustainable projects, and stimulate entrepreneurship wherever we can.
And last but not least: we believe happiness is viral. That's why we play kubb, wear Viking helmets and do
other crazy stuff.
Hard to be not enchanted, right ;-) ?
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18. Don’t take things too seriously
18

19. Take it a step further,
(and ask something in return
#littlesurprise)
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20. The Viking DNA - *DA
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21. Combine online
and offline
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22. Our goal:
Happy Vikings - Retention
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23. And what do we
get in return?
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24. 80%
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Vikings taking over sales

26. Some takeaways
! Determine goals and analyze campaigns based on these goals
! Select tools according to your needs
! Check your analytics
! Frequency?
! Analyze current trends
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27. Use your common sense and
never lose your strategy out of sight
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