This document discusses the community-based marketing approach of Mobile Vikings, a Belgian telecom company. It emphasizes treating customers the way you want to be treated, getting personal, adding value to the existing experience, working with strong partnerships, rewarding ambassadors, co-creating with customers, and not taking things too seriously. The approach has led to benefits like increased sales, customer praise and pride, and customers thinking along with the company.

2. FRUSTRATION IN THE WORLD OF TELECOM

3. Thursday, March 20, 2014 3

4. Treat your community the
way you want to be treated
yourself!
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5. Community based marketing?
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6. The Mobile Vikings
approach

7. Get personal
Reach out to them
Add value to the existing
Work with strong partnerships
Reward ambassadors
Co-create
Don’t take things too seriously
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8. Practice what you
preach
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9. Get personal
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10. Reach out to them
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12. Add value to the existing

13. Work with strong partners
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14. Reward ambassors
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Reward ambassadors

15. Co-create
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16. Don’t take things too seriously
Written press
Online press
Radio (Q-music, Radio 1)
Telecom simulator was used twice as
much that day
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17. Don’t take things too seriously
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19. One of our touchpoints
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From To

20. Real presence
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From To

21. Conversation
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From To

22. And what do we get in
return?
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Vikings taking over sales

24. Vikings helping Vikings
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25. Praising us
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26. Thinking along
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27. Proud to be a Viking

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@mobilevikingsBE
078/353 033
info@mobilevikins.com
@hanssim
0476 020 121
hans@mobilevikins.co
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